blog project
TRANSCRIPT
Project
Shawn Quait, RN | E-Marketing Sponsored by HITenlightenment.com
Purpose of Blog
Provide a forum to share health IT• Concepts• Research • Ideas • Innovations• Career Information
Target Market
Health informaticsprofessionals from anycombination of business,healthcare, andtechnology backgrounds inNorth America
Target Group of Blog
HITenlightenment
Slideshare
Google Analytics
HITenlightenment StrategyPlatform Mashup
HITenlightenment Strategy Why WordPress?
1. http://wpcandy.com/presents/a-look-at-wordpress-market-share-numbers
• 40% market share of all blogs1
• Easy to setup and use• Plug-ins available to easily integrate with major
social media platforms (e.g. LinkedIn, Twitter, Facebook, YouTube etc.)
• Low cost (Basic version is free use)• Other major social media platforms have
WordPress plugins (e.g. LinkedIn)
HITenlightenment StrategyFeatures
Custom domain for
SEO
Share post plug-ins
Subscribe to blogRSS or Email plug-in
Connect to LinkedInpersonal profile
About Me/Banner
HITenlightenment
Slideshare
Google Analytics
HITenlightenment StrategyPlatform Mashup
Linked In Strategy (1 of 2)
Integrated blog with LinkedIn using WordPress plugin
Anything posted to HITenlightenment.com
also displays on LinkedIn profile
Linked In Strategy (2 of 2)
Identified key LinkedIn groups to
promote in
Segmented LinkedIn groups
based on number of members
Posted to groups starting with the
smallest number of members first to
refine blog design
Phase 1 75 members Phase 2:
478 members
Phase 31630 members
Phase 4125,680 members
I am in Phase 2
Linked In Results
Before HIT enlightenment
After HIT enlightenment
HITenlightenment
Slideshare
Google Analytics
HITenlightenment StrategyPlatform Mashup
Slideshare Profile
Slideshare and HITenlightenment
Slideshow posted to Slideshare is
viewable directly from blog
Slideshow from Slideshare is
viewable directly from LinkedIn
profile
SlideShare and LinkedIn
Positioned HITenlightement
as content sponsor
Slideshare Strategies
Links embedded to HITenlightenment.com
and LinkedIn
One Presentation 46 views in
2 weeks
Slideshare Results
HITenlightenment
Slideshare
Google Analytics
HITenlightenment StrategyPlatform Mashup
Google Analytics Results (1 of 2)
A
Week Promotion Strategy Response (Conversion rate)
A 1 First post. Sent out email to 20 people in my office. 85% (17/20) over 1 day
B 2 Promoted first post through to two LinkedIn groups• RNAO ehealth Champions – 52 members• ONIG – 23 members
8% (16 /75) over 2 days
C 3 Promoted second post through two LinkedIn groups• HIMMS Ontario Chapter -219 Members• COACH - 259 Members
3% (15/ 478) over 2 days
B C
Google Analytics Results (2 of 2)
E
Date Promotion Strategy Response (Conversion rate)
D Week 4 Podcast presentation to MBA class. Embeded presentation in blog using Slideshare.
24 visits on first day7 visits on second day
E Week 5 Guest post from health informatics key influencer. No other promotion except post to blog
4 visits over 2 days
D
Google Analytics Results
Promotion Market Size:Approximately 600 people
Conversion Rate: 14% (84/600)
Learning(1 of 2)
• Do not discount the power of email (high conversion rate)
• Smaller niche LinkedIn groups may offer more engagement on your blog than larger groups
• Monitoring your blog analytics can really help you understand what is working and what is not
• There are lots of blog spammers out there (Be sure to moderate posts carefully and use a spam blocking plug-in)
Learning(2 of 2)
• Use an SEO plug-in to help your blog better index in search engines like Google
• New blogs require a promotion strategy for any traffic to occur
• WordPress is awesome (Click here to start your WP blog today)
• Blogging is fun!
Helpful Links
• www.slideshare.com• www.wordpress.org or www.wordpress.com• www.linkedin.com• www.googleanalytics.com• Subscribe to my blog at
www.HITenlightenment.com