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Promotion Timeline

Campaign Pre Branding Branding

Months -1 to -6 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Kintsukuroi Phase

Launching

Billboards

Newspaper Promo

Launching Ceremony

"Asho Chini Mohakash"

Notice board posters

Rep. for schools

Horlics Association

Media Exposure

Train Promo

Biman Promo

Content Comm.

Zoo

Botanical Garden

National Museum

Others

Bus painting

Ballons

Foot Overbridge

Community Building

Summer Camp

Merchandise

Development

Launch and Selling

Period Campaign Name Activity Duration One Time Cost Yearly Cost(bdt) (bdt)

Pre-Branding Kintsukoroi Phase Entrance Redesigning One time 800,000

Ticket Re-designing " 20,000

Logistical Upgradation "

Announcement system " 600,000

Booth Setup " 230,000

Others " 400,000

Content Creation "

Localized Content " 1,000,000

Content Sourcing " 600,000

Website Dev. 100,000

Pre-Branding Launching Billborad (20 small 5'*4'-30) 4 months 800,000

and Billborad (6 Large 25'*10') 4 months 3,200,000

Branding Content Design One time 50,000

Launching Ceremony 1 day 500,000

Prothom Alo promo (4col*8") 2 Friday 620,000

BD Protidin promo (4col*8") 2 Friday 580,000

Branding "Asho Chini Curriculam addition One time 30,000

6 month Mohakash" Notice board posters 6 months 40,000

Rep. for schools permanent 360,000

Horlics Association necessity 100,000

Branding "Asho Chini Curriculam addition One time 30,000

6 month Mohakash" Notice board posters 6 months 40,000

Rep. for schools permanent 360,000

Horlics Association necessity 100,000

Media Exposure Promo Content Creation one time 500,000

Show Operation 4 month 600,000

Content Comm. Bus painting one time 150,000

Ballons: 10 " 160,000

Partner Promotion

Shishu park " 70,000

Botanical Garden " 50,000

National Museum " 20,000

Others " 30,000

Foot Overbridge (8 location) 3 month/yr 80,000

Mascot dev. Deisgn One time 30,000

Model Creation(necessity) " 100,000

Community Building Permanent

Management ( 1 emplyee) Permanent 240,000

Social Media FB page managing Permanent 120,000

Events Summer Camp once/year 1,000,000

Sub Total 10,680,000 2,500,000

Grand Total 11,930,000

Revenue Calculation Social Return Calculation

Current Visitors Factors Identified

1 Knowledge Provided

Current average number of visitors 2 Superstition Removed

3 Government Goodwill

Weekends 300 4 Development through Summer Camp

weekdays 50

Monthly Avg 3200

Yearly Avg 38400 Year 1 Year 2 Year 3 onward

Revenue Per person 120 Knowledge Value/person 100 100 100

Total Revenue Monthly 384,000 Increase Visitors Numbers 24960 20160 22080

Yearly 4,608,000

Total Knowledge Value 2,496,000 2,016,000 2,208,000

Expected VisitorSuperstition Value 1000 1000 1000

Expected average number of visitors Superstition removed(5%) 3168 2928 3024

Year 1 Year 2 Year 3 onward Superstition removal Value 3,168,000 2,928,000 3,024,000

Weekends 500 450 450

weekdays 80 80 90 Goodwill Generation

Monthly Avg 5280 4880 5040 Parental Satisfaction 1,000,000 1,000,000 1,000,000

Yearly Avg 63360 58560 60480 Public Entertainment 1,500,000 1,500,000 1,500,000

Expected Revenue Talent Development(camp) 1,000,000 1,000,000 1,000,000

Perperson 120 120 120

Total Monthly 633,600 585,600 604,800 Total Return 9,164,000 8,444,000 8,732,000Total Yearly 7,603,200 7,027,200 7,257,600

Merchandise Profits 360,000 450,000 450,000

Revenue Increase 3,355,200 2,869,200 3,099,600

Percentage Increase 73% 62% 67%

Revenue-Cost Analysis

6 month 2 years

Campaign cost 11,930,000 14,430,000

Increased Revenue Return 1,677,600 6,224,400

Social Return 4,582,000 17,608,000

ROI (5,670,400) 9,402,400

Return Percentage -48% 65%

Yearly SROI return on 1 tk investment 3.3776

Show 1

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আসশেই কক তাই? 11:30 AM

ছ াটশের মহাকাে 12:00 AM

Show 2

মহাকাশে উঁককঝ ঁ কক 02:30 PM

আসশেই কক তাই? 03:00 PM

ছ াটশের মহাকাে 03:30 PM

Show 3মহাকাশে উঁককঝ ঁ কক 04:30 PM

আসশেই কক তাই? 05:00 PM

ছ াটশের মহাকাে 05:30 PM