brand you: no bull
TRANSCRIPT
Brand You: No Bull
Brand You: No Bull
Steve MarshallPresident, The New GroupLinfield Graduate-1986
Tom BennettDigital StrategistThe New Group
45 minutes
•Are we communicating yet?
•What is social media?
•Underlying technologies
•Brand You? How can I get started?
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What is Social Media?
Social Media is a way of
thinking...
ideas
relationships
Think Conversation
•Engage
•Interact
•Energize
•Support
•Embrace
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Social media enables...
• Listening - Gain insight, generate ideas
• Talking - Increase demand, create leadership
• Energizing - Increase action, enlist support
• Spreading - Develop best practices/ share “ownership”
Oh this is just a fad...
If Facebook were a country,
If Facebook were a country, it would be the fourth most populated place in the world.
1 out of 8 couples married in the U.S. last year met via social media.
The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Australia.
80% of companies are using LinkedIn as their primary tool to find employees.
25% of search results for the world’s largest brands are links to user-generated content
25% of Americans in the past month said they watched a short video
25% of Americans in the past month said they watched a short video
... on their phone.
Underlying Technologies
•RSS
•Feeds
•Sharing
•Blogging
•Community
RSS• Really Simple
Syndication
• Data and “Format” are separated
• Allows
• Feeds
• Data Portability
• Increased functionality
RSS• Really Simple
Syndication
• Data and “Format” are separated
• Allows
• Feeds
• Data Portability
• Increased functionality
RSS• Really Simple
Syndication
• Data and “Format” are separated
• Allows
• Feeds
• Data Portability
• Increased functionality
Tagging
Leopard
Tagging
Leopard, cat, mammal, jungle, spotted, endangered, fur, fashion
• Relies on RSS, tagging
• Search/Store/Share
• Creates communities
Sharing
Anywhere, anytime.
Community
Your clients are already there
Create your own empire
Micro-Blogging
Micro-Blogging
Micro-Blogging
Blogging
Blogging
New Seasons Market
New Seasons Market
Brand you?
The product: “you”
•Goals - define what you want
•Manifesto - say what you believe
•Differentiated - be yourself
Words to live by
•Authenic
•Transparent
•Current
Ideas that spread, win.
•Use Otaku
•Find common ground
•Ask others to help
•Make it simple
•Make it transformative (Token effect)
- Seth Godin
It’s been quite a journey...
Personal brand...
Start here:
1. Get a web-based email address. (Gmail)
2. Start a blog. (Blogger/WordPress)
3. Create a Twitter identity, really.
4. Maintain your online identity.
Blogging Options
• Hosted for youyourname.blogger.com
• Host it youself at your domainwww.mysite.com
Its a river, not an in-box
• You don’t have to read it all
• You don’t have to join it all
• Make it a habit - think sharing
• Filter, search, tag
• Learn to say NO.
Start thinking “community”
•Set priorities: know a few tools
•15-30 minutes each day
•Network, not emails
• One hour a week
• Writing a blog post
• Expand your network
• Show, don’t tell
Cocktail Party
•Listen
•Engage
•Contribute
Be a Mental Entrepreneur
•Build energy
•Enlist support
•Build a network
•Initiate/validate/migrate
•Fail fast, learn fast
Its like a new relationship
•Be nice
•Be yourself
•Be engaging
•Don’t be freaky
