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Brief 13 Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: GULP Brief: To design a logo for a mobile tech company Background: Gulp specialise in mobile accessories such as charges, headphones…They are based in Australia and distribute all over the world. Considerations: - Needs to reflect fruit and juice in the logo - Must work on black and white - Needs to work with existing packaging graphics Mandatory Requirements: Must use colours provided Target Audience: The target audience will be people looking to buy the products and potential investors. Tone of Voice: Modern and contempory Deliverables: -logo design

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  • Brief 13 Level 6 Module Code: OUGD603

    Module Title: Extended Practice

    Learning Outcomes:

    BRIEF TITLE: GULP

    Brief: To design a logo for a mobile tech company

    Background: Gulp specialise in mobile accessories such as charges, headphonesThey are based in Australia and distribute all over the world. Considerations:

    - Needs to reflect fruit and juice in the logo - Must work on black and white - Needs to work with existing packaging graphics

    Mandatory Requirements: Must use colours provided

    Target Audience: The target audience will be people looking to buy the products and potential investors.

    Tone of Voice: Modern and contempory

    Deliverables: -logo design

  • Evaluation: Positives/ This brief was for a client and it only required a logo design so it was a quick brief to do. However I enjoyed creating the logo as I got to work with vectors, which is what I enjoy. I kept the logo simple but I think it has impact and works well with the colour range. Negatives/ The client needed the design quick so I had to work fast which possibly limited the amount of variations I made. However I feel the designs I came up with were strong enough to pitch to the client and he liked it so it didnt matter. What I would do differently next time? The client only wanted a logo design so it wasnt necessary to push the range this time however I should of mocked up some examples to make the pitch stronger and better visualise the potential of the design. Ratings (Very Bad) 1- (Very good) 5: /Quality of work____3 /Quantity of work____1 /Attendance____4 /Motivation____4

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