DIGITAL MARKETING PRESENTATION ONGOOGLE +

DONE BY:RUTvIK PATEL

Trends & Tools to measure effectiveness

Facebook Google+

User More as first mover advantage and have presence since last decade.

Not much as compared to FB. Another reason may be following majority.

Friend lists Vs. Circles Make a friends and when you go to friends’ Timeline, you can see their friend list divided into Mutual friends, All friends, Recently added, People you may know provided privacy setting is off.

Just like Friend list and you can share specific posts to specific circles only without letting other circles to know.

Layout Almost similar, You can have recent news feed on home page and personalized activity on particular user’s Timeline/Profile.

Choosing between Large crowd, More business community, User friendly features

Less crowd, Google affiliated so more functions, Less exposure to business world

Google Plus• The success of Google+ is cold comfort for marketers who are

unsure how to measure their effective content marketing efforts on G+.

• Take a look at some of the best strategies out there for analyzing your brand’s Google+ successes.

• For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is.

Google Plus• These metrics include:• Circle Rank• Shares• +1s• Engagement• Impressions• Frequency of posts/content• Number of followers/growth of followers• Referral traffic• Conversion rates

• Examining tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.

All My + Statistics• For marketers who want to understand how their content, as well

as that of their competitors, is being received on Google+. • It’s a free service that provides you with analytics data for anyone’s

public Google+ content and profile. • Simple to use• The tool provides insight into:• Total number of posts, +1s, and shares• Most popular posts• Social listening: See who you are sharing content from, and who shares

yours the most• Making comparisons: How to evaluate two profiles using the same

metrics side-by-side

Simply Measured’s Google+ Reports Page• Free report on any Google+ brand page(Note that this service

is not available for personal Google+ pages).• It pulls information on engagement rates, comments, keyword

analytics, and top users.• Could not be easier to use.• To begin, simply enter the URL of the Google + page you wish

to analyze and what you see:

• If this is the case, you can sign up for a free trial of Simply Measured, which will generate the report for you (even for pages with a huge number of Circles, like Cadbury).

• If your brand is in fewer than 100,000 circles, however, here is an example of the type of information you’ll see in your report. The following are examples of the report generated for Teavana.

PlusClout• Extension for Google+ which measures the influence a given

user has on Google+.• A user’s Clout score can range from 0 – 100, and is based on a

number of attributes, including the number of followers they have and shares they’ve earned.

• You can also use Clout to understand how your brand’s profile measures up in the G+ world, as well as to help you with other content marketing responsibilities, like: • Finding thought leaders and influencers in your field that you can

connect with.• Understanding how your page stacks up against competitors.• Seeing how your Clout rank changes over time in response to

your content marketing efforts.

Circle Count• CircleCount prides itself on helping you to better understand

Google+, and is one of the best resources around to do just that.

• Search your own profile on CircleCount and you will receive a free and simple-to-use report.

• An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.

Recommended Users• The tool segments Google+ users into categories, such as

women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence.