branded content (in mobile) by chris schaumann
TRANSCRIPT
BrandedContent (in Mobile)
Chris SchaumannGlobal VP, Consumer EngagementMicrosoft Mobile Devices
with Partners
Series1
Series2
Series3
Smart TVs
Series5
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Un
its
Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates
0
1
2
3
4
5
6
7
8
1 2 3 4 5 6 7
Mil
lio
ns
of
Tera
byte
s P
er
Mo
nth
Source: Cisco, 2013
Screen Fragmentation
3” 4” 5” 10”7”6” 11”9”8” …
WWW.MICROSOFT.COM/MOBILE
AGILERESPONSIVE WEBSITE
1. Microsoft & Mobile
with Partners
Series1
Amazon
Disney
Comcast
Series7Series8Series9Series10
Series11Series12
Series13Series14
$0
$200
$400
$600
$800
$1,000
$1,200
1 2
Mark
et
Valu
e (
Bil
lio
ns)
*Other includes Twitter, Netflix, and Hulu
$1,081 Market Value
$480 Market Value
1. Microsoft & Mobile
2. Industry & Content
with Partners
1. Microsoft & Mobile
2. Industry & Content
3. Owned Branded Content
with Partners
Vie
ws
Launch – 3 days
Phases4-14 days 15 – 45 days
1. Microsoft & Mobile
2. Industry & Content
3. Owned Branded Content
4. Storytelling & Operations
Count down
page already live
Overview: I
Mission 31 is Fabien Cousteau’s boundary
breaking mission to live and work underwater for
31 days.
Lumia and MSFT bring the adventure above
water.
Lumia technology acts as the enabler - Our
ground-breaking, yet intuitive, technology
enables the world to experience the Mission,
inspiring adventures.
‘Skype in the classroom’ enables education of
children across the world.
Timings:
Pre-Mission Dive competition – we asked fans to
share their adventures for the chance to visit the
Aquaruius
Mission phase – Curation of amazing and
engaging content from the Mission and social
channels
MISSION 31 – POWERED BY NOKIA LUMIA
WIP Dive competition
submission form
1. Microsoft & Mobile
2. Industry & Content
3. Owned Branded Content
4. Storytelling & Operations
5. Rich Storytelling with Partners
1. Microsoft & Mobile
2. Industry & Content
3. Owned Branded Content
4. Storytelling & Operations
5. Rich Storytelling with Partners
6. User Generated Content
1. Microsoft & Mobile
2. Industry & Content
3. Owned Branded Content
4. Storytelling & Operations
5. Rich Storytelling with Partners
6. User Generated Content
7. Data & Analytics
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@ChrisS35
