Worldwide nr.1 in e-commerce for horticulture

InhoudRoyal Brinkman on the digital highway

Why? Our customers are digital

Why? All our customers are digital

InhoudCustomer on 1.

InhoudLet customers give input

InhoudTrend 1

• Online oriëntatie neemt toe

InhoudTrend 2

InhoudWat verwachten wij van u als

leverancier

bestelt

verzendt product

Trend 3

InhoudProduct information is key

InhoudStatistics 2016

Unique visitors1.400.000

Clicks product pages4.400.000

Search240.687

Email marketing NL263.641

Email marketing INT275.206

Watched video’s82.000

Webshops5

2 million euro turnover from mobile

Quotation shops11

InhoudResults?

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2011 2012 2013 2014 2015 2016

InhoudRoyal Brinkman on the didigtal highway

Inhoud

“100% of offline sales will beinfluenced by digital by

2020” - Google

Inhoud

InhoudLead generation Poland

E-commerce strategy

InhoudWelkomQuick quotation shops

InhoudIt’s all about convenience

Strategische koers – klantenBestel app: unique and handy!

Examples

Inhoud

InhoudDigitaal and personal!

InhoudVia chat

InhoudCollega’s in beeldThe ‘Digital’ specialist

InhoudE-mail campaigns

Inhoud

InhoudWelkom‘Growth of traffic and activating customers’

InhoudWelkomNew: new assortiment

InhoudWelkomNew: knowledge center

InhoudWelkomNew: spare parts finder

InhoudNew: Shop-in-shop pages

InhoudNew: Our brands page

InhoudWe will keep innovating

InhoudTesla proof?

InhoudThe world is changing fast

InhoudWe are ready, are you?

InhoudHow to benefit?

Take these opportunities:• Deliver your product data (multi-language)• Share information for the knowledge base• Setup whitepapers and personal blogs/tips• Let us setup a branded shop-in-shop page• Generate video’s for the digital specialist• Setup joint-promotions for online marketing • Fill the spare parts finderTip: start with sharing what you already have