We are Blinds.com

Let’s talk about… The power of Culture How to connect Content ideas What is success? 5 simple tips that matter

Experiment Without Fear

The Social Customer Voice Matters

Where are we now?

Keep it Simple, Sweetie

Meet the SEED program

http://blog.Blinds.com/review/

• Automate the process• Be easy to work with• Quickly vet incoming requests• Make your product team happy

Grow Organic Connections

Test Those Tools, Baby

Go Outside + Make Friends

What Social Content Works for YOU?

Baby Gizmo + Video

Amanda Jane Jones + Instagram

What Is Your ROI?

Micro-Conversions Matter!• Sample orders• Email sign ups• Appointments made• Product reviews read• Q&A content reviewed• Videos watched

Internal Social Content Impact

• Decrease CEC call volume• Develop employee brands• New product feedback• Improved site content opps• TRUST BOOSTER fodder!!• Supplement media team’s work• Assist smaller vendors

What’s the impact so far?2014 vs Jan – July 2015

20%

SAL

ES

35%

REV

ENU

E

10%

SAM

PLES

1. Keep it simple (80% of the time)2. Differentiate between partners3. Test everything4. Make it IRL once a quarter5. Be delightful + have fun

Top 5 Tips:

Email me: katiel@Blinds.com Tweet me: @BlindsDotCom // @happykatieDownload me: http://slideshare.net/happykatie

Katie LairdDirector of Social Marketing