brochure world tourism forum lucerne

BECOME A PARTNER

Where global leaders in tourism, travel and hospitality meet the next generation

3 COMMITMENT 4 VISION 7 TARGET GROUP 8 TESTIMONIAlS 10 TAlENT MANAGEMENT 12 WHAT MAKES US UNIQUE 13 ORGANISATION 14 PARTNERS AND SPONSORS

The times when each business worked individually on strategy have given way to an era that regards part-nership and cooperation as core values. While new business models are needed to face the challenges that lie in store, we must also acknowledge that an entirely new dimension has been added to manage-ment, one that will force us to redraw the roadmap of the tourism, travel and hospitality industry. Although numerous tourism, travel and hospitality conventions and trade fairs are held around the world, World Tourism Forum Lucerne is the only plat-form where international top-level decision makers from industry, government, academia and finance can discuss future challenges together with the next generation. We are convinced that thinking about the future will help us make sustainable decisions today.

It is this conviction that inspires us to develop World Tourism Forum Lucerne as a regular platform for industry leaders and to establish it as a think tank in which new ideas can unfold.

Prof Martin Barth General Manager

COMMITMENT

“I am delighted to share with you the enthusiasm for World Tourism Forum Lucerne and look forward to seeing you at the next Forum from 17 – 19 April 2013 in Lucerne, Switzerland.”

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VISION

Talent ManagementWorld Tourism Forum Lucerne is dedicated to developing the next generation of managers for our industry.

Take-home messageWorld Tourism Forum Lucerne provides the insights necessary to tackle tomorrow’s challenges effectively.

Exclusive participants Top-level decision makers working internationally in tourism, travel and hospitality.

Strategic topicsOnly topics that are of strategic importance for the next ten years will be on the agenda.

Interdisciplinary orientation World Tourism Forum Lucerne is the only platform where representatives from industry, government, academia, finance and the next generation can interact.

The strategy of World Tourism Forum lucerne

Exclusive participants

Strategic topics

Interdisciplinary orientation

Talent Management

Take-home message

World Tourism Forum lucerne is a global platform for leaders and the next generation, dedicated to sharing a vision of a sustainable future for tourism, travel and hospitality.

The strategic elements of World Tourism Forum Lucerne are:

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PARTICIPANTS FROM PREVIOUS yEARS

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TARGET GROUP

Investors, financial partners and developers from the tourism, travel and hospitality sectors

Leading individuals who work in tourism-related industries

Experts in fields relating to the Forum’s topic

Young professionals accompanied by top-level decision makers

Outstanding young talents from our partner universities

Top-level decision makers working internationally in the tourism, travel and hospitality industry

Tourism ministers and policy makers from around the world

Leading researchers from universities with tourism, travel and hospitality programmes

Senior managers of non-governmental organisations

Members of the following groups are personally invited to participate:

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TESTIMONIAlS

“It’s a special opportunity to be in touch with new ideas and solutions for the T&T industry – great networking.”Jeanine Pires – Director for PIRES & Associates, former President of the Brazilian Tourism Board (Brazil)

“Highly valuable opportunity to meet world leaders in the industry to address key challenges and opportunities for our industry.” Paul Steele – Director Aviation Environment, International Air Transport Association (IATA) (Switzerland)

“The second forum proved to be a very useful event that promises sustainable added value to businesses in our industry.”Vijay Poonoosamy – Vice President International & Public Affairs, Etihad Airways (United Arab Emirates) and Chairman, IATA Industry Affairs Committee

“It was an attractive, interactive, very useful platform for networking, discussions and impressions about current topics.”René Estermann – CEO, myclimate (Switzerland)

“My general impression is that the Forum pre-sented cutting edge ideas on sustainable business models. A very enriching experience, combined with many inspiring keynote speeches.” Mariyam Zulfa – Minister of Tourism, Arts and Culture (Republic of Maldives)

“Great opportunity to meet, discuss, network and connect with global decision makers! As an event for young talents/next generation it definitely lives up to its promise ‘where global leaders meet the next generation’.” Armin Czapla – Corporate Strategy, AirPlus International (Germany)

“A very impressive list of speakers and participants with very insightful knowledge and takeaways.”Jennifer Ho – Business Director Travel + Leisure China, Shanghai Moisson Media Advertising Co Ltd. (China)

“This was an amazing opportunity to network and meet leaders in the industry. The whole event was incredibly attractive and well organised.”Lina Preuss – winner of the Young Talent award, University of Queensland (Australia)

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HOW WE WORK

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TAlENT MANAGEMENT

Next Generation Each participant can invite a young professional from the same company as a companion. World Tourism Forum Lucerne is the only global event in the field of tourism, travel and hospitality where integrating tomorrow’s industry leaders has high priority. Next generation members can actively participate in all Forum events.

young Talents The most promising young talents of our worldwide partner universities will be invited to participate in the Forum.

Most Dedicated Company The company with the most innovative talent management programme will receive an award at the Forum 2013.

In order for the tourism, travel and hospitality sector to develop further and for companies to prosper and secure their long-term future it is essential that managers select, retain and develop the right employees. With this in mind, World Tourism Forum Lucerne has developed a Talent Management programme based on three strategic elements:

School of Tourism

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WHAT MAKES US UNIQUE

World Tourism Forum lucerneOpportunities for participants to build long-lasting networks

Commitment to sustain-able development and Talent Management

limited number and in-depth exploration of topics

Maximum of 300 participants

Discussions in small groups

Continuous innovation in new forms of interaction

Numerous opportuni-ties to arrange extra events by industry or region before or after the Forum

Exchange of ideas among leaders in business, government, academia, finance and the next generation

Practical results that can be implemented

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ORGANISATION

Adelbert Bütler Chairman, Lucerne Tourism

Thea Chiesa Director, Head of Aviation, Travel and Tourism Industries, World Economic Forum

Prof Kaye Chon Director, School of Hotel & Tourism Management at The Hong Kong Polytechnic University

James Hyde Senior Client Partner, Korn/Ferry International

Olivier Jankovec General Manager, Airports Council International, European Region

Geoffrey Lipman Director of greenearth.travel, Advisor to Secretary General UNWTO

Sir David Michels Deputy Chairman of EasyJet, board member of Jumeirah Hotels and President of the British Hospitality Association

Jeannine Pilloud Head of Passenger Division and member of the Management Board, Swiss Federal Railways

Vijay Poonoosamy Vice President International & Public Affairs, Etihad Airways (United Arab Emirates) and Chairman, IATA Industry Affairs Committee

Samih Sawiris Chairman & CEO, Orascom Development Holding

Jürg Schmid Director, Switzerland Tourism

Richard J. Vogel CEO, TUI Cruises

Reto Wittwer President and CEO, Kempinski Hotels

World Tourism Forum Lucerne is a non-profit association led by a Management Board, whose members are also the founders of the Forum.

The association is affiliated with the Institute of Tourism of Lucerne University of Applied Sciences and Arts, which also organises and hosts the Forum. The Institute of Tourism is a leader in the field of applied research and consulting in Switzerland. The Forum is managed by Prof Martin Barth.

The Advisory Board ensures that the content of World Tourism Forum Lucerne is of consistently high quality. The Board’s network, expertise and international composition are of central importance in maintaining the Forum’s exclusive reputation.

Advisory Board members are:

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PARTNERS AND SPONSORS

Support the Forum financially as one of the following:

Forum sponsor

Talent Management partner

Sustainability partner

Topic/content sponsor 2013

Supplier (dinner, lunch, coffee break, other event)

Support World Tourism Forum Lucerne as a network-ing partner by helping the General Manager to organise the Forum and acquire sponsors, speakers and participants.

Become a partner university of World Tourism Forum Lucerne and give the best students the opportunity to compete for a place at Forum 2013.

Become one of the Forum’s Ambassadors and support us by spreading it’s spirit around the world.

Become one of the future participants in the Forum.

Be a speaker, presenter or panellist and share your knowledge and experience with others.

World Tourism Forum Lucerne 2013 offers different opportunities for you to become a partner or sponsor:

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Presenting Partners

Forum Sponsors

Premium Sponsors

Official Suppliers Official Carrier

Initiators

·Biketec AG, lucerne ·Hotel Palace, lucerne · The cantons of Uri, Schwyz,

Nidwalden, Obwalden and lucerne

Tourism Forum lucerne, lucerne Hotels, lucerne Events

Hosts: City and Canton of lucerne

Talent Management Partners

Media Partners Co-Media Partner

Sustainability Partners Artistic Partner

Partner Schools

School of Tourism

PARTNERS OF THE FORUM 2011

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Organised by

WORLD TOURISM FORUM LUCERNEProf Martin BarthGeneral ManagerRösslimatte 48 P.O. Box 29406002 LucerneSwitzerland

T: +41 41 228 99 80F: +41 41 228 41 44

[email protected]