blowing up the book: design challenges for online cultural heritage information

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www.designforcontext.com Lesley Humphreys @leslo [email protected] Neal Johnson @vanWinkleTunes [email protected] On Slideshare now: Go to www.designforcontext.com/publicaFons Blowing up the Book Design challenges for booktoonline transla7on of cultural heritage informa7on USERFOCUS 17 October 2014 • Washington, DC USA

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Lesley Humphreys and Neal Johnson Presentation at User Focus, the UXPA DC Chapter conference, Washington, D.C. – October 17, 2014 In 2009, The Getty Foundation issued a challenge to eight art museums: translate a scholarly catalog rich with cultural heritage data, images, and interpretation into an online resource that strives to reach beyond the limitations of print in creative and useful ways. "Systematic catalogs" are a time-honored and resource-intensive method of publishing the core art historical data and art research associated with the cultural objects that these institutions hold in public trust. And so the Online Scholarly Catalog Initiative (OSCI) was begun with the goal of "blowing up the book"... not to eliminate or destroy, but rather to expand the utility and audience of these important resources. In the spring of 2014, the National Gallery of Art in Washington, DC launched their OSCI publication of its Dutch Paintings of the 17th Century systematic catalog. Through thoughtful and elegant design, the Gallery translated the printed catalog into a sustainable digital publication that extends the audience, usefulness, and sustainability of the information contained within. This talk presents a case study on incorporating academic research information from a traditional printed publication into the public web site for the National Gallery of Art. It also offers lessons that can be applied to other information sites.

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Page 1: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

www.designforcontext.com  

Lesley  Humphreys    @leslo    [email protected]  

Neal  Johnson    @vanWinkleTunes    [email protected]  

On  Slideshare  now:  Go  to  www.designforcontext.com/publicaFons  

Blowing  up  the  Book  Design  challenges  for  book-­‐to-­‐online  transla7on  of  cultural  heritage  informa7on            

USERFOCUS  17  October  2014  •  Washington,  DC  USA          

Page 2: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

©  Design  for  Context

2  

@design4context      Blowing  Up  the  Book      User  Focus  2014 2

Photo  of  addiFonal  presenter  here  (in  

grayscale)  

INTERACTION  DESIGNER  &  INFORMATION  ARCHITECT  

Lesley  specializes  in  the  user-­‐centered  design  of  rich  informaEon  sites  and  applicaEons.  

Lesley  Humphreys  

Photo  of  addiFonal  presenter  here  (in  

grayscale)  

INDEPENDENT  CONSULTANT  TO  CULTURAL  INSTITUTIONS  

Neal  has  craHed  informaEon-­‐rich  educaEon  media  strategies  for  museums  around  the  U.S.  

Neal  Johnson  

Page 3: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

3   @design4context      Blowing  Up  the  Book      User  Focus  2014 3   @design4context      Blowing  Up  the  Book        User  Focus  2014

What  is  an  Art  Historical  SystemaFc  Catalog?            

Authorita)ve  scholarly  informa)on  on  an  ins)tu)on’s  art  collec)on  

Page 4: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

4   @design4context      Blowing  Up  the  Book      User  Focus  2014 4   @design4context      Blowing  Up  the  Book        User  Focus  2014

What  is  an  Art  Historical  SystemaFc  Catalog?            

Authorita)ve  scholarly  informa)on  on  an  ins)tu)on’s  art  collec)on  

Page 5: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

5   @design4context      Blowing  Up  the  Book      User  Focus  2014 5   @design4context      Blowing  Up  the  Book        User  Focus  2014

The  GeYy  FoundaFon’s    Online  Scholarly  Catalog  Ini)a)ve  

•  7  partner  insFtuFons  

•  Challenged  to  “go  beyond  the  book”  •  develop  sustainable,  scalable  digital  publicaFon  of  scholarly  art  

historical  informaFon  

•  Improve  access  to  and  extend  the  uFlity  of  these  resources  

Page 6: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

6   @design4context      Blowing  Up  the  Book      User  Focus  2014 6   @design4context      Blowing  Up  the  Book        User  Focus  2014

Discovering  Design  Drivers  through  User  Research  

•  How  do  art  historians  seek  &  use  informaFon?  

•  Academic  literature  review  

•  Usability  tesFng  the  book  •  Museum  business  needs  &  constraints  

Page 7: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

7   @design4context      Blowing  Up  the  Book      User  Focus  2014

We  wished  to  avoid  another  “one-­‐off”  site  and  make  it  discoverable  from  mul7ple  points  of  entry  

X

Page 8: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

8   @design4context      Blowing  Up  the  Book      User  Focus  2014

Establish  a  presence  for  the  Dutch  Catalog  as  an  en7ty…  

Page 9: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

9   @design4context      Blowing  Up  the  Book      User  Focus  2014

…but  integrate  it  with  the  collec7on  search  capability  

Page 10: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

10   @design4context      Blowing  Up  the  Book      User  Focus  2014

Printed  Catalogue:  Discoverability  limited  to  academic  resource  gateways  

WorldCat Library OPAC

Academic  Library  

Page 11: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

11   @design4context      Blowing  Up  the  Book      User  Focus  2014

Online  Catalogue:  Discoverability  increased  through  mul7ple  access  points  

One  URL!  

WorldCat

NGA Collection

Home Page NGA site

Google, Bing, et al.

Library OPAC

Artist Browse

Online Editions

Dutch Ptgs.

Page 12: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

12   @design4context      Blowing  Up  the  Book      User  Focus  2014

Tourist    

•Direc)ons  to  explore  •Connec)ng  interests  

Casual  explorer    

•Engagement  •Shareable  discoveries  

Expanded  poten7al  to  serve  mul7ple  audiences  

Serendipity!  

Educator    

•Bridges  among  disciplines  •Catalysts  for  engagement  

Researcher    

•Insights  for    interpreta)on  

Page 13: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

13   @design4context      Blowing  Up  the  Book      User  Focus  2014

Offer  “layers”  of  informa7on  and  interac7on  op7ons  in  support  of  user  interests  and  goals.  

Scholarly  Essay  

Technical  Notes  ComparaFve  Figure  

Bibliography  X

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14   @design4context      Blowing  Up  the  Book      User  Focus  2014

“Layered”  informa7on  presenta7on  

Page 15: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

15   @design4context      Blowing  Up  the  Book      User  Focus  2014

“Layered”  informa7on  presenta7on  

Page 16: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

16   @design4context      Blowing  Up  the  Book      User  Focus  2014

Suppor7ng  informa7on  availability  

Page 17: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

17   @design4context      Blowing  Up  the  Book      User  Focus  2014

“Layering”  supports  progressive  movement  –  driven  by  user  goals  &  mo7va7on  

Researcher  

Educator  

Casual  explorer  

Page 18: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

18   @design4context      Blowing  Up  the  Book      User  Focus  2014

Promote  scholarly  confidence  in  the  online  resource  and  support  the  full  history  of  informa7on  updates  using  persistent  URLs,  or  PURLs.  

Page 19: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

19   @design4context      Blowing  Up  the  Book      User  Focus  2014

Suppor7ng  cita7ons  with  convenient  preformabng…and  PURLs!  

Page 20: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

20   @design4context      Blowing  Up  the  Book      User  Focus  2014

Suppor7ng  future  updates,  addi7ons  through  versioning  

Page 21: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

21   @design4context      Blowing  Up  the  Book      User  Focus  2014

PURLs  as  a  method  of  guaranteeing  persistence  of  access  to  specific  informa7on  resources  

1995  version  •  hYp://purl.org/nga/collecFon/artobject/1236/1995-­‐01-­‐01  

2014  version  •  hYp://purl.org/nga/collecFon/artobject/1236/2014-­‐04-­‐24  

Future  2020  version  •  hYp://purl.org/nga/collecFon/artobject/1236/2020-­‐10-­‐18  

Page 22: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

22   @design4context      Blowing  Up  the  Book      User  Focus  2014

Allow  convenient  saving  and  export  of  informa7on  resources.  

X

Page 23: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

23   @design4context      Blowing  Up  the  Book      User  Focus  2014

Suppor7ng  export,  sharing,  saving  

Page 24: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

24   @design4context      Blowing  Up  the  Book      User  Focus  2014

Allow  for  visual  comparison  of  images  which  are  the  lifeblood  of  the  art  historian’s  professional  endeavors  

Object  A  image  

Object  A  ComparaFve  image   Object  B  

image  

X

Page 25: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

25   @design4context      Blowing  Up  the  Book      User  Focus  2014

We  wanted  to  give  art  historians  powerful  tools  for  comparing  and  analyzing  images,  because  that  is  the  lifeblood  of  their  work.  

Page 26: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

@design4context      TopicTitleHere      EventTitleAndYear 26  

©  Design  for  Context

26   @design4context      Blowing  Up  the  Book      User  Focus  2014

● Accommodate  art  historical  research  

● Enrich  interacFon  and  the  potenFal  for  discovery  

●  Support  progressive  movement  through  the  informaFon  space  

SERENDIPITY  VIA  LAYERING  

● Promote  trust  in  the  use  of  online  material  for  scholarly  citaFon  

● Provide  the  full  scope  of  scholarship  around  a  work    

PURLs  &  VERSIONS  

Page 27: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

@design4context      TopicTitleHere      EventTitleAndYear 27  

©  Design  for  Context

27   @design4context      Blowing  Up  the  Book      User  Focus  2014

● Ensure  the  ability  to  scale  from  143  to  130,000  objects  

● Represent  the  change  in  scholarly  interpretaFon  over  Fme  

SCALE  &  SUSTAIN  

●  Increase  discoverability  

● Expand  audiences  and  secondary  uses  for  the  material  

MULTIPLE  ACCESS  POINTS  

Page 28: Blowing Up the Book: Design Challenges for Online Cultural Heritage Information

www.designforcontext.com  

Lesley  Humphreys    @leslo    [email protected]  

Neal  Johnson    @vanWinkleTunes    [email protected]  

On  Slideshare  now:  Go  to  www.designforcontext.com/publicaFons  

Blowing  up  the  Book  Design  challenges  for  book-­‐to-­‐online  transla7on  of  cultural  heritage  informa7on            

USERFOCUS  17  October  2014  •  Washington,  DC  USA