bridging the pos gap between mobile and retailers
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+MMA GLOBAL PANEL FUN TIMES
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AGENDA
Introduction to Gabe and Brian
Interviewing each other for fun
Riveting examples of in-store activations
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Introduction to Gabe and Brian
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FAST COMPANY’S TOP 50 MOST INNOVATIVE COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
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70mm
462,140,000monthly moments (worldwide)China, Japan in Top 10 (10-20%)
21%averageengagement
128,867,505rewards served (now 8 per second)
monthly unique~1000 apps 10
countries
42employees, 4 offices
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QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.
MOMENTS ARE EVERYWHERE
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Gabriel ChengMedia Director
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Riveting examples of in-store activations
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SMS redemption(mobile coupon)
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Typical Campaign AskA retail brand wants to drive in-store sales with using Mobile by geo-fencing around their store locations.
And for the Holidays last year we got this call…
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Geo-Fencing is so 2012
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Steps to move beyond just Geo-Fencing
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Mobile Achieves More than just Direct Sales
Lift in the Brand’s Product Sales
Exceeded Sales Goal Volumes
Higher ROI than other Marketing Channels
Larger Basket Size per Transaction
Mom’s are more valuable
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Interviewing each other for fun
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gabriel.cheng@mcsaatchimobile.
com
twitter.com/gabecheng
www.mcsaatchimobile.co
m
twitter.com/brian_wong
www.kiip.com