brand guidelines - an overview - ei group · pdf filebrand guidelines - an overview ......

Brand Guidelines - An overviewRespecting & protecting our brand identity

Group logo Our Group logo or brandmark is made up of two parts. Firstly the ‘ei’ device which is shared by all our Business Units and the ‘brand word mark’ or specific business name.

½ X

½ X ½ X

½ X

X

½ X

½ X

½ X½ X

½ X

ei device brand word mark

ClearspaceMinimum distances around our logo Half the X height of the ‘ei’ device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.

Respect our logosWhat not to do All our brandmarks have been carefully drawn and arranged to form a balanced ‘whole’. It’s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented.

i.

ii.

iii.

iv.

v.

vi.

the enterprise

Some common mistakes in displaying the brandmarki. altering the size of the mark or the typeii. changing the position of the mark or typeiii. do not stretch the logo in any way

iv. putting a box around the brandmarkv. changing the colour of any part of the markvi. add to or alter the brand word mark

Colour Group colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB.

If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value.

The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours.

This means that the tertiary colours shown here are to be used very sparingly and they must not ‘dominate’ any brand communication.

PANTONE 2607 C

C - 83 M - 99 Y - 0 K - 2

R 80 G 7 B 120

C - 80 M - 40 Y - 0 K - 0

R 79 G 128 B 193

C - 0 M - 0 Y - 0 K - 10

R 237 G 237 B 237

C - 55 M - 85 Y - 0 K - 0

R 140 G 64 B 145

C - 0 M - 0 Y - 0 K - 30

R 198 G 198 B 198

C - 20 M - 100 Y - 0 K - 0

R 199 G 0 B 127

C - 0 M - 0 Y - 0 K - 70

R 111 G 111 B 111

C - 75 M - 10 Y - 10 K - 0

R 0 G 170 B 213

Primary colours

Secondary colours

Tertiary colours

The Group logo

Our Group brandmark and colourwaysFull colour This is our preferred version of the brandmark for Ei Group, using the core purple PANTONE 2607 C, or equivalent CMYK/RGB values stated in this document. This will stand well on lighter backgrounds only.

Monotone brandmarks There are times when our primary brandmark is not suitable. This might be because of the type of material we are printing onto or because of a difficult background colour. In these cases there are two other monotone versions that can be used.

Our brand typefacesThe typefaces are for use with the Group and Business Unit brands. We are retaining all the typefaces for the new brand that we used for our previous branding.

Century Gothic - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Century Gothic - Regularabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Arial - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Arial - Regularabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Typefaces for Microsoft Office documentsBecause the above typefaces aren’t available on all desktop computers in the business we substitute them for equivalents. Use Century Gothic for headlines, titles and small amounts of introduction text and Arial for large amounts of formatted text. Both of these typefaces are available on most desktop computers.

ITC Avant Garde Gothic - Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

ITC Avant Garde Gothic - Demiabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

ITC Avant Garde Gothic - Bookabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Univers - 65 Boldabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Univers - 45 Lightabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ$£¥‰‡†=+%?@><()*#!éêë{}

Typefaces for Professional designITC Avant Garde is the primary brand display face. It should be used for headlines, large exhibition artwork and small amounts of introduction text. Univers in used for large amounts of formatted text where legibility is of primary concern.

The Group& Business Unit logosEach of our Business Units has its own distinctive logoThey are designed to show the close relationship to each other and do this by sharing the same ‘ei’ device. The same tenets and rules apply for all the marks.

The Group & Ei Publican Partnerships introduction logosThese logos are designed to facilitate the transition between our old identity, ‘Enterprise’ to our new corporate identity ‘Ei Group’.

I N T R O D U C I N G

The new name for Enterprise Inns plc

I N T R O D U C I N G

The new name for Enterprise Inns plc

Business Unit logos Remember - the same rules apply for all our logos All brandmarks comprise of two parts; the ‘ei’ device and the word mark. If using the brandmark in professional design always use the high resolution eps or vector file. If using for desktop publishing use the supplied jpg or png files.

ClearspaceMinimum distances around our logos Half the X height of the ‘ei’ device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.

ei device brand word mark

X

½ X

½ X ½ X

½ X ½ X½ X

½ X½ X

½ X

Respect our logosWhat not to doAll our brandmarks have been carefully drawn and arranged to form a balanced ‘whole’. It’s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented.

the enterprise

Some common mistakes in displaying the brandmarki. altering the size of the mark or the typeii. changing the position of the mark or typeiii. do not stretch the logo in any way

iv. putting a box around the brandmarkv. changing the colour of any part of the markvi. add to or alter the brand word mark

i.

ii.

iii.

iv.

v.

vi.

PANTONE 7686 C

C - 100 M - 73 Y - 0 K - 10

R 29 G 79 B 145

C - 55 M - 85 Y - 0 K - 0

R 140 G 64 B 145

C - 20 M - 100 Y - 0 K - 0

R 199 G 0 B 127

C - 0 M - 0 Y - 0 K - 10

R 237 G 237 B 237

C - 0 M - 30 Y - 100 K - 0

R 251 G 186 B 0

C - 75 M - 10 Y - 10 K - 0

R 0 G 170 B 213

C - 0 M - 0 Y - 0 K - 30

R 198 G 198 B 198

C - 83 M - 99 Y - 0 K - 2

R 80 G 7 B 120

C - 50 M - 0 Y - 100 K - 0

R 149 G 193 B 31

C - 0 M - 0 Y - 0 K - 70

R 111 G 111 B 111

Primary colours

Secondary colours

Tertiary colours

Colour Ei Publican Partnerships colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB.


The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours.

This means that the tertiary colours shown here are to be used very sparingly and they must not ‘dominate’ any brand communication.

The brandmarksOur Ei Publican Parnterships logo and colourwaysFull colour This is our preferred version for all our brandmarks. By using our brandmark Ei Publican Partnerships as an example, you can see we use only the core blue PANTONE 7686 C for our full colour version, or equivalent CMYK/RGB values which are stated in this document.

Monotone brandmarks There are times when displaying the brandmark in the primary colour is not suitable. This might be because of the printing process where colour is restricted or on photographic images where there is not enough standout. In these cases a black or white (knock-out) monotone colour may be used.

All Business Units follow the same rule with their respective primary colour.

Colour for Group & our Business UnitsOur colour palettes Each Business Unit has a primary colour palette based around the colours of our brandmarks.


Please note that we have only developed an extended colour palette for Ei Group and Ei Publican Partnerships. The other three business units have just a primary and secondary colour at this time.

C - 55 M - 85 Y - 0 K - 0

R 140 G 64 B 145

C - 80 M - 40 Y - 0 K - 0

R 79 G 128 B 193

PANTONE 7686 C

C - 100 M - 73 Y - 0 K - 10

R 29 G 79 B 145

PANTONE 2607 C

C - 83 M - 99 Y - 0 K - 2

R 80 G 7 B 120

C - 86 M - 29 Y - 56 K - 16

R 0 G 120 B 111

PANTONE 7738 C

C - 74 M - 0 Y - 98 K - 2

R 72 G 162 B 63

C - 0 M -100 Y - 100 K - 50

R 138 G 16 B 2

PANTONE 185 C

C - 0 M - 93 Y - 79 K - 0

R 228 G 0 B 43

C - 100 M - 73 Y - 0 K - 10

R 29 G 79 B 145

PANTONE 2201 C

C - 84 M - 0 Y - 16 K - 0

R 0 G 174 B 214

Primary colours

Secondary colours

Ei Group & Business Unit naming conventionsEi Group plc We should always refer to the company as

‘Ei Group plc’ or ‘Ei Group’ or ‘the Group’.

‘Group’ should always be written with a capital ‘G’. It is acceptable to drop the ‘plc’ as and when appropriate. Enterprise Inns plc or Enterprise will still be seen in ‘historical’ documents and PDF’s and in the ‘Our History’ section of the Group website.

Stock Exchange ticker EIG. (Replacing ETI)

• Ei Group plc

• Ei Publican Partnerships

• Ei Commercial Properties

• Ei Managed Operations

• Ei Managed Investments

When referring to the Group’s four businesses we call them Business Units, with an upper case B and U, the same rule as we use for the Group’s upper case G.

Communicating externally we should not abbreviate the names in written or verbal communication.

Communicating internally we can refer to the Group or Business Units as the following:

• Ei Group plc – EIG or ‘the Group’

• Ei Publican Partnerships - EIPP or PP

• Ei Commercial Properties – EICP or CP

• Ei Managed Operations – EIMO or MO

• Ei Managed Investments – EIMI or MI

Do not drop the ‘I’ from ‘EI’ so EG, EPP, ECP, EMO and EMI are not to be used as short forms informally.

Group and Business Units – naming conventionsDesigned, printed and digital communication. We will often ‘mirror’ the logotype lower case style. This should not be used on any other forms of communication.

• ei group plc

• ei publican partnerships

• ei commercial properties

• ei managed operations

• ei managed investments

Group & Business Unit footers & boilerplates

With compliments

0121 272 5600 • eicommercialproperties.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808

Business Unit footers We have included some additional information for our Business Unit footers. This is to help our stakeholders contact us easily.

Please note that every Business Unit footer always contains the Group footer information under the additional information.

Group footerWe are required by law to include details of our company in business letters and other business documents and correspondents. To fulfill this obligation and to help our stakeholders contact us we include our Group footer in any external communication. This footer contains all the information we are required by law to include.

With compliments

0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808

With compliments

0121 272 5500 • eimanagedinvestments.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808

With compliments

0121 272 5000 • eimanagedoperations.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.comRegistered in England & Wales, Company no. 2562808

ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

Please note some Business Unit websites are not currently in use.

Ei Publican Partnerships footersWe have developed several footers to help communication within our Ei Publican Partnerships business.

You will sometimes see the word publican in the website address in purple. Both are acceptable.

Showing the Ei Publican Partnerships reception phone number and website address.

0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

0121 272 5200 • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

For recruitment we use the URL runyourpub.com. This redirects potential applicants to the recruitment section of our Ei Publican Partnerships site.

For internal communication, we can use a footer giving our Sales & Service number.

Again the word publican can be in purple.

03333 20 20 85 • Sales & Service • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

03333 20 00 36 • Recruitment • runyourpub.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

03333 20 20 85 • Sales & Service • eipublicanpartnerships.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

03333 20 00 36 • Recruitment • runyourpub.comei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

Group & Business Unit boilerplatesThis is the name we give for a footer used at the end of business and marketing documents as a ‘sign off’. They include version information.

This important so that we can easily identify what department owns the document, who is responsible for it and when it was last updated.

Department codes:

Business services BS

Corporate communication CN

Compliance CE

Credit Control CC

FP&A FP

Human Resources & Training HR

IT IT

Legal LL

Legal Counsel LC

Licensing LG

Managed Operations MO

Marketing MG

New Dept. (not listed) ND

Procurement PT

Property PY

Publican Partnerships Operations PO

Recruitment RT

Sales & Service Centre SS

ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808 RT/MR/121216

Department code: (e.g. RT – Recruitment)

Name initials: (e.g. MR – Matthew Ralphs)

Document date: (e.g. 121216 – the document was created on 12 December 2016.)

All footers are available in image format - please aways use these to ensure there are no inaccuracies.

eilive logosLogo usageAll communications leading up to the event must use the ‘introducing’ suite of logos only.

The eilive brandmark will not be used until the event itself. This is to ensure a seamless transition between enterpriselive and eilive.

Communication leading up to event Communication from 25th April 2017

livelive The new name for e n t e r p r i s e l i v e

The new name for e n t e r p r i s e l i v elive

The new name for e n t e r p r i s e l i v elive

live

live

Examples of the brand in action

Business stationery


Microsoft Office templates


PowerPoint presentations


Ei Publican Parterships documents


Ei Group and Ei Publican Partnerships websites

1 | feature deals & ideas SAVE £6.50

SEE PAGE 36

FREE STOCK SEE PAGE 37

SAVE £££ SEE PAGE 38

FREE GLASSWARESEE PAGE 42

march 2017

St Patrick’s DayDrive footfall on one of the biggest social nights of the year

Mother’s DayHelping you make the most of Mothering Sunday

eilive 2017Introducing the new name for enterpriselive


Ei Publican Partnerships exhibition graphicsEi Publican Partnerships deals&ideas

Useful contact informationTelephone numbersReception

Ei Group 0121 272 5000

Ei Publican Partnerships 0121 272 5200

Recruitment


Craft Union Pub Company 03333 202 964

Bermondsey Pub Company 03333 201 723

Sales & Service Centre


Option 1 Place an order

Option 2 Service enquiries

Option 3 Credit Control

Option 4 Property Help Desk

Option 5 Technical Services

Craft Union Pub Company 03333 202 083

Bermondsey Pub Company 03333 202 092

Option 1 Place an order

Option 2 Order delivery query

Option 3 Any other query

Group & Business Unit websitesEi Group plc eigroupplc.com

Ei Publican Partnerships eipublicanpartnerships.com

Craft Union Pub Company craftunionpubs.com

Bermondsey Pub Company Bermondseypubco.com

Useful guides & logos(For all employees)Additional guides can be found on the intranet system within the ‘About us’ section under ‘Group Identity’. These consist of the following:

Guidelines

Brand guidelines & overview

Video - Ei Group plc - the brand explained

Office Templates

Guide to using Word Templates

Guide to using PowerPoint Templates

Logos (colour, mono, white)

Ei Group plc logos

Ei Publican Partnerships logos

Ei Commerical Properties logos

Ei Managed Operations logos

Ei Managed Investments logos

eilive logos

Brand Launch (temporary) logos

Ei Group plc (introducing)

Ei Publican Partnerships (introducing)

eilive (introducing)

For more information, contact James Armitage.

(Design agencies & third parties)Additional guides can be found on the Ei Group Asset Bank. These consist of the following:

Guidelines

Brand guidelines & overview

Video - Ei Group plc - the brand explained

Logos (colour, mono, white)

Ei Group plc logos

Ei Publican Partnerships logos

Ei Commerical Properties logos

Ei Managed Operations logos

Ei Managed Investments logos

eilive logos

Brand Launch (temporary) logos

Ei Group plc (introducing)

Ei Publican Partnerships (introducing)

eilive (introducing)

Digital Guides

Ei Group digital branding guide

Business Units digital branding guides

Ei Group PowerPoint branding guide

Business Units PowerPoint branding guides

Avatars

Ei Group avatar

Ei Publican Partnerships avatar

MG/JA/090217ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 272 5000 • eigroupplc.com Registered in England & Wales, Company no. 2562808

brand guidelines - an overview - ei group · pdf filebrand guidelines - an overview ......

Documents