focus group moderator guidelines
DESCRIPTION
focus group moderator guidelinesTRANSCRIPT
Focus Group Moderator Guidelines
Enter Username, Password & Company
Click Login
Moderator Administration Area.To create a group, you must first create participants.
Click Participant Database
Create Participants.Enter a Username and
Password for each participant.
Click Save Details.Highlight a User to
Edit/Delete.Fields highlighted in yellow are optional
It is possible for a Client to view the Focus Group discreetly and be unseen by the Participants.
Create a User as beforeTick the Client boxClick Save Details
Return to Main Menu when complete
Now click Create New Group
Now you have created participants select Create New Group from Main Menu.
Complete fields highlighted yellow.
Click on a User in Participants Database, and click
Add.
Highlight ‘User’ to Remove/Add colour
Once all Focus Group Participants are entered, click Next
This is where you add any material you want to show during your Focus Group.
Browse for your fileThen Upload File
Session References upload Pictures/Images here (.jpeg only) to be used in the Focus Group, allowing you to
gauge participants responses through positive/negative feedback.
Session Logo - Upload your Logo here (.jpeg only 202 x 54 pixels)
Videos - Upload your Videos here (windows media player only)
Reference Files - Upload any word documents here
When you have Uploaded all your References, click Next
This is where you add Scripts, Polls & Rem(reminders) points.All can be pre-loaded prior to running the group.
To add Script, simply type in the text box –highlighted in yellow.
Click Add Script
To add a Poll –1. Select Poll from the Drop down menu2. Type the question in the text box as before and click Add Script3. Click on the Poll question to highlight 4. Type answer option and click Add Option
To create a Rem (reminder)
Select REM from the Drop down menu
Type reminder in text box
Add as beforeWhen you have added all your Script/Poll/Rem, click Finish
You can run a Forum after the Focus Group.
To set it up, highlight the Group name and click View Forum
To add a Topic/Question –1. Type in the text boxhighlighted in yellow.2. Click Create Topic3. Tick to make the Topic active in the Forum
When you are ready to run the group, highlight the group and click Run Focus Group
Waiting room
The waiting room allows the moderator to make sure all participants are online prior to launching
the group. It also gives participants time to get used to the online experience and say ‘Hi’ to each other.
This is the Moderator’s view of the Waiting room.
The Moderator view enables you to see your Script and Poll resource (1), and references (2) uploaded
prior to running the group.
When participants enter the waiting room an avatar will appear in the colour chosen, showing their name.Also the buttons (3) will turn green to show they are
online.
If a Client is present they will show in the Moderator view, but not in the general participant view.
Client view of the waiting room.
It only shows the discussion log, not the
poll panel
Participant view of the waiting room, showing discussion log and poll panel.
When the group is ready, the
Moderator can start the focus
group by clicking Enter Focus
Group.
Moderator view of the live focus
group. Notice the background colour changes
to grey.
Participant view of the live focus group
Once the group is live all discussion is captured, and a transcript is available at
the end of the group.
Poll reports can also be exported.
To show a session reference file, (image) simply click on [view].
A viewer tab will appear in the discussion log window for participants to click on and view the image.
Follow the same steps to show videos and reference(word) files.
Participant view of image.
Participants respond by placing a tick or a cross on the image.
Example of a Video file being shown.
Participant view showing an open poll.
The participant selects their answer and clicks
Submit.
When all participants have submitted their answers to the Poll the results are shown in the moderator view – as shown.
If you want to make these results public to the group, click Make Public.
Participant view showing how chat appears in the
discussion log
Private messages are able to be sent between the moderator and participants. Particularly useful if a participant isn’t as forthcoming.
The moderator can also block/remove participants if necessary.
To end a group the moderator clicks Stop Group.
When the group has finished, it will take participants straight into the
forum (if set-up prior to the group)
Participants simply click on a topic and can post a reply/thought.
As a moderator you have to click on View Forum to view topic discussions/take part.
A full chat report is available for each focus
group conducted.
Highlight the group and click Get Chat Report.
Example of the Chat Report
A Poll report is available for each focus group conducted.
Highlight the group and click Export Poll Report.
Example of the exported Poll report