A CBS Local Media Marketing PlatformSeptember 2014

CBS COMMUNITY PARTNERSHIPS

UNDERSTANDS HOW TELLING THE STORY ABOUT YOUR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES CAN

POSITIVELY INFLUENCE CONSUMERS, EMPLOYEES AND SHARE HOLDERS ULTIMATELY IMPACTING YOUR BOTTOM LINE

.

PARTNERS WITH NON-PROFITS, GOVERNMENT, & PRIVATE SECTOR COMPANIES ON BEHAVIOR IMPACT &

CORPORATE SOCIAL RESPONSIBILITY PROGRAMS

LEVERAGES THE VOICE OF OUR MEDIA OUTLETS TO SERVICE ORGANIZATIONS WORKING TO IMPROVE THE

GREATER GOOD OF THE COMMUNITY

NATIONAL DIVISION ENCOMPASSING OUR CW/INDY AND CBS O & O PROPERTIES

CORPORATE SOCIAL RESPONSIBILITY

Volunteerism

Social ImpactEducate Our Community

Harness the Power of Cause Marketing to Elevate Your Brand

Employee Engagement

54% of Americans bought a product associated with a cause over the last 12 months, increasing 170% since 1993.*

*2013 Cone Communications Social Impact Study

Of consumers are likely to switch brands, when

equal in price and quality, to one that supports a

cause.**

Of Americans want to hear about CSR Efforts but those

messages must be authentic and

clear**

Of consumers don’t think

companies are offering enough

details about their efforts, including amounts donated

and length of promotions*

Americans say they are more

likely to trust and would be more

loyal to companies that back causes**

88% 61% 89% 90%

Message Awareness Action Support

**Source: 2013 Cone Communications Social Impact Study*Source: 2010 Cone Cause Evolution Study

CORPORATE SOCIAL RESPONSIBILITY

CBS recognizes that embracing a cause makes good business sense.

Community Partnerships has developed a platform to seamlessly integrate Cause Marketing strategies into traditional marketing plans so our clients thrive.

Story Telling Concerted effort to

enhance your campaign by

utilizing local station capabilities and/or

relationships

Story Telling

Local Connections

Our passionate creative directors will help tell the story about what

your brand is already doing

Story Telling Strategic

Positioning

Develop successful cause marketing campaigns with

turn-key integrations tailored

to target your customer

CORPORATE SOCIAL RESPONSIBILITY

Consumers want to know,so let us tell your story…

BJs THIRTY ON THIRTY

The Plan: Turnkey vignette promotion• Create a :30 vignette highlighting BJ’s “thirty on thirty” hunger commitment

and showcasing your grant dollars going to work in select markets• CBS will absorb the cost of production and shoot on site in select areas• Spot to feature CEO, Laura Sen with a message about BJ’s commitment to

local communities, information on the program, and can feature awardees and how they are utilizing the grants

• Spot can include donation sites or link to give

To celebrate their 30 year milestone and their commitment to the fight against hunger, BJ’s Charitable Foundation has awarded 30 food banks grants to help increase food storage capacity further helping access to more food.

To continue September’s Hunger Action Month into the holiday season, Community Partnerships would like to help BJ’s Wholesale tell their CSR story and the remarkable impact that they are making with BJ’s commitment to hunger stewardship. CBS will work with BJs to develop a message that will inform consumers your community initiatives and translate to admiration of the brand and goal of purchase.

The Plan:• Create two :15 spots about BJ’s Charitable Foundation with

employee(s) fronting the spots• Highlight the areas/programs in the four types of services so

consumers can be informed about what their local BJ’s does for the community

• For example, Spot can feature Adopt – A – School Program • Creation of the spots will be turnkey and CBS will absorb the cost

BJs WHOLESALE GIVING

Telling communities how you support them, now more than ever, has become part of how consumers spend their money and have loyalty for the brand. BJ’s Charitable Foundation has dedicated four types of support that includes, Hunger, Self-Sufficiency, Healthcare and Education.

Your commitment to the community makes consumers proud they are supporting a company that gives back. Let us tell your story.

BJs Drive to End Hunger

A partnership between your preferred Feeding America local partner, BJ’s Wholesale & TV Station over the holiday season will generate much needed food and cash donations.

We will create a “Join us to fight hunger” :30 food donation vignette that will drive consumers to BJ’s to buy food for those in need.

We also encourage a “donate at the checkout” option to raise cash.

Option: create a “Thank you ___ Community for your donations” vignette that will feature the total amount raised and local impact.

thank you