8.00 am promptBreakfast

9.00 am Welcome Simon RogeRS

9.10 am the economic forecast

DenniS TuRneR, foRmeR chief economiST, hSBc Bank plc making his debut as a new regular contributor, Dennis will look at where the

economy is going in 2013; focusing on growth, spending and employment prospects and offering some hope that the worst is over! Dennis will also

look at the way some macro economic factors are likely to impact on graduate recruitment over the coming 12 months.

9.25 am is graduate recruitment changing?

caRl gilleaRD, ceo, aSSociaTion of gRaDuaTe RecRuiTeRScarl will present the findings of a unique member survey completed

especially for Breakfast news. it looks at recent changes in the profile of graduate recruitment as well as those expected in the future, and how

this affects the way recruiters engage with future talent and the messages they create.

9.45 am getting your message across

RiTa clifTon, leaDing BRanD auThoRiTY anD foRmeR uk chaiRman of inTeRBRanD

Rita’s career in advertising spans over 30 years; her specialism is in brands and expressing brand values to target audiences. Rita will share with us the rudiments of effective messaging and how to properly get your audience

engaged in your brand through the right message.

10.05 am What are you saying?

Simon RuSSell, DiRecToR of conSulTing, WoRk gRoup plc What do students want to hear? What should employers be telling them?

Simon offers a retrospective overview of graduate messaging from the turn of the century to the present day.

as well as exploring seismic shifts in writing and design technique, he will share a study that suggests a positive correlation between the visual content

of campus marketing and economic performance.

10.30 am close

Dear

i am delighted to invite you to the first Breakfast News of 2013; the first of five events we have planned for this year.

Taking place on Thursday 28th February; our theme; ‘Getting your message across’ will cover a range of specially commissioned content looking at how to articulate a clear and effective message (about a graduate career). We will also reveal how graduate recruitment campaigns have changed over the last decade and will offer some insight into what messages ‘career–focused’ graduates want to hear from future employers.

our guest speaker, Rita Clifton, leading brand authority and former uk chairman of Interbrand will share her varied knowledge of what makes communication effective and will set out a framework for making messages work. Simon Russell, head of consulting at Work Group will take us through a unique study of graduate recruitment marketing over the last decade revealing trends in graduate recruitment messaging over the period.

Carl Gilleard will support all that is being said with a unique insight into the recruiters’ view on how the profile of graduate careers has changed over recent years and what is most likely to change in the future. carls’ presentation is based on an agR member survey being completed right now for this event.

finally, i am very pleased to be introducing Dennis Turner, the former chief economist at HSBC Bank as our new regular economist who will share with us the first of a new style of economic update and it’s likely impact on graduate recruitment in 2013.

We’re kicking off 2013 with a packed agenda and places are limited, so please arrive promptly to enjoy a full english breakfast at 8am and i hope, take part in this conversation.

Simon Rogers, Director, gTi media

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