growth an success james hogan world tourism forum lucerne 2011
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World Tourism Forum Lucerne 2011TRANSCRIPT
James Hogan, Chief Executive Officer
Growth and Success
World Tourism Forum Lucerne, 13 April 2011
Etihad Airways plays an integral
part of Abu Dhabi’s future
Etihad
Airways International
Business
Airport
Culture and
Sporting
Events
Tourism
Infrastructure
Transport
Infrastructure
Abu Dhabi
2030 Plan
KPIs of Abu Dhabi’s 2030 plan*
2007 2013 2020 2030
Abu Dhabi Residents (mill) 0.9 1.3 2.0 3.1
Tourist Visits (mill p.a.) 1.8 3.3 4.9 7.9
Hotel Rooms (000s) 10 21 50 75
Golf Courses 3 10 18 25
Industry Space (mill sqm) 4.0 6.5 10.0 15.0
Retail Space (mill sqm) 0.9 1.5 2.5 4.0
Office Space (mill sqm) 1.4 2.5 3.5 7.5
As part of this plan the Emirate expects the following to occur:
* Plan Abu Dhabi 2030 –Urban Structure Framework Plan
Abu Dhabi (1975)
Abu Dhabi now
Tourism
Infrastructure
• Emirates Palace (2005)
• Yas Island
- Ferrari Theme Park (2010)
- F1 Grand Prix Track (2009)
• Louvre Abu Dhabi (2012)
• Guggenheim (2012)
• Saadiyat Island
• Sir Baniyas Island (2008)
• Central Market Souk
• Qasr Al Sarab Liwa Desert
Resort (6 star)
• T3 Abu Dhabi Airport
(2009)
• Midfield Terminal Abu
Dhabi Airport
• Urban transport system
• National Rail Network
• Taweelah Port
• Road infrastructure,
tunnel and bridges
International,
Business &
Education
• International Renewable Energy
Agency (IRENA)
• MASDAR City – carbon neutral/zero
waste city, a world first
• General Electric
• Italian Ship yard
• New York Film Academy
• Sorbonne University (2006)
• Airbus & Mubadala Aerospace –
Al Ain (2009)
• Mubadala & Rolls Royce
maintenance JV in Abu Dhabi (2009)
• Largest IKEA store in the
Middle East on Yas Island`
Transport
Infrastructure
Abu Dhabi
●
New York ●
San Francisco
●
London
●
Los Angeles
●
Rio de Janeiro
●
Chicago
●
Dallas
●
São Paulo
●
Buenos Aires
● Johannesburg
●
Casablanca ●
Cairo
●
Moscow
●
Khartoum
●
Lagos
●
Nairobi
●
Toronto
●
Paris
●
Frankfurt
● Sydney
●
Jeddah
● Damascus
●
Melbourne
●
Perth
●
Mumbai ● Bangkok
● Beijing
● Hong Kong ● Katmandu
●
Jakarta
●
Tokyo
●
Milan ● Istanbul
●
Cape town
● Tehran
LONG-HAUL
ULTRA LONG-HAUL
●
Colombo
●
Seoul
●
Manila
●
Astana
●
Madrid
●
Minsk
MEDIUM-HAUL
SHORT-HAUL
Geography and technology
● Shanghai
● Guangzhou
What matters?
• Growth - Achieve critical mass
- Leverage economies of scale
• Flexibility
• Diversification
“(Etihad) has achieved similar passenger volume
in less than half the time of major competitors”
1) Etihad data
2) Literature for 2006, 2007 and 2008 data, interpolation from starting of operation
3) Emirates data from 1997 to 2010, interpolation from 1985 to 1997
Source: Airlines annual reports, Booz & Company analysis
Passenger Growth
Etihad vs. Emirates vs. Qatar Airways
Awards and recognition
WORLD'S BEST
FIRST CLASS
BEST FIRST CLASS
AIRLINE SEAT
BEST FIRST CLASS
ONBOARD
CATERING
Cabin 2009 Ranking 2010 Ranking
First 7th 2nd
Business 4th 3rd
Economy 9th 6th
2008 to 2011 capacity and cask (fils/ask)
10.0
15.0
20.0
25.0
30.0
35.0
40.0
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
2008 2009 2010 2011
ASK CASK (all) CASK (excl fuel)
Fils/ASK ASK 'm
22% reduction
over 2008 CASK
Forecast passenger fleet based on announced orders,
assumed growth rates and retirement policies
Cathay Etihad Qatar British Airways
Lufthansa Emirates Air France/KLM
United American Delta
Forecast Passenger Fleet at 2020
2011 2020
51 Aircraft (excl Freighters)
152 Aircraft
12.5% Growth
Options
Purchase rights
Type
substitution
Slide and assignment
rights
Accelerate retirement plan
Not extend leases
Type substitution
100 Aircraft
<10% Growth
200 Aircraft
>15% Growth
Fleet flexibility
Fleet flexibility – A380 & B787 delay
2011 2016
12.5% CAGR
Delay in A380 & B787
2013 2012 2014 2015
Type swap - B777
A320 delivery acceleration
Options - B777s
Extension of leases
Delay in A380 & B787
Exit of leased aircraft
Retirement of older aircraft
Slide Rights in order
Type swap
Enriched business model
New Abu Dhabi Aviation, Travel and Aerospace Governance Model
Contribute to Abu Dhabi 2030
Be World’s Best Airline
Be Profitable
Mandates
Passenger
Air Transport
Distribution (in partnership
with AD
entities)
Air Cargo
Operations
Abu Dhabi
Hub
Operations
Etihad 2020 projections
• Etihad Airways will be a major global business
25 million passengers a year
• Up to 100 major business and leisure destinations
• 27,000 employees
• 155 aircraft (without exercising options
or purchase rights)
• Profitable and sustainable