@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Prithvijit Roy CEO & Co-founder

prithvijit.roy@bridgei2i.com

Sales Effectiveness Analytics Solutions

– An Introduction

BRIDGEi2i – Bridging Information, Insight and Impact

2

Information Big Data

Management

Reporting,

Research &

Visualization

Insight Behavioral

Modeling &

Personalization

Resource

Planning &

Optimization

Impact Decision

Engine

Analytics

Operationalization

Partnering with enterprises globally to monetize their data assets

Transform and visualize big data into

meaningful business metrics

Identify underlying patterns, understand

behavior and predict outcome

Institutionalize data driven decisions to

realize sustainable business value

Allocation of Sales Time Face to Face Selling

Service Calls

Adminstrative Tasks

Selling on Phone

Waiting or Traveling

Training

Variety of Challenges across the Sales Process

3

Sales Forecast

Always Inaccurate

Often Inaccurate

Normally Reliable

Always Reliable

Estimated total addressable market & market share –

US States

Region wise sales - US (2009 to

2012)

% market

share

Total addressable market

Can data help solve the challenges I see across

the sales process?

How should I

allocate my sales

force across my

target market?

How can I increase

accuracy of my

sales forecasts?

How do I know

the needs of

my clients?

How can I increase

my customer facing

time?

Sales Rep Ramp-up Time < 3 months

3 - 6 months

6 - 12 months

12+ months

How do get my

sales productive

faster?

Customer Knowledge & Lead Management Sales Performance Management

Sales Planning & Deployment

Data Sources

Our Analytics Solutions to enhance Sales Effectiveness

4

BRIDGEi2i ‘s Analytics Solutions Expected Outcome

Market Reports, Growth

indicators

Sales Transactions

CRM data – (leads, pipeline,

booking, attainment)

ERP data (HR & Finance)

Customer demographics

Customer & Sales Surveys

Sales Planning &

Deployment

Market & sales

opportunity estimation

Optimal Sales force

sizing

Sales deployment &

quota planning

Increase sales / pipeline

forecast accuracy

Customer Knowledge

& Lead Management

Lead generation for sales

(customer acquisition)

Strike-zone identification

in sales pipeline

Account Intelligence

Customer whitespace &

share of wallet analysis

Win-loss analysis

Sales Performance

Management

Sales performance

dashboards

Identify sales productivity

drivers & interventions

Reduce sales onboarding

time

Sales compensation &

incentives design

Identify winning sales

profiles for hiring

Increase revenue &

conversion rate

Increase customer share of

wallet

Increase sales predictability

Enhance revenue per sales

person

Increase Revenue Size per

deal

Better visibility & predictability across the sales process helps increasing sales efficiency & effectiveness

Illustrations of our Work across various Sales Challenges

5

Sales Opportunity & Planning Sales Force Allocation Pipeline Forecasting Conversion Rate Estimation

Customer Account Intelligence Customer Strike-zone Identification Customer White-space Identification Sales TCO and ROI tool Calculator

Sales Performance Dashboard Sales Performance Drivers Sales Quota Allocation Sales Process Improvement Levers

The Impact – Expand Size and Volume of your Sales Funnel

6

Sales funnel Sales process Sales impact

Increase leads &

sales-force coverage

Increase sales conversion

Increase customer share of wallet

Supports a global networking giant to drive better forecasting of

pipeline and conversion and designed a predictive dashboard to

ensure interventions to meet plans.

Supports the Sales team on an Insurance company with more

targeted customer pursuits by identify cross-sell, renewal and

white-space opportunities in the customer installed base.

Improved Predictability in business planning

Significant increase in Revenue per Customer

Illustrations of Client Impact enabled by us

The BRIDGEi2i Profile and Approach

7

Talent Clients Recognitions

• 4 Fortune 500 Global Technology Companies

• 2 Fortune 500 Global Financial Services Companies

• 3 US based Fortune 1000 Insurance Companies

• 1 of the Big 4 Firms

• 1 of the World’s largest Logistics providers

• 40+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences.

• Team has a strong combination of consulting, domain, technology & analytics expertize.

• Founders experienced in building the largest Analytics Centers of Expertize for GE & HP

Enabling clients to compete &

win based on analytics

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11 innovative Big Data start-ups in 2013

Recognized in Risk & Procurement Analytics

Capabilities in 2012 & 13

10 Most promising Big Data companies in 2013

Top Fin-tech innovations in Finovate

Asia 2013

Pan enterprise institutionalization of analytics for sustainable impact

SUSTAIN

Solve unstructured business problems based on data and analytics

SOLVE

Simplify the process of deriving actionable insights SIMPLIFY

Use Big Data and

Analytics to get more

out of Sales Teams…

Sales Planning &

Deployment

Customer Knowledge &

Lead Management

Sales Performance

Management

www.bridgei2i.com

: BRIDGEi2i