unified brand overview
DESCRIPTION
TRANSCRIPT
Unified Media & Arcadia Net NeighborhoodOverview
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Marketing/Advertising Strategy
Brand- Quality / Attention to detail- Additional Services - Community Involvement- Educational
Frequency - Destination - Kids- Information - Additional Services / Cross Sell & Up sell
Marketing / Advertising Focus- 125 New Customers (Word-of-mouth/Referrals, Print, Mail, Web)- Upsell existing customers (Flyers, Newsletter, Direct Mail)
Cross Marketing- Preferred Merchants
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Trends in Advertising Industries
Year Online % change Total % change2004 $1,541 26.7% $48,244 4.5%2005 $2,027 31.5% $49,435 2.5%2006 $2,664 31.5% $49,275 -0.3%2007 $3,166 18.8% $45,375 -7.9%2008 $3,109 -1.8% $37,848 -16.6%
Annual newspaper advertising revenues (2004-2008) - Print & Online
Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America. That is $7.5 billion less than in 2007. Print advertising alone declined 17.7. Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion.
Source: Tech Crunch – March 29, 2009
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Trends in Advertising Industries
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Migration to Digital Media
• Demand for real-time content
• Video/Animation
• Cost of Plasma/LCD’s
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Unified Brand
Consistent Branding for your customers regardless of the means of communication
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Unified Media
Content Distribution via the Internet
Media Content
Create & ManageContent
Provides customable content, video, news within customer location AND in other local businesses
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Sample Unified Media Screen
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Sample Unified Media Screen
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Sample Unified Media Screen
