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  • E.Carter,T.Fisher,B.Guclu,R.Hastrich,M.Lampe,J.Reilly.February2004

    Brinkman Lab Product Portfolio Development MultiDisciplinarySeniorDesignProject:04017

    PRELIMINARYDESIGNREVIEWREPORTFriday,February20th,2004

    TeamMembers:

    ElizabethCarterTravisFisherBurcakGucluRyanHastrichMattLampeJustinReilly

  • BrinkmanLabProductPortfolioDevelopment 2of40

    E.Carter,T.Fisher,B.Guclu,R.Hastrich,M.Lampe,J.Reilly.February2004

    1. TableofContents

    1. TableofContents ................................................................................................... 2 2. Introduction ............................................................................................................ 3 3. NeedsAssessment ................................................................................................. 4 3.1. NeedsoftheClient ......................................................................................................... 4 3.2. NeedsoftheProjectTeam............................................................................................. 6 3.2.1. StatementofWork .................................................................................................. 6 3.2.2. ProblemStatement.................................................................................................. 7 3.2.3. ProjectScope ............................................................................................................ 8 3.2.4. Stakeholders............................................................................................................. 8 3.2.5. BudgetaryParameters ............................................................................................ 8

    3.3. ProductNeedEvaluation .............................................................................................. 8 3.3.1. MarketAnalysis ...................................................................................................... 9

    4. ConceptDevelopment......................................................................................... 11 4.1. ConceptDevelopmentProcess ................................................................................... 11 4.1.1. Clarifytheproblem............................................................................................... 11 4.1.2. SearchExternally................................................................................................... 11 4.1.3. Searchinternally.................................................................................................... 12 4.1.4. Reflectonresults ................................................................................................... 12

    4.2. MaterialSelection.......................................................................................................... 13 5. DesignObjectivesandPerformanceSpecifications ........................................ 13 5.1. DesignObjectives/CriticalPerformanceParameters............................................... 13 5.1.1. OrderQualifiers .................................................................................................... 13 5.1.2. OrderWinners....................................................................................................... 14

    5.2. PerformanceSpecifications.......................................................................................... 14 5.3. EvaluationCriteria........................................................................................................ 15

    6. AnalysisofProblemsandSynthesisofDesign ............................................... 15 7. DetailedDesignProcess...................................................................................... 15 7.1. DesignforFunctionality .............................................................................................. 15 7.2. DesignforAesthetics.................................................................................................... 16 7.3. DesignforMachinability ............................................................................................. 16

    8. ConceptSelection&FeasibilityAssessment.................................................... 17 8.1. MethodsofConceptSelection..................................................................................... 17 8.2. StructuredConceptSelection ...................................................................................... 18

    9. PreliminaryDesignDocuments......................................................................... 23 9.1. EngineeringDrawings ................................................................................................. 23 9.2. BillofMaterials ............................................................................................................. 23 9.3. TechnicalDataPackage(ProjectNotebook) ............................................................. 24

  • BrinkmanLabProductPortfolioDevelopment 3of40

    E.Carter,T.Fisher,B.Guclu,R.Hastrich,M.Lampe,J.Reilly.February2004

    9.4. Products.......................................................................................................................... 24 9.4.1. BallBearingBusinessCardHolder .................................................................... 24 9.4.2. CylindricalCardHolder ...................................................................................... 25 9.4.3. PictureFrame......................................................................................................... 26 9.4.4. BookEnd ................................................................................................................ 27 9.4.5. FlatBottleOpener ................................................................................................. 28 9.4.6. PlexiglasDiplomaFrame..................................................................................... 29 9.4.7. InjectionMoldedConcepts.................................................................................. 30

    10. EngineeringModels:HardwareandSoftware ............................................... 31 10.1. Prototypes .................................................................................................................. 31 10.2. FEA.............................................................................................................................. 31

    11. BusinessPlan ........................................................................................................ 32 12. Appendix............................................................................................................... 32

    2. Introduction

    ThepurposeofthisprojectistodevelopaportfolioofproductstobemanufacturedintheBrinkmanManufacturingLaboratory.Theseproductswillbedesigned,manufacturedandmarketedbytheprojectteam.TheproductswillbeavailableforsaletotheRochesterInstituteofTechnologycampuspopulationbytheendofMay2004.

    Theportfolioofproductsincludesthedesign,manufacturing,andbusinessdocumentationforthesetofconceptsdevelopedbythisproject.Thisportfoliowillbetheultimatedeliverableoftheproject.Itwillalsoserveasthesourceofinformationforfutureproductionofthesedesigns.

    Theproductsaredesignedtobemanufacturedwithinthecurrentcapabilitiesofthelab.ThelabisequippedwithtwoCNCmillingmachinesandthreeCNClathes.ThelabisalsoequippedwithadiesinkingEDMandaninjectionmoldingmachine.Themachinetoolsinthelaballowusthecapabilityofproducinghighqualitymachinedparts.Thehighqualityofourproductswillbeanadvantageoverourcompetitorsproducts.

    Allofthedesignsdevelopedasapartofthisproject,willappealtotheRITcampuspopulation.Marketresearchwillprovidethestylepreferencesofthecustomers.Historicaldata,surveys,andfocusgroupswillverifythedemandfortheproductsconsidered.Thisdemanddatawillbeusedinthefinancialanalysisoftheproject.

    Thepreliminaryproductconceptsweredevelopedusingavarietyofcreativeactivities.Theseactivitiespromotedanopenmindedapproachtotheproblemandleadtoamultitudeofimaginativedesignideas.Brainstorming,sketching,and3dimensionalmodeling,weresomeoftheactivitiesthatencouragedconceptgeneration.

  • BrinkmanLabProductPortfolioDevelopment 4of40

    E.Carter,T.Fisher,B.Guclu,R.Hastrich,M.Lampe,J.Reilly.February2004

    Themostdesirableconceptswillbeselectedusingastructuredmethodology.TheWeightedConceptSelectionmethodusesaratingsystemtoevaluateeachconceptbasedonasetofmeasurableattributes.Performingthisanalysisrequiresthedesignteamtoquestionthefeasibilityanddesirabilityofeachproductidea.

    Thedetaileddesignofeachconceptevolvedthroughaniterativeprocess.Designformanufacturing,assembly,machining,injectionmolding,functionalityandaestheticswereconsideredduringthedetailedengineeringdesignstage.Theproductsrequiringtheanalysisofmechanicalpropertieswerealsoperformedatthisstage.

    Thisreportwillshowtheprogressoftheproductdevelopmentprocess.Thepreliminarydesignreviewwillserveasagatewaytothesecondhalfoftheproject.Feedbackfromthereviewwillbeusedtorefinetheproductdesignsaswellastheplanningforthefutureofthisproject.

    3. NeedsAssessment

    Beforebeginningthedesignworkofanengineeringprojecttheneedsoftheprojectshouldtobeevaluated.Theseneedswilldefinethenatureoftheproject,includingthescope,schedule,andbudget.Theneedsoftheclient,theprojectteam,andtheoverallneedforthedevelopedproductswillbestudied.

    3.1. Needs of the Client Theneedsoftheclientarewhattheclientexpectsfromtheprojectteam.Theclientneedsserveastheprimaryrequirementsofaproject.Theydefinethegeneralpaththeprojectwilltakeanddeterminetheultimatedeliverables.Duringthephaseofidentifyingtheneedsoftheclient,latentorhiddenneedsshouldbeclarified.Itshouldalsobemadecertainthatnocriticalclientneedismissedorforgotten.Overall,theproductshouldbefocusedoncustomerneedsandthespecificationsfortheproductshouldbejustifiedbythecustomer.