Branding strategy of

N V Juice

Our product is all about… NaturalBioTasty

1€ better quality 33cl in a bottle, differentiation from the cansUNSP: bio and healthy

Brand personality (intangible, qualitative)

Brand identity: funny, healthy and tasty juice with punchy colour for young people.

Benefits functional?Benefits emotional?

Self-expressive benefits?

Questionare

Questions 1 2 3 4 5

Do you like to drink juice? Yes Yes Yes Yes Yes

Which and why? Minute maid.

I like it..

Minute maid,Because it easy to find.

Minute maid.I think it’s the only juice which I saw here,,

I have no idea.

Minute maid.For me it’s better than cola or smth.

Where you expect to find juice/any drinks in Katho theritory?

Hantal 4 Hantal 4 Hantal 4 Restaurant In every corner.

How often you buy a drink here in Katho?

2 times in a week

2 times in a week

2 times in a week

Once in a week

3 times in a week

Who should sell juice? Machine Machine Machine Machine Machine

Usually bought drink? Soft Soft Soft Soft Juice

Price for juice? > or 1 euro > or 1 euro > or 1 euro 1 euro 1 euro

Katho students

Customer Competition

Place?

Hantal 4 Ipsoc canteen T’Forum restaurant

We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

Promotion Plan

Simply Different

N V

Our channels of promotion could be:Non-personal Sale promotion

PostersFlyersDegustationGifts – Orange.. TV promotion in some Katho buildings with our videos. Social networks – FB, Twitter

Recommendations for a communication program

Simply Different

N V

Minute maid campaign

• In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

Thank You!