PUTTING THE WORLD'S RAREST FOOTWEAR AT YOUR FINGERTIPS.

B R A N D

I D E N T I T Y

B R A N D I D E N T I T Y-----------------------------------------------------------------------• Premier online shopping destination for what's

new and what's next in fashion footwear with platforms easy to navigate

• Offers a curated assortment of high, medium, and low, runway designers, emerging designers, and premium brands (runway inspired designs)

• Offers fashion forward customers around the world the best selections from both established and emerging designers

• Delivers authentic and quality products at competitive prices

C O M P A N Y

O V E R V I E W

C O M P A N Y O V E R V I E W

----------------------------• Premier e-commerce fashion business• Operates on both web and mobile platforms• User-friendly web tools and easy-to-browse merchandising

make it easy for people on the go to make purchases quickly wherever they are.

TA R G E T M A R K E T

D E M O G R A P H I C S

TA R G E T M A R K E T - D E M O G R A P H I C S------------------------------------------------------------

• Mix of men and women in their 20s and 30s• Fashion-savvy and technologically savvy to shop online and through mobile

devices• Likely to have bachelor’s degrees or higher• Because of higher than average price points, the target segments have full

time jobs and are in median to high income brackets

TA R G E T M A R K E T – P SYC H O G R A P H I C S

-------------------------------------------------------------------

• Trend followers and trend setters

• Meticulous dressers for both work and social functions

• People needing chic and modern options for all aspects of their lives

• People who want to and do stand out among their peers

P O S I T I O N I N G

P O S I T I O N I N G & D I F F E R E N T I AT I N G FA C T O R S---------------------------------------------------------------------------• Recognized as a trend-setting company

• Bootier leverages the team in suggesting each customer a mix of products based on his/her previous purchases and saved products providing a highly personalized, boutique-esque online shopping experience.

• Major distinguisher - Item pages include videos of models wearing the items to show what they would look like and how they fit and look when moving –Compensates for in-person shopping experience

B R A N D I M A G E

B R A N D I M AG E

-----------------------

Bootier’s target market perceives the brand image to be transparent, light-

hearted, colorful, fun, and fresh.

C O M P E T I T O R S

C O M P E T I T O R S------------------------

Premier online luxury retailer founded by Natalie Massenet in 2000. Merchandise are carefully curated into magazine-like editorials, prompting customers to purchase trending high-end pieces. Keeping in line with its luxurious brand image, Net-A-Porter provides its consumers with sleek elegant packaging available for same day delivery.

Online boutique founded in 2008 with merchandise from over 1000 brands around the world promoting cultural diversity and independent designers. From niche labels to well-known luxury brands, Farfetch provides it all to satiate today’s fashion-savvy consumers that like to mix and match.

C O M P E T I T O R S-------------------------

Founded in 1998, Bluefly.com was one of the first online boutiques to offer on-trend designer brands. Based in New York, Bluefly prides itself in its eclectic offerings of clothes and accessories for men, women, and kids as well as home goods.

Carrying over 500 brands for both men and women, Revolve Clothing considers itself the "virtual home” offering designer apparels, shoes, and accessories. With a 30 day price matching policy and free 2-3 day shipping, Revolve offers a high-quality customer service and an online shopping experience.

Price

Brand EquityBootier.in

O B J E C T I V E S T O M A K E

T H E C AT E G O R Y M O R E

D Y N A M I C

O B J E C T I V E S-----------------------------------------------------------------------• Using under-recognized new and experienced

designers and accomplishing strategic partnerships for exclusive offering

• Increasing synergic efforts with designers with top-selling collaborations in previous years

• Enhance strong presence on social media platforms by providing engaging and attractive contents

O B J E C T I V E S-----------------------------------------------------------------------• Creating strong editorials, web, and mobile

contents• Providing more personalized and emotionally

positive customer service experiences• Providing more products with customization

options • Keeping our existing customers satisfied and

attract new customers• Engaging our customers on a more emotional and

personal manner through providing strong marketing content, offerings, and customer service

S T R AT E G I E S T O M A K E

T H E S I T E M O R E

D Y N A M I C

S T R AT E G I E S-----------------------------------------------------------------------• New strategic partnerships: To keep the brand

fresh and relevant through product assortments • Strengthen existing strategic partnerships: To

tailor to the pallets of our trend-conscious customers

• Quality: Consistently and frequently updating assortments, services, the web and mobile platform, content, merchandising, and landing pages

• Increase Personalization/customization: To provide engaging customer service experiences

• Promotions and Campaigns: Creating synergy among promotions/campaigns/ partnerships to support our goals

S T R AT E G I E S-----------------------------------------------------------------------• Rewards: Incentives provided to repeat

customers (VIP previews and presales)• Leverage latest technology and growing social

media trends: search engine optimization (Google/Pinterest AdWords & Pay-Per-Click), blogging, expanding the existing daily lookbooksinto an online magazine content, creating strong visuals attract more clicks

• Events: Providing in-store shopping experiences through pop-up stores and connecting with local customers on a more personal level

• Going back-to-the-Basics: Running traditional print ads, sending out post-card advertisements to mail subscribes, and partnering with brands that have been in business for decades with strong core products

A N N U A L

P R O M O T I O N A L

C A L E N D A R

JANUARY

Friend & Family Event

& End-of-Year Sale

FEBRUARY

Valentine’s day Promotion

& End-of-Year Sale

MARCH

Bootier New Girl

(Strategic Partnership Promotion)

APRIL

Breast Cancer Promotion

MAY

Coachella – Ready Promotion

JUNE

Mara Hoffman X Pamela Love

(Lifestyle Campaign)

& End of season sale***

JULY

Knock Knock!

(Video Email Promotion)

& End of season sale

AUGUST

Summer Sale

(Sale Promotion)

SEPTEMBER

Fall-Winter Collections

(Banner Ads Campaign)

OCTOBER

Fall-Winter Collections

(Banner Ads Campaign)

NOVEMBER

Black Friday Sale

DECEMBER

End-of-Year Sale

A N N U A L P R O M O T I O N A L C A L E N D A R-----------------------------------------------------------------

A N N U A L P R O M O T I O N A L C A L E N D A R-----------------------------------------------------------------

M E A S U R I N G

S U C C E S S

M E A S U R I N G S U C C E S S-----------------------------------------------------------------------Using Key Performance Indicators (KPIs) to measure our success• Sale: Comparing by hour, day, week, month,

season, and annual• Customers: New customer and returning

customer• Site Traffic: Site visiting and promotion page

visiting• Time Spending: average time our customers

spend on site• Newsletter Subscribers• Social Media Followers and Buzz Created:

Facebook, Twitter, Pinterest, Weibo, and Instagram,

• Customer Services: Feedbacks received through surveys and customer service interactions and reviews

Press

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Celebrities

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