blue river case study

7/27/2019 Blue River Case Study

1/19

Group 9:

Anam Abro,

Mark

Decourcy,

Veeraswamy

Venkata Surya

Nallam

BLUE RIVER

HOME CARE


2/19

A fragmented health care system and the need for more

coordination across the health care setting

The lack of interoperable clinical information systems, which

would help provide readily available, comprehensiveinformation about the patient to those who de liver care,

those who manage care, and those who receive care

The current predominantly fee-for-service reimbursement

system that rewards volume and fragmentation, and doesnot effectively align incentives with the goals of ch ronic care

management.

FACTORS AFFECTING MISMANAGEMENT OFCHRONIC CARE


3/19

The introduction of health IT, including electronic healthrecords and health information exchange, holds greatpromise for addressing many of the barriers to effectivechronic care management, by providing important clinicalinformation about the patient when it is needed, and

where it is needed, in a timely, secure fashion.

Having information from the care delivery process readilyavailable through health IT and health informationexchange at the national, state, and local levels supports

key components of the chronic care managementprocess, including those related to measurement, clinicaldecision support, collaboration and coordination, andconsumer activation.

HOW EMERGING TECHNOLOGIES CAN HELPCHRONIC CARE


4/19

Social media is a new and developing integrated marketingstrategy in the healthcare world, but it also holds immensepotential for doctors and patients to communicate with oneanother on a whole new level.

The societal and economic burden imposed by chronic diseasehas resulted in recent years in a shif t in health policy thatfocuses on health promotion, chronic disease prevention, andself-management.

The intentions for self -management interventions are to

enable patients to become empowered, i.e., to be activeparticipants in their own care, and to enhance their ability tomake sound health decisions. Common to all models of self -management is the notion that patients are central to themanagement of their own health .



5/19

The future confluence of health information

technologies will enable researchers and clinicians

to reveal novel therapies and insights into

treatments and disease management, as well as

environmental and genomic interactions, at an

unprecedented population scale.



6/19

Social networking tools, when paired with the use ofpersonal health records, can be valuable in monitoringchronic diseases

Makes the possibility of bi-directional sharing possible, such

that a patient could share back to their physician, nurse,care team, information from a social network that they deemimportant to their health.

User will hopefully gain a social network of supportivefriends with similar healthcare issues and needs; increasedcompliance with their treatment plans; increased healthybehaviors; and improved communication with healthcareproviders.

Create a professional, managed, relationship; with the databeing brought to the physicians desktop from the placewhere the patient is.

BENEFITS OF INTEGRATING A PHR


7/19

PHR Integration can assist in studies and monitoring of

chronic diseases

PHRs are seen both as a strategy to make healthcare more

patients centered and as a tool for self-management enablepatients to monitor their symptoms and therapy regimens over

time. This information can be shared with other users,

allowing for comparison of novel side effects and treatment

regimens.

With integration of PHRs and personally controlled health

records (PCHRs), the ability to conduct research into patients

behavior, treatments, and environment greatly expands .



8/19

The surplus of information generated by such tools is al - ready

of great interest to pharmaceutical companies and public

health researchers

The plethora of real -world health information available fromthese varied data sources will increase the ability of health

researchers to perform translational research, better

understand clinical effectiveness of therapeutics, and open

doors to increased understanding of environmental and

behavioral influences on disease.



9/19

Recruiting: Social media applications can be used forworkforce recruiting and talent acquisition. Recruiting at the

management level and above for hospitals is a main staple of

its business. This could lead to reduction in advertising costs.

Brand Management: Healthcare organizations an use socialmedia to promote their brands and services. For example at

the Childrens Hospital in Boston, social media is used to

show the hospitals focus on patients by sharing their pictures

and stories. This helps build a good image of the hospital.

BENEFITS OF SOCIAL MEDIA ON HEALTHCAREORGANIZATIONS


10/19

Customer Relations: Social media provides healthorganizations an opportunity to hear both positive and

negative feedback from customers. In this way,

organizations can repair relationships and protect their

reputation.

Education: Educational Information can be shared withpatients through social media. Information can also be

shared amongst health professionals to encourage learning

and collaboration. An extreme example could be using

Twitter to give live updates on surgeries. In case of

complications, viewers will be able to assist.

Patient Care: Social Media groups can help in patient carecoordination.

BENEFITS OF SOCIAL MEDIA ON HEALTHCAREORGANIZATIONS


11/19

Negative comments on social media can lead to a bad

reputation for the organization.

Privacy and ethical breaches are highly likely.

Language and cultural differences make it difficult for

everyone to benefit from the positives of social media.

Older people dont use social media as much hence they

will not benefit from the education.

RISKS/BARRIERSOF SOCIAL MEDIA ON HEALTHCARE

ORGANIZATIONS


12/19

Faster drug development.

Knowledge-based medicine.

Early detection of diseases.

Improves quality of care through more accurate diagnosis and

fewer errors

Reduces cost of care through faster report turnaround, fasteracquisition times and higher patient throughput

Increase patient comfort with reduced invasiveness, shorter

examination times, less radiation and selective therapy.

IMPACT OF ADOPTING E-HEALTH ONHEALTHCARE ORGANIZATIONS


13/19

Access to a social network site will be a good source for

documentation of previous cases that patients and

physicians can refer back to.

This may provide information that would have otherwise been

more costly and time consuming to receive.

This may reduce required interaction and therefor save time for

both parties which could be spent more efficiently.

Coordination: a social networking site would be a greatsource to coordinate between health providers in the case

that they come across a case that they may be unfamiliar

with or inexperienced on the topic.

This could increase the quality of diagnosis as well as care

provided.

BENEFITS OF INTERACTION BETWEENPATIENTS & HEALTH PROFESSIONALS USING

SOCIAL MEDIA


14/19

If both the patient and health professional are avidsocial networkers this will create a very fluid andflexible forum for communication.

This may be especially true in the case of minor questions

where a formal appointment or meeting may have beenrequired to ask relatively routine questions.

On the opposing side to this point if both parties are notavid networkers there will be a serious communicationgap and the value added by the social networking sitewould be minimal if not gone.

Many health providers are slow adopters oftechnology. This slow adoption trait is a partialdriver of the Meaningful Use Act. It may be safe toassume that these slow adopters would not bereliable participants in a highly technologicalsocial network.


SOCIAL MEDIA


15/19

The social network site would be a wonderful

source to house administrative patient

information that could be passed to caregivers in

the same or different organizations. This wouldreduce time required by both groups.


SOCIAL MEDIA


16/19

The patient may rely upon information on social

network sites rather than seeking the advice of

primary physician and other health providers.

Less face time with staff may reduce patients

confidence in his or her own health status as well

as the health providers attention to that patient.

NEGATIVES OF INTERACTION BETWEENPATIENTS & HEALTH PROFESSIONALS USING

SOCIAL MEDIA


17/19

Misinformation due to lack of interaction: The

abundance of information available on a social

networking site along with a patients increased

independence may lead to a patient to assumeresponsibility for symptoms that should be in the

hands of a professional.

This could lead to misdiagnosis and even taking

incorrect medicines which could have negativeconsequences.


SOCIAL MEDIA


18/19

The relationship between patient and health

professionals may deteriorate as the patient

becomes more independent and requires less

face-to-face interaction.These two groups may have previously had a strong

personal relationship that would go away as both

sides become more reliant upon the social network

site.


SOCIAL MEDIA


19/19

blue river case study

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