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e3 Evolution of the Art Car

The colorful and rich history of ourIndo-Canadian community

CABRIOLET 2011: Unveiled

Technicians achieve Master status

Giving back-Philanthropy prospers

brianJESSELM A G A Z I N E

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The Ultimate Driving Experience™

Brian Jessel BMW

2311 Boundary RoadVancouver, BC604.222.7788www.brianjesselbmw.com


Brian Jessel BMW


“A commitment to personalized service, care for all employees

and to deliver what is promised without exception.

I’m Jim Williams and I personally guarantee it”

C o r p o r a t e • C o m m e r c i a l • I n t e r n a t i o n a l • R e s i d e n t i a l

Williams Moving & Storage | Corporate Office

2401 United Blvd. Coquitlam (Vancouver), BC, Canada V3K 5Y3 | Toll Free 1.877.410.9411 | williamsmoving.com

W


Brian Jessel BMW


We are approaching the time of year when we look back reflectively on the last 12 months

and anticipate the next year and all the promise that it brings.

As a BMW retailer, I like to think of my favourite vehicle of the past 12 months - in this case

the X6 M, followed closely by the all new 550i, and try and decide which of ourvehicles will

be the star of 2011.

Will it be the new X3, the Alpina 7 Series, the restyled 650, our first everX1, or a spectacular

car BMW has yet to unveil? I can assure you, we are in for a year of dynamic performance

and luxury.

It’s surely a wonderful thing to be a BMW retailer. As we cruise through our 25th year

representing BMW, I can't even count the number of cars that have astounded and

impressed me: like the screaming 4 cylinder M3, the elegant 635 coupe, the silky smooth

V12 750il, the 850 supercar, the born classic Z8 and so many other future-to-be classics.

To be in the position to sell and care for these cars, and to anticipate what comes next, has

been a great privilege.

While 2010 may have had its challenges, both personally or professionally, we in BC know

the future is bright and the best is always yet to come.

So from my 170 family members to you and yours, I wish you all the best this holiday season.

May 2011 be a year of success and health and happiness.

B R I A N ’ S M E S S A G E

Brian Jessel

One of the earliest Art Cars,

Roy Lichtenstein’s 1977 BMW 320i.

See the latest on page 22

DID YOU KNOW?FACT: 95% of a new BMW 7 Series models canbe recycled in an eco-friendly way

FACT: The BMW Group is investing EUR 650million in the construction of another factory inShenyang with its partner Brilliance. The new plant will more than double production capacity to100,000 cars per year. In 2009, the BMW Groupsold a record 90,536 vehicles in China, anincrease of 37.5% [www.bmw-brilliance.cn].

Publisher Brian Jessel

Editor-in-Chief Rhoda Rizkalla

Associate Editor Lauren Ferranti-Ballem

Art Director/Design Edward Wong/Vertex Design Inc.

Contributors Charles Carvahlo, Rafal Chrzanowski, Raj Desor,

Chris Kehoe, Jack Lai, Nicky Lam, Cary Lau, Denna Matthews,

Jim Murray, Tim Van Dyke

Editorial Assistants Allan Cheung, Sharon Tsang

Advertising Design Midori Theodorakakis

Printing 3S Printers Inc.

Advertising inquiries [email protected]

Editorial inquiries [email protected]

Brian Jessel BMW Management Staff

President/CEO Brian Jessel

Managing Director Jim Murray

Director of New & Pre-Owned Operations Tim Van Dyke

New Car Sales Manager Raj Desor

Pre-Owned Sales Manager Robert Fan

Director of Fixed Operations Charles Carvalho

Customer Relations Manager Jack Lai

Service Manager Rafal Chrzanowski

Parts Manager Charley Risley

Lead Financial Services Manager Patrick Lee

Financial Services Manager Burgess Chow

Financial Services Manager Catherine Lai

Financial Services Manager Roslind Leong

Director of Finance Carol Anderson

Office Manager Elaine Harley

Marketing & Communications Manager Rhoda Rizkalla

HR Manager & Project Manager John Cheng

IT Manager Denna Matthews

Lot Manager Eric Kluth

Facility Manager Dave Harley

Brian Jessel BMW2311 Boundary RoadVancouver, BC V5M 4W5Main Tel: 604.222.7788Toll Free: 1.800.665.3375Main Fax: 604.222.8555E-mail: [email protected]: www.brianjesselbmw.com

Hours of OperationSales DepartmentMonday to Thursday: 9 am to 8 pmFriday: 9 am to 6 pmSaturday: 9 am to 5 pmSunday: 12 pm to 4 pmMost Holidays: 12 pm to 4 pm

Service/Parts DepartmentsMonday to Friday: 7:30 am to 6 pmSaturday: 8:30 am to 5 pm

Copyright© 2010 Brian Jessel BMW. All rights reserved. No part of this magazinemay be reproduced in any form without written permission from the publisher. Not responsible for unsolicited editorial material. Opinions expressed do notnecessarily represent those of BMW Canada Inc.

Experience Brian Jessel BMW

Outstanding Customer Service for over 25 years

Extensive selection of New and Certified Pre-Owned BMWs

Over 100 BMW Service Loaner Vehicles available

For information on Brian Jessel BMW

products and services, please call

604.222.7788

brianJESSELM A G A Z I N E


Brian Jessel BMW


I N T H I S I S S U E

14 Giving back - The art of philanthropy 34 Growing up Indian

22 Portrait of the car as a powerhouse:ARTCAR 40 Munich: Bratwurst, Beer & BMW

30 As good as new 44 Save The Date

32 IN MEMORIUM Bernie Jessel 48 BMW Run-Flat Tires allows for safer driving

61

63 Happy Customer: Mary Aubrey

Happy Customer:Brad Leitch

brianJESSEL HOLIDAY 2010 11

Thank you Cary for the outstanding customerservice and to the rest of the team, for makingmy purchase just that easy.

J. Danyluk

I’ve had Porsches and Mercedes and buyingBMW has been the best experience ever!Well done Brian! You deserve all the successyou have.

L. Hronopoulos

There is no room for improvement. I havedealt with more than a few dealerships andcan honestly say that I have neverencountered a more friendly, professionaland helpful team to purchase a vehicle from.Khan Parveez, our Sales Consultant, wasabsolutely amazing to deal with. Without adoubt, you have secured future businessfrom my family and friends. Many thanks.

S. Gill

This is my 10th BMW in Canada and allbought through Francis Poon – he is the mainreason I have remained loyal to BMW and toBrian Jessel. In my opinion, he is anoutstanding sales person. I have also referredfriends who have bought BMWs from himdue to his professional manner. I would like tocommend Brian Jessel for employing such agreat sales person. The team makes me feellike a VIP and will always have my business.

P. Dang

Brian Jessel is perfect!

H. Sanghera

A quick email to thank you and the team atBrian Jessel for making the transition to mynew X6 an unforgettable experience. Havingpurchased / leased three previous BMWsfrom another BMW dealer, you and the teamfar exceeded my expectations and in turn havegained a new long-term loyal customer.

Honestly, the whole experience was just toomuch fun!

S. Casson

I’ve worked hard over the years as a SystemsAnalyst and running my own business as anIT consultant and a web application developer.Business has been good to me recently, so Idecided to get rid of my old 1990 Corollaclunker and reward myself with a beautiful335i convertible, a car I’ve dreamt of one daybeing able to drive and own.

I found her through an online ad, an absolutelymint, certified used white 2007 335i Cab withthe sports package for sale from yourdealership. Everything checked out, so Imade a deal, took care of financing and droveher home. It was going to be a beginning of agreat relationship with my new found joy.

The thrill and joy of owning a BMW however,wasn’t without its headaches and frustration.In less than a month of regular daily driving, Ihad to bring it back in for servicing on severaloccasions.

But all those minor hiccups and problemswere smoothed out once I got in contact withyour service department. I’ve dealt with manyother service departments in the past,including Toyota, Honda, Audi and Lexus, butnone of them made me feel that customerservice and satisfaction was their main priority.

I would like to point out two employees ofyours who deserve special recognition. Overthe past few months, Mr. Tim Wong and Ms.Melina Wong have always made me feel that Iam an important client, and they always madesure I was very well taken care of. It is truly ararity these days where people go above andbeyond their job description in the name ofcustomer satisfaction.

Great people make a great company. I wouldnot hesitate to recommend Brian JesselBMW to all my family, friends and clients.

V. Chung

Felix was outstanding. I would recommendBJBMW to all of my friends due to service andtheir high standard of professional care.

M. Bell

I would like to highlight the outstandingservice I received when purchasing ourBMWs from your dealership. My initialtelephone enquiry was answered promptlyand your Sales Master Calvin Lam helped methrough the negotiation process to secure afantastic deal. Calvin managed to answer all ofmy queries quickly and efficiently and kept intouch at every stage of the buying process.Having purchased numerous cars in the pastand also being a business owner myself, Ireally value good service, which is becomingincreasingly hard to find. Calvin managed toexceed my expectations at all times, evencoming to my residence to help me sign mypaper-work when I was too busy to come in toyour dealership. All of the cars wereimmaculate and because we had boughtmultiple cars, Calvin took the time to talk methrough the subtle differences in each andmade all the necessary paper-workstreamlined and trouble-free.

I can say without exaggeration that this wasthe most pleasurable and stress-free car-buying experience I have ever had. Pleasepass on my regards to Calvin Lam and thedealership manager.

S. Batra

It was the best experience ever at a cardealership. I was very impressed. I also stillcannot believe that I purchased a 2007vehicle that looks completely new.

D. Warren

The whole experience of viewing the car, testdriving and negotiating the purchase was veryeasy. The salesperson was very professionaland looked after all my needs and explainedeverything I needed to know. I would like tothank Sales Associate Dustin King andBusiness Manager Patrick Lee for theirprofessionalism.

P. Dhinjal

Paul Kileen was a wonderful sales person. Hewas 100% honest and looked out for my bestinterests. I am in sales, and I saw a lot of skilland enthusiasm in him.

B. Reimer

10 brianJESSEL HOLIDAY 2010

D E A R B R I A N

“”

Just a note to let you know of the wonderfulservice I received in the Service Department,from May 26-29.

I brought my X5 in for servicing when theheating coils in the passenger seatoverheated and started smoking and meltinga portion of the leather.

Assistant Service Manager, Chris offered tofind out whether BMW would cover part ofthe cost, due to the nature of the problem.Soon after, I was advised by my serviceadvisor Alex that in fact all costs would becovered by BMW.

I am very appreciative to Chris for pursuing thisissue with BMW and also for the great serviceI received from Alex and Ryan. I was kept up todate on all issues in a timely fashion.

My husband has purchased 2 BMWs fromyour dealership, and this is my first. I realizethat there will be future maintenance requiredon my vehicle, and I will definitely be using theservices of Brian Jessel.

M.Herber

Every experience I had with every employeeat Brian Jessel BMW, from my salesconsultant to the mechanic swapping plates,was top notch. I was treated respectfully, andmy sales consultant Brad Stuit was especiallyattentive in making sure my experience was avery positive one. I dealt with the servicedepartment with my previous vehicle andfound them to be outstanding. I happilyrecommend Brian Jessel BMW to anyprospective BMW buyer.

M. Chavigny

I am very impressed with the staff at BrianJessel BMW. They are all very professionaland offer their best efforts to satisfy everycustomer. James Au is excellent. For my nextBMW, I will definitely buy from Brian JesselBMW again.

T. Turisno

My experience with BJBMW has beenexcellent, from my first introduction all the waythrough, everyone has been courteous, friendlyand professional. You have done everythingyou said you would and always followedthrough to the end. Thank you again. I willrecommend BJBMW to everyone that I know

Also thanks to Ryan (service) and Rick Wangfor their help and the great fix on the car.

D. Racine

The BMW service staff at Brian Jessel areoutstanding. Everyone took the time to listento my concerns and every measure was takentrying to correct the problem. The café is alsoa nice touch. Overall, it was an excellent clientservice experience.

J. Kage

I loved the service, I was in and out in just alittle over one hour and left with a clean car. Bythe way, I did not have an appointment whichmakes this service even more excellent!

S. Traunweiser

The service I received from the team at BrianJessel was absolutely fantastic. I choose theword “team” carefully – everyone workedunbelievably well together to make sure I wastaken care of. I am a picky consumer and myexpectations were exceeded in all areas.

This is the second vehicle I’ve leased fromsalesman Henry Shum. He has always madesure I’m happy with the vehicle – even afterI’ve driven away, which is uncommon intoday’s volume – driven car industry. He’seven lent me his personal vehicle when theservice department needed to make someminor adjustments on my new car.

After sales, Tim Wong was amazing atworking with Henry and following up to makesure I was satisfied with the vehicle. The twoof them were very much on the ball and I wasimpressed by their level of commitment tocustomer service.

Even Maxine, who handled my lease returnwas extremely diligent in making sure I waswell taken care of. She coordinated the repairof the car I was returning, which wasdamaged from being rear-ended, saving methe hassle of going to a repair shop. Talkabout great service.

I look forward to dealing with the team atBrian Jessel when I’m ready to purchaseanother vehicle.

J. Mehregani

Don’t change a thing. You guys are the best.

D. Husty

It was the bestexperience ever ata car dealership.

Marketing is nota department

Do you have a marketingdepartment? If not, good. Ifyou do, don’t think these arethe only people responsiblefor marketing. Accounting isa department. Marketingisn’t. Marketing is somethingeveryone in your company isdoing 24/7/365. Just as youcannot not communicate,you cannot not market:

Every time you answer the phone, it’s marketing.

Every time you send an e-mail, it’s marketing.

Every time someone uses your product, it’s marketing.

Every word you write on your Web site is marketing.

If you build software, every error message is marketing.

Ifyou’re in the restaurantbusiness, the after-dinnermint is marketing.

If you’re in the retail business, the checkout counter is marketing.

If you’re in a service business, your invoice is marketing.

Recognize that all of these little things are more important thanchoosing which piece of swag to throw into a conference goodiebag. Marketing isn’t just a few individual events. It’s the sum total ofeverything you do.

[REWORK by Jason Fried & David Heinemeier Hansson]

To all ofyou who have joined the Brian Jessel BMWfamily overthe last25 years, we sincerely thank you for extending our marketing effortseach and every day on the glorious streets of beautiful BC. You areour brand ambassadors and for that we are immensely grateful.

We wish you a spectacular holiday season and a new year filled withgenerosity, prosperity and abundance for you and yours.

IIt’s hard to believe that2010 is alreadycoming to a close. Itwasn’t long ago that I satwith Brian, hedging bets on how the uncertain year ahead would unfold.

As Brian often reminds us, “It is good to expectthatnothing will be repeated fromthe past and to focus on a new goal, in hopes we can learn and experience newways ofdoing old things.” Well, in March, BMWthe brand shattered all-time salesrecords. At Brian Jessel, sales far exceeded previous years and the showroompositively hummed with renewed energyfrom so many customers, both tenuredand first-time. It’s always a joy to welcome new members to our family!

The energywas sustained through May. Our5th Annual Brian Jessel BMWCharityGala: Cabriolet with guest Jay Leno was the official launch for the uber successfulnew 5 Series BMW, not to mention a joyful wayto pass some of BMW’s successon to those in need. Thanks to the enthusiastic supportofmore than 1,200 guests,we raised $225,000 forcharity. Plans have alreadybeen inked forthe 6th installmentof CABRIOLET on June 11, 2011. Flip to page 46 for details on how we aim tooutdo this year’s celebration. We are thrilled to welcome TELUS as ourPresentingSponsor. Don’thesitate to letme know ifyou would like to get involved in some way.

As we move into gift-giving season, it’s important to begin thinking about howto extend your generosity beyond your immediate circle of family and friends. Forinspiration, our Managing Director, Jim Murray shares how easily philanthropycan be achieved on any scale (page 14).

Among this issue’s other gifts to you, a few stories with multicultural andinternational flair. First is our New Car Manager, Raj Desor’s account of how theIndo-Canadian community has settled on the West Coast to become aprominent and beloved part of this country’s identity, with its colourful culture,cuisine and commerce (page 36). Next, follow Gold Sales Master, Cary Lau ashe travels to Munich, the birthplace of BMW (page 48) to sample to bratwurst,the beer, and, of course, the cars.

Brian Jessel BMW is now closing out its 25th yearas a proud BMWfranchise. Ourphilosophy is that when you join our family, we become your exclusive mobilitysolution for the entire ownership ofyour BMW. Internally, from Sales and Serviceto Parts and Customer Relations, we continue to fine-tune each segment of ourbusiness, consistently reviewing how one departmenttakes its cues from another.

I recently read REWORK, a bestsellerby Fried & Hansson. A collection ofvariousbusiness case studies from financial to service-based industries, it’s a quick andinformative read for those in need of a professional refresher. For me, thefollowing passage resonated deeply as I contemplate and identify the“membership” of marketing at Brian Jessel BMW:


E D I TO R ’ S M E S S A G E

EDITOR’S P ICKS

Rhoda Rizkal la

Robert Rauschenberg, Art Car, 1986 BMW 635 CSi

The BMW Lovos (Lifestyle of Voluntary Simplicity)Concept’ designed by 24 year-old

Pforzheim University graduate Anne Forschner.

DESIGN PORTRAIT.

Col

lage

Stu

dio

Bend-Sofa is music to Kate and Davide. Bend-Sofa is designed by Patricia Urquiola. www.bebitalia.com

Inform Interiors 50 & 97 Water Street Vancouver BC Canada V6B 1A4 Tel 604 682 3868info@informinter iors.com - www.informinter iors.com

Brian Sessel_SBend_eri.indd 1 17/09/10 16:31


MBy Jim MurrayManaging Director

Most of us in Canada have a rich life. I am constantly reminding my 11-

year-old daughter of this fact: she has won the life lottery, being born in

this socially and economically stable country. And so it is because of my

own sense of gratitude that I encourage her to give back in some small

way. When she was four, my wife and I set up a bank account for her, into

which she contributes 10 percent of her monthly chore allowance, to be

donated to charity. She also recently sorted through all of her childhood

toys and asked the friends invited to her last birthday party to donate a gift

instead of choosing one for her – she plans to pass the lot of it on to less

fortunate families in our community this holiday season.

The art ofphilanthropy

giving back


2010. While I’ve volunteered with the four previous Cabriolet Galas, this

year as co-chair I had the honor of helping to select the charities. It’s not

always easy to choose from all of the worthy organizations out there, so

we selected those that had personal meaning to us and that supported

local causes. Among them was VGH/UBC Hospital Foundation’s

pancreatic cancer division, chosen as a tribute to Brian’s father who was

diagnosed with this disease and later passed away of the disease in

September of this year. Our hope was that the event would not only raise

money, but also heighten awareness. Arts Umbrella, another one of our

beneficiaries, has been a highly respected model for children’s arts

programs for over 30 years. We chose it because many of us are parents

who appreciate that it reaches thousands of children annually through its

community and outreach programs. Our third charity, Canucks Autism

Network (CAN), was founded by Paolo and Clara Aquilini after learning

their son was diagnosed with autism in 1996. CAN provides year-round,

innovative sports, recreational, social and vocational programs for

individuals and families living with autism. We wanted to help CAN build

awareness through community networks across British Columbia.

What a rewarding experience to see $225,000 in net proceeds raised in

one night, thanks to the generosity of those who attended, our sponsors,

volunteers and, of course, to Jay Leno, an inspiring philanthropist in his

own right. Toward the end of the night, he set out to auction four tickets to

“The Tonight Show” and a tour of his private garage, with over 300

collectable cars. When the bidding reached $2,000, Jay stopped and

asked the crowd how many ofthem would paythat amountforthe package.

Over 50 people raised their hands and in an instant, Jay raised $100,000

by awarding them all winners. Now that was powerful.

After eight months of planning by a group of dedicated volunteers and the

support of a great leader, we raised a record amount for our charities. I

encourage all business to support worthy organizations in whatever way

they are able.

On a personal level, small monthly donations to organizations that are

meaningful to you can be helpful. But money aside, giving your time can

be just as significant. Attending events like golf tournaments, galas and

fundraisers is another easy – and fun – way to contribute to a cause. I

recently attended the Peter Legge Golf Classic Charity Tournament, an

event that Brian Jessel BMW sponsors. After a lovely day of golfing, Peter

raised $43,000 for his designated charities (Royal Columbian Hospital

Foundation, The Salvation Army and Variety Club). Charity work also

includes volunteering behind the scenes; whether it’s helping to

coordinate a fundraiser or simply stuffing envelopes, it’s a very meaningful

way to contribute.

The spirit of philanthropy involves using your means – not only money, but

your time, special skills and passion – to further a cause, improve it, draw

attention to it and ultimately benefit it, and, in the process, the many others

who need assistance. You may just inspire someone else along the way,

helping to continue the cycle of generosity.

“”

What a rewarding experience tosee $225,000 in net proceedsraised in one night, thanks to thegenerosity of those who attended,our sponsors, volunteers and, ofcourse, to Jay Leno, an inspiringphilanthropist in his own right.


For many years I’ve held the belief that giving back is one of life’s

pleasures, but like most of you reading this article, I have often

wondered: can one person really make a difference?

The answer, of course, is a resounding yes.

The myth is you have to be rich to be a philanthropist. While it is true that

many ofthe most celebrated philanthropists are also some ofthe wealthiest

– think Bill Gates, Warren Buffet, Larry Ellison, Bill Clinton, and even

Vancouver’s own Frank Giustra – we can all contribute in our own way.

Sometimes, just a simple idea will do.

An early story of philanthropy at work unfolded here in Vancouver in 1943.

Alice MacKay, a secretary, had saved $1,000 from her salary, earmarking

it to help homeless women trapped in a cycle of poverty. At the same

time, local industrialist and philanthropist W.J. VanDusen knew the

potential of building a permanent endowment that could benefit multiple

charitable activities. As Director of the Vancouver Welfare Federation (now

the United Way of the Lower Mainland) and Chair of its Endowment

Committee, VanDusen had studied models of community foundations

for several years. By 1943, he had overseen the establishment and

incorporation of Vancouver Foundation, but at the time, it was nothing

more than a name, with virtually no capital.

Inspired by MacKay’s generosity, VanDusen added $10,000 to her

endowment and encouraged nine friends to match his own gift. They did –

and the Vancouver Foundation was on its way. The original $101,000

investment has since grown into $722 million – the largest community

foundation in Canada and one of the largest in North America. It’s just one

example of how a single person can inspire others and start something big.

Another inspiring study in philanthropy is the story of “Penny Girl” Jeneece

Edroff from Victoria, whose spirit and generous fundraising efforts have

seen her named to the Order of B.C. Born with a rare genetic condition,

Edroff pledged at the age of seven to raise funds to give back to the charity

that had helped her family with medical expenses. She spearheaded a

penny drive and over the years has raised $1.5 million for the Variety Club

Children’s Charity. She also fundraises for Easter Seals’ 24-hour relay, the

Neurofibromatosis Foundation and B.C Children’s Miracle Network

telethons. Edroff hasn’t let her health difficulties slow her down – most

recently she started the Edroff Society with the aim of supporting local

projects that help families of children with special needs. Truly an

inspirational story for all of us.

As part of the business community in Vancouver, the team at Brian Jessel

BMW has a responsibility to give back and support local causes.

Throughout my tenure, I’ve witnessed first-hand how Brian contributes

both personally and professionally to various charities and organizations,

and his generosity has inspired me to play a larger philanthropic role.

Last year Brian approached me to co-chair our annual Brian Jessel BMW

Cabriolet Charity Gala, which was held at the dealership this past May


C O N T R I B U TO R SJim Murray

Jim Murray is Managing Director and has

been in the automotive industry for over

20 years. Under his leadership, Jim is keen

to take Brian Jessel BMW to the next level.

Jim’s customer-focused approach blends

well with Brian’s business philosophies. After

more than a decade with the dealership,

Jim is clearly dedicated to the BMW brand,

Brian Jessel BMW and its valued customers.

Raj Desor

Raj Desor began his career in the automotive

industry over 17 years ago at the age of 19.

He started as a sales person and within 2

years was promoted to Sales Manager, and

within 3 years was then promoted to General

Sales Manager. Being employed by the same

dealership for over 13 years allowed him the

opportunity to develop strong relationships

with customers that are still maintained today. Prior to joining Brian Jessel,

Raj held the position of Pre-Owned Sales Manager with another BMW

Pre-Owned dealership in Canada. His in-depth knowledge of the BMW

brand, interest in successful team building and ability to ensure a high-

quality purchase experience for the consumer are all traits that allowed

Raj an easy transition to the New Car Department.

Charles Carvalho

Charles Carvalho is the Director of Fixed

Operations and has been in the BMW family

for over 25 years. For the past 14 years,

Charles has been the Manager of the Parts

Department and accepted a promotion for

his new position in 2007. He has maintained

the position of the #1 Parts Retailer in the

BMW Canada Dealer Network and is

redeveloping the Service Department to share this achievement. His

leadership and knowledge of the BMW product is what allowed him to

excel into this new position. Charles enjoys every aspect of his job,

especially the development of the new employees as well as providing

the ultimate customer experience. He continues to make

improvements in Service and Part with the help of the management

team and his focus is to continue to provide the highest level of

customer service.

Tim Van Dyke

As Director of New Car & Pre-Owned

Operations. Tim Van Dyke has been with

Brian Jessel for over 25 years. Beginning

his career as a Lot Person, he moved on to

work with Bernie Jessel in the Wholesale

Division, then as Sales Consultant before

being promoted to Assistant Sales Manager

and finally Sales Manager before assuming

his present role. According to Tim, working for Brian Jessel has been

the best learning experience he could hope for.

Cary Lau

Cary Lau is a Senior Sales Consultant and

has been a BMW Gold Sales Master since

2001. Cary has been an integral part of the

Brian Jessel BMW sales team since 1997.

One of Cary’s many achievements includes

earning the title of No. 1 BMW Salesperson

in Canada in 2004, and he has remained in

the top 3 since then. Cary Lau has been

featured in BC Business magazine, where he was named a top “Closer.”

In college, it seemed Cary was headed down a very different career path:

he has an MBA and a BSBA degree in hotel and restaurant management

from Denver University. However, it was partly Cary’s passion for BMWs

that led him to the car industry. It all started with Cary’s first BMW in 1986:

he had a 1984 318i with104HP.This was followed by a string of many other

BMWs. Many customers have commented that Cary expresses his passion

for the brand, making it easy to fall in love with these wonderful cars.

Rafal Chrzanowski

Rafal Chrzanowski joined Brian Jessel BMW

as the Service Manager in 2007. Rafal has

worked in the automotive industry for over 13

years. He has had 10 years of experience as

an Automotive Service Manager, during

which he successfully developed new

department procedures to ensure customer

satisfaction. As part of his automotive

experience, Rafal has also completed a Bachelor of Science Degree in

Automotive Engineering and has obtained industry related certifications

and diplomas. Rafal is dedicated to providing excellent customer service

and shares a passion for the BMW products with his valued customers.

As a member of the team at Brian Jessel BMW, Rafal is looking forward

to the continued growth of the Service Department.

Rolex Canada Ltd., 50 St. Clair Ave West, Toronto, ON M4V 3B7, T: 416.968.1100 - F: 416.968.2315

NK-JET PRINTOUT I NOT AL UR-A URATE PR F

ND MAY HAVE BEEN REDUCED TO FIT PAPER.

Artwork supplied byRolex Canada Ltd.- Advertising Department

Contact: Ana Catucci, ManagerEmail: [email protected]

Docket No. File Name

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372 2010_Lugaro_20 Brian Jessel Magazine

Holiday 2010Full Page 8.5”W x 11”D0.187” aroundCMYK

Sept 17/10Sept 15/10Sept 15/10

Jack Lai

In January 2004, Jack Lai joined the Brian

Jessel BMW family and started his career in

the automotive industry. Jack's great passion

for BMW vehicles, his knowledge of BMW

technology and incredible attention to detail

have helped him move up through the ranks

of the dealership. Over the past 6 years, Jack

has been promoted from Customer Relations

Assistant to Senior Customer Relations Assistant and on to become

the Customer Relations Manager. With over a decade of customer

service experience, Jack leads the Customer Relations team, whose

goal is to provide the ultimate customer experience to Brian Jessel

BMW clients.

Lauren Ferranti-Ballem

Ever since she was little, Lauren has loved a

good story. Far before her family acquired its

very first computer in 1984 – a hulking thing

that no one quite understood how to use –

she was creating her own books: cutting the

paper to size, binding it and filling the pages

with words and illustrations. The library was a

wondrous place – the quiet corners, the smell

and sound of plastic-wrapped hard covers and the unlimited supply lining

metal shelves. Most of her teen years involved hiding her face behind a

well-worn spine, until she made it to university and discovered she could

spend every day for four years studying sentences, word choice, the craft

of writing. After earning literature and language degrees in English and

French at the University of Western – capped off by a year in southern

France studying Malreaux by the seaside, Lauren earned her journalism

degree and has spent the past decade recounting and editing real-life

stories about music, hotels, food, health, parenting, real estate, home

décor and now cars. She has earned bylines and editing credits in trade

and custom magazines, Glow, Todays Parent and the National Post. She

hopes to never run out of tales to tell.


C O N T R I B U TO R SDenna Matthews

Denna Matthews, our Information

Technology Manager and Wonder-Woman,

has been working in the Information

Technology (IT) field for over 10 years and

has enjoyed working with Brian Jessel

BMW for the past 4 years. She holds many

industry related certifications, one of which

is the Microsoft Certified Systems Engineer

certification. She holds a Master’s degree in Education from Simon

Fraser University (SFU).

Chris Kehoe

Chris Kehoe, our Assistant Service Manager,

has been a part of the BMW organization for

more than 33 years – the last eight of which

have been spent on the Brian Jessel team.

Starting as an apprentice mechanic, Chris

earned his Journeyman Red Seal credentials,

moved to Shop Foreman and began a term of

mentoring and developing new apprentices.

After this, he joined BMW's national office as Service Representative for

Western Canada, which involved extensive travel to BMW dealerships

throughout the western provinces to provide Technical, Warranty and

Customer Service support. In this role, Chris also provided training courses

for BMW Technicians. In 1987, Chris moved to the retail side of the BMW

organization, serving in management positions with various dealerships

and earning several awards of distinction. Chris’ entire career has centered

around the BMW brand. His commitment and passion for the product and

the organization and his knowledge and expertise are of tremendous value

to both the Brian Jessel Service team and ourvalued customers every day.

Nicky Lam

Nicky Lam,a Pre-Owned InventoryCoordinator,

has filled many roles in the sales department

since he joined Brian Jessel BMW in 2007,

including within the Delivery and Lease

Retention departments. This movement has

allowed him to learn and experience how each

component of the dealership cooperates as

part of a team. Because nothing satisfies him

more than seeing a happy customertake possession of their like-new pre-

owned BMW, Nicky is committed to the brand and looks ahead with

anticipation to the next challenge Brian Jessel BMW has to offer.

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With over 45 years of experience, No. 1 Collision Canada holds the title of being the

original BMW Canada certified collision repair facility. Our obsession for the driving

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engineering, help make us the foremost Brian Jessel BMW collision repair provider.

Utilizing the latest technology and BMW factory trained technicians, we can restore the

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PBy Rhoda Rizkalla

People who love cars – who really love cars – wouldn’t hesitate to call

automobile design and engineering an art. So it wasn’t quite a stretch,

back in the 1970s, when BMW first partnered with some of the biggest

visual artists of our time.

Alexander Calder, an American avant-garde sculptor with a penchant for

bright, cheery colours, painted the founding Art Car at the urging of his

good friend, French auctioneer and ardent racing driver Hervé Poulain. In

the pursuit of a link between art and automobiles, he convinced Calder to

treat the BMW 3.0 CSL – the car Poulain planned to drive in the 1975 Le

Mans endurance race – as a rolling canvas. Thrilled bythis marriage of fine

arts with motorsport, BMW named Calder’s car as the first in its newly

minted Art Car collection.

PORTRAITOFTHECAR AS A POWERHOUSE

BMW’s Art Car collectionexpands again withKoons’ contribution


Initial plans kicked into gear in February, at which point Koons began the five-month long back-and-forth travel to consult with BMW’s team in Munich. Collaborations explored material and applicationoptions to ensure Koons’ design was matched bythe brand’s sophisticated engineering – the car hadto meet both aesthetic and aerodynamic standards in order to be race-ready in June.

The process of bringing Koons’ design to life borrowed techniques from transportation development,including 3-D computer-aided design (CAD) to help create models, assembly approaches typicallyfound in bike chop shops and sophisticated painting styles common to automobile detailing. Hewas no stranger to the technical design approach – Koons actually employs many of these methodsfor his own sculpture work (his hulking metal balloon animals are just one example). With CAD, Koonswas able to simulate the application of graphics to the car’s body, evaluating it from all angles.

But it wasn’t enough to simply observe from a computer screen. In February, 55-year-old Koonswent so far as to don a helmet and join BMW’s Rahal Letterman Racing Team for testing in Sebring,Florida. As he explained, he wanted to experience the “raw unfiltered performance” of the M3 GT2at race speed to further inspire his design. He was able to do this from the seat of a historic BMW M1racecar, and also got behind the wheel of a BMW M3 Coupe on the circuit to extend the experience.

Under Koons’ guidance and supervision, his BMW Art Car was produced in assistance with a teamof BMW engineers and designers at Schmid Design, (ORT), Bavaria. The group was met with thechallenge of using light materials and a design that would not alter with the car’s speed and weight.And with only two months between the first design sketches and the Paris world premier, time wastight. Koons’ digital print was applied to car-wrapping vinyl, which was then treated to a doubleapplication of clear coat to make the colours pop. To apply those hundreds of stripes of colour, CADplans were translated from 3D to 2D for the printing process and then painstaking applied to the carand individual spare parts.

Koons’ final design evokes the traces of multi-coloured neon light one would see racing through thenight at extreme speed. Toward the rear of the car, graphic rings represent supersonic acceleration,while fragments of explosion debris further reinforce the car’s awe-inspiring power. It is a beautiful,compelling work of art. And the car’s not too shabby either.

Jeff Koons

“”

Koons wanted to

experience the

“raw unfiltered

performance” of

the M3GT2at race

speed to further

inspire his design

It didn’t take long for BMW to attract other enthusiastic artists to the fold: Frank Stella’s minimalistgraph-paper inspired car came in 1976, followed by Roy Lichtenstein’s comic strip-styled design,then Andy Warhol’s signature washes of vibrant colour – an abstract mess that he applied directly tothe car with paint-smeared fingers. And that was just the ‘70s. Later came David Hockey’s landscape-inspired design, then Jenny Holzer’s provocative statement car (“Protect me from what I want,” itboldly declared), and EstherMahlangu, the firstwoman in the listof international ArtCarartists, appearedin 1991, transforming her car canvas in a mere week with the angular patterns of African Ndebele art.

On and on it went, totaling 16 stunning cars from a group of legendary artists in 35 years. Over thedecades, these cars have joined automobile technology with contemporary culture, pop art andsocial commentary. Each one offers a unique artistic statement about the appearance and meaningof cars through the decades, and each is as impressive and renowned for its artists as it is for whatthose artists sought to communicate. The collection, which has been exhibited worldwide at theLouvre in Paris, the Royal Academy in London, the Whitney Museum of Modern Art in New York,the Palazzo Grassi in Venice, the Powerhouse Museum in Sydney and at the Guggenheims in NewYork and Bilbao, now resides on permanent exhibit in the BMW museum in Munich, Germany.

This past June at the famed Centre Pompidou in Paris – a hallowed hall for great modern andcontemporary art – the latest Art Car, number 17, was introduced by Neo-Pop artist Jeff Koons. Heunveiled and signed his car before 300 international VIP guests in the spot where Lichtenstein didthe very same thing in 1977. And like many of the other Art Cars that came before it, Koons’ car – aBMW M3 GT2 – raced at France’s 24 Hours of Le Mans in France just weeks after its debut.

The car has been years in the making: the artist’s relationship with BMW began in 2003, when Koonsfirst expressed his desire to join the ranks of Art Car designers. A self-proclaimed car fanatic, Koonsdrove his own BMW two decades ago, when he lived in Munich, birthplace of the brand.

To prepare and feed inspiration for the car’s design, Koons assembled a collection of images depictingracing cars, vibrant flashes of colour, speed and explosions. His intention was to capture the strengthof speed. “These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “Youcan participate with it, add to it and letyourself transcend with its energy. There is a lot of power underthat hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

“”

Jenny Holzer’s

provocative statement

car (“Protect me

from what I want,”

it boldly declared)

Andy Warhol Sandro Chia

Esther MahlanguMichael Jagamara Nelson

Jenny Holzer

TELUS: Brian Jessel Magazine. Full page: 8-1/2” x 11” trim (bleeds). 4c. KLVC. September 20, 2010.

T3249_TELUS_BJMag_Ad 9/20/10 3:10 PM Page 1


Brian Jessel BMW


brianJESSEL HOLIDAY 2010 3130 brianJESSEL HOLIDAY 2010

BBuying a pre-owned vehicle is never an easy process – because of its

very nature, that it’s been around the block a few times, so to speak, there

is much to consider. Part of its history may be visible on the interior and

exterior of the car – scratches, dents, upholstery rips and stains – but

much of it is more subtle – the hidden damages, undisclosed accident

history, aftermarket parts, tires, brakes and other mechanical parts that are

not up to standard that can hurt the value of your investment and

potentially jeopardize your safety. These are all crucial elements to

investigate before making the decision to buy the pre-owned car that’s

caught your eye. Unfortunately, this kind of information is not always

readily available, especially when buying privately or from smaller used

car dealerships. This can make the process even more frustrating and

time consuming.

As good as newWe do our homework to help pre-owned buyers feel confidentand content in their decision

By Tim Van DykeDirector of New and

Pre-Owned Operations

“ ”buying a Certified Series Pre-Owned BMW fromBrian Jessel is as easy as buying brand new

If it’s a pre-owned BMW you’re after, BJ BMW strives to simplify andstreamline the search, all the way to the final sale. Because the BMWmark is renowned for its ability not only to hold value, but also in somecases to increase in value over time, a Certified Series pre-owned carfrom a BMW retailer is a wise investment. Built to last in every respect,with superior body quality, innovative technology, outstanding performanceand timeless design; these are the fundamentals of every BMW, whethernew or pre-owned.

With a Certified Series car, buyers receive the extra assurance of quality,safety, security, and value. This assurance comes in the form of acomprehensive 360-degree safety inspection to ensure each pre-ownedcar’s performance and quality is at par with a new one. It also comes witha Protection Plan that extends the factory warranty up to six years (or160,000 km), and 24-hour roadside assistance in Canada and the U.S.to provide extra safety and comfort on the road. Buyers are also providedwith verified vehicle history details, to secure the value of their investment.Whether buying or leasing, special finance rates are offered by BMWFinancial Services exclusively for Certified Series pre-owned BMWs,making it easier than ever to get into a pre-owned BMW. These are all thebenefits attached to a Certified Series pre-owned BMW.

At Brian Jessel BMW, making a swift and confident decision to purchasea pre-owned vehicle is simple. We currently carry over 100 pre-ownedcars, both BMWs and other selected vehicles, acquired either from acustomer trade-in, or by a lease-end purchase from BMW Canada.Whether it’s a BMW or an off-make car, only the highest-quality trade-insare accepted for sale on our lot. And while many lease-end vehicles areoffered to us for purchase from BMW Canada everyday, we carefully filterthese cars before buying and re-selling them at our dealership.

The screening is rigorous: we source and study all the vital details, startingwith the original dealership the car was purchased from, all accident reportsand service histories that are available are fully disclosed to every buyer.From there, everyvehicle is taken through a safety inspection at the hands

of BMW Certified Technicians who specialize in pre-owned vehicles. Everydetail large and small, from exterior paint and body damage to operation ofthe window control buttons, is thoroughly inspected. Any parts that aredamaged, missing, or that are not original manufacturer parts are replacedand repaired. Tires and brakes are replaced with new ones if they are notoriginal or fail to meet BMW standard requirements. All outstandingmaintenance and recalls are performed, and a comprehensive checklistsigned by the technician is kept on file and provided, so that customerscan review exactly what has been done to the car.

Once the vehicle is mechanically sound, we turn our focus on the car’scosmetic condition. After all, part of buying a BMW is for its astonishingappearance. We look for common door dings, light scratches, wheelcurbing, and interior scuffs from a buyer’s point of view. Our network –which includes BMW certified collision facilities, upholstery specialists, anon-site alloy wheel-repairs team and detailing specialists – work their magicto turn back the clock, helping to make the car look like new again. All told,we spend $3,000 on average to recondition every BMW we sell.

Once the vehicle is showroom ready, it’s priced aggressively for themarket, advertised in major newspapers and updated daily on our ownwebsite and other online pre-owned vehicle search engines, so thatbuyers can easily access the entire inventory, as well as exterior andinterior pictures of the actual car. What’s more, the condition and pricesof older cars are routinely examined and reviewed to ensure they arealways at their best conditions and most accurate prices. And once youhave purchased, the reconditioning process doesn’t stop there – oursalespeople will do a final walk around of the vehicle so that any concerns(ours and yours) can be addressed. The car is then cleaned one last timebefore buyers take possession.

For a customer, buying a Certified Series Pre-Owned BMW from BrianJessel is as easy as buying brand new – it’s the work we do behind thescenes, from the day the car enters our inventory to the day you drive itoff the lot, that will ensure your eternal joy and satisfaction.

By Nicky LamPre-Owned Inventory Coordinator


BI N M E M O R I U M Bernie Jessel

Oct. 23, 1922 – Sept. 13, 2010

Bernie started his career in the Automobile industry in London, Ontario in the early 1950’s.

The highlight of this part of his journey was founding a Willys Jeep dealership with his brother

Mack. Dreaming bigger dreams Bernie moved his family back to Toronto and by the 60’s

he had established himself as one of the largest car wholesalers in Canada.

In the 70’s the Jessel family moved to Vancouver. Bernie was soon again a leader in the

wholesale car business on the West coast. Bernie trained and mentored many young brokers

over the years, all of whom, are still thriving in their business today. For the past 14 years

Bernie worked with his son Brian to build the highest volume BMW franchise in Canada.

Bernie was an inspiration to many not only for his expertise in the automobile industry but for his

endearing positive outlook for living life to the fullest. Bernie was always there for anyone who

needed his help. He loved his job, his family, and his friends in the industry.

He will be sorrowly missed by his wife of 66 years, Barbara, his son and best friend,

Brian, his loving daughter, Bonita, and devoted granddaughter, Rachel.

Tribute gifts can be made “In Memory of Bernie Jessel” at www.worldclasshealthcare.ca.


By Raj DesorNew Car Sales Manager

GGrowing up Indian at my Burnaby school was often an isolating experience,

although I may not have entirely realized it at the time. It was not until much

later in life, after leaving Canada for India to finish schooling and then

returning 10 years later as an adult, that I appreciated the sacrifices that

many Indian families made to leave India for a new life in Canada, and

specifically in Vancouver. The deep roots that the Indian immigrants laid

here established the community that we see today, dominating many areas

of commerce and industry and contributing to the richness that makes the

city so special. It wasn’t until I moved back to Burnaby that I realized how

dramatically the city had changed, from the Vancouver of the ’80s and ’90s,

to the multicultural capital it is today.

The initial immigration of Indians to Canada started at the beginning of the 20th century, when oneof the first groups of pioneers to Vancouver were met with a tragic and unfortunate start. On May23, 1914, a coal ship named Komagata Maru arrived in Vancouver and anchored in Burrard Inlet.But instead of coal, this ship carried Indians – 376 Indians to be exact, mostly Sikhs, some of the veryfirst immigrants from India to attempt a new life in Vancouver. They arrived in the city under greatcontroversy: the Vancouver Province newspaper reported on the ship’s impending arrival with theheadline: “Boat Loads of Hindus on Way to Vancouver.” (To most Canadians at the time, all Indianswere Hindus.) The events surrounding the Komagata Maru did not have a happy ending, as mostof the Indians on board were not allowed the stay in Canada and the ship was forced to return to Indiaafter a lengthy standoff. It was unfortunately not the only tragic event in Indo-Canadian history, andwe should be thankful to those early immigrants who risked everything and sacrificed to better theirlives for their families.

The second half of the 20th century brought about a much more welcoming and inviting atmospherefor new Canadians, including those from India. As Europe’s economy boomed following the war, morewould-be immigrants decided to stay put, and Canada's immigration rate declined. Consequently,the government opened its attitude to immigrants outside of Europe and implemented new policiesto encourage immigration.

Growing up IndianThe story of how the Indo-Canadian

community and our beloved cityhave grown strong together

The Indian community here remained relatively small until the ’60s, butjust a decade later, immigration from India increased from hundreds peryear to tens of thousands per year. With immigration laws encouragingthose with entrepreneurial skills, many of these Indians started successfulbusinesses that are still in operation today. The vast majority of Indianimmigrants settled in larger urban centres for the increased opportunitiesin business and employment. Greater Vancouver was a popularsettlement area, particularly for those of Punjabi Sikh origin. In fact,although the largest Indian community resides in the Greater Torontoarea, nearly half of the entire Indian community in Canada resides inGreater Vancouver. There are also large Indian communities in Calgary,Edmonton and Montreal. However, the reality is that almost every townand city in Canada most likely has a strong Indian community, especiallythose that have strong ties to farming and healthy economies.

Vancouver’s face has changed greatly since my childhood. I love whatthe city has become and what it represents: a diverse urban centre ofmany cultures who embrace their differences and raise their children in atruly diverse city. Indian culture has so much to offer to all Canadians,from its strong sense of family values to its amazing food. I encourageeveryone to seek out opportunities to learn and experience our peopleand our culture.

Today, there are close to 200,000 Indo-Canadians who reside in GreaterVancouver live primarily in concentrated areas of Burnaby, Richmond,Abbotsford, Surrey, Delta and the Punjabi Market area of South Vancouver.This last neighbourhood, otherwise known as Little India, can be foundnear 49th and Main Street in Vancouver. This very lively, culturally richarea attracts many visitors from across the city and tourists from abroadfor its wonderful selection of restaurants and shops. Little India is as

close to India as you can get here in Canada, and offers all the specialtiesthat my culture enjoys: beautiful 24-carat gold jewelry (you will rarely seeIndians wearing anything less than 24-carat gold); exotic, handmade silkgarments and fabrics for every occasion; the latest and greatest Bollywoodmovies (in English too, if you like); and of course the famous Indiansweets that are unlike anything you have tasted before. For those whodabble in Indian cuisine, there’s no better place to find the fresh fruitsand vegetables, specialty spices and imported goods the recipes call for.The Punjabi Market merchants are friendly and helpful – for the bestservice and fewer crowds, save your shopping for mid-week. My favoritereason to go to little India, aside from a great meal of butter chicken anddaal, is to pick up a classic Indian movie – like my favourite, Sholay – toenjoy at home.

Vancouver boasts many notable and local celebrities, politicians,entrepreneurs, activists, artists and other people of influence and servicewho are not only proud to call Vancouver their home but are also proud tobe Indian. We have recently seen many Indo-Canadians ascend toprominent positions: the first Indo-Canadian Premier outside IndiaHonourable Ujjal Dosanjh; the first Indo-Canadian Police Chief in NorthAmerica, Kash Heed; the first senior cabinet minister in Canadian politics,the Honourable Herb Dhaliwal; and the first judge to leave the court ofAppeal and enter politics, Attorney General Honourable Wally Oppal. Andof course, I have to mention our newest Vancouver Canuck, MannyMalhorta, only the second Indo-Canadian to play for the NHL afterDuncan’s Robin Bawa.

Whetheryou are building a home, shopping for a new car, picking up localproduce, or even cheering our home team, odds are you will meet one ofVancouver’s many successful Indo-Canadians.


Celebrate Indian culture in Vancouver

Vaisakhi Parade: Every April, a parade down

Main and Fraser Streets between 49th and

53rd Avenues in Vancouver celebrates the

beginning of the Indian solar New Year.

A great family event, more than 100,000

people participate, including street vendors,

entertainers and spectators.

Diwali Festival of Light: In October, various

venues in the city are illuminated with dance

and musical celebrations.

Vancouver International Bhangra

Festival: For 10 days in February, Vancouver

is host to the world-renowned festival of

Bhangra dancing and festivities.

Vijs, 1480 West 11th Ave

Arguably one of Vancouver’s most famous

Indian restaurants, celebrities including Martha

Stewart, Jamie Oliver and even Pierre Trudeau

have dined here. www.vijs.ca

Murya Indian Cuisine,1643 West

Broadway

This beautiful restaurant serves authentic

Indian food in an upscale setting.

www.mauryaindiancuisine.com

Chutney Villa, 147 East Broadway

A popular, inexpensive alternative for authentic

Indian cuisine. They also offer tiffin – packed or

light – lunches. www.chutneyvilla.com

Raja Cinema, 3215 Kingsway

Find the latest releases and classics for your

Bollywood fix. www.rajacinema.com

Punjabi Market/Little India

Main Street between 48th and 53rd

Some of the most popular shops here include

All India Sweets & Restaurant (6507 Main St.

at 49th St.), Frontier Cloth (6695 Main St.),

Kohli’s Master Cuts (6438 Main St.) and

Sunny’s Bridal Gallery (6674 Main St.).

Indian restaurants to thrill your taste buds, the essential Bollywood

purveyor, and where to shop for the best of Indian culture

By Cary LauBMW Gold Sales MasterT

Travel to Munich – or Munchen as local Germans call it – and you’ll

likely plan to visit the traditional Beer Garten , sample the schnitzel

and admire the rugged foothills and romantic Bavarian castles

along the way. I did all this on my recent trip to Germany – part of

the European holiday awarded to me by BMW Canada for retaining

my top selling position nationwide. But the single most important

stop I had to make: a tour of the birthplace of my favourite brand,

the Bavarian Motor Works factory.

A direct flight from Vancouver saw us land in Frankfurt, the major

hub for Lufthansa, 9.5 hours later, the bulk of which was spent

watching three movies on my personal 10-inch touch screen

monitor. I had arranged to pick up a rental car at the airport, but

immediately requested an upgrade to the new 2011 BMW 5 Series

when I saw they were available. Insurance issues prevented me

from indulging though, as I planned to drive from Germany to our

next destination, Prague. Instead, I was handed to keys to a much

less dynamic family oriented 4-cylinder wagon with a 5-speed

manual transmission.

M U N I C H :B R AT W U R ST, BEER & BMW


We joined a tourand quickly learned thatthis factory employs 9,000 workersfrom more than 50 countries, who are responsible for manufacturingmore than 900 vehicles and up to 1,400 engines at this location everyday.The 2.5-hourtourtook us from the press shop to the body shop, then to thepaint shop, the engine production shop and finally the assembly lines –step by step through the process of how a 3 Series is transformed from asheet of metal to joy on wheels in a mere 40 hours.

From high above the press shop floor on a 40-ft platform and equippedwith protective goggles, we watched as sheets of metal rolled into thefactory and were precision cut by robots to for form door panels, hoodsand truck lids. Then it’s on to the body shop, where these pieces areassembled into a full car body. Sophisticated machines complete thespot and laser welding down to millimeter precision. Next, in the paintshop, the body receives a coat of pre-treatment before its coat ofprotective colour. After a thorough cleaning, the car body is dipped intoa phosphate solution, which forms a consistent basis for further layers. Intotal, four layers will be applied in different passes. The primer is appliedin the cathodic rotation dip, where the whole car body is completelyimmersed into a liquid bath, a process that guarantees protection againstcorrosion. Finally, painting machines apply filler, base and clear coat ontothe body.

Engine manufacturing is, quite fairly, critical for all auto manufacturers.Workers assemble more than 400 parts in a single engine and hardly aretwo engines exactly alike, produced as they are based on countryspecifications, type and equipment. Today’s new BMW 6-cylinder engine,for instance, has a special aluminum-magnesium crank case and is 25percent lighter than any conventional all-aluminum engine. It sets newpatterns and requires the most modern technology.

In the final production stage, cars are carved with identification numbersas they pass along the assembly line. Final assembly happens when mind– engine and chassis – meet body – the actual car body. After fueling andtopping up the break fluid in these freshly minted cars, each and everyBMW 3 Series is started for the very first time so it can run through a list ofextensive checks before it is sent out to its anxious future owner.

Though my favourite BMW is the M series, it’s the 2002 that holds themost memories for me. As a young kid, my dad had this classically modernsports sedan, and it was then that I first became acquainted with the BMWbrand. Fast forward to adulthood, and here I am witnessing the birth of thenew generation of cars – most certainly the trip of a lifetime.

To share these and more personal insights into the home of BMW, feel free to

contact me at [email protected] or drop by my office at 2311 Boundary Rd.

After loading our almost-empty suitcases in the trunk (we pack light andshop big), we set off on the highway or Autobahn. If you’ve never tried it,driving in Germany is an exciting experience – on large stretches of theautobahn, there is no posted speed limit. In the middle lane ata still-cautious160 km/hr, I was passed by a small VW Golfwhose passengersignaled thatI’d betterspeed up ormerge to the right (slow) lane. I am notfluent in German,but I understood his message perfectly – some gestures defy language.

King of the castle

After a few peaceful nights in Stuttgart, we made the icy drive on the thirdday, Easter Sunday, to Neuschwanstein Castle – one of the most famouscastles in the area, perhaps because it was the inspiration for the castle inDisney’s Sleeping Beauty.

Located in southwest Bavaria, about 3 hours’ drivefrom Munich, Neuschwanstein dates back to the19th century when it was constructed on a ratherrugged hill near Hohenschwangau and Fussen.The castle was built to serve as a retreat for KingLudwig II of Bavaria, and its romantic style wasmeant to pay homage to the inspirational operas offellow German Richard Wagnar. The country’smost visited tourist attraction, the castle drawssome 1.3 million tourists each year.

As we arrived in the small tourist town of Fussenfrom a nearly deserted Autobahn, traffic began tobuild as we wound up the hill. In the distance, wecould see an outline of the famous yellow castlethrough a dense fog – it actually reminded us ofthe cold, rainy winters we often see in Vancouver. There was a great view,not only of Neuschwanstein, but also Hohenschwangau castle just acrossthe way, so we pulled over to get a few moody shots of the distant castlesin the fog and the rain. The pubs and shops in town were stuffed witheager tourists – a sign of things to come. As it turns out, the tours atNeuschwanstein were unfortunately sold out for the rest of the day.

So instead we set out to experience the town with our taste buds. In a localhotel restaurant, we sat down to the delightful but challenging traditionalmeal of pork knuckle, or Schweinshaxe. A pint of unfiltered wheat beer,Hefeweizen, was the perfect match the dish’s crispy skin, tender meatand burnt fat. Sided with homemade sauerkraut, it was a delicious way tospend Easter.

Shop ‘til you drop

The bargain hunters in us did not miss a stop to the famous Metzingen CityOutlet, located just a few hours’ drive west of Munich. This isn’t just a mall

– the city itself is a virtual outlet, with about 50 major brands, includingHugo Boss, Escada, Burberry, Polo Ralph Lauren, Bally, Max Mara,Lacoste, Strellson and Miss Sixty, to name a few.

Shopping at Metzingen is easily a full – day commitment. And for thosewho tire of scouring racks, there’s much more to look at. The Lindenplatzquarter is full of modern, innovative architecture and big city flair, while thetraditional buildings on the Kelterplatz provide evidence of the centuries-old tradition of winegrowing. In the Wine Growing museum, exhibits takeguests back to grape crushing in the 11th century. The present, however,belongs to the vinotheque. Here, a selection of wines and champagnescan be sampled and purchased in a thoroughly modern gallery, overlookingthe beautiful vineyards and orchards.

To refuel throughout the day, there’s authenticpasta and pizza at Olio E Pane, or pretzel andsausage rolls to go at the famous Keim Bakery. Myadvice for a successful shopping trip at Metzingen:do as we did and bring a suitcase on wheels tocarry all of your great bargains so you don’t haveto slow down.

On to Munich

As traffic got thicker along the autobahn – andespecially as I saw the famed 4-cylinder buildingahead – I knew we were approaching the capitalcity. It was here that we met up with a couple fromOntario, another BMW Sales Master who wantedto join our tour of the BMW town. Together wefound a famous local restaurant and feasted on

local German favourites – along with a pint of Hefeweizen, of course.

After dinner, we strolled casually over to the world-famous HofbrauhausBeer Garten and joined the hundreds, tourists and locals, enjoying amassive selection of beer in astonishing one-litre steins. The “cling” of thesteins was so mesmerizing and the beer so delicious, we easily consumedfar more than we normally do. When in Germany, do as the Germans do.We capped off the evening with apple strudel and made the – slightly tipsy,definitely stuffed – walk back to the hotel.

BMW Welt, FactoryTour & Museum

We did the food, the beer, the castles and the shopping, but the bestexperience in Munich for me, a true BMW loyalist, was the visit we madeto the BMW Welt, BMW Werk and the BMW Museum.

We arrived at the ground floor from the underground parking lot to discovera spacious, uber-modern showroom with displays and layout the likes ofwhich I have never seen in an ordinary facility.

“”

3 Series istransformedfrom a sheetof metal to joyon wheels in amere 40 hours.


Net proceeds to benefit

THE DATESaturday, June 11th, 2011

The legend of the Barenaked Ladies, is coming to Brian Jessel

BMW! Be sure to join us for an entertaining LIVE show! The

evening start with an all access pass to sip and savor delectable

offerings from some of Vancouver’s finest restaurants. A silent

and live auction will feature an array of sought after products,

services and experiences all to benefit 3 worthy charitable

organizations! It is anticipated to be a sell out so reserve early to

be guaranteed to join us for an outstanding night!

Brian Jessel

presented by

CHARITY GALA

6 TH A N N UA L

WITH SPECIAL GUESTS Brian Jessel

If you would like to put your name on the reservations list

for tickets or would like to donate please contact:

Rhoda Rizkalla, Co-Chair

6th Annual Brian Jessel BMW Charity Gala: Cabriolet

[email protected]

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BMW Run-Flat Tiresallows for safer driving

By Charles Carvalho Director of Fixed Operations A

What ifyou had to change a tire bythe side ofthe road in the rain

or a dangerous remote area?

As part of the BMW commitment to safety and Innovation Run- flat tires

are offered on an increasing number of BMW models.

Run-flat tires offer drivers an increase in active safety regardless of

sudden air loss, Drivers can continue to drive safely in a controlled speed

for up to a 100km distance at 80km per hour allowing them to get to

their BMW retailer to inspect the damage and have the tire replaced.

Damaged tires no longer need to be replaced on the spot and because

of this the Run-flat tire offers a high level of safety in dangerous

situations such as at the side of a highway on a rainy day or at the side

of the highway with cars zipping by.

BMW models with Run-flat tire technology come with an automatic warning system. The BMWRun-flat indicator monitors air pressure and warns drivers of any air pressure loss eliminating theneed to carry a spare tire. A decrease in weight increases fuel efficiency and fuel savings.

BMWTires are mounted on EH2 rims (Extended Hump) these rims maintain a secure grip on thetires regardless of air loss. This gives the driver a greater handling experience. BMW run-flat tiresgive the driver confidence to continue driving in the event of air loss.

Here is how it works. When the BMW Run-flat indicator displays a red warning light this meansa tire is punctured or there is a sudden loss of air pressure. The Driver should then reduce theirspeed to a maximum of 80Km per hour and at the earliest opportunity check the air pressure ofall for tires. In the event of a puncture please come by and see us we will be glad to offer you theassistance you need.

Some things you should know about BMW Run-flat tires

Run-flat tires have a higher performance rating and typically have a softer compound that willdecrease the life of the tire. The advantage of this is better braking and control. Other factorsthat can influence the life of tire are wheels out of alignment, incorrect tire pressure, roadconditions, and aggressive driving.

Run flat tires have a stiffer sidewall that remains stable when the tire is deflated. If it wasn’t for theBMW suspension which is engineered to work with runt flat tires the driver would experience aharder ride than with conventional tires.

When a run flat tire is damaged by nail puncture or any road hazard condition the internalcomponents of tire can be damaged and this comprises the integrity if the tire. When the tire isdeflated and driven on there is a limited mileage range and the side walls begin to wear due tothe heat. Because of this the tire should never be repaired and always be replaced.

Please drop by for a visit and one of our service or parts advisors will be glad to talk more with youabout BMW Run-flat tires.


Ever wonder what the information molded into thesidewall of a tire means? The markings on thesidewall has some useful information it shows thename of the tire, its size, whether it is tubeless or tubetype, the tire grade, speed rating, maximum load,maximum inflation, and important safety warnings.

Passenger Tire Sidewall Information

Example: P205/65R16

“P” means this is a passenger car tire (as opposed to a tire made for atruck or other vehicle).

“205” means the width of the tire in millimeters from sidewall to sidewall.This measurement varies depending on the width of the rim to which thetire is fitted: larger on a wider rim, smaller on a narrow rim.

“65” Aspect Ratio: The ratio of height to width; as a percentage. In thisexample the height is 65% of the width of the tire.

“R” Means how the plies are constructed in the tire carcass. “R” meansradial. “B” in place of the “R” means the tire is belted bias construction.“D” in place of the “R” means diagonal bias construction.

“16” Rim Diameter: The diameter of the wheel inside the rubber, in inches.

Load and Speed rating

P205/65R16 92H

“92” Load Index: This tire has an industry-standard maximum load of1,279 lbs. Different numbers correspond to different maximum loads. Themaximum load is shown in lbs. (pounds) and in kg (kilograms), andmaximum pressure in PSI (pounds per square inch) and in kPa (kilopascals).Kilograms and kilopascals are metric units of measurement.

“H” Is the Speed Rating: This tire has speed rating of 130 mph or 210 kph.Speed ratings also tell us about wear. The lower the rating the harder therubber and the more mileage you will get (tire life) consequently the higherthe rating the softer the tire (for better grip) the quicker they wear out.

Speed Symbols

Speed Symbols Speed Category Open-ended(MPH) (KM/H) Speed Category

S 112 180

T 118 190

U 124 200

H 130 210

V 149 240

W 168 270 *ZR

Y 186 300

Above 186 Above 300

*ZR rating refers to open ended speed capability.

Warning: Speed ratings apply only to the tire, not to the vehicle. Puttinga speed rated tire on any car does not mean the car can be operated atthe tire’s rated speed.

DOT & Safety Standard Markings

The letters “DOT” certify compliance with all applicable safety standardsestablished by the Department ofTransportation (DOT). Adjacent to thisis a tire identification or serial number; a combination of numbers andletters with up to 11 digits.

The two letters “CC” indicate the manufacturer and the plant.

The next two digits “9L” are codes for representing the tire size.

The final letters represent characteristics of the tire that the manufactureruses. The numbers on the other hand represent the date the tire wasmade. (11th week of 2005).

Maximum Load Limit & Air Pressure

These markings indicate the tire’s maximum load-carrying capabilitieswhen the tire is inflated to its maximum inflation pressure, as indicated onthe sidewall.

This marking indicates the maximum operating inflation pressure of the tire.Not the manufacturer’s (BMW) recommended inflation pressure.

M+S

If you see the markings this indicates that the tire is a snowtire. The letters stand for “Mud and Snow”

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For an appointment call Brian Jessel BMWservice department 604.222.8806

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In orderto progress to the Express department, candidates mustpass a setofAutomotive Knowledge Exams, administered bythe Service Department’smanagement team. Challenging and time-consuming (they can take up totwo hours to complete), the exams hold technicians to strictstandards: 80%is the minimum passing grade and candidates have only two attempts topass in order to land a position in the shop.

With the exams behind them, entry level technicians are paired up with aCertified Technician on the Express Team and the training begins. It’s anapprenticeship that will last four years, an industry red seal standard that’scontrolled by Industry Training Authority (ITA). The training is rigorous:apprentices must complete 6,480 hours in the workplace as well as 24weeks of classroom training over four separate terms. Each term is held atthe end ofeach completed work year, and each level ofcertification is moreadvanced and demanding than the next. The completion of every yeardepends on a minimum 70% grade, and this includes the final Final Inter-Provincial Red Seal Examination. The Red Seal Certification is a nationaldesignation thatallows licensed technicians to work in a trade oroccupationin any Canadian Province or Territory that participates in the InterprovincialStandards Program.

Following the apprenticeship, the next stop is the Main Shop, wheretechnicians are exposed to advanced electronics, diagnostics andmechanical repairs. At this point, they would also be placed in the BMWTraining Program at the Associate Level. At Brian Jessel BMW, ourtechnicians are constantly upgrading their education and skills, from RedSeal to BMW MasterTechnician Status.

Butbefore a technician achieves Masterstatus, there is still much ground tocover. Along with their years of instruction, both on the general functions ofa vehicle and advanced electronics, technicians at Brian Jessel BMW alsoreceive guidance from BMW University – a training program developed bythe brand as a wayto educate employees on the cars ourclients drive today.

BMW University is a stepping stone for our technicians to establish theirstatus within the BMW organization – on top of their Red Seal Certification,a BMW Technician can obtain four additional levels of certification with themanufacturer (Associate, Member, Certified and Master). This process takesproximately five to seven years, during which time technicians must passnot only the written tests at each of the four levels, but practical exams aswell. These hands-on tests take place at the BMW University in Toronto, infront of a live panel of instructors.

Aftercompleting this long stretch oftraining, obtaining Red Seal certificationand successful completion of BMW University, a student is finally declareda MasterTechnician – the highest level a technician can achieve within theBMW organization. But like any service trade, skills must be refreshed.Technicians are responsible for attending new technology courses offeredbythe BMW Universityand mustcomplete a re-certification testand hands-on exam every three years.

All of this training is not just an investment oftime and effort – it also involvesa considerable financial commitment. In orderto perform maintenance andrepairs on client’s vehicles, technicians mustpurchase a varietyoftools. Justas BMW vehicles are known for solid workmanship and technologicaladvances, so too mustBMWtechnicians be prepared to maintain and repairthese vehicles with top-of-the-line equipment and tools. At Brian JesselBMW, we supply our technicians with specialty tools and diagnosticequipment, but the average technician will still personally spend $2,500everyyearon tools thatare notavailable to the general public. In terms oftheoverall investment, the average technician at a luxury dealer can expect toinvest more than $100,000 over their entire career.

To balance this investment, technicians are well compensated. Brian JesselBMW is proud to offertechnicians competitive wages and a fantastic benefitspackage, along with an exceptional work environment that fosters the bestwork possible.

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The fixer: What it takes to be a technician at Brian Jessel BMW

By Rafal ChrzanowskiService Manager

IIt’s an innocent-enough start. Many begin in their youth, tinkering under

hoods and sliding beneath the undercarriage to figure out how it works, and

how to make it work better. They sidle up to their father, grandfather, an

uncle or friend with particularly oil-stained hands and they practice, they

study and they set the gears of their career as a car technician in motion.

As technology advances in bounds, the automotive industry revs to keep up and the demand forhighly skilled car technicians continues to grow. But it takes more than just a preventative mindset anda fancy set of wrenches to become an automotive technician. As far as BMW is concerned, it’s notenough to grasp the mechanical components and their function on a vehicle; it’s also essential tounderstand the electronic workings and the role they play individually and as part of the whole car.

At Brian Jessel BMW, aspiring technicians must first pass a series of interviews and demonstrategeneral technical knowledge of ourvehicles (Brian does the final interview with all potential employees).From here, new hires spend time in different areas of the Service Department, including the washstations, where vehicles are vacuumed, washed and prepped following servicing; the drive thru, whereclients drop off and pick up their vehicles; and shop clean-up, where work stations are maintained.This exposure to the various areas of the department is a great screening process for determiningwhether or not a candidate is prepared to start their career in the Express Shop, a division where entrylevel technicians, along with a BMW certified technician, perform general maintenance on vehicles.

“”

At BrianJessel BMW,our technicians areconstantly upgradingtheir education andskills, from Red Seal to BMW MasterTechnician Status.


Loyalty has its rewards:How the client-car dealerrelationship is mutually beneficial

By Jack Lai Customer Relations Manager

EEvery day, we all have experiences with service providers – it might be in

a restaurant, a clothing store or a car dealership. And that experience isn’t

limited to the individual receiver – whether it’s good or bad, news of it can

travel. Excellent service can leave a customer highly motivated to return for

a repeat of that experience, and will leave them likely to let their friends

and family know about it in glowing terms. It works similarly for bad

experiences – in fact, oftentimes scorned customers are more vocal than

happy ones, warning others against it at all costs. Neutral run-ins don’t

often make an impression one way or another – nothing lost, but nothing

particularly gained either. Service providers, you see, have a huge

opportunity, not just to win over individual customers, but to impress them

so much that they refer new business to you.

With so many choices out there, it often comes down to the quality of theexperience – one of this dealership’s foremost priorities. At everytouch pointwe strive to impress and exceed expectations. Loyalty is inspired by repeatedand sincere contact – we communicate with our clients on a regular basisby telephone, mail and email, we solicit their input and show them howmuch we value it. In my mind, this is what determines whether or not theywill come back for future purchases, and refer others to the dealership.

Of course, with Brian Jessel BMW, the relationship is mutual: happycustomers become loyal customers, and we consistently try to reward theirloyalty to keep them happy…and loyal. This loyalty has its perks: ourcustomers have full, complimentary access to our 120 BMW rentals and fivefull time valet drivers. Arranged through our service department, valet

includes pick-up anywhere in the Greater Vancouver Area, whether it’s adowntown office or private home. Our VIP limo service is also available forthose days you just don’t feel like driving.

One of the latest and greatest advantages for clients is our newly launchedonline booking service. Now you can check availability and easily scheduleservice appointments through our website, www.brianjessel.bmw.ca – it’san important capability in our ever-changing market and tech-savvy society.And an extra incentive for early risers: clients who come in for morningappointments with our Express Service are treated to breakfast.

From complementary croissants to our staunch commitment to clients andtheir cars, this is how an experience at Brian Jessel BMW inspires loyalty.

*Package excludes wheel alignmentFor more information, call the Brian Jessel BMW

Service Department at 604.222.7788

Get A Grip!Brian Jessel BMWE X C L U S I V E O F F E R

Factory Winter Wheels Promotion & Storage Package

Winter Wheel Packages on Sale NOW*Plus Receive for 1 Year:

• Complimentary wheel & tire storage

• Installation of winter tire package

• Installation of your factory tires

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A proactive approach

As with all of the important assets in your life – your health, your home – it is crucial to be proactiverather than reactive in managing your car. Just as you regularlyvisit the dentist and doctor, your BMWshould be checked annually at minimum. This regular maintenance will ultimately control the cost ofownership – handling your vehicle’s minor needs today can help you avoid being hit with a biggerand potentially more costly problem later on down the road.

Regular vehicle servicing and inspection enables our technicians to evaluate the condition of majorand minor components on an ongoing basis and recommend appropriate measures as necessary.Over time, components such as seals and gaskets (which maintain the integrity of their specificsystems, such as engine cooling and lubrication, transmission, differential, etc.) will requirereplacement. Monitoring these seals and gaskets at routine intervals will preventvital fluid levels frombeing compromised, which in turn ensures essential lubrication and cooling of the engine.

Our technicians are experts in analysis and diagnosis. For example, a minor coolant seepage or leaknoted during a regular maintenance visit can be easily and quickly repaired by replacing a worn hoseor seal, or by tightening a clamp. This is certainly preferable to the alternative: an unexpected systemfailure resulting in a breakdown that leaves you stranded. In this situation, the repair will likely be moreextensive and expensive if your engine has been damaged due to overheating.

Cracked and worn fanbelts are another example of a minor problem that can turn major withoutproper intervention. During a regular BMW inspection, the belts would simply be replaced. A brokenfan belt, on the other hand, would result in the failure of the related system (power steering,electrical/battery system, heating/air-conditioning or engine cooling system), and again, the resultingrepair would likely far exceed the preventative replacement of a worn belt. (Replacement parts arealways BMW original equipment and include a two-year parts-and-labour warranty.)

All the extras

Afterthe initial warrantyperiod, BMWRoadside Assistance coverage can be renewed with an annual fee.This package provides an extensive listofbenefits, including emergencyservice calls and trip interruptionservices, and the most importantone being that in the eventofa breakdown, yourvehicle will be transportedvia flat deck (essentially carried, not towed) back to your dealer. This will ensure that Brian Jessel BMWTrained Technicians will be the ones to restore the drivability and maintain the integrity of your BMW.

Brian Jessel BMW has always, and continues to invest in the training and development of its servicepersonnel (read more about in “The fixer,” page 54). From service call centre staff and servicereceptionists, to express advisors and service advisors at the front end, to our multiple levels of BMWCertified Technicians (including four BMW Master Technicians) in our Shop, to our state-of-the-artfacility and equipment, the resources, expertise and experience available to BMW owners are plentiful.Whether yours is an esteemed classic or current model, we are here to assist you with maintainingand protecting your investment, for your driving pleasure today and many years of BMW joy.

Beautiful BMW

You car works hard – pamper it with Brian Jessel BMW Spa Service. OurSpa packages are delivered by our detail specialists and are designed torestore and preserve the natural beauty of your BMW. Choose from:

Ultimate Seasonal BMW Auto Spa Package from $299.00

Deluxe BMW Auto Spa Package from $199.95

Executive BMW Auto Spa Package from $ 79.95

Shampoo Interior Carpets & Mats $109.95

Sanitization of Interior Vents/Carpets $109.95

Alloy Wheel Detailing $ 59.95

Alloy Wheel Repairs (cosmetic finish)

Paint Refinishing

Windshield Replacement (insurance claims)

Collision Repair guidance

Visit us for an estimate on Dent Removal or Upholstery Repair

FYI

Brian Jessel’s Parts Departmentalso carries a full line of eco-friendly, BMW-original “NaturalCare” cleaning and car careproducts for paintwork, windowcare, convertible tops, al loywheels, chrome, rubber, leathera n d c a r p e t s . N e v e r u s esubstances such as lacquerth inner, heavy-duty greaseremover or solvents, fuel oralcohol-based cleansers on yourBMW, and, to avoid damage torubber components, never usesprays or car-care productscontaining silicone.


Committed to care Why maintaining servicing outside of warranty is crucial

Chris Kehoe Assistant Service Manager

AAt Brian Jessel BMW, we are committed to supporting our BMW owners

through the complete life cycle of our products, whether it’s a prized, older

vehicle, a pre-owned gem orthe latestmodel. Everyconvenience is offered

to our valued clientele: business hours from Monday through Saturday;

eService Appointment (on-line) Booking; 24-hour Security personnel for

after-hours drop off; a convenient location for our newly revamped

showrooms; Valet, Limousine and Mobility Services; Express Service

Appointments; M-Café services; a modern, wireless-enabled customer

lounge and business centre; fourMasterCertified technicians leading a team

of more than 30 Technicians and 10 Apprentices in our advanced service

centre; the largest BMW dealerParts & Accessories department in Canada

and even vehicle spa services. We hope to inspire the same dedication in

our clients – that they may care for their cars as much as we do. Read on to

find outaboutthe steps to take to keep yourcarrunning beautifullyand reliably.

The first 48

Part of owning a BMW means that scheduled maintenance and repairs are included for the first 48months (or 80,000 km) of every car’s life. New BMWs are also covered with Roadside Assistance forfouryears (or 80,000 km). This package begins on the date of original registration and is automaticallytransferable with a change of ownership. (Non-scheduled pre-paid maintenance packages coveringbrakes, clutch, wiper blades, etc. can be purchased in addition to the scheduled maintenance). Afterfouryears have passed, it’s no less important to maintain your investment for reliability, performance,longevity, value and above all, safety. As the vehicle ages with continued driving, it is susceptible toincreased wear and tear of the brakes, tires, exhaust, clutch and suspension components, whichnaturally require routine inspection, evaluation and care to keep your BMW performing as it should.

Post-warranty

Outside of the original warranty and scheduled maintenance period, BMWs are designed to alerttheir owners of servicing needs, which makes it easy to monitor and maintain their performance.Service indicator systems, as well as warning lights for brakes, coolant and oil levels, are prominentin each vehicle (Brian Jessel BMW’s Service Department is always available to help interpret thesesignals and indicators). For the convenience and peace of mind of our owners, numerous ValueService packages have been developed specific to the individual requirements of each BMW modeland year, in order to ensure that key operating systems are effectively maintained.

Continuing to service your BMW at Brian Jessel BMW provides you with the assurance thatyour repairand service is performed by BMW Factory Certified Technicians using proprietary state-of-the-artdiagnostic equipment unique to our organization. Troubleshooting time is minimized and immediateonline manufacturer support is available. Only Original Manufacturer Parts are used, which carry a two-year, unlimited mileage parts-and-labor warranty. Your BMW’s service history and record remainscontiguous and consistent – a valuable component when considering resale of your BMW.


Just like great romances that are forged underdramatic,

dire circumstances, so too was Brad Leitch’s devotion

to Brian Jessel BMW cemented, somewhere along

Whistler’s Sea to Sky Highway. Back in 2005, he was

motoring along in his new and very first BMW 330

convertible, en route to a work event. Suddenly, on that

narrow, busy road, the car completely broke down. But

one phone call ensured he wasn’t stranded for long.

“They sent a couple of guys in suits and ties up the hill

to rescue me with a new X5,” Leitch says. “That first

experience impressed me so much, and ever since

I’ve been over the moon with the level of service I

continue to receive.”

He’s smitten enough to keep buying BMWs – four cars in fouryears, to beexact, starting with thatvery first convertible. “I had always had convertibles,and even though my wife and I were expecting our first baby that year, Ithought I could get away with it,” he says. One of the many realities ofparenthood set in and he soon traded it for yet another first. “That 335sedan was a groundbreaker, myfirst four-door.” Since then, there has beenanother sedan, an SUV, two girls and a successful company, SoccerExpress, that supplies gear to large clubs in Canada.

Leitch has always had a knack for business, having grown up learningpurchasing, sales and management alongside his father and his officesupply company. What started as one retail location in 1998 quicklymorphed into a dozen stores. Leitch then sold them and scaled back tothree stores, a production facility and an active website (www.soccerx.ca).“Our main focus is club and team business,” he says. “We not only supplyclubs, but we work closely to help them stay organized and make the mostof the resources of major brands like Adidas, Nike and Umbro.”

His commitment to the game isn’t just smart business – it’s grounded inpersonal passion. He travels the world as a spectator of the sport hereverently calls football, keeps an extensive collection of memorabilia andis eager to welcome the MLS (Major League Soccer) – a league supported

bythe star power of England’s David Beckham and France’s Thierry Henry– to Vancouver in 2011. He’s tried to involve his two girls in the game, but“they’re more interested in dance lessons right now,” he says.

Second only to soccer, his competing passion is for cars. “I have ownedand driven virtually every other model, including Mercedes and Volvo, butno other import compares to the service and engineering of a BMW,” hesays. “I am an England football fan and Germany is our main rival. Mysoccer partners get a kick out of the fact that I support a German company,but they do make great cars.”

While the cars are exquisite, it’s the service that completes the picture.His salesman of choice, Chafic Sleiman, happens to live nearby in thesame neighbourhood. “It’s pretty convenient for me, because he’ll cometo the house to pick up and drop off the car for service – I just had mywindows tinted like this,” he says. “He’s a patient man – I run him with mylist of demands and he comes through every time.”

It’s the proactive, responsive nature he’s found at Brian Jessel – “they’reunlike any other dealership I’ve ever worked with” – that keeps him comingback. That and the cars, of course. “Once you drive one, you know,” hesays. “I’m a BMW man – and a soccer fan – for life.”

Happy Customer: Brad Leitch PresidentSoccer Express

A+

Chafic SleimanBMW Sales Consultant

By Lauren Ferranti-Ballem


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