malcolm coles's brighton seo 2014 keynote

Download Malcolm Coles's Brighton seo 2014 keynote

Post on 23-Aug-2014

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My UsVsTh3m talk from Brighton SEO in 2014.

TRANSCRIPT

  • UsVsTh3m: Social vs SEO Malcolm Coles General Manager, mirror.co.uk
  • Innovation is in our DNA 3
  • Innovation is in our DNA 4
  • QUIZ TIME! Everyone stand up. Including you. If youre a woman, sit down. If youre foreign, or you look a bit foreign, sit down. If you dont have a job, sit down. If youve ever had pre-marital sex, sit down. If youre anyone other than Michael Gove, sit down.
  • Free links! We built links without trying forums, news sites, you name it. So what did I learn?
  • Mobile 0% 10% 20% 30% 40% 50% 60% 70% Wednesday:% hourly visitors on Mirror web, mobile plus tablet users: UK 0% 10% 20% 30% 40% 50% 60% 70% Sunday: % hourly visitors on Mirrorweb, mobile plus tablet users: UK Mobile Desktop Tablet
  • Mobile and link building How are people reading your outreach email? Would a website that cares about mobile carry your infographic? Will people care about your content if they cant read it? 15
  • 16 Source: lemonly.com/responsive/
  • PS (Please stop sending me your infographics therefore).
  • Headlines
  • Interesting Not interesting Not mysterious Mysterious Enticement What to avoid Polishing a turd Disrespectful but successful HEADLINES
  • Interesting Not interesting Not mysterious Mysterious Enticement What to avoid Polishing a turd Disrespectful but successful
  • Interesting Not interesting Not mysterious Mysterious Enticement What to avoid Polishing a turd Disrespectful but successful HEADLINES
  • HOW TO USE THIS The title of your content The title of your emails
  • Sharing
  • Will get clicked Wont get clicked Doesnt get shared Gets shared VIRAL! RUBBISH HEADLINESMOST STUFF YOUR MUM IS ON FACEBOOK
  • Forget the 80:20 rule Its more like 95:5
  • 26
  • Newsjacking
  • YOUR TEAMS http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and- callow-like-their-parents.html?_r=0
  • http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and- callow-like-their-parents.html?_r=0
  • HOW TO USE THIS Are your teams set up in a way that allows you to create amazing content? How do they sit together? How are ideas acted on? How do they work together? How do approvals work? Screen size