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CirqleMedia LLC | 2012 | cirqlemedia.com

kiqSTART

mobile | social marketing

PRESENTATION by Cirqle Media

Viral growth using social reward campaigns - allowing new customers to share their experience to neighborhood friends and family.

1 NEW MESSAGE FOR

“Increase the size of yourcircle with Cirqle Media.Encourage those thatlove you to tell otherseasily and simply with

rewards and offers...grow your fans from

the inside out.”

TO KNOW YOUR BUSINESSIS TO KNOW YOUR CUSTOMER.

kiqSTART | customer insight

I love your menu,I would love to

see the followingdietary options

_______

If I could improveone thing during

my diningexperience I would

change ____

I am 22,live in the metro

area, eat out2-3 times per

week for lunch.

Every time youlaunch a newmenu item or

seasonal specialtext me at ___

HOW IS WORD OF MOUTH HELPING TO SHAPE YOUR BUSINESS?

kiqSTART | social share

I just enjoyed aBelgian Sugar,

it was the best! (posting reach of 224 friends)

This is the bestlunch menu

in the state, like my post and try a waffle for free

I am sharinga link today,like it and

you too will beentered to win. Everyone in

my social circlegets 1 free toppingor small coffee this

month. Hurry in.

• CUSTOMER PROFILES• SERVICE AND RATINGS - ANALYTICS• GAIN OPERATIONAL INSIGHT• DETECT BEHAVIORAL TRENDS


CUSTOMER INSIGHT

MEASURING FOR SUCCESS

WIN A FREE ENTREE

BONTÉ

Submit to WinBONUS: Social Share with 5 friends

and increase your entry count

» How often do you eat out each month with your family?» Please rate your service today.» What’s most important to you when visiting our restaurant?

Follow Your Best Customers and Their Evolving Behaviors:The success of every business relies on the ability to forecast the purchase behaviors of their customers. Trends, technology and culture continue to change - by keeping a kiqSTART on those behaviors helps you continue to meet and exceed the expectations of your customers.

Mobile Access Provides Timely Engagement:Our mobility program engages your customer at the time of service. Studies show, over 65% of those that complete surveys at home, or more then 2 hours after their experience, submit information that is less relevant. Our program connects your customer at the time of service or immediately after by using tools that enable their mobile device. They can provide immediate response and relevant, actual data regarding their experience. Better data provides better position and strategy.

Annual kiqSTART Program Provides 4 Categories for Measurement, Each Executed at Quarterly Stages

75% of people do not report or provide feedback when they’ve had a bad experience,they simply don’t return to that business...identify service issues or operational miscues before they ever infect your business.

Q1 | Profile

Survey Tools Include:

Customer Profile

Demographics

Customer Location

How to Reach Your Customer

Q2 | Operations


Price and Value

Top Influences

Likes and Dislikes

Other Competitors

Q3 | Service


Quality of Service

Speed and Time Mgt

Customer Ratings

Customer Retention

Q4 | Future


Additional Menu Desires

Incentives

Seasonal Trends

Purchase Patterns

• REACH THOUSANDS VIRALLY THROUGH SOCIAL MEDIA• BUILD LOYALTY AND BRAND ADVOCATES• AWARENESS AND TOP-OF-MIND MARKETING WITH RICH CONTENT


SHARE

Advocate with your loyal, lovingcustomers and reach hundreds

of others with similarlikes and habits.

Each scan providesan average share-rate of

178 impressions.

SOCIAL SHARE

ENCOURAGING WORD OF MOUTH

Get Louder Outside by Using Your Inside Voice:kiqSTART empowers those that already love you - those that follow your brand and product line - those that believe in your brand and offerings. kiqSTART crafts quarterly programs and strategies designed to engage, attract and transform customers into lifelong friends and fans. These programs are designed to enhance the relationship you have with your customer, provide you with invaluable customer insight while improving retention with value-add offerings and annual reward programs.

Mobile Access Provides Timely Engagement:kiqSTART provides a daily shot of caffeine to your business. By adding a powerful outward social media strategy, your best customers become your best advocates. This occurs naturally - without banner ads, paid clicks or intrusive listings. Our strategy pushes engagement using reward campaigns and tactics that stimulate authentic word of mouth. This encourages participation through limitless social circles.

Annual kiqSTART Program Provides 4 Categories for Social Growth and Reach

88% of people are more likely to make a purchase when a friend has made a recommendation...

Q1 | Jump Start

Reward Program Includes:

Merchandise Sweepstakes

Viral Share for Added Entries

Designed to increase

reach in your social circle.

Q2 | Lateral


Coupons and Discounts

Designed to drive sales

through online channels

Q3 | Fan Share


Photo Contest

One-to-One

(sponsorships, events)

Designed to build loyalty

and awareness

Q4 | Vote


Vote on New Menu Items

This creates a collaborative

relationship with customers

Designed to encourage

local sharing and interest


We Identify Your Hot Spots for Best EngagementAs part of our program and partnership, we support your success.We will provide a complete site analysis from retail experts in the business with 15 years experience in market presence and retailpositioning. We will provide a recommendation of areas that willentice your customers to participate while keeping your environmentin tune with product and service expectations.

Hot Spots are the most important component in driving your program results. It can be a mix of in-store and takeaway collateralitems and exhibits, all designed under your brand standards.

Cirqle365

Display StandsMenu Boards

Table ToppersTo-Go Flyers


MOBILE TO SOCIAL = BIG REACH

reward choice = value meal

Burgers N Fries

Enter to WinSocial Share

with 3 friends to Enter

kiqSTARTReward Program

Share Your Reward With Your Social CircleAt this stage, about 20 seconds in, your customer has moved from a scan preference to a quick survey and is now ready to post to their friends.Emblazoned as a hero, they hold the key to the offer and once a predetermined number of friends have engaged and liked your fan page - the reward is unleashed and all those in participation receive the reward.

There is no other form of media that provides the impression count,credibility and assurance as social share using kiqSTART.

Survey your best customersWith Cirqle Survey, your customer is directedto answer short questions. We limit this to 3 perscan/engagement to keep it easy and reduce an early exit. These questions are short and can be fun while still providing valid response in support of understanding the behavioral patterns of your customer as it relates to your business and industry.

cirqle-rewards

XL BURGERVALUE MEAL

cirqle-rewards

HOME CUTFRIES

cirqle-rewards

DOUBLECHEESEY

» How often do you eat out?» Please rate your service today.» How many times do you visit Burgers N Fries each year?

Thank you for participating


cirqlemedia.com/234ert3

50% REWARD OFFER First time visitor at location number 312 / inside chainReceives a HALF PRICE Value Meal #3 / Medium

14,788

62,25811,423

2,152 891 990 528

Track your active reward programs each month.Follow redemption, surveys and sharing from a singlereport download. Grow your social media network,attract new fans and followers. Analyze your program,increase your reach, extend your expiration dates...or scale back your redemptions.

You control the reach, frequency and invites each month.

Each month we provide an overview of each active reward programMONTHLY MEASURE


Track your active reward programs each month.Follow redemption, surveys and sharing from a singlereport download. Grow your social media network,attract new fans and followers.

Each month we provide an overview of each active reward program

CUSTOMER INSIGHT

E X A M P L E

E X A M P L E

» What menu item would you like to see added to our restaurant line up?

» How many times per month do you and your family dine out?

Quick Grab Dessert44%

Beer or Wine19%

6 or more52%

4-5 times21%

less then once18%

2-3 times9%

More Side Items37%

• DISCUSS QUARTER 1 OBJECTIVES• DETERMINE REWARD PROGRAM AND SURVEY• UPCOMING EVENTS AND OUTREACH SUPPORT | COLLATERAL NEEDS


NEXT STEPS

Q1 | Profile


Customer Profile

Demographics

Customer Location

How to Reach Your Customer

Q1 Survey Discussion

Q1 Reward ProgramQ1 | Jump Start


Sweepstakes Incentive

Viral Share for Added Entries

Designed to increase

reach in your social circle.

Collateral Needs | Hot Spot Review

Events | Shows | Outreach Support

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Business