brand usa uk program the telegraph -...

Telegraph Readers • Go on expensive holidays, spending an average of £1,600 on each holiday • Take three+ overseas holidays a year • With 19% of the readership more likely to agree with the statement of “I enjoy planning holidays”, readers of The Telegraph carefully plan their trips Distribution Print • Saturday Telegraph - 1.7 million readers • Sunday Telegraph - 1.5 million readers Online • 56 million global page views a month • 21 million UK page views a month The Package — What’s Included • Full page advertorial in Telegraph Saturday Magazine • Full page iPad advert over one week • • Online display within special interest sections (e.g. gardening, life, food & drink) reaching 600,000 impressions each • Destination included in dedicated bespoke USA supplement Reach millions of potential travelers through exposure in The Telegraph, a UK daily newspaper that is distributed internationally and in the UK. The newspaper’s readership relies on The Telegraph for travel inspiration. This inspiration subsequently generates a spend of £10.2 billion on holidays year round. Through this partnership with The Telegraph, Brand USA partners have the opportunity to tap into a readership that is 41% more likely to travel to the USA or Canada than any other destination. Brand USA UK Program THE TELEGRAPH UK MARKET AVAILABILITY CONTACT INFORMATION Please contact your Brand USA Partnership Development & Service Team • All of the above to be produced for inclusion in the dedicated USA section online: 100,000 unique users Sponsored article on iPad app Exclusive 1 week online display on Travel reaching 146,942 impressions (Brand USA- led creative) • Total Program Value $2,000,000 Individual Package Value $50,000 Number of Programs Available 15 Results from 2014 campaign Samples from 2014 campaign Campaign Timing March 21-July 3, 2015 Deadline for Commitment Rolling

Upload: vothien

Post on 12-Jun-2018

225 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Telegraph Readers• Go on expensive holidays,

spending an average of £1,600 on each holiday

• Take three+ overseas holidays a year

• With 19% of the readership more likely to agreewith the statement of “I enjoy planning holidays”,readers of The Telegraph carefully plan their trips

DistributionPrint• Saturday Telegraph - 1.7 million readers

• Sunday Telegraph - 1.5 million readers

Online• 56 million global page views a month

• 21 million UK page views a month

The Package — What’s Included• Full page advertorial in Telegraph Saturday Magazine

• Full page iPad advert over one week

•

• Online display within special interestsections (e.g. gardening, life, food & drink)reaching 600,000 impressions each

• Destination included in dedicated bespoke USAsupplement

Reach millions of potential travelers through exposure in The Telegraph, a UK daily newspaper that is distributed internationally and in the UK. The newspaper’s readership relies on The Telegraph for travel inspiration. This inspiration subsequently generates a spend of £10.2 billion on holidays year round. Through this partnership with The Telegraph, Brand USA partners have the opportunity to tap into a readership that is 41% more likely to travel to the USA or Canada than any other destination.

Brand USA UK Program

THE TELEGRAPH

MARKET AVAILABILITY CONTACT INFORMATION

Please contact your Brand USA Partnership Development & Service Team

• All of the above to be produced for inclusion in thededicated USA section online: 100,000 unique users