blogs · 77% of active internet users read blogs . 89% of bloggers talk about brands that they love...
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Blogs
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Blogging
What is a blog and how does it work?
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You Can Create a Blog for Free in Less than 5 Minutes
Wordpress.comBlogger.comTypepad.com
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Personal Blogs Range from Amateur to Professional
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It is relatively easy to create a blog
But it is difficult to get readers
There are 30 million blogs and 90 million blog
readers
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A Little Bit About Blogging
Universal McCann26.4 US have started a blog60.3 US read blogs77% of active Internet users read blogs
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89%OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE
84%OF BLOGGERS POST PRODUCT AND BRAND REVIEWS
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“Blogs represent the best chance for companies to inform the
conversation.” Richard Edelman
President and CEO Edelman
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Corporate Blogs Range from Well Read to Not Read (and the size of the
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Why Blog?
SEOShare Point of ViewBe Seen as Industry ExpertPosition Your OrganizationConnect with CustomersFeature Your CustomersHub of social media activity
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Pros/Results Hub for social media
activity Low cost and easy to
start Build positive brand
equity Position yourself/your organization as an expert
Acquire new customers/Lead generation
Build awareness Provide updates on
company news/events
SEO Get feedback from current
and potential customers Develop relationships with
thought leaders/influencers in your space
Highlight talented individuals in your organization
Humanize your company Market Research Build relationships and
community
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Cons/Requirements
Resources – Average 5 - 10 hours/weekMust provide unique content/positioningNeed clear marketing plan to attract
readersTechnical knowledge/investment to create/
maintainLow success rate
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