brighton seo - 7 questions to ask before you start digital marketing
TRANSCRIPT
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Andi Jarvis EXIMO MARKETING
7 Questions To Ask Before You Start Digital Marketing@andijarvis @eximomarketinghttp://eximomarketingstrategy.com/blog/brightonseo
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Seven questions
you need to ask
before you start
digital marketing
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Seven questions
you need to ask
before you start
digital marketing
![Page 4: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/4.jpg)
@an
dijarvis @
eximo
marketin
g
![Page 5: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/5.jpg)
@an
dijarvis @
eximo
marketin
g
![Page 6: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/6.jpg)
CAPITAL
CONTENT
COMPETENCE
CONTEXT
COMPETITION
COMPANY|CUSTOMER
@an
dijarvis @
eximo
marketin
g
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Company
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What do
you do?
@an
dijarvis @
eximo
marketin
g
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Customer
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Who are your
customers?
@an
dijarvis @
eximo
marketin
g
![Page 12: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/12.jpg)
@an
dijarvis @
eximo
marketin
g
![Page 13: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/13.jpg)
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@an
dijarvis @
eximo
marketin
g
![Page 16: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/16.jpg)
Context
Competition
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How’s it done
in your
industry?
Who has
your money?
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@an
dijarvis @
eximo
marketin
g
![Page 23: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/23.jpg)
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@an
dijarvis @
eximo
marketin
g
![Page 28: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/28.jpg)
Product Price
Place Promotion
4Ps
@an
dijarvis @
eximo
marketin
g
![Page 29: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/29.jpg)
Product Price
Place Promotion
4Ps
@an
dijarvis @
eximo
marketin
g
![Page 30: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/30.jpg)
Stop copying
your competitors,
they don’t know
what they’re
doing either
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Competence
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What skills
do you have?
@an
dijarvis @
eximo
marketin
g
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Content
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What stories can you
tell about your
business?
@an
dijarvis @
eximo
marketin
g
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Features Advantages Benefits
@an
dijarvis @
eximo
marketin
g
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91% of
consumers
trust a
review
more than
a sales
personInfluence Central
@an
dijarvis @
eximo
marketin
g
![Page 38: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/38.jpg)
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Capital
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What is it worth
to your business?
@an
dijarvis
@exim
om
arketing
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@an
dijarvis @
eximo
marketin
g
![Page 44: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/44.jpg)
@an
dijarvis @
eximo
marketin
g
![Page 45: Brighton SEO - 7 Questions to ask before you start digital marketing](https://reader034.vdocuments.mx/reader034/viewer/2022050613/5a64788e7f8b9a52568b45c5/html5/thumbnails/45.jpg)
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Andi Jarvis EXIMO MARKETING
7 Questions To Ask Before You Start Digital Marketing@andijarvis @eximomarketinghttp://eximomarketingstrategy.com/blog/brightonseo