You already have a great brand, engaging assets and a vision of what you want to achieve. Phoenix Creative (PHX) stands ready to serve; today. We are a responsive agency that translates your existing assets into all of the retail

components you need to be successful on shelf and on-line. We don’t rebuild your brand, we translate it.

We work with you and your existing identity and marketing agencies to provide the execution capacity and shopper expertise needed to translate your brand into packaging extensions, point-of-sale, digital tactics, full scope shopper

marketing campaigns and much more.

Brand Translation

The language of retail is changing rapidly—your brand needs responsive, quick results that speak to shoppers and operate within retailer’s guidelines to stay competitive. PHX can help.

Overview: Mondelez International

Mondelez International turns to PHX to translate their existing brand initiatives and global marketing campaigns into retailer specific programs. Selling OREO cookies at Target is different than selling the #1 cookie brand at Dollar General and PHX knows how to fluidly position their iconic brand within both retails spaces, among many others.

From building point-of-sale to developing sell-in materials for internal alignment, PHX has grown with Mondelez for over 5 years to be a responsive partner handling tight-turnarounds and building new campaigns for more than 20 of their iconic brands.

PHX’s contributions have included:• Point-of-sale development• Quick-turn execution • Full scale, 360 degree shopper marketing programs• Retailer-specific digital support• POP concept and extrapolation• Campaign identity and branding• Sr leadership/internal sell-in materials• Recipe video coordination and execution• Content development

Overview: Anheuser-Busch InBev

PHX has helped guide Anheuser-Busch’s brands for more than 30 years. We have managed significant portions of their packaging—translating a single global design to numerous iterations and adaptations, working with legal compliances and printer parameters with the same level of attention and consideration applied to the design concept.

When those packages need help finding their way into carts and baskets within retail, PHX’s shopper know-how has lead the way on the development of all aspects of retail path-to-purchase; from point-of-sale to sweepstakes concepts, to the ideation and development of cross-merchandising campaigns.

PHX’s contributions have included:• Packaging extrapolation and pre-press• Package design• Trade marketing support• Point-of-sale development• Packaging concept/innovation• Coupon design, management and execution• Sweepstakes design/management• Photography

A company that has been around since 1839 has a long brand history to uphold; and translating what had traditionally been a B2B and direct-to-consumer brand into something with more retail-focused strategies was a need Schaeffer’s sought to fill.

Working along side Schaeffer’s in-house marketing department PHX has built a flexible suite of packaging, sub-brands and marketing assets that allow Schaeffer’s to operate on a retail level previously not supported with focused brand and messaging efforts.

PHX’s contributions have included:• Identity update• Product line sub-branding• Packaging redesign• Product line extensions• Point-of-sale development• Trade show materials• Trade publication advertising• Content development

Overview: Schaeffer’s Manufacturing

We translate your brand to work with the realities of today’s retail environments. Below is a list of the core services we provide:

Service Summary

• Responsive/rapid execution

• Point-of-sale development

• Full scale, 360 degree shopper marketing programs

• Retailer specific digital support

• POP concept and/or extrapolation

• Campaign identity and branding

• Digital content development

• Identity updates

• Product line sub-branding

• Package design/concept/innovation

• Packaging redesign

• Packaging extrapolation and pre-press

• Product line extensions

• Trade show materials

• Trade publication advertising

• Coupon design, management and execution

• Sweepstakes design/management

• Photography

Brand Translation

Matt StrobleSenior Marketing Manager

(314) 236-5135

stroble@phoenixcreative.com

The language of retail changes rapidly, PHX can help translate and

extend all of your brand’s assets from package to purchase.