social media breakfast central maine hr feb 21 2012
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Social Media for Human Resources
February 21, 2012
Social media is for people
Shift happens
Social Media in HR
• 89% of companies will use social media networks for
recruiting
• 86% of employers say candidates should make their
profiles more employer-friendly
• 79% of Hiring Managers and recruiters review
applicants’ online info
• 65%+ of companies have successfully hired via social
media
• 55%+ plan to invest more in social recruiting this year
Source: CareerEnlightenment.com
Social Media in HR
• 1 of 3 Employers rejected candidates based on
something they found about them online
• 14.4 million: amount of people that used
social media to find last job in 2011
• 24% of Hiring Managers found “fit and
personality” from a social media profile
• 92% of Recruiters use social networks to
recruit (86% LinkedIn, 60% Facebook, 50% Twitter)
Source: CareerEnlightenment.com
How social media has changed
our behavior:
Employer: References?
#dontneedem
Facebook now has over
854 million
ACTIVE users
Facebook now has over
425 million
MOBILE usersDo you have a usable
mobile web site?
Facebook: Statistics
• More than 50% of active users log in each day
• People spend over 700 billion minutes per month on Facebook
• 2 billion posts are “liked” each day
• 250 million photos are shared each day
• 1 million business page “likes” are happening each day – and that is shared with all of their friends
Source: Facebook
Facebook is a POWERFUL tool for
recruiting but…
Other networks are even stronger!
Source: 2012 Social Recruiting Activity Report Bullhorn Research
Other networks are even stronger!
• For job applications, LinkedIn is driving almost nine times
more applications than Facebook and three times more than
• Twitter drives almost twice as many job views per job as
Facebook and three times more applications per job
• A Twitter follower is almost 3 times more likely to apply to a
job posting than a LinkedIn connection and 8 times more
likely to apply than a Facebook fan
• Facebook is the network least connected to by recruiters, with
only 10% using it in combination with LinkedIn for recruiting
Source: 2012 Social Recruiting Activity Report Bullhorn Research http://www.bullhornreach.com/cmsites/default/files/BullhornReach_2012ActivityReport_v5.pdf
Leveraging Facebook Networks
Leveraging Facebook Networks
Leveraging Facebook Networks
More Apps / Resources
• HirePlug: Adds “we are hiring” tab to your
Company Facebook page
• Unrabble: Asks applicants to provide
references to substantiate claims and
achievements
• CrowdHired: Crowdsourcing for finding
candidates
• Jobvite.com: Recruiting platform for the social
web
Communicate Internally
Lesser-known one to watch: Quora
• Quora aggregates questions
and answers to topics and
allows users to collaborate
on them by editing questions
and suggesting edits to other
users' answers
• Do I need to use it? If you
want to find quick answers to
questions on a VAST variety
of topics, test it out, you’ll
like it!
• Great opportunity to
research candidates,
establish expertise, talk with
peers
LinkedIn operates the world’s largest
professional network on the Internet with
more than 120 million members in over
200 countries and territories
Who’s there? • Members grew to 115.8 million, an increase of 61%
from the second quarter of 2010
• 50% of users are the decision makers at their
company
• 1.3 million small business owners on LinkedIn
• 12 million small business professionals
• 5.5 million high tech managers
• More than 6.5 million students and 9 million recent
college grads
• Do not allow it to be a dull, one dimensional
view of who you are
• LinkedIn is more than an online resume
• What you do is way beyond your resume
• Use accomplishments that can be measured
• Get recommendations and introductions
• For Companies, have a profile with job
opportunities
Optimize your LinkedIn profile
• First, look at what you
have accomplished
• Differentiate: what
have you done to set
yourself apart?
• How have you done
the job better than
anyone else?
• What problems did
you solve?
• Show your passion!
Establish your expertise: Answers
•Add people you meet in meetings, trade shows,
other events
• Once you’ve met, stay connected
• Get to know them better, be prepared for next
conversation
• Encourage them to follow your company
• Post personal and company status updates
Stay Connected
Do your homework
LinkedIn Companies
LinkedIn Jobs
Tips for Social Job Seekers
• Use your privacy settings and lists wisely!
• Facebook: Post “notes” – stay in newsfeeds
longer (about your job search, skills, etc)
• Twitter: Follow companies and job feeds, see
job sites that aggregate Twitter feeds (twitjobsearch.com, etc)
• LinkedIn: Use a profile image that is consistent
and memorable, highlight measurable
achievements and promote yourself
• Communicate with candidates across platforms
• Make it personal – who is doing your updates?
• Keep it real – go beyond PR, consider employee
stories
• Deliver exclusivity – followers/fans should get more
than company site posts
• Add value – make posts count. What’s workplace
like?
• Stay ahead of the curve – platform, channels
Tips for recruiting via social media
For future consideration…
• What is the appropriate level of openness? Should you restrict
what employees and managers say?
• How much blurring of public and private life is too much?
• How can the company prevent abuse of social media?
Employees and managers need to know that there will be
serious consequences for any misuse of this potentially
combustible form of communication.
• How do you communicate what Company information is
confidential and what is public?
What we do
Thank you!
www.dreamlocal.com
www.facebook.com/dreamlocal
@shannonkin, twitter.com/shannonkin
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