Category Innovation

Milk Magic®

Milk Magic®Products for the whole family

A suite of convenient, fun, and useful products for the whole family with a familiar brand look that consumers trust.

Triple digit growth in 2014

We’re ahead of the curve with smart innovation in both slow and fast moving categories providing incremental sales growth and year-round seasonal and cross merchandising opportunities.

Category Reach: - Cocoa (Milk Modifiers) / Coffee- Breakfast - RTD

LIQUID INFUSIONSSQUEEZE • STIR • ENJOY

Transform nutritious milk with an intense blast of flavor. NEW Milk Magic™ Liquid Milk Infusions are naturally flavored, have zero

calories, and mix instantly for fast flavor.

USA MADE NATURAL FLVORING ZERO CALORIESINTENSE FLAVOR

Milk Magic® Liquid Infusions

Multi Layer Bottle 24 Month Shelf LifeLeak Proof Seal

Naturally FlavoredZero Calories

MILK STRAWSHEALTHY AND FUN FOR KIDS? IT'S MAGIC!

Transforms nutritious milk into a flavor-filled, fun experience – all natural and in a variety of flavors kids love.

DIP • SIP • ENJOY

Ages 3 – 9 Controlled Serving

Convenient 100% Natural

Amazing flavors for year-round sales

Growth in New Categories

New uses bring new consumers to the brandMillennial focused

Preferred taste - fewer calories - better value - convenient - four great flavors

Save yourself a trip to the barista. Instantly turns milk into a tempting all-natural iced

coffee treat, wherever you are.

Made with premium cold brewed coffee.1 serving = 1 cup of coffee

The Familiar… with a twist Mix up the fun with individual serving size powder packets. NEW Milk Magic™ Single-Serve Powders are naturally flavored, low in sugar, and are the easiest way to make

delicious flavored milk on the go.

Portable Flavorful Convenient Familiar Controlled serving

Competitor GlanceAppeals to ages 2 – 7yrBrand is limited to liquid products

More sugarLess convenientLarge footprint

$2 per servingHigh in calories & sugarLarge footprint

www.mymilkmagic.comwww.milkinfusions.com

888-353-3664