brochure: esade corporate international management - cim

CORPORATE MASTER OF BUSINESS ADMINISTRATION

EXECUTIVE MASTER’S IN INTERNATIONAL BUSINESS

MESTRADO EXECUTIVO EM GESTÃO EMPRESARIAL, Stricto sensu

Corporate International

Master's

CIMWashington, D.C. • Rio de Janeiro • Shanghai • Madrid

www.corporateinternationalmaster.com 5

8 Welcome to the Corporate International Master's program

11 Letter from the Program Directors

12 The Alliance •GeorgetownUniversity,McDonoughSchool

of Business •ESADEBusinessSchool •BrazilianSchoolofPublicandBusiness

AdministrationoftheFundaçãoGetulio Vargas (EBAPE/FGV)

18 Objectives

19 Participants

20 The Program

32 LearningModel •GlobalLearningExperience

34 Faculty

40 GlobalNetwork

41 KeyFacts

44 Contact Details

Contents

6 CORPORATE INTERNATIONAL MASTER'S


"I was impressed by the multicultural exposure CIM offers to participants. In class we had representatives from all continents without exception: the Americas, Europe, Africa, Asia and Oceania. The professors have real life insights to exchange with class, which makes the content not only academically strong but also immediately transferable to our professional lives. At last, the support and infrastructure in place is remarkable." Augusto Sales, Partner Strategy Group, KPMG Brasil.


WewelcomeyourinterestintheGeorgetown-ESADE-EBAPE/FGVCorporateIn-ternational Master's program.

This programpresents a unique opportunity for executives to enhance theirmanagementandleadershipskillswhilestrengtheningtheirabilitytosolvethecomplex problems of a highly globalized business world in a comparativelyshortperiodoftime.

We have designed the program to gather the expertise of threeworld-classschools–GeorgetownUniversity’sMcDonoughSchoolofBusiness,ESADEBusi-nessSchool,andBrazilianSchoolofPublicandBusinessAdministrationoftheFundaçãoGetulioVargas(EBAPE/FGV).

Georgetown University, ESADE, and Brazilian School of Public and BusinessAdministrationofferanoutstandingCorporateInternationalMaster'sprogramcharacterizedbyfour internationalmodules,designedtostrengthen interper-sonal relationshipsandsharpenbusinessacumen,witha format thataccom-modatesthebusyscheduleoftoday’sfast-pacedexecutive.Theprogramlaststwelvemonths,withadditionaltimeforthepresentationofaMaster'sthesisinfront of the academic committee.Our classes are ledby experienced facultywhooffer practical and applicable knowledge and are equally committed toourstudentsasmentorsbeyondtheclassroom.Ourstudentsrepresentawiderangeofindustriesandfunctionalareas.

Globalinnature,ourcurriculumintegratesallfunctionalbusinessareas.Italsocapitalizesonour locationsbyprovidingaworldviewderivedfromaccesstothe key institutions and leaders inWashington,D.C. –the epicenter of globalbusiness andpolicy–Madrid exemplifying the connection of innovation andEuropeaninstitutions,andRiodeJaneiroasamajorhubinoneofthemostdy-namicandvibrantsocietiesamongthelargeemergingeconomies.

TheCorporateInternationalMaster'sdynamiccurriculumiscraftedtokeepourstudentschallengedandengaged.

Welcome to the Corporate International Master's Program


Characterizedbyadistinguishedcoredesignedtoprovideallstudentswithacommonunderstandingoffundamentalbusinesstheoryandpractice,theCor-porate InternationalMaster'sprovidesarigorousfoundation ingraduate-levelbusinessstudyappropriateforatop-tierprogrambydrawinguponfacultyex-pertiseininternationalbusinessandavarietyofdisciplinestaughtatallthreeuniversities:GeorgetownUniversity,ESADE,andEBAPE/FGV.

Participants will be awarded with one degree with three accreditations of international recognition:

· Executive Master's in International Business fromGeorgetownUniversity,McDonoughSchoolofBusiness

· Corporate Master of Business Administration from ESADE Business School

· Mestrado Executivo em Gestão Empresarial, Stricto sensu from EBAPE/FGV


"The CIM - Corporate International Master's represents a unique course that combines the culture diversity, a cohort with great professional and educational experience, a faculty with high performance, excellent facilities and logistics structures, which are all together key elements to a global and international mas-ter program of success." Vanessa Casali Lima, Regional Controller, Coca-Cola Brasil.


Marco Tulio ZaniniProgram DirectorEBAPE/FGV

Jose-LuisGuerreroProgram Director GeorgetownUniversity

WewelcomeyourinterestintheCorporateInternationalMaster'sprogram.Itpre-sents a unique opportunityforexecutivesinterestedintheLatinAmericanmarketandtheirrelationswiththerestoftheworld,toenhancetheirmanagementandleadershipskillswhilestrengtheningtheirabilitytosolvethecomplexproblemsofahighlyglobalizedbusinessworld.

Wehavedesignedtheprogramtomakethemostoftheexpertiseofthree world-class schools–Georgetown’sMcDonoughSchoolofBusiness,BrazilianSchoolofPublicandBusinessAdministration,andESADEBusinessSchool.Ourglobalexper-tiseandnetworkcombinedwithourstrength inbusinessstrategyandmanage-ment,policymaking,internationalrelations,andleadershipmaketheprogramex-ceptional.

Wehavebuiltonthesestrengths,developingacurriculumthatfocusesonthecon-cepts,techniques,tools,andsubjectsmostrelevanttotheglobalexecutivewhohasa special interest in doing business from or with Latin America as an engine for future economic growthandprosperity.Wehavealsocreatedanenvironmentwhereyoucanworkcloselywithaccomplishedpeers,blendinsightsfromleadingacademicswithinnovatorsinbusinessandgovernment,andapplywhatyoulearntotheeverydaychallengesofyourorganization.WithsessionsinWashington,D.C.,RiodeJaneiro,Shanghai,andMadrid,youwillhaveanopportunitytolearnthroughimmersion, interaction,andnetworkingwithcolleaguesandorganizations inad-vancedandemergingeconomies.

Asyoureadthisbrochurewetrustyouwillshareourenthusiasm.Ifyouseekanintel-lectualandprofessionalchallengethatwillpositionyouforleadershipandsuccessinthenewemergingbusinessenvironment,wewelcomeyourapplication.

Letter from the Program Directors

PedroParadaProgram Director ESADE


Georgetown University, McDonough School of Business

GeorgetownUniversity,McDonoughSchoolofBusinessoffersauniqueeduca-tionalexperience,enrichedbyitshistoricdedicationtoacademicexcellenceandinnovativeprincipledleadership.Foundedin1789,Georgetownisoneoftheol-destandmostprestigiousacademicinstitutionsintheUnitedStates.Itsidealsofopen inquiry,opportunity,dignity,highachievement, and thedevelopmentofeveryindividualarealsotheidealsoftheGeorgetown,ESADE,andFGVpartner-ship.

The Alliance


Robert E. McDonough School of Business Georgetown’sinterdisciplinaryapproachtoglobalbusinessandglobalpoliticsoriginatedwiththetradeanddiplomacystudiesprogramspioneeredbytheSchoolofForeignSer-viceintheearlypartofthetwentiethcentury.Atatimewhenbusinessschoolsconcen-tratedalmostexclusivelyondomesticcommerce,Georgetownrealizedthattheworldofbusinesswasbecomingincreasinglyglobal initsreachandimpact.Fromitsbeginning,GeorgetownUniversity’sMcDonoughSchoolofBusinesshascontinuallystrengtheneditsinnovativeapproachtoexecutiveeducation.Morethanadecadeago,theschoolintro-ducedinternationalresidenciesandintegrativecoursesaskeycomponentsofitsExecu-tiveMBAprograms.Today,theMcDonoughSchoolofBusinessisknownworldwideforitsstrengthsinstrategy,internationalbusiness,globallogistics,andfinance.

Did you know? Georgetown's Mc Donough School of Business is...•Ranked9thintheU.S.,ExecutiveMBAbyFinancialTimes.

•Ranked19thintheU.S.,Full-timeMBAbyFinancialTimes.

•Ranked24thglobally,ExecutiveMBAbyBusinessweek.

•Newbuilding,providingstate-of-the-artfacilities.

•GeorgetownUniversitywasfoundedin1789anditsbusinessschoolformedin1957.

Three top Business Schools have joined forces to design an exclusive program.


ESADE Business School

Sinceitsfoundingin1958,ESADEhasgrownintoaworldleaderinmanagementeducation.Theschoolisconsistentlyrankedasoneofthetopbusinessschoolsintheworldduetoitshigh-qualityeducation,itsclearglobalperspective,anditsfocusonethicalprinciples, entrepreneurial spirit, and social responsibility.Withmorethan46,700alumniworldwide,ESADE’sinfluenceextendstoeverycornerofthebusinessworld.


OfparticularnoteareESADE’sEntrepreneurshipCenterandInstituteforSocialInnovation.The EntrepreneurshipCenterhasopened thedoor formanyprofessionals to transformbusiness ideas intosuccessfulnewventures.Withateamof60 lecturersandtutors, theEntrepreneurshipCenterhelpsprogramparticipantsgaincriticalbusinessknowledge,de-velopbusinessplans,andmastertheleadershipskillsrequiredtosuccessfullyshapetheirnewenterprises.

Relationshipswithventurecapitalists,angel investors, incubators, technologyparks,andgovernmentsmakethecenter’strainingbothhighlyvaluableandimmediatelyapplicable.

ESADEalsohoststheInstituteforSocialInnovation,whichconductsresearchandestabli-shesnetworksincorporatesocialresponsibility,organizationalethics,andtheleadershipandmanagementofNGOs.

Did you know? ESADE Business School is...• Ranked4thintheworld,ExecutiveEducationProgramsbyFinancialTimes.

• Ranked4thintheworld,CustomProgramsbyFinancialTimes.

• Ranked5thinEurope,ExecutiveEducationOpenProgramsbyFinancialTimes.

• FirstbusinessschoolinSpaintoholdthethreemostprestigiousbusinessschoolaccredita-tions:AACSB,Equis,andAMBA.

• CampusesinMadrid,BuenosAiresandBarcelonaandaBusinessDevelopmentstrutcturefocusedinLatam.

• Foundedin1958.


Brazilian School of Public and Business Administration of the Fundao Getulio Vargas (EBAPE/FGV)

TheBrazilianSchoolofPublicandBusi-ness Administration, EBAPE/FGV, isknownforitsacademicexcellenceandis rated one of the best educationalinstitutions in Brazil. EBAPE’s faculty iscomprised of leading researchers in-volvedinimportantacademicresearchprojects.


ThefacultyisregularlypublishedintopBrazilianandinternationaljournals.EBAPE/FGVhasdevelopedjointprojectswithprestigiousuniversitiesaroundtheworld,providingtheop-portunityforresearchcollaborations,aswellasstudentsandfacultyexchanges.

Did you know? EBAPE/FGV is...• RankedamongthebestinstitutionsinBrazil,accordingtotheGeneralCourseIndex(IGC

inPortuguese),publishedby theMinistryofEducation,achievingthehighestscore (5),amongthetopfiveschoolsinRiodeJaneiro.

• ChosenasthebestExecutiveMasterinAdministrationbyVocêS/AMagazine.

• Partnershipswithleadinguniversitiesacrosstheglobe.

• HighemployabilityratewithintoporganizationsinBrazil.

• WinneroftheOutstandingPaperAwardbyEmeraldLiteratiNetworkAwardsforExcellence2011.

• Foundedin1952.


The Georgetown-ESADE-FGV Corporate International Master's program has beendesigned from thegroundup.The core courses ensure thatparticipantsmaster the fundamentalbusinessdisciplinesandgeneralmanagementskillsofatraditionalExecutiveMBA.Allelementsoftheprogramhavebeencustomizedandintegratedtogiveparticipantstheconceptsandcapabilitiestheyneedtobesuccessfulintheinternationaleconomy.Coreareasoffocusincludeinterpersonaldynamics,cross-culturalcommunicationandnegotiation,contextualawareness,managerialmobility, sensitivity to emergingbusinessparadigms, technologicalandmanagerialinnovation,decision-makingintimesofuncertainty,andvalues-basedleadership.

Objectives

The program mirrors the complexity of the global business environment in a number of ways:

• Integrating multi-disciplinary topics within modules.

• Incorporating participants’ diversity of expe riences into classroom discussions.

• Using integrative courses as opportuni-ties to extend and apply new skills and capabilities.

• Incorporating international perspec-tives into every aspect of the program.

• Capitalizing on each module location to reinforce classroom concepts with exposure to current business issues and problems in the complex, noisy, rapidly changing environment of the global business world.

The Corporate International Master's pro-gramprovidesparticipantswith:

• In-depthknowledgeoftheLatinAmeri-canmarketanditsrelationshipwithEu-rope,theU.S.,andChina.

• Anetworkofcontactswithmultinationalmanagers.

• One degree with 3 international attes-tations granted for one program fromthreeinternationalleadinguniversities.

• Practicalmarketknowledge.

The Corporate International Master's curriculum is designed for experienced pro-fessionals and executives of European, North American and Latin American en-terprises who seek a world-class business education with a strong international perspective, while maintaining their personal and professional schedules, who are interested in expanding their activities internationally and in understanding the keys of success of doing business with the U.S., Latin America, Europe, and China.

Candidates applying to this program will be required to have a minimum of five years of professional experience, a Bachelor's degree in a related field, and a com-pany support letter enclosed to their application.

Participants


Module 3EBAPE/FGV Rio de Janeiro

·ResearchMethodology

· Managing People & OrganizationsinaMulticulturalEnvironment

·Communication&BrandManagement in Emerging Economies

·ValueAddedFinance&GlobalPerformance

· InnovationManagementinEmergingMarkets

Module 2Online Tutorials

· Marketing

· Financial Accounting

Module 1Georgetown UniversityWashington, D.C.

·OpeningResidency:IntrotoGlobalization

·GlobalEnvironmentofBusiness

· International Business

·BusinessGovernmentRelations

·GlobalStrategy

· Financial Management

· QuantitativeResearchMethodology

· IntroductiontoCorporateFinance


· LEAD1

Theintensive12-monthcourseofstudyincludesfourclassroommodulesalter-natinglocationsinWashingtonD.C.,RiodeJaneiro,Shangai,andMadrid,aswellasfouronlinemodulesthatprovidestate-of-the-artblendedlearning.

The Program


Module 5Georgetown University, ESADE & EBAPE/FGVShanghai

DoingBusinessinChina:

· UnderstandingChina’sbusinessenvironment:economicandsocialtrends,regulations,localbusinesses.

· MeetingswithCEOsorvisitsto companies in the region.

· Networkingactivities.

Module 7ESADEMadrid

·LeadingYourself,Others&Organizations

· Corporate Finance & Performance

·LeadingGlobalChange

·CorporateResponsibility&SustainableWorld

·GlobalCapstone/Graduation


Master's Thesis Presentation & Graduation Ceremony

Rio de Janeiro· LEAD2

Courseworkfocusesoncorebusinessdisciplinesincludingaccounting,decisionsciences,economics,finance,management,marketing,andstrategy.ClassesareledbythedistinguishedfacultyofGeorgetownUniversity,ESADE,andEBAPE/FGV.


Opening Residency: Intro to Globalization TheOpeningResidencyaimstointroducetheclassto thebasicchallengesandsolutionsofglobaliza-tion and has three primary goals. The first goal isto provide the students with an overview of theprogrambyofferingshortclassesthatcoversomeofthebasicdisciplinesofbusiness.Theknowledgegainedandmodelsstudiedintheseclasseswillbeappliedintheanalysisofissuescurrentlyfacingady-namicinternationalindustryusinga“livecase.”

ThesecondgoaloftheResidencyistogivestudentsknowledgethattheycanimmediatelyapplyintheirlineofwork.Thegoal is toprovideuseful insights,recognizingthatthestudentbodycomesfromdi-verse backgrounds and possesses different know-ledgeandexperience.

Thethirdgoalistoestablishlearningteamsthatthestudentswilluseforthefirstfewmonthsofthepro-gramandbuild“espritdecorps”withineach teamandamongallmembersoftheclass.Theopeningcoursewillhelpbreaktheiceandcreateacommu-nityamongstthefaculty,staff,andstudents.

Global Environment of BusinessThis course examines thepolitical economyof in-ternationalbusiness.Today,companiesincreasinglyrelyonnonmarketstrategiestohelpshapethepla-

yingfieldonwhichtheycompete.Theaimof thiscourse istoexaminehowthesenonmarketstrate-gies interactwiththemarketstrategies inaglobaleconomythat isstrongly influencedbythe“visiblehand” of governments and populated with over-lapping international institutions. In particular, the coursestartswithnonmarketstrategy,thenturnstoquestionhow“borderless”theglobaleconomyreallyis,exploreshowWorldTradeOrganizationrelatestothe growing number of preferential trade agree-ments like the North American FreeTrade Agree-ment,andconcludesbydiscussingthetensionsbe-tweennationalstandards/intellectualpropertyandpressurestoharmonizeglobalstandards.

International BusinessThiscoursewillintroduceparticipantstothemostim-portanttopicsrelatedtomanagingsuccessfullyinaninternationalenvironment.Thecoursewillcoverfivemajor topicsand introducemanagers tobothcoreconceptsandpracticalinsightsindealingwithglobalbusiness. (1)InternationalTrade.Whatdeterminesthepatterns of exports and imports among nations?Whatarethegainsandlossesfromfreetrade?Whysome industries inacountryaremoreexportcom-petitive than others? (2)Foreign Direct Investment.How firms make the international expansion deci-sion?Thechoiceamongexporting,licensing,foreigndirectinvestment,andnon-equitystrategicalliances.How the firm’s objectives, its resources and capa-

Module 1Georgetown University Washington, D.C.


bilities,andthefunctioningofmarketsdetermineitschoiceofexpansion?(3)GovernmentPoliciesonTradeand Investment. Why governments regulate tradeandinvestment,andhowtheydoit?Effectsoftariffsonbusinesses,workers,andconsumers.Themultilat-eralregime:whattheWorldTradeOrganizationdoesandhowitdoesit?Theglobalizationcontroversy. (4)

Economic Integration. Benefits and costs of eco-nomicunionanditseffectsoncompanies.(5) Balance ofPayments.Whatacountry’sbalanceofpaymentsisandwhatdoesthedatamean?Problemsofadjustingtoimbalancesincurrentandfinancialaccounts;im-plicationsforfirms.Theargumentsaboutfixedversusflexibleexchangerates.

Business Government RelationsThepurposeofthecourseistoteachstudentshowto analyze normative arguments about what go-vernmentandcorporatepoliciesought tobe;howtoanalyzepositiveargumentsregardingclaimsmadeabouttheeffectsofgovernmentpoliciesonbusiness;howtounderstandgovernmentpolicymaking;andhowtoforecastchangesingovernmentpolicy.Stu-dentshavetheopportunitytodevelopknowledgeofpolitical institutions;effectsofdifferinggovernmentpolicies on national industrial organisations; andeffects of business on government in the U.S. andabroad.Theywillbeabletoreflectontheappropri-ate role of corporations in the democratic politicalprocess,andonhowcivicobligationsshouldaffectstudentsintheirrolesasmanagers.

Global StrategyThough firms know they must compete globally,fewknowhow.Thiscourse, through lectures,casediscussions,thereviewofscholarlypapers,andpro-jects,helpsparticipantsexplorethechallengesandthesolutionstocompetingglobally.Thecourseof-fersinsightsintothecreationofcompetitiveadvan-tage for countries andmultinationals.We analyzecompaniesandcross-bordercompetitioninvariousindustries and originating from various countriesandregions.

The course examines international business fromthepointofviewofthemultinationalfirm.Wead-

dress issues dealing with the reasons behind FDI,andthelocation,mode,andtimingofFDI.

We track the paths taken by multinationals fromdifferent industries and regions in their attemptto internationalize. By highlighting the limitationsof these historical approaches, we zero in on theconceptofatrulyglobalcompanyandidentifythespecificanduniqueadvantagesofmultinationalityavailabletosuchacompany.

The next section of the course builds an under-standing of the process of globalization and theemergingpatternsofconductinginternationalbusi-ness. The course discusses the tools for achievinga global competitive advantage -- the company’sorganizationalstructure,managementsystems,cul-ture, leadership, and its strategy.We also examinecrossborderstrategicalliances--anincreasinglyim-portantelementinamultinational’sglobalstrategy.Finally, the roleof themultinationalcorporation insocietyandtheethicaldilemmasfacedbymanagersareaddressed.

Quantitative Research MethodologyThiscoursewillintroducetheparticipanttoaseriesof researchmodels andparadigms tohelporgan-ize,hypothesize,andanalyzequantitativedata.Ap-proachessuchasquantitativeabduction,deductionandinductionreasoningwillbeexplainedtogetherwith tools from data mining, probability, and sta-tistics.Toolswill includesurveydatacollectionandquestionnaires, experiments and experimental de-sign, probability and sampling, finding data, andstatisticalanalysis.

Introduction to Corporate FinanceThiscourse introducesthemainthemesofCorpo-rateFinance:theroleoffinancialmarkets,valuation,selectinggoodprojects,financingthefirmandriskmanagement.


MarketingThis course provides amanagerial orientation tomarketingincomplex,rapidlychanging,globalen-vironments.The course designprovides studentswithaworkingknowledgeofactivitiesinvolvedindevelopingmarketingprogramsandstrategiestoachieve competitive advantage. Consumer beha-vior, competitive analysis, environmental analysis,market segmentation, marketing research, andotherconceptualandanalyticaltoolsthatfacilitatethe management of markets will be introduced.Major marketing decisions will be studied. Thecoursealsoexaminesforeignmarketsinthissamemanner, introducing the tools and concepts formanagement of global markets. In the secondpartofthecourse,themajordecisionsinvolvedindesigning a marketing program will be covered,includingpositioning,productdevelopment,pric-ing,distribution,andpromotion.Thethirdpartofthecourseprovidesandintegratedstrategicviewof marketing, including the impact of globaliza-tion,informationtechnology,andimplementationchallenges.

Financial Accounting The course focusses on accounting theory,generally accepted accounting principles, and

the interpretation of financial statements. Thecourse covers the basic financial statements,whatinformationtheyprovide,howtheyfitto-gether,howtransactionsaffectthem,andreve-nuerecognitionprinciples.Inaddition,studentswill study accounting for inventory, property,

Module 2

Online Tutorials


plantandequipment,liabilities,leases,pensions,taxes, marketable securities, and stockholders’equity.Thecourseintroducesanalyticaltoolsforassessingprofitabilityandrisk,whileexaminingtheconceptsofqualityofearningsanditscoun-terpart, the quality of financial position. Eco-

nomicandstrategicfactorsthataffecttheinter-pretationoftherateofreturnonassetsandrateofreturnoncommonequitywillbediscussed.Thepremiseofthiscourse isthatstudentswilllearn financial statement analysis most effec-tivelybyanalysingactualcompanies.


Research MethodologyThis course aims to prepare students to developa research project in business management. Thecomplete research process is discussed, from theliterature review stage, to hypothesis formulation,methodologicaldesign,anddataanalysis.Twomainresearchstrategiesarestudied:casestudiesandsur-veys.Statisticaltoolsforquantitativeanalysisofdataarepresentedtosupportquestionnairedevelopmentandhypothesis testing.Casestudyplanningwillbediscussedalongwithtoolsforanalyzingdatafromdif-ferentsources,includinginterviewsanddocuments.Wewilltakeapracticalapproachtothecourseandfocusonprovidingguidelinesforthedevelopmentofstudents’ownresearchprojects.

Managing People & Organiza-tions in a Multicultural Environ-mentThiscourseexplorespeoplemanagementandvaluecreation within business organizations from thepoint of view of amulticultural environment. It in-troducesvaluemanagementcreation,anddiscussesthenewbusinessenvironmentanditscross-culturaldilemmas.Italsotakesalookatvaluemanagementand value creation through intangible assets, andit looks at culture as an intangible corporate asset.Related topics, aimed at better understanding the

multiculturalcontext, likeinterpersonaltrust, leader-ship, incentive systems and organizational culture,arealsostudied.Itthenmovesontotheimportanceofbuildingrelationshipsbasedontrustandorgani-zational reputation. It uses concrete examples thatdemonstrate applicability in multicultural contexts.The relationship between culture andmarketing isalsoexaminedthroughabriefintroductiontosemio-ticsappliedtomanagementstudies,inordertobuilda bridge betweenmarketing and human resourcemanagement strategies.

Communication & Brand Man-agement in Emerging EconomiesTheprimarygoalofthiscourseistoanalyzethemar-ketingenvironmentinemergingeconomies, identi-fyingthesimilaritiesanddifferencesamongvariousemergingmarketsandtheirimplicationsincorporatemarketingstrategy.Thesecondgoalistounderstandthedifferentstagesofprogresstheemergingmarketsarein,andtheapplicabilityofvariouscommunicationandbrandmanagementstrategiesforeachmarket.Thefinalgoalistoanalyzehowtheaforementionedstrategies can create a comprehensivebrandarchi-tecturethatwillprovidestrategicdirection,generatemotivating brand identities and value propositionsforthekeybrands,developbrandbuildingprograms,andresultineffectivebrandmanagement.

Module 3

EBAPE/FGV Rio de Janeiro


Value Added Finance & Global Performance Thecoursecoverstopicssuchasshareholdervalue;value-basedmanagement;valuecreationandeco-nomic value added; valuation principles; marketvalueaddedandexcessreturn;EVA;workingcapi-tal requirement; comparing excess returns, MVAand EVA; creating value; implementing EVA; thecost of capital: CAPM, beta andWACC; arbitragepricing theory; financial strategy and value crea-tion;peckingorder theory;major accountingad-justments;valuedrivers;andEVAversuscashflowreturnoninvestment.

Innovation Management in Emerging MarketsThis coursewill examine the analytical and empiri-cal basis of the role of technology and innovationmanagementinfirms’strategiesforcompetitivenessintheglobalmarketplace.Theseissueswillbeexam-inedfromtheperspectiveofadvancedeconomiesinassociationwith,andespeciallyfrom,theperspectiveof emerging economies. The course will combinetheoretical perspectives with practical examples ofsuccesses and failures in themanagementof tech-nologyandinnovationattheleveloffirms,industries,clusters and also government policy. The course iscentred on threemajor issues: (i)Technological ca-pabilityasastrategicassetfortheimplementationofdifferent types of production-based and innovativeactivities and for achieving global competitive per-formance;(ii)Intra-andinter-firmlearningstrategiesassourcesoftechnologicalcapabilities;(iii)Impactsofinnovationactivitiesonfirms’businessperformance(technical indicators, productivity, growth) and en-vironment.These issueswillbeaddressed fromthestandpoint of: (i) A comprehensive perspective ontechnologyandinnovation,whichisconcernednotonlywith the technical aspects of technology andinnovation, but the organisational,managerial, andinstitutional dimensions; (ii) A strategic and criticalmanagementperspectiveontechnologyand inno-vation,withoutlosingapracticalviewonimplemen-tationmechanisms.Thecoursewillbeimplemented

on thebasis of interactive lectures, groupexercisesfollowed by presentations, collective discussions ofreadings (concreteexamplesofvariousexperiencesof innovation strategies), interactionswith industry/government experts, technical visits to relevant or-ganizations.


ThisfirsthalfofLEADconsistsoftwosessionsthataim to help participants understand themselvesbetterandestablishthebasesforthedevelopmentof the face-to-face sessions and the one-to-oneexecutive coaching sessions: a 360º assessment.Participants should be able to better understandtheirstrengthsandweaknessesrelatedtothecriti-calcapabilitiesofsuccessfulleadershipandbetterleadthemselves.

LEAD 1TheLEADProgram,developedbyDanielGolemanand Richard Boyatzis and exclusively adapted inEurope by ESADE, consists of a series of practicalsessions and personal exercises carried out via anonlineplatform,combinedwithindividualexecutivecoaching sessions. Based on their ideal leadershipprofile, participants develop a real-world personaldevelopment strategy that supports their growthanddevelopmentasexecutives.Theprogramcon-sistsofthreephases:PreProgram,Program,andPost-Program.Theaim is tohelp theparticipantsbetterunderstand their strengths related to leadershipcapabilities,tomitigatetheirweaknesses,andtoim-provetheirabilitytosuccessfullydevelopandmana-gehigh-performanceteams.

PREPROGRAM

ONLINENeethling Brain Instrument

360 DEGREE

PROGRAM

LEADINGYOURSELF, OTHERS AND

CONTEXT

EXECUTIVE COACHING

POSTPROGRAM

EXECUTIVE COACHING

INDIVIDUAL DEVELOPMENT PLAN (IDP)

Module 4

Online Tutorials


Doing Business in ChinaThe course aims to offer executives interested inChinafirst-handcontactwith thecountryand itsbusiness realities, including theanalysisof key is-sues such as the geopolitical environment, andsomeoftheeconomicandlegalaspectsofperson-nelmanagement under these topics: Strategy inChinaOverview;Human ResourcesManagementby guest speaker fromEgonZehnder (TBD); Chi-nese Political Economy/Culture; Internationaliza-tionofChineseFirms;DoingBusinessinChina-AView from a Foreign National Perspectives; Geo-politics ofChina;Chinese Economy in theGlobalFinancialCrisis;MarketinginChina.Inaddition,theprogram includes company visits and meetingswithlocalexecutives.

Thespecificobjectivesofthecourseare:

· Understanding China’s business environment,itseconomicandsocialtrends,country-specificregulations, aspects of local businesses inclu-dingstrategy,finance,andhumanresources;

· Sharing experiences through meetings withCEOsorvisitstocompaniesintheregion;

· Takingpartinnetworkingactivitiesandseekingoutbusinessopportunities.

LEAD 2InthesecondhalfofLEAD,participantsshouldbeabletoleadothersmoreeffectivelyanddealwithchallenges such as defining the different roles inateamandhowtheycanbecombinedtocreatea high-performance teamwork. The PostProgramconsistsof individualexecutivecoachingsessionswith the aim to help the participant to success-fullyimplementtheirIndividualDevelopmentPlan(IDP).

Module 5Georgetown University, ESADE & EBAPE/FGV Shanghai

Module 6

Online Tutorials


Leading Yourself, Others, & Organizations Thiscoursewillallowparticipantstobetterunders-tandtheirstrengthsandweaknessesrelatedtothecritical capabilities of successful leadership. Theaimistoidentifythegapbetweentheactualandrequiredcorporateleadershipcapabilitiesinorderto successfully implement strategy. During theface-to-face sessions and the one-to-one execu-tive coaching sessions, theobjective is to reducethis gap as much as possible. Participants learnto dealmore effectively with the following chal-lenges:

· Defining thedifferent roles in a teamandhowthey can be combined to create high-perfor-manceteamwork.

· Identifyingwhenteamworkisneededandhowyoucandealwithdifferentprofileswithinyourteam.

· Understandingteamdevelopmentandmanage-ment,aswellaskeysuccessfactorstocreatebot-tom-lineimpact.

· Understanding how asymmetrical informationandinterestscanaffectteamperformance.

· Analyzing how teams make high-impact deci-sions in stressful situations.

Corporate Finance & PerformanceThe primary aim of the course is to understandhowtomakeinvestmentandfinancingdecisions.By theendof thecourse, youwillbetterunders-tandthetimevalueofmoney, the functioningofcapitalmarkets,howtoevaluateopportunities toraisedebtandequity,andhowtoperformvalua-tionofstocks,bonds,andcompanies.Youwillalsohaveagreaterknowledgeoffinancialdatasources,theuseofspreadsheetstobuildfinancialmodels,capital budgeting analysis for corporate projects;and portfolio theory.This course emphasizes theapplicationoffinanceprinciplestobusinesscases,includinganintroductiontotheuseofderivativesforriskmanagement.Weanalyzetheinternationalfinancialenvironmentandtheoperationofglobalfinancialmarkets,theeconomicsofcurrencymar-ketsandforeignexchangerisk,themechanicsandcorporate uses of derivative, strategic businessalternatives,andoperationalpractices tomanagerisk, the decisions of companies as to when tohedgeandnot,andhowtohedgeusingfinancialinstruments. Organizations need to implementtheir strategies using key performance indicatorswhichfacilitatechoosingtheinvestmentsandpro-jectsthatcontributemosttocreateacompetitiveadvantage.Flexibilityrequiresintegrationbetweenperformance indicators and the focusonproces-

Module 7

ESADEMadrid


ses.Thiscourseexaminesstrategyimplementationwithspecialemphasisonthedesignofthestrate-gicmapwithaviewtowardkeepingthebalanceofstrategicdifferentiationandalignment.

Leading Global Change Making a difference is the ultimate standard bywhichwe judgeour leaders.But tomakeadiffe-renceisnoteasy.Tolead,youmusthavetheabilityto inspire by articulating and communicating anexcitingvisionofthefuture.However,aninspiringvisionisnotenough.Youmustalsohavetheabilitytoinfluenceotherstoworktogethertorealizethatvision.Thekeystosuccessfulinfluencearebuildinga base of power and demonstrating the politicalsavvynecessary tomanage thepolitics and con-flict associatedwith leading change.Theprimaryobjectiveofthiscourseistohelpyouunderstandand master the skills associated with leadershipandpower.

Corporate Responsibility & Sustainable WorldThepurposeof thecourse is toenhancestudentappreciation for and ability to deal with ethical,public, and crucial dimensions of problems youwill faceasmanagers.Thecourseemphasizestheinterplay between the economic dimensions ofthoseproblemsandtheirethical,political,andso-cial aspects.The course is designed to familiarizestudentswiththerecurringethicalproblemsfacedbymanagers in their dealingswith others insideandoutsidetheircompany,andtherecurringnor-mative problems of public policy and regulationconcerningbusiness.Studentswillbeintroducedtokeyconcepts,principles,andapproachestonor-mativeanalysis,andgivenpracticeinrecognizingandevaluatingarguments.Studentswillhavetheopportunitytoreflectontheirownvaluesastheyrelatetothejobofthemanager.

Global Capstone/Graduation This integrativecoursewill focusona specific in-dustry, guided by industry executives and a pro-ven,proprietaryindustrysimulationthatidentifiesdriversofindustrychange,devisesnewcorporatestrategies to improve profitability and gain long-termcompetitiveadvantageandnegotiatesmerg-ers and acquisitions, partnering agreements andalliances. Participants will be required to applyeverythingthey learnduringtheprogramtosuc-ceed.

One of the most important benefits of taking aMaster's Degree program is the opportunity itoffers to consolidate the participant’s expertisebyaskinghim/hertowriteanddefendaMaster'sthesis.

Participantsarerequiredtocompleteandpresenta Master’s thesis, which is a research projectcompletedafterobtainingatleast24creditsfromattendinglecturesofferedundertheprogram.Thethesissubjectshouldberelatedtotheparticipant’sworkexpertiseandtheprogramscontent,agreedupon between the participant and his researchadvisor.Theadvisorisaprofessorwhoisaspecialistonthesubjectinquestion.

Master's Thesis Presentation & Graduation Ceremony

Rio de Janeiro


As a participant of the Georgetown-ESADE-EBAPE/FGV Corporate Interna-tional Master's program, you will bechallengedandstrengthenedbyboththe faculty and your classmates. Wecarefully select seasoned, high-poten-tialparticipantswhosediversecareers,skill sets and cultural backgroundscomplementyourown.

Oneof themostvibrant featuresof theGeorgetown - ESADE - EBAPE/FGVpro-gram is the team approach to learning. Youwillworkcollaborativelyoncourse-work and projects, drawing upon theskills, knowledge and backgrounds ofyour teammates.Thisdynamic interplayof interests and strengths increases thevalueoftheexperienceforeveryone.You

willdevelopfriendshipsandprofessionalrelationshipsthatwill lasta lifetime.Youwillbenefitfromanexpandedworldview,a broader knowledge base and greaterconfidenceinresolvingcomplexorgani-zationalchallengesacrossfunctions.

Each module is a “deep immersion”experience that integrates core MBAcourses, speciallydesigned integrativecourses, and a series of networkingevents, special topics, and briefings.Allelementsofthemodulesaredevel-opedtotakethegreatestadvantageofthe residency location.While the coreMBA courses ensure that you masterfundamental business disciplines andgeneral management skills, the inte-grative courses combine these disci-

Learning Model

"This program is an excellent opportunity to improve your professional skills without leaving your job. Also, you can learn not only from the professors, but also from your peers' professional experiences around the world. The different countries one visit are a great opportunity to see other realities and cultures." Juan Carlos Rosales, Market Risk Vice-president, Citibank Peru and Ecuador.

Learning Methodologies

plinesandchallengeyoutoapplyyourmanagementskillstolivecases.

Every module also gives you time toextendyourpersonalandprofessionalnetworkaswellasenhanceyourglobal

perspective. Networking events willintroduce you to local Georgetown,ESADE,andEBAPE/FGValumniaswellas leading local business executivesandgovernmentofficials.

EMOTIONAL ASPECTS

INTELLECTUAL ASPECTS

EXPERIENTIAL ASPECTS

• Evaluation 360°• Executive coaching• Peer coaching• Mentoring• Role-playing• IDPs

• Readings and master classes.

• Cases characteristic of the enterprise

• Debates with managers• Training “Clips”• Meetings with

professionals of other fields (anthropologists, philosophers)

• Meetings with managers• Visits Overseas • Social software (blogs,

webinars, social networks), virtual communities

• e-learning• e-tutoring• Master Thesis

Source: Hugas, 2013


Ourclassesare ledbyexperienced fa-cultywhoofferpracticalandapplicableknowledgeandareequallycommittedtoourstudentsasmentorsbeyondtheclassroom.

The faculty members are internatio-nally recognized leaders in the studyof the economic, social, political, andtechnological forces shaping globalbusinesstoday.

Theyhavebeeneducated atmanyofthefinestinstitutionsaroundtheworld.Theyplayanactiveroleintheinterna-tionalbusiness community, servingascorporateconsultantsandboardmem-bers as well as speakers at industryeventsworldwide.Belowareprofilesofsomeofthedistinguishedfaculty.

Faculty


Program Directors

Jose-Luis Guerrero CusumanoAssociate Professor and Facultyat Georgetown's McDonoughSchoolofBusinessandDirectorof the Center for Intercultural Education and DevelopmentatGeorgetownUniversity.Heisamember of INFORMS, POMS,ASQ and ASA. Member of theeditorial board of “Benchmar-king for Quality ManagementandTechnology: An Internatio-nal Journal” and the editorialteamof the“Journalof Interna-tionalBusinessStudy.”Foundingmember of The MultinationalAlliance for the AdvancementofOrganizationalExcellence.HewasanexaminerfortheAmeri-can National Science Founda-tion, also, for the American National Research Council in the area of Benchmarking andfor the Institute of International Education.

Pedro Parada BalderramaProfessor of Strategy and Glo-balization at ESADE BusinessSchool. Ph.D. from ESADE Busi-nessSchool.Hewas trained inthe Case Method at the Har-vard Business School. He hasalso participated in the Nego-tiationsProgramatHarvardandthe Managing Change Program atMIT. He is Co-Academic Di-rector of the Georgetown-ESADE Global Executive MBAprogram as well as a VisitingProfessorat theHECSchoolofManagement inParisandSDABocconi in Milan. In addition,hehascoordinatedandtaughtcourseswithintheInternationalElectivesofferedatBabsonCol-lege.Heistheauthor"WhatisCorporateStrategy?"inHarvardDeustoBusinessReview.

Marco Tulio Zanini Professor and Program Direc-tor of the Executive Mastersin Business Management at the Brazilian School of Publicand Business Administrationof Fundação Getulio Vargas(EBAPE/FGV). PhD in Manage-ment,UniversityofMagdeburg,Germany, and more recentlyVisiting Professor at the same university. He was a Professorat Fundação Dom Cabral. Ex-tensive Consulting experiencein Leadership and CorporateCulture Programs. He has ex-perience in teaching, research and consulting in the areas ofstrategic people management, intangibleassetsmanagement,trust in organizations, leader-ship and senior management,organizationaldiagnosisof thestrategic intangibleassets, andintangible aspects of specialmilitaryforces.


Paul AlmeidaProfessorofStrategyand Inter-national Business, and SeniorAssociate Dean of ExecutiveEducationatGeorgetown'sMc-Donough School of Business. Ph.D. in International Business and Strategy, Wharton School,University of Pennsylvania.Georgetown-ESADEGlobalExe-cutiveMBAAcademicCo-Direc-tor. He has been widely pub-lishedinleadingjournalsandisAreaEditorforStrategy,Innova-tion andEconomicGeographyfor the Journal of InternationalBusiness Studies. Hewas Chairof theTechnologyand Innova-tion Management Division ofthe Academy ofManagement.AwardedGeorgetown’s FacultyResearchAwardandtheDean’sServiceAward.

Gloria Batllori Professor of Financial Manage-ment and Control at ESADEBusiness School. ExecutiveDirector, MBA Programs Unit atESADE.MasterofInternatio-nalManagement,ThunderbirdSchool. Strategicandfinancialconsultanttoindustry.

Ignasi Carreras Professor at ESADE’s Depart-ment of Business Policy. Di-rector of ESADE’s Institute for Social InnovationandDirectorofESADE’sExecutiveEducationprograms:managerialfunctioninNGOsandleadershipandin-

novationincivilsocietyorgani-zations. Hewas Director Gen-eralofIntermónOxfam,oneofthe main international NGOs dedicated to cooperation anddevelopment and a memberof the Management Commit-teeofOxfamInternational.

Flávio Carvalho de VasconcelosDeanoftheBrazilianSchoolofPublic and Business Adminis-trationof theFundaçãoGetu-lioVargas(EBAPE/FGV).HewaspreviouslyFullProfessorattheGetulio Vargas Foundation’sSão Paulo Business Adminis-tration School, (EAESP/FGV). In his professional capacity,he has worked as a consult-ant specializing in appliedresearch in the state energysector. He has alsoworked inthe U.S. as a consultant at the Center for Applied Research(WhartonSchool,UniversityofPennsylvania),and inBrazil, asaconsultantatMcKinsey&Co.Hehasbeenwidelypublishedin specializedperiodicals,pre-sented articles at scientificcongresses, and published,receiving, in total, six awardsin recognitionof thescientificmeritsofhiswork.

Patricia CauquiCollaboratoroftheDepartmentof Human ResourcesManage-mentofESADEasprofessorandcoach of the Program LEAD.

Batchelor’s Degree in Journa-lism (UCM), Master in Sport Psychology (UNED). She par-ticipatedinthelaunchofDigi-talWayasmarketingmanagerofContents, inYa.comasheadof E-Commerce and GeneralDirector of Viajar.com. In 2002she gave a turn to her career,shewas trainedas coach (ICF)andshededicatesherselftotheexecutivecoaching.

Alvaro CyrinoProfessor and Vice-Dean ofthe Brazilian School of Publicand Business AdministrationoftheFundaçãoGetulioVargas(EBAPE/FGV).Hewasaprofes-sor at Fundação Dom Cabral/MG. He has extensive expe-rience in teaching, research, andconsulting in theareasofbusinessstrategy,internationalmanagement, implementation of organizational strategy andinternationalbusinessstrategy.

Ricardo Ernst Professor of Operations andCo-director of Global Logis-tics Research Program at the McDonough School of Busi-ness, Georgetown University.He is theauthorofmorethan25 publications in academicjournals and is the co-authorofabookonGlobalOperationsand Logistics, which includesan innovative framework aswell as a series of cases fromEurope,Asia,theUnitedStates,


and Latin America, and wastranslatedtoChineseandPor-tuguese.His research interestsinclude strategic analysis oflogistics systems (supplier –manufacturing – distributionlinkages) at both the macro(strategic positioning of logis-tics, marketing/manufacturinginterfaces) and micro levels(models and methods of in-ventorycontrol,inventoryclas-sificationprocedures).

Paulo N. FigueiredoProfessorattheBrazilianSchoolof Public and Business Admi-nistrationoftheFundaçãoGet-ulio Vargas (EBAPE/FGV). Ph.D. inTechnology and InnovationManagement from SPRU – Sci-ence and Technology PolicyResearch,UniversityofSussex,UK. Founder and editor-in-chiefoftheInternationalJour-nal of Technological Learning, Innovation and Development(IJTLID). Founder and head ofthe Research Programme on Technological Learning andIndustrial InnovationManage-ment in Brazil at EBAPE/FGV,which develops relevant stu-dies on industrial innovationin Brazil and other emergingeconomies. The results of these studies have been publishedin several academic journalsandhavebeencommunicatedto government policymakersandcorporatemanagers.

Rafael Goldszmidt Professor at theBrazilian SchoolofPublicandBusinessAdminis-tration of the FundaçãoGetulioVargas (EBAPE/FGV). He waspreviously aProfessor at theEs-cola de Administração de Em-presasdeSãoPaulodaFundaçãoGetulio Vargas EAESP/FGV. Hissubjectsofinterestincludecom-petitive advantage, determin-ing factors governing companyperformance,visionbasedonre-sources, institutional theory andquantitativemethodsappliedtoadministration.

Miguel Angel Heras Professor in the Department of Operations Management and Innovation at ESADE. Headvises senior managementon the introduction of stra-tegy through balanced score-cards and on the transforma-tionoforganizations towardaprocess-basedfocus.Hewasadirectorintheseniormanage-mentconsultancyfirmRolandBergerandproductionandor-ganizationdirectorofPhilipsinSpainandBelgium.

Brad Jensen Professor of International Busi-ness and Economics at theMcDonough School of Busi-nessatGeorgetownUniversity,aseniorfellowatthePetersonInstitute for International Eco-nomics,andaresearchassoci-ate of the National Bureau of

Economic Research. His workfocuses on the relationship between international tradeand investment and firm per-formance.

Istvan Karoly Kasznar ProfessorattheBrazilianSchoolofPublicandBusinessAdmin-istrationoftheFundaçãoGetu-lio Vargas (EBAPE/FGV). Ph.D. in Business Administration fromCalifornia Coast University,USA.Hehasexperienceinthebusiness, managerial, bank-ing, agricultural, educational,corporate and institutional re-search and consultancy areas,forprivateandpublic compa-niesbothinBrazilandabroad.He is the coordinator of theStudy Program for States andMunicipalities (PEEM/EBAPE). HeisthepresidentoftheTech-nical Commission on Econom-ics andPlanningof theUnionandAssociation of Banks, andthe Technical Director of Insti-tutional Business.

Joan Massons Professor in the Department of FinancialManagement andControl at ESADE. He is a for-merdirectorofthedepartmentandhasalsobeenamemberofdifferentboardsofdirectorsasindependent advisor, advisorof the candidature of Barce-lona to the Olympic Gamesand director of planning ofoperationsintheOlympiadsof


Barcelona.Heisaconsultantinbusinessfinances.

John Mayo Professor of Economics, Busi-ness and Public Policy atGeorgetown University’s Mc-Donough School of Business. Hisresearchinterestsareintheareas of industrial organiza-tion, regulation and antitrust,and, more generally, the ap-plication of microeconomics to public policy. FormerDeanof the McDonough School of Business. Chief Economist, U.S. Senate Small Business Com-mittee (Democratic Staff ) andhas served as an advisor andconsultanttoboth,publicandprivateagencies includingtheU.S.DepartmentofJustice,theFederalTradeCommission,andtheU.S.DepartmentofEnergy.

Javier Mir Professor of Business Policy atESADE Business School. Mem-berof severalboardsofdirec-

tors. Formerly CEO of Affinity(Gallina Blanca Purina, 1990-1996) and of JoyCo (Agroli-menGroup).Advisorofvariousboardsofdirectors.Hehasoc-cupied senior posts in NorthAmerican multinationals withwide involvement in interna-tionalmarkets.

Stavros Panagiotis Xanthopoylos Vice-Dean of FGV-IDE – Exe-cutive Educational Unit atFundação Getulio Vargas(FGV), former Dean of FGV On-line -DistanceEducationUnitof FGV, part of IDE, former As-sociate Dean of the OneMBA program at Fundação GetulioVargas (FGV-EAESP), and Pro-fessor of the Production andOperations Management De-partment at FGV-EAESP. Heis the Vice-President of theBrazilian Distance EducationAssociation (ABED). He hasbeeninvolvedinresearchandimplementation of OER´s prac-

tices inBrazil and Internation-ally. He implemented an OERproject through OCW-MIT atFGVOnline.HeholdsaDoctor-ateDegreeinBusinessAdmin-istration from FGV-EAESP andhas worked as a consultantforboth theprivateandpub-lic sectors, conductingmainlyoperational effectiveness,knowledgemanagement andeducationalprojectsinDE.

Carmen Pires Migueles ProfessorattheBrazilianSchoolofPublicandBusinessAdminis-trationoftheFundaçãoGetulioVargas (EBAPE/FGV). Ph.D. in So-ciologyfromSophiaUniversity,Tokio.Shewasavisitingprofes-sor at Otto von Gueriche Uni-versität Magdeburg, Germany.SheisaconsultantforBrazilianandmultinationalcorporations.Her specialfieldsareorganiza-tional culture, anthropologyofconsumption, integratedman-agement of intangible assetsandnewinstitutional.


Helio A. Reis Professor intheAdministrationDepartment of the BrazilianSchool of Public and BusinessAdministrationoftheFundaçãoGetulio Vargas (EBAPE/FGV). Assistant Coordinator of theundergraduate course in ad-ministration. He also lecturesforFGV'spost-graduatecourses(BusinessStrategy,ProductandBrand Management, StrategicPlanning) and tutors courseworkcompletion.

Mike Ryan Teaching Professor of Interna-tional Business and Policy atGeorgetown University's Mc-Donough School of Business. He conducts research on thepolitical economy, institutions,and strategic managementof the creative and innovativeindustry sectors in emergingeconomy countries. He alsocarries out research and edu-cationprojects incooperationwith the Brazilian National In-

stitute for Industrial Property,the European Patent Office,the Organization of Ameri-can States, the U.S. CopyrightOffice, National Institutes ofHealth Office of TechnologyTransfer,andPatentandTrade-markOffice.

Guillermo Sebastian Coordinator of the group ofexecutive coaches in ESADEMadridandexecutivecoachre-lated toLEADProcess.DegreeinPhysics(UCM),andDiplomain Business Planning and Ad-ministration. Mana ging partner and founder of the companyPeople & Coaching Internation-al.Hehasmorethanthirtyfiveyears of executive managingexperience (Unilever, GrupoPascual, Coopers & Lybrand,Deloitte,Telecinco,etc.).Exten-siveexperienceasanexecutiveand professional coach, certi-fied by AECOP (Spanish Asso-ciation of Executive CoachingandProcesses).

Sylvia Svejenova Associate Professor of Business Policy,ESADEBusinessSchool.Board member of the Euro-peanGroupforOrganizationalStudies.ShehasbeenLecturerin Strategy at the CranfieldSchool of Management (UK). She has also taught at ESCI-UPF (Spain) andVarnaUniver-sityofEconomics(Bulgaria).

Carles Torrecilla Associate Professor in the De-partment of Marketing Man-agement at ESADE. Foundingdirector and advisor of Eco-veritas SA, and founding advi-sor of WorldTourPlatforms. Hehas been an Administrator ofTampahavana SL. His areas ofspecializationarestrategicmar-ketingandthemarketingplans.


WhenyoubegintheGeorgetown-ESADE-FGVprogram,youwillimmediatelyjoinauniquegroupofaccomplishedprofessionals.Youandyourclassmateswillwork,learn,solveproblemsandtraveltheworldtogether.Youwilldevelopacommu-nityof support and lastingprofessional relationshipswithyour classmatesandprofessors,andyouwillfindthattheGeorgetown-ESADE-FGVprogramismorethananacademicchallenge;itisaonce-in-a-lifetimeexperienceofpersonalandprofessionaldevelopment.

Global Alumni Connections

When you graduate from the Georgetown-ESADE-EBAPE/FGV program, youwill gain access to the combined alumni networks of Georgetown University,McDonough School of Business, ESADE Business School, and EBAPE/FGV. TheGeorgetown-ESADE- EBAPE/FGV alumni network includes leaders in virtuallyeveryfieldandprovidesyouwithanextraordinaryarrayofresources.

• Morethan184,000Alumni.• Magazinesandnewsletters, includingnewsonalumniaccomplishmentsand

events.• Regionalandnationalclubsaroundtheworld.• SpecialinterestorganizationssuchastheWallStreetAlliance,BusinessAngels

Club,EntertainmentandMediaAlliance,RealEstateClub,LatinAmericanAlli-anceandSportsManagementClub.Theseorganizationsprovidenetworking,mentoringandcareerplacementopportunities.

• Institutionalwebsiteswithalumnidirectories,jobpostings,careerservicesandmentoring contacts.

• Classreunionsandotherinstitutionalevents.• Seminarsandlife-longtrainingopportunities.• On-campusAlumniHouseinWashington,D.C.,withbusinessfacilitiesforalumni.

Global Network

Key Facts

Duration 12 months with 4 additional months to present of the Master's Thesis.

DegreeOne Diploma with three acreditations of international recognition:

• Executive Master’s in International Business from Georgetown University, McDonough School of Business

• Corporate Master of Business Administration from ESADE Business School

• Mestrado Executivo em Gestão Empresarial, Stricto sensu from EBAPE/FGV

Modules 7 modules

3 modules of 11 days (33 days)• Washington, D.C., U.S. - Georgetown

University• Rio de Janeiro, Brazil - EBAPE/FGV• Madrid, Spain - ESADE

1 module of 5 days• Shanghai, China - Georgetown,

ESADE & EBAPE/FGV

3 online modules• Marketing: 20 hours• Financial Accounting and

Management: 20 hours • LEAD 1 & LEAD 2 - 360º Assessment:

15 hours

1 Master’s ThesisFinal presentation 4 months after Madrid module - Rio de Janeiro, Brazil - EBAPE/FGV

Please note: program, faculty, dates, and fees are subject to change. ESADE Business School, Georgetown University’s McDonough School of Business and Fundaçao Getulio Vargas/EBAPE also reserve the right to cancel this program if in their view the circumstances required for its successful completion do not apply.

This brochure outlines the program we would like to present. The final structure of the program is pending.

Georgetown University, ESADE Business School and Fundaçao Getulio Vargas/EBAPE reserve the right to modify the requirements for admission and/or graduation, the program curricula, tuition, fees, and other regulations affecting the student body. Georgetown University, ESADE Business School and Fundaçao Getulio Vargas/EBAPE do not discriminate in their programs, activities, admissions or employment practices on the basis of race, color, religion, national origin, sex, age, marital status, personal appearance, disability, sexual orientation, gender identity or expression, family re-sponsibilities, genetic information, matriculation, political affiliation, or any other basis protected by law. Individuals who have concerns regarding these issues are encouraged to contact the Vice President for Institutional Diversity and Equity, located in Room M-36 Darnall Hall, telephone number +1 202 687-4798, at Georgetown University.

STUDENT RIGHT-TO-KNOW AND CAMPUS SECURITY ACT. In compliance with the Student Right-to-Know and Campus Security Act, it is the policy of Georgetown University to make readily available information concerning the completion or graduation rate of all certificate or degree-seeking, fulltime undergraduate students entering the University, as well as the average completion or graduation rate of students who have received athletically related student aid. This information is available upon request from the Director, Department of Athletics, McDonough Gym, Georgetown University, Washington, DC 20057, +1 202 687-2435. The Crime Awareness and Campus Security Act of 1990 requires that the University prepare information on current campus law enforcement policies, crime prevention programs, and campus security statistics. This information is available upon request from the Director, Department of Public Safety, G-Level-Village C, Georgetown University, Washington, DC 20057, +1 202 687-4343.

CIMWashington, D.C. • Rio de Janeiro • Shanghai • Madrid

Contact Details

ESADE Business SchoolMartha [email protected],25-2728036Madrid,SpainPhone+34913597714Fax+34917030062

Georgetown University, McDonough School of BusinessElie [email protected],Suite474Washington,D.C.20057,USAPhone+12026872704Fax+12026879200

EBAPE/FGVTeodóraSzabó[email protected] andBusinessAdministrationPraiadeBotafogo,190-4thand5thfloorsCEP22250-900RiodeJaneiroPhone+552137996216

www.corporateinternationalmaster.com

Three top Business Schools have joined forces to design an exclusive program:

• Fourrichlydiversecontinents

• Fourintenselychallenginginternationalmodules

• AuniquecurriculumthatfocusesonthemostrelevantconceptstotheglobalexecutivewhohasaspecialinterestindoingbusinessfromorwithLatinAmerica

• Theunquantifiablevalueofyourpeer’sinsights,experiencesandpassions

These are the building blocks of the Corporate International Master’s program.

CORPORATE MASTER OF BUSINESS ADMINISTRATION

EXECUTIVE MASTER’S IN INTERNATIONAL BUSINESS

MESTRADO EXECUTIVO EM GESTÃO EMPRESARIAL, Stricto sensu

Corporate International

Master's

USD $75,000

Corporate packages are available for multiple enrollments.

Georgetown University,McDonough School of BusinessElie [email protected] +1 202 687 2704

ESADE Business SchoolMartha [email protected] +34 913 597 714

EBAPE/FGVTeodóra Szabó [email protected] +55 21 3799 6216

The dates given in this calendar are for information purposes only. The definitive calendar of activities will be confirmed at a later date.

This includes tuition, fees, teaching material, accommodation, luncheons and cof-fee breaks, in Washington, D.C., Rio de Janeiro, Shanghai and Madrid. It does not include travel expenses. The travel to the Master´s Thesis final presentation and the graduation ceremony is optional and it is not included in the tuition price.

Please note: program, faculty, dates, and fees are subject to change. ESADE Busi-ness School, Georgetown University’s McDonough School of Business, and Brazil-ian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV) also reserve the right to cancel this program if, in their view the cir-cumstances required for its successful completion do not apply.

• CompletedOnlineApplication• Applicationfeeis$175• CVorresume-fiveyearsworkexperienceminimum• PersonalStatementofPurpose• TwoLettersofRecommendation(atleastone

professional) • Academicrecords(transcriptsofalluniversity-level

education) • EmployerLetterofSupport• ProofofEnglishProficiency(fornon-nativeEnglish

speakers)

The program’s Admissions Committee will examine and reply to all applications received, informing all candidates about the progress of their admission. Applications may be submitted up to three weeks before the program starting date. To ensure that places are available, candidates are advised to begin their admission process as early as possible.

Application Checklist:

Calendar Fees

For further information, please contact:

Module 1 - Washington, D.C. - 3rd to 13th of August 2014

Module 2 - Online Tutorials - September 2014

Module 3 - Rio de Janeiro - 26th October to 5th November, 2014

Module 4 - Online Tutorials - January 2015

Module 5 - Shanghai - 2nd to 6th March 2015

Module 6 - Online Tutorials - April 2015

Module 7 - Madrid - 24th May to 3rd June 2015

Master’s Thesis Presentation & Graduation Ceremony - Rio de Janeiro - 25th to 28th October

Please visit the Corporate International Master’s website www.corporateinternationalmaster.com to find out about online information sessions. It will also provide you with a comprehensive overview of the CIM course structure and more detailed information about the content of each specific module.

We are looking for a diverse group of men and women from a variety of nationalities and backgrounds, including the humanities and natural sciences. A business background is not required. However, all applicants should have a current international job profile and demonstrate good interpersonal skills and a capacity for leadership.

Those holding a bachelor’s degree from an accredited college or university are eligible for consideration for admission. In addition, applicants should have five years postgraduate professional experience and have the quantitative aptitude needed to succeed in a rigorous program.

Anyone interested in registering must have a per-sonal interview with one of the program directors. This interview allows a personalized dialogue about mutual expectations. This ensures high levels of satisfaction of individual training needs and also guarantees adequate equivalence of knowledge and professional experience among participants.

To be eligible for an interview, candidates must send all the documentation in the Application Checklist.

Admissions

brochure: esade corporate international management - cim

Education

business acumen

epicenter of global

ebapefgv corporate

functional business

globalized business

masters thesis

international modules

program directors