bjom12038_relationships between design characteristics and outcomes of strategy workshops
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strategyTRANSCRIPT
Off to Plan or Out to Lunch Relationshipsbetween Design Characteristics andOutcomes of Strategy Workshops
Mark P Healey Gerard P Hodgkinson1 Richard Whittington2 andGerry Johnson3
Manchester Business School University of Manchester Manchester M13 9QH UK 1Warwick BusinessSchool University of Warwick Coventry CV4 7AL UK 2Saiumld Business School Park End Street
Oxford OX1 1HP UK and 3Lancaster University Management School Lancaster UniversityLancaster LA1 4YX UK
Email markhealeymbsacuk
Strategy workshops also known as away days strategy retreats and strategic lsquooff-sitesrsquohave become widespread in organizations However there is a shortage of theory andevidence concerning the outcomes of these events and the factors that contribute to theireffectiveness Adopting a design science approach in this paper we propose and test amultidimensional model that differentiates the effects of strategy workshops in terms oforganizational interpersonal and cognitive outcomes Analysing survey data on over 650workshops we demonstrate that varying combinations of four basic design characteris-tics ndash clarity of goals and purpose routinization stakeholder involvement and cognitiveeffort ndash predict differentially these three distinct types of outcomes Calling into questionconventional wisdom on the design of workshops we discuss the implications of ourfindings for integrating further the strategy process strategy-as-practice and strategiccognition literatures to enrich understanding of the factors that shape the nature andinfluence of contemporary strategic planning activities more generally
Introduction
Strategy workshops ndash also known as strategyaway-days strategy retreats and strategic lsquooff-sitesrsquo ndash are a common practice in organizations Inthe UK nearly four out of five organizations useworkshops for strategizing (Hodgkinson et al2006) and they are part of the executive calendarin both the USA (Frisch and Chandler 2006) andmainland Europe (Mezias Grinyer and Guth2001) Carrying high expectations for influencingstrategy formulation and implementation theyrepresent significant resource investments
In response to calls to reinvigorate research intothe activities and practices of contemporary strat-egy making of all forms (Jarzabkowski 2003Jarzabkowski and Balogun 2009 Johnson Melin
Earlier versions of this paper were presented at the 2010Annual Meeting of the Academy of Management (Mon-treal Canada) and the 2008 Strategy Practices andOrganizations Strategy-as-Practice Symposium (AstonBusiness School Aston UK) We gratefully acknowl-edge the financial support of the UK ESRCEPSRCAdvanced Institute of Management Research undergrant numbers RES-331-25-0028 (Hodgkinson) andRES-331-25-0015 (Johnson) and the Millman ResearchFund (Whittington) We are also grateful to the Char-tered Management Institute for their assistance with thedata collectionA free Video Abstract to accompany this article is avail-able at httponlinelibrarywileycomjournal101111(ISSN)1467-8551Correction Note This article was first published onlineon the 9th of September 2013 under a subscription pub-lication licence The article has since been made Online-Open and the copyright line and licence statement wastherefore updated in June 2014
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British Journal of Management Vol bullbull bullbullndashbullbull (2013)DOI 1011111467-855112038
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management Published by John Wiley amp Sons Ltd 9600 Garsington Road Oxford OX4 2DQ UK and350 Main Street Malden MA 02148 USAThis is an open access article under the terms of the Creative Commons Attribution License which permits usedistribution and reproduction in any medium provided the original work is properly cited
and Whittington 2003 Johnson et al 2007Whittington 1996) workshops are receivingincreased attention from management scholars(Jarratt and Stiles 2010 Jarzabkowski and Spee2009 Jarzabkowski Balogun and Seidl 2007Johnson et al 2010 MacIntosh MacLean andSeidl 2010 Whittington et al 2006) Descriptivedata show that workshops are seen as integral tothe strategic planning process are largely the pre-serve of top-level managers and are undertakenfor various purposes from creating space toreflect on current strategies to stimulating debatesabout the future and tackling organizationaldevelopment needs (Hodgkinson et al 2006)
From a theoretical standpoint workshops areof particular interest because they represent animportant type of lsquostrategic episodersquo (Hendry andSeidl 2003) That is these events provide a rareopportunity to suspend normal structures toreflect on current policies and engage in new stra-tegic conversations Currently however there islittle systematic theory or evidence linking thestructure and conduct of workshops to their effec-tiveness Accordingly in this paper we examinethe critical success factors associated with work-shops introducing a design-based theory of strat-egy workshop effectiveness to understand betterhow these events impact upon organizations Inso doing we address three issues in the growingliterature on workshops as a key type of strategicepisode
First the few empirical studies of workshopspublished to date have tended to use small-scalecase-based methods (Bowman 1995 MacIntoshMacLean and Seidl 2010 Mezias Grinyer andGuth 2001 Whittington et al 2006) Forinstance Hodgkinson and Wrightrsquos (2002) caseanalysis of scenario planning practices centred ona single workshop-based intervention SimilarlyJohnson et alrsquos (2010) study of workshops asritual was based on cases in just four organiza-tions As Huff Neyer and Moslein (2010) haveobserved of research on strategy practices ingeneral a heavy reliance on small-scale ethno-graphic methods has produced a somewhatnarrow evidence base These authors suggestedanalysing larger data sets to widen the breadth ofinformation on strategy practices and increase thegeneralizability of findings Heeding this advicewe report results from a large-scale field survey ofover 650 workshops conducted across a range ofsettings
Second studies of workshops to date construethe outcomes of these events in a largely undif-ferentiated manner evaluating effectiveness interms of the eventrsquos contribution to strategic con-tinuity andor strategic change (Jarzabkowski2003 Whittington et al 2006) Although suchorganizational-level outcomes are an importantpart of the effects of workshops they do not tellthe whole story In this paper we extend strategyprocess research (Grant 2003 Ketokivi andCastaner 2004 Mintzberg 1994) to suggest thatthe benefits of workshops also lie in people-related or interpersonal outcomes Additionallywe posit that there is an important cognitivedimension to workshop outcomes given the roleof intervention techniques in enhancing strategicthinking (Bowman 1995 Grinyer 2000Hodgkinson and Healey 2008) Hence we offer amore nuanced view of the impact of workshops bydistinguishing theoretically and empiricallybetween three distinct types of outcome minus organi-zational interpersonal and cognitive
Third the extant literature considers only anarrow range of factors that influence workshopeffectiveness often restricted to the behaviours offacilitators or influential individuals (Hodgkinsonand Wright 2002 Whittington et al 2006) Hith-erto no study has examined comprehensivelyhow basic design features relate to workshop out-comes although there have been calls for suchwork (Hendry and Seidl 2003 Jarzabkowski andSpee 2009) Studies that have looked explicitly atdesign issues have focused on a limited set of fea-tures (Johnson et al 2010 MacIntosh MacLeanand Seidl 2010) Extending this line of inquiry weadopt a design science approach to develop andtest a series of hypotheses that link systematicallya range of workshop design characteristics (egthe extent of preparation the variety of stake-holders involved the analytical tools adopted) tothe various outcomes alluded to above
Although design characteristics influence theeffectiveness of all workgroup practices includingthose in the upper echelons of organizations(Cohen and Bailey 1997) the embryonic litera-ture on workshops (and indeed strategic episodesmore generally) provides little detailed guidanceon which design features are important or howthey are important Accordingly we turn tovarious additional literatures to posit multiplegenerative mechanisms that contribute to work-shop (in)effectiveness
2 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In design science research it is appropriate anddesirable to draw on a range of theories to gener-ate and test hypotheses that substantiate designprinciples (van Aken 2004 2005 Hodgkinsonand Healey 2008 Hodgkinson and Starkey 20112012 Pandza and Thorpe 2010) Groundingdesign propositions in generative mechanismsunderpinned by robust social science theoryincreases their efficacy (Dunbar and Starbuck2006 Romme and Endenburg 2006 Simon1969) Based on this logic we ground our hypoth-eses in various bodies of theory from work moti-vation and ritual theory to managerial andorganizational cognition
Adopting a design approach enables us tospeak directly to outstanding questions posed byHendry and Seidlrsquos (2003 p 194) social systemstheory concerning the effectiveness of a given stra-tegic episode such as lsquowho should participate whether or by whom it should be facilitated orwhat provision should be made in advance foraddressing its outcomesrsquo Given the limitedcurrent evidence base identifying the design char-acteristics that yield positive outcomes (egchanges to the business plan enhanced interper-sonal relations improved strategic understand-ing) and mitigate negative ones (eg interpersonalconflict strategic inertia) should provide firmerfoundations for future design activity (cfChristensen 1997 Frisch and Chandler 2006)Figure 1 provides a visual representation of ourhypotheses linking various design characteristicsto workshop outcomes next we explain our con-
ceptualization of outcomes before presenting thearguments underpinning the hypotheses
Conceptualizing the outcomes ofstrategy workshops
Workshops are often criticized because of a basicconfusion about what these events are tryingto achieve (Johnson et al 2010 MacIntoshMacLean and Seidl 2010) In this section weposit that workshop outcomes fall into the threetypes enumerated above We derive this three-foldclassification from a conceptual analysis of theliterature on workshops and related strategic epi-sodes supplementing this where necessary withinsights from strategy process and strategic cog-nition research
Organizational outcomes
We define organizational outcomes as the impactof workshops on the organizationrsquos strategicdirection including its vision values espousedstrategy business plan and attendant businessprocesses Hence in this context organizationaloutcomes concern actual changes to the organiza-tion and its direction that are distinct fromfinancial performance outcomes This definitionfits with evidence that workshops and relatedpractices can either bolster strategic continuityor alternatively stimulate strategic change(Jarzabkowski 2003 Whittington et al 2006)Indeed attaining such ends is the espousedpurpose of many workshops (Johnson et al2010) For example Lorsch and Clark (2008)observed how board retreats at Philips Electron-ics helped directors decide to forgo their dwin-dling position in the semiconductor market andconcentrate on the growing health technologymarket Other accounts suggest that outcomes ofthis magnitude are exceptional many off-sitesleave little lasting impression on the organization(Bourque and Johnson 2008 Frisch andChandler 2006 Mintzberg 1994)
Anecdotal evidence suggests that where work-shops do influence firmsrsquo strategic direction this isbecause the formal event provides a rare forumfor examining and changing strategy content ndash forexample refining the organizationrsquos goals ormission adjusting its strategic plan or communi-cating a new vision (Campbell Liteman andSugar 2003 Fahey and Christensen 1986 Ready
Figure 1 Theorized model of strategy workshop design charac-teristics and outcomes
Design Characteristics and Outcomes of Strategy Workshops 3
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
and Conger 2008) Returning to the Philipsexample it was lsquoopen and frank discussionsrsquo con-cerning the lsquolong-term logicrsquo of the business thatstimulated the decision to switch strategic focus(Lorsch and Clark 2008 p 110) At other timesthe aim is to bolster commitment to the status quoor maintain an existing imperative For exampleWhittington and colleagues (2006) observed howthe chief executive of a large charity used work-shops to bolster support for her plan to centralizecontrol Although workshops may fail to influ-ence wider organizational strategizing the extentto which they do exert such influence as reflectedin noticeable impact on strategy content is thus akey indicator of effectiveness
Interpersonal outcomes
Strategy workshops are often instigated withpeople-related outcomes in mind such asteam-building and organizational development(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Henceour second indicator of workshop effectivenessconcerns the interpersonal outcomes obtainedwhich we define as potential impact on relationsamong key actors We maintain that workshopscan exert a direct impact on relations among thoseexecutives managers and employees involved inthe formal proceedings
First bringing together individuals to collabo-rate on common issues facilitates interpersonalcontact building a shared sense of purpose andidentity that fosters cohesion (Anson Bostromand Wynne 1995 Hodgkinson and Healey 2008Hogg and Terry 2000) conversely managers maysuffer disengagement if a workshop brings to lightirreconcilable differences within the executiveteam (Hodgkinson and Wright 2002)
Second involvement in planning can instil ashared feeling of organizational appreciation(Ketokivi and Castaner 2004) which fostersbehavioural integration (see also Kim andMauborgne 1993 Wooldridge Schmid andFloyd 2008) From both a processual(Hutzschenreuter and Kleindienst 2006) andstrategy-as-practice (Johnson et al 2010) perspec-tive the benefits of planning reside as much in suchlsquosoftrsquo outcomes as in performance-focused out-comes Highly ritualized workshops in particularpromote lsquocommunitasrsquo or group bonding at leastwithin the workshop event (Johnson et al 2010)
Cognitive outcomes
The third type of workshop outcome we identifyconcerns the potential impact on participantsrsquounderstanding of strategic issues which we termcognitive outcomes This includes understandingof the organizationrsquos strategic position and direc-tion the strategic issues it faces and the widerbusiness environment
Workshops are commonly viewed as a way oftaking decision makers beyond their day-to-dayconcerns to participate in higher-level debates thegoal being to stimulate creativity and enhancelsquoblue skiesrsquo thinking (Hodgkinson and Healey2008 Hodgkinson et al 2006) According toBowman (1995 p 6) the goal of many workshopsis to lsquosurface the intuitive core of beliefs which isframing and constraining strategic debatersquo Simi-larly Grinyer (2000) outlines how firms use work-shops to reveal and challenge top managersrsquoimplicit assumptions ndash embedded in schemasdominant logics and other knowledge structures ndashthereby overcoming cognitive inertia the over-reliance on outmoded mental models of thefirmrsquos strategic situation (Barr Stimpert andHuff 1992 Hodgkinson and Wright 2002)Through formal analysis externalization andinformation exchange workshops can help refineparticipantsrsquo understanding of key strategic issuessuch as who the organizationrsquos competitors arehow products and services are contributing tocompetitiveness and the robustness of futureplans to industry prospects (Frisch and Chandler2006 van der Heijden 1996)
Although it is plausible that cognitive andorganizational outcomes are related we assumehere that they constitute distinct effects Forinstance a workshop might influence how man-agers think about their strategy (a cognitiveoutcome) but not produce direct changes to thestrategic plan or business activities (organiza-tional outcomes) Moreover organizational out-comes concern effects on realized strategy thatmay only be noticeable some time after theformal event In contrast both cognitive andinterpersonal outcomes constitute more immedi-ate effects ie those experienced within or soonafter the event Having delineated the differenttypes of outcomes the next section providesthe theoretical rationale for the hypothesizedlinks with the design characteristics shown inFigure 1
4 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hypothesized design characteristics aspredictors of workshop outcomesClarity of goals and purpose
Goal clarity Anecdotal evidence suggests thatoff-sites frequently fail because designers do notunderstand the required outcomes they thusneglect to restrict the scope of discussions whichleaves participants unclear about what to focusupon or how to progress (Frisch and Chandler2006 Hendry and Seidl 2003 Johnson et al2010) Goal setting theory (Locke and Latham1990) one of the most extensively validated theo-ries of work motivation emphasizes that havingclear goals at the outset of any group task is vitalfor focusing effort on desired outcomes energizingparticipants and maintaining persistence (for areview see Latham and Pinder 2005) At the grouplevel setting clear goals improves performance bydeveloping collective identity building cohesionand facilitating constructive debate and consensus(Kerr and Tindale 2004 OrsquoLeary-KellyMartocchio and Frink 1994) Clear goals arelikely to be particularly critical in strategy work-shops where the presence of individuals withdiverse backgrounds and interests can militateagainst focus Grinyer (2000) for instance high-lights the importance of lsquosetting the framersquo ndash com-municating the goals rules and boundaryconditions ndash for attaining cognitive outcomes fromstrategic interventions Although the motivationaleffects of goal clarity are well understood in thewider literature validating their specific influenceon workshop outcomes is important for establish-ing robust design propositions in the context ofstrategizing Given the powerful evidence baseconcerning goal clarity we predict
H1 The clearer the workshop objectives themore positive the perceived organizational out-comes interpersonal outcomes and cognitiveoutcomes
Purpose and type of workshops As notedabove organizations undertake workshops for avariety of espoused purposes but mainly to facili-tate strategy formulation or implementation(Hodgkinson et al 2006) Although workshopsmay also serve implicit purposes such as legitima-tion (Langley 1989) it is reasonable to expectthat events convened to formulate strategy willentail different approaches to and yield different
outcomes from those convened for purposes ofimplementation
Consider first workshops designed for for-mulation These events often entail the use ofthought-provoking exercises and analytical toolsndash analysing industry trends brainstorming prob-lems stimulating lsquoblue skiesrsquo thinking (Johnsonet al 2010) ndash designed to help attendees makesense of particular strategic issues or generate newideas (ie cognitive outcomes) When seeking tostimulate such open debate designers typicallyinvolve attendees from varied backgrounds withdiverse perspectives the ultimate goal being toenrich their mental models (Grinyer 2000 vander Heijden et al 2002) In contrast the purposeof workshops designed for implementation pur-poses is often to close down debate and keepparticipants grounded (Johnson et al 2010)focusing activities on delivering actual changestoward a particular strategic direction (ie organi-zational outcomes) Such events are designed tobuild strategic consensus and commitment to spe-cific courses of action (Whittington et al 2006)In this sense broadened thinking is the antithesisof implementation workshops Related evidenceshows that interventions designed for consensusbuilding yield inferior decision outcomes relativeto those designed to stimulate debate (SchweigerSandberg and Ragan 1986 Schweiger Sandbergand Rechner 1989) Hence
H2a Workshops undertaken for the purposesof strategy formulation will be associated withcognitive outcomes that are perceived morepositively relative to workshops undertaken forimplementation purposes
A potential difficulty concerning formulation-focused workshops is that participants may seethem as having failed to deliver tangible benefits(Hodgkinson et al 2006 Johnson et al 2010)Specifically because such events focus on abstractcognitive outcomes such as broadening partici-pantsrsquo assumptions they may fall short of directlyinfluencing the organizationrsquos formal strategy oractual strategic routines Workshops designed spe-cifically for implementation however may stand agreater chance of attaining tangible outcomes Tothe extent that such workshops are more actionoriented they are more likely to yield substantiveorganizational effects than events arranged simplyto generate ideas Convening groups specificallyfor implementation provides members with a com-
Design Characteristics and Outcomes of Strategy Workshops 5
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
References
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
and Whittington 2003 Johnson et al 2007Whittington 1996) workshops are receivingincreased attention from management scholars(Jarratt and Stiles 2010 Jarzabkowski and Spee2009 Jarzabkowski Balogun and Seidl 2007Johnson et al 2010 MacIntosh MacLean andSeidl 2010 Whittington et al 2006) Descriptivedata show that workshops are seen as integral tothe strategic planning process are largely the pre-serve of top-level managers and are undertakenfor various purposes from creating space toreflect on current strategies to stimulating debatesabout the future and tackling organizationaldevelopment needs (Hodgkinson et al 2006)
From a theoretical standpoint workshops areof particular interest because they represent animportant type of lsquostrategic episodersquo (Hendry andSeidl 2003) That is these events provide a rareopportunity to suspend normal structures toreflect on current policies and engage in new stra-tegic conversations Currently however there islittle systematic theory or evidence linking thestructure and conduct of workshops to their effec-tiveness Accordingly in this paper we examinethe critical success factors associated with work-shops introducing a design-based theory of strat-egy workshop effectiveness to understand betterhow these events impact upon organizations Inso doing we address three issues in the growingliterature on workshops as a key type of strategicepisode
First the few empirical studies of workshopspublished to date have tended to use small-scalecase-based methods (Bowman 1995 MacIntoshMacLean and Seidl 2010 Mezias Grinyer andGuth 2001 Whittington et al 2006) Forinstance Hodgkinson and Wrightrsquos (2002) caseanalysis of scenario planning practices centred ona single workshop-based intervention SimilarlyJohnson et alrsquos (2010) study of workshops asritual was based on cases in just four organiza-tions As Huff Neyer and Moslein (2010) haveobserved of research on strategy practices ingeneral a heavy reliance on small-scale ethno-graphic methods has produced a somewhatnarrow evidence base These authors suggestedanalysing larger data sets to widen the breadth ofinformation on strategy practices and increase thegeneralizability of findings Heeding this advicewe report results from a large-scale field survey ofover 650 workshops conducted across a range ofsettings
Second studies of workshops to date construethe outcomes of these events in a largely undif-ferentiated manner evaluating effectiveness interms of the eventrsquos contribution to strategic con-tinuity andor strategic change (Jarzabkowski2003 Whittington et al 2006) Although suchorganizational-level outcomes are an importantpart of the effects of workshops they do not tellthe whole story In this paper we extend strategyprocess research (Grant 2003 Ketokivi andCastaner 2004 Mintzberg 1994) to suggest thatthe benefits of workshops also lie in people-related or interpersonal outcomes Additionallywe posit that there is an important cognitivedimension to workshop outcomes given the roleof intervention techniques in enhancing strategicthinking (Bowman 1995 Grinyer 2000Hodgkinson and Healey 2008) Hence we offer amore nuanced view of the impact of workshops bydistinguishing theoretically and empiricallybetween three distinct types of outcome minus organi-zational interpersonal and cognitive
Third the extant literature considers only anarrow range of factors that influence workshopeffectiveness often restricted to the behaviours offacilitators or influential individuals (Hodgkinsonand Wright 2002 Whittington et al 2006) Hith-erto no study has examined comprehensivelyhow basic design features relate to workshop out-comes although there have been calls for suchwork (Hendry and Seidl 2003 Jarzabkowski andSpee 2009) Studies that have looked explicitly atdesign issues have focused on a limited set of fea-tures (Johnson et al 2010 MacIntosh MacLeanand Seidl 2010) Extending this line of inquiry weadopt a design science approach to develop andtest a series of hypotheses that link systematicallya range of workshop design characteristics (egthe extent of preparation the variety of stake-holders involved the analytical tools adopted) tothe various outcomes alluded to above
Although design characteristics influence theeffectiveness of all workgroup practices includingthose in the upper echelons of organizations(Cohen and Bailey 1997) the embryonic litera-ture on workshops (and indeed strategic episodesmore generally) provides little detailed guidanceon which design features are important or howthey are important Accordingly we turn tovarious additional literatures to posit multiplegenerative mechanisms that contribute to work-shop (in)effectiveness
2 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In design science research it is appropriate anddesirable to draw on a range of theories to gener-ate and test hypotheses that substantiate designprinciples (van Aken 2004 2005 Hodgkinsonand Healey 2008 Hodgkinson and Starkey 20112012 Pandza and Thorpe 2010) Groundingdesign propositions in generative mechanismsunderpinned by robust social science theoryincreases their efficacy (Dunbar and Starbuck2006 Romme and Endenburg 2006 Simon1969) Based on this logic we ground our hypoth-eses in various bodies of theory from work moti-vation and ritual theory to managerial andorganizational cognition
Adopting a design approach enables us tospeak directly to outstanding questions posed byHendry and Seidlrsquos (2003 p 194) social systemstheory concerning the effectiveness of a given stra-tegic episode such as lsquowho should participate whether or by whom it should be facilitated orwhat provision should be made in advance foraddressing its outcomesrsquo Given the limitedcurrent evidence base identifying the design char-acteristics that yield positive outcomes (egchanges to the business plan enhanced interper-sonal relations improved strategic understand-ing) and mitigate negative ones (eg interpersonalconflict strategic inertia) should provide firmerfoundations for future design activity (cfChristensen 1997 Frisch and Chandler 2006)Figure 1 provides a visual representation of ourhypotheses linking various design characteristicsto workshop outcomes next we explain our con-
ceptualization of outcomes before presenting thearguments underpinning the hypotheses
Conceptualizing the outcomes ofstrategy workshops
Workshops are often criticized because of a basicconfusion about what these events are tryingto achieve (Johnson et al 2010 MacIntoshMacLean and Seidl 2010) In this section weposit that workshop outcomes fall into the threetypes enumerated above We derive this three-foldclassification from a conceptual analysis of theliterature on workshops and related strategic epi-sodes supplementing this where necessary withinsights from strategy process and strategic cog-nition research
Organizational outcomes
We define organizational outcomes as the impactof workshops on the organizationrsquos strategicdirection including its vision values espousedstrategy business plan and attendant businessprocesses Hence in this context organizationaloutcomes concern actual changes to the organiza-tion and its direction that are distinct fromfinancial performance outcomes This definitionfits with evidence that workshops and relatedpractices can either bolster strategic continuityor alternatively stimulate strategic change(Jarzabkowski 2003 Whittington et al 2006)Indeed attaining such ends is the espousedpurpose of many workshops (Johnson et al2010) For example Lorsch and Clark (2008)observed how board retreats at Philips Electron-ics helped directors decide to forgo their dwin-dling position in the semiconductor market andconcentrate on the growing health technologymarket Other accounts suggest that outcomes ofthis magnitude are exceptional many off-sitesleave little lasting impression on the organization(Bourque and Johnson 2008 Frisch andChandler 2006 Mintzberg 1994)
Anecdotal evidence suggests that where work-shops do influence firmsrsquo strategic direction this isbecause the formal event provides a rare forumfor examining and changing strategy content ndash forexample refining the organizationrsquos goals ormission adjusting its strategic plan or communi-cating a new vision (Campbell Liteman andSugar 2003 Fahey and Christensen 1986 Ready
Figure 1 Theorized model of strategy workshop design charac-teristics and outcomes
Design Characteristics and Outcomes of Strategy Workshops 3
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
and Conger 2008) Returning to the Philipsexample it was lsquoopen and frank discussionsrsquo con-cerning the lsquolong-term logicrsquo of the business thatstimulated the decision to switch strategic focus(Lorsch and Clark 2008 p 110) At other timesthe aim is to bolster commitment to the status quoor maintain an existing imperative For exampleWhittington and colleagues (2006) observed howthe chief executive of a large charity used work-shops to bolster support for her plan to centralizecontrol Although workshops may fail to influ-ence wider organizational strategizing the extentto which they do exert such influence as reflectedin noticeable impact on strategy content is thus akey indicator of effectiveness
Interpersonal outcomes
Strategy workshops are often instigated withpeople-related outcomes in mind such asteam-building and organizational development(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Henceour second indicator of workshop effectivenessconcerns the interpersonal outcomes obtainedwhich we define as potential impact on relationsamong key actors We maintain that workshopscan exert a direct impact on relations among thoseexecutives managers and employees involved inthe formal proceedings
First bringing together individuals to collabo-rate on common issues facilitates interpersonalcontact building a shared sense of purpose andidentity that fosters cohesion (Anson Bostromand Wynne 1995 Hodgkinson and Healey 2008Hogg and Terry 2000) conversely managers maysuffer disengagement if a workshop brings to lightirreconcilable differences within the executiveteam (Hodgkinson and Wright 2002)
Second involvement in planning can instil ashared feeling of organizational appreciation(Ketokivi and Castaner 2004) which fostersbehavioural integration (see also Kim andMauborgne 1993 Wooldridge Schmid andFloyd 2008) From both a processual(Hutzschenreuter and Kleindienst 2006) andstrategy-as-practice (Johnson et al 2010) perspec-tive the benefits of planning reside as much in suchlsquosoftrsquo outcomes as in performance-focused out-comes Highly ritualized workshops in particularpromote lsquocommunitasrsquo or group bonding at leastwithin the workshop event (Johnson et al 2010)
Cognitive outcomes
The third type of workshop outcome we identifyconcerns the potential impact on participantsrsquounderstanding of strategic issues which we termcognitive outcomes This includes understandingof the organizationrsquos strategic position and direc-tion the strategic issues it faces and the widerbusiness environment
Workshops are commonly viewed as a way oftaking decision makers beyond their day-to-dayconcerns to participate in higher-level debates thegoal being to stimulate creativity and enhancelsquoblue skiesrsquo thinking (Hodgkinson and Healey2008 Hodgkinson et al 2006) According toBowman (1995 p 6) the goal of many workshopsis to lsquosurface the intuitive core of beliefs which isframing and constraining strategic debatersquo Simi-larly Grinyer (2000) outlines how firms use work-shops to reveal and challenge top managersrsquoimplicit assumptions ndash embedded in schemasdominant logics and other knowledge structures ndashthereby overcoming cognitive inertia the over-reliance on outmoded mental models of thefirmrsquos strategic situation (Barr Stimpert andHuff 1992 Hodgkinson and Wright 2002)Through formal analysis externalization andinformation exchange workshops can help refineparticipantsrsquo understanding of key strategic issuessuch as who the organizationrsquos competitors arehow products and services are contributing tocompetitiveness and the robustness of futureplans to industry prospects (Frisch and Chandler2006 van der Heijden 1996)
Although it is plausible that cognitive andorganizational outcomes are related we assumehere that they constitute distinct effects Forinstance a workshop might influence how man-agers think about their strategy (a cognitiveoutcome) but not produce direct changes to thestrategic plan or business activities (organiza-tional outcomes) Moreover organizational out-comes concern effects on realized strategy thatmay only be noticeable some time after theformal event In contrast both cognitive andinterpersonal outcomes constitute more immedi-ate effects ie those experienced within or soonafter the event Having delineated the differenttypes of outcomes the next section providesthe theoretical rationale for the hypothesizedlinks with the design characteristics shown inFigure 1
4 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hypothesized design characteristics aspredictors of workshop outcomesClarity of goals and purpose
Goal clarity Anecdotal evidence suggests thatoff-sites frequently fail because designers do notunderstand the required outcomes they thusneglect to restrict the scope of discussions whichleaves participants unclear about what to focusupon or how to progress (Frisch and Chandler2006 Hendry and Seidl 2003 Johnson et al2010) Goal setting theory (Locke and Latham1990) one of the most extensively validated theo-ries of work motivation emphasizes that havingclear goals at the outset of any group task is vitalfor focusing effort on desired outcomes energizingparticipants and maintaining persistence (for areview see Latham and Pinder 2005) At the grouplevel setting clear goals improves performance bydeveloping collective identity building cohesionand facilitating constructive debate and consensus(Kerr and Tindale 2004 OrsquoLeary-KellyMartocchio and Frink 1994) Clear goals arelikely to be particularly critical in strategy work-shops where the presence of individuals withdiverse backgrounds and interests can militateagainst focus Grinyer (2000) for instance high-lights the importance of lsquosetting the framersquo ndash com-municating the goals rules and boundaryconditions ndash for attaining cognitive outcomes fromstrategic interventions Although the motivationaleffects of goal clarity are well understood in thewider literature validating their specific influenceon workshop outcomes is important for establish-ing robust design propositions in the context ofstrategizing Given the powerful evidence baseconcerning goal clarity we predict
H1 The clearer the workshop objectives themore positive the perceived organizational out-comes interpersonal outcomes and cognitiveoutcomes
Purpose and type of workshops As notedabove organizations undertake workshops for avariety of espoused purposes but mainly to facili-tate strategy formulation or implementation(Hodgkinson et al 2006) Although workshopsmay also serve implicit purposes such as legitima-tion (Langley 1989) it is reasonable to expectthat events convened to formulate strategy willentail different approaches to and yield different
outcomes from those convened for purposes ofimplementation
Consider first workshops designed for for-mulation These events often entail the use ofthought-provoking exercises and analytical toolsndash analysing industry trends brainstorming prob-lems stimulating lsquoblue skiesrsquo thinking (Johnsonet al 2010) ndash designed to help attendees makesense of particular strategic issues or generate newideas (ie cognitive outcomes) When seeking tostimulate such open debate designers typicallyinvolve attendees from varied backgrounds withdiverse perspectives the ultimate goal being toenrich their mental models (Grinyer 2000 vander Heijden et al 2002) In contrast the purposeof workshops designed for implementation pur-poses is often to close down debate and keepparticipants grounded (Johnson et al 2010)focusing activities on delivering actual changestoward a particular strategic direction (ie organi-zational outcomes) Such events are designed tobuild strategic consensus and commitment to spe-cific courses of action (Whittington et al 2006)In this sense broadened thinking is the antithesisof implementation workshops Related evidenceshows that interventions designed for consensusbuilding yield inferior decision outcomes relativeto those designed to stimulate debate (SchweigerSandberg and Ragan 1986 Schweiger Sandbergand Rechner 1989) Hence
H2a Workshops undertaken for the purposesof strategy formulation will be associated withcognitive outcomes that are perceived morepositively relative to workshops undertaken forimplementation purposes
A potential difficulty concerning formulation-focused workshops is that participants may seethem as having failed to deliver tangible benefits(Hodgkinson et al 2006 Johnson et al 2010)Specifically because such events focus on abstractcognitive outcomes such as broadening partici-pantsrsquo assumptions they may fall short of directlyinfluencing the organizationrsquos formal strategy oractual strategic routines Workshops designed spe-cifically for implementation however may stand agreater chance of attaining tangible outcomes Tothe extent that such workshops are more actionoriented they are more likely to yield substantiveorganizational effects than events arranged simplyto generate ideas Convening groups specificallyfor implementation provides members with a com-
Design Characteristics and Outcomes of Strategy Workshops 5
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
References
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In design science research it is appropriate anddesirable to draw on a range of theories to gener-ate and test hypotheses that substantiate designprinciples (van Aken 2004 2005 Hodgkinsonand Healey 2008 Hodgkinson and Starkey 20112012 Pandza and Thorpe 2010) Groundingdesign propositions in generative mechanismsunderpinned by robust social science theoryincreases their efficacy (Dunbar and Starbuck2006 Romme and Endenburg 2006 Simon1969) Based on this logic we ground our hypoth-eses in various bodies of theory from work moti-vation and ritual theory to managerial andorganizational cognition
Adopting a design approach enables us tospeak directly to outstanding questions posed byHendry and Seidlrsquos (2003 p 194) social systemstheory concerning the effectiveness of a given stra-tegic episode such as lsquowho should participate whether or by whom it should be facilitated orwhat provision should be made in advance foraddressing its outcomesrsquo Given the limitedcurrent evidence base identifying the design char-acteristics that yield positive outcomes (egchanges to the business plan enhanced interper-sonal relations improved strategic understand-ing) and mitigate negative ones (eg interpersonalconflict strategic inertia) should provide firmerfoundations for future design activity (cfChristensen 1997 Frisch and Chandler 2006)Figure 1 provides a visual representation of ourhypotheses linking various design characteristicsto workshop outcomes next we explain our con-
ceptualization of outcomes before presenting thearguments underpinning the hypotheses
Conceptualizing the outcomes ofstrategy workshops
Workshops are often criticized because of a basicconfusion about what these events are tryingto achieve (Johnson et al 2010 MacIntoshMacLean and Seidl 2010) In this section weposit that workshop outcomes fall into the threetypes enumerated above We derive this three-foldclassification from a conceptual analysis of theliterature on workshops and related strategic epi-sodes supplementing this where necessary withinsights from strategy process and strategic cog-nition research
Organizational outcomes
We define organizational outcomes as the impactof workshops on the organizationrsquos strategicdirection including its vision values espousedstrategy business plan and attendant businessprocesses Hence in this context organizationaloutcomes concern actual changes to the organiza-tion and its direction that are distinct fromfinancial performance outcomes This definitionfits with evidence that workshops and relatedpractices can either bolster strategic continuityor alternatively stimulate strategic change(Jarzabkowski 2003 Whittington et al 2006)Indeed attaining such ends is the espousedpurpose of many workshops (Johnson et al2010) For example Lorsch and Clark (2008)observed how board retreats at Philips Electron-ics helped directors decide to forgo their dwin-dling position in the semiconductor market andconcentrate on the growing health technologymarket Other accounts suggest that outcomes ofthis magnitude are exceptional many off-sitesleave little lasting impression on the organization(Bourque and Johnson 2008 Frisch andChandler 2006 Mintzberg 1994)
Anecdotal evidence suggests that where work-shops do influence firmsrsquo strategic direction this isbecause the formal event provides a rare forumfor examining and changing strategy content ndash forexample refining the organizationrsquos goals ormission adjusting its strategic plan or communi-cating a new vision (Campbell Liteman andSugar 2003 Fahey and Christensen 1986 Ready
Figure 1 Theorized model of strategy workshop design charac-teristics and outcomes
Design Characteristics and Outcomes of Strategy Workshops 3
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
and Conger 2008) Returning to the Philipsexample it was lsquoopen and frank discussionsrsquo con-cerning the lsquolong-term logicrsquo of the business thatstimulated the decision to switch strategic focus(Lorsch and Clark 2008 p 110) At other timesthe aim is to bolster commitment to the status quoor maintain an existing imperative For exampleWhittington and colleagues (2006) observed howthe chief executive of a large charity used work-shops to bolster support for her plan to centralizecontrol Although workshops may fail to influ-ence wider organizational strategizing the extentto which they do exert such influence as reflectedin noticeable impact on strategy content is thus akey indicator of effectiveness
Interpersonal outcomes
Strategy workshops are often instigated withpeople-related outcomes in mind such asteam-building and organizational development(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Henceour second indicator of workshop effectivenessconcerns the interpersonal outcomes obtainedwhich we define as potential impact on relationsamong key actors We maintain that workshopscan exert a direct impact on relations among thoseexecutives managers and employees involved inthe formal proceedings
First bringing together individuals to collabo-rate on common issues facilitates interpersonalcontact building a shared sense of purpose andidentity that fosters cohesion (Anson Bostromand Wynne 1995 Hodgkinson and Healey 2008Hogg and Terry 2000) conversely managers maysuffer disengagement if a workshop brings to lightirreconcilable differences within the executiveteam (Hodgkinson and Wright 2002)
Second involvement in planning can instil ashared feeling of organizational appreciation(Ketokivi and Castaner 2004) which fostersbehavioural integration (see also Kim andMauborgne 1993 Wooldridge Schmid andFloyd 2008) From both a processual(Hutzschenreuter and Kleindienst 2006) andstrategy-as-practice (Johnson et al 2010) perspec-tive the benefits of planning reside as much in suchlsquosoftrsquo outcomes as in performance-focused out-comes Highly ritualized workshops in particularpromote lsquocommunitasrsquo or group bonding at leastwithin the workshop event (Johnson et al 2010)
Cognitive outcomes
The third type of workshop outcome we identifyconcerns the potential impact on participantsrsquounderstanding of strategic issues which we termcognitive outcomes This includes understandingof the organizationrsquos strategic position and direc-tion the strategic issues it faces and the widerbusiness environment
Workshops are commonly viewed as a way oftaking decision makers beyond their day-to-dayconcerns to participate in higher-level debates thegoal being to stimulate creativity and enhancelsquoblue skiesrsquo thinking (Hodgkinson and Healey2008 Hodgkinson et al 2006) According toBowman (1995 p 6) the goal of many workshopsis to lsquosurface the intuitive core of beliefs which isframing and constraining strategic debatersquo Simi-larly Grinyer (2000) outlines how firms use work-shops to reveal and challenge top managersrsquoimplicit assumptions ndash embedded in schemasdominant logics and other knowledge structures ndashthereby overcoming cognitive inertia the over-reliance on outmoded mental models of thefirmrsquos strategic situation (Barr Stimpert andHuff 1992 Hodgkinson and Wright 2002)Through formal analysis externalization andinformation exchange workshops can help refineparticipantsrsquo understanding of key strategic issuessuch as who the organizationrsquos competitors arehow products and services are contributing tocompetitiveness and the robustness of futureplans to industry prospects (Frisch and Chandler2006 van der Heijden 1996)
Although it is plausible that cognitive andorganizational outcomes are related we assumehere that they constitute distinct effects Forinstance a workshop might influence how man-agers think about their strategy (a cognitiveoutcome) but not produce direct changes to thestrategic plan or business activities (organiza-tional outcomes) Moreover organizational out-comes concern effects on realized strategy thatmay only be noticeable some time after theformal event In contrast both cognitive andinterpersonal outcomes constitute more immedi-ate effects ie those experienced within or soonafter the event Having delineated the differenttypes of outcomes the next section providesthe theoretical rationale for the hypothesizedlinks with the design characteristics shown inFigure 1
4 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hypothesized design characteristics aspredictors of workshop outcomesClarity of goals and purpose
Goal clarity Anecdotal evidence suggests thatoff-sites frequently fail because designers do notunderstand the required outcomes they thusneglect to restrict the scope of discussions whichleaves participants unclear about what to focusupon or how to progress (Frisch and Chandler2006 Hendry and Seidl 2003 Johnson et al2010) Goal setting theory (Locke and Latham1990) one of the most extensively validated theo-ries of work motivation emphasizes that havingclear goals at the outset of any group task is vitalfor focusing effort on desired outcomes energizingparticipants and maintaining persistence (for areview see Latham and Pinder 2005) At the grouplevel setting clear goals improves performance bydeveloping collective identity building cohesionand facilitating constructive debate and consensus(Kerr and Tindale 2004 OrsquoLeary-KellyMartocchio and Frink 1994) Clear goals arelikely to be particularly critical in strategy work-shops where the presence of individuals withdiverse backgrounds and interests can militateagainst focus Grinyer (2000) for instance high-lights the importance of lsquosetting the framersquo ndash com-municating the goals rules and boundaryconditions ndash for attaining cognitive outcomes fromstrategic interventions Although the motivationaleffects of goal clarity are well understood in thewider literature validating their specific influenceon workshop outcomes is important for establish-ing robust design propositions in the context ofstrategizing Given the powerful evidence baseconcerning goal clarity we predict
H1 The clearer the workshop objectives themore positive the perceived organizational out-comes interpersonal outcomes and cognitiveoutcomes
Purpose and type of workshops As notedabove organizations undertake workshops for avariety of espoused purposes but mainly to facili-tate strategy formulation or implementation(Hodgkinson et al 2006) Although workshopsmay also serve implicit purposes such as legitima-tion (Langley 1989) it is reasonable to expectthat events convened to formulate strategy willentail different approaches to and yield different
outcomes from those convened for purposes ofimplementation
Consider first workshops designed for for-mulation These events often entail the use ofthought-provoking exercises and analytical toolsndash analysing industry trends brainstorming prob-lems stimulating lsquoblue skiesrsquo thinking (Johnsonet al 2010) ndash designed to help attendees makesense of particular strategic issues or generate newideas (ie cognitive outcomes) When seeking tostimulate such open debate designers typicallyinvolve attendees from varied backgrounds withdiverse perspectives the ultimate goal being toenrich their mental models (Grinyer 2000 vander Heijden et al 2002) In contrast the purposeof workshops designed for implementation pur-poses is often to close down debate and keepparticipants grounded (Johnson et al 2010)focusing activities on delivering actual changestoward a particular strategic direction (ie organi-zational outcomes) Such events are designed tobuild strategic consensus and commitment to spe-cific courses of action (Whittington et al 2006)In this sense broadened thinking is the antithesisof implementation workshops Related evidenceshows that interventions designed for consensusbuilding yield inferior decision outcomes relativeto those designed to stimulate debate (SchweigerSandberg and Ragan 1986 Schweiger Sandbergand Rechner 1989) Hence
H2a Workshops undertaken for the purposesof strategy formulation will be associated withcognitive outcomes that are perceived morepositively relative to workshops undertaken forimplementation purposes
A potential difficulty concerning formulation-focused workshops is that participants may seethem as having failed to deliver tangible benefits(Hodgkinson et al 2006 Johnson et al 2010)Specifically because such events focus on abstractcognitive outcomes such as broadening partici-pantsrsquo assumptions they may fall short of directlyinfluencing the organizationrsquos formal strategy oractual strategic routines Workshops designed spe-cifically for implementation however may stand agreater chance of attaining tangible outcomes Tothe extent that such workshops are more actionoriented they are more likely to yield substantiveorganizational effects than events arranged simplyto generate ideas Convening groups specificallyfor implementation provides members with a com-
Design Characteristics and Outcomes of Strategy Workshops 5
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
and Conger 2008) Returning to the Philipsexample it was lsquoopen and frank discussionsrsquo con-cerning the lsquolong-term logicrsquo of the business thatstimulated the decision to switch strategic focus(Lorsch and Clark 2008 p 110) At other timesthe aim is to bolster commitment to the status quoor maintain an existing imperative For exampleWhittington and colleagues (2006) observed howthe chief executive of a large charity used work-shops to bolster support for her plan to centralizecontrol Although workshops may fail to influ-ence wider organizational strategizing the extentto which they do exert such influence as reflectedin noticeable impact on strategy content is thus akey indicator of effectiveness
Interpersonal outcomes
Strategy workshops are often instigated withpeople-related outcomes in mind such asteam-building and organizational development(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Henceour second indicator of workshop effectivenessconcerns the interpersonal outcomes obtainedwhich we define as potential impact on relationsamong key actors We maintain that workshopscan exert a direct impact on relations among thoseexecutives managers and employees involved inthe formal proceedings
First bringing together individuals to collabo-rate on common issues facilitates interpersonalcontact building a shared sense of purpose andidentity that fosters cohesion (Anson Bostromand Wynne 1995 Hodgkinson and Healey 2008Hogg and Terry 2000) conversely managers maysuffer disengagement if a workshop brings to lightirreconcilable differences within the executiveteam (Hodgkinson and Wright 2002)
Second involvement in planning can instil ashared feeling of organizational appreciation(Ketokivi and Castaner 2004) which fostersbehavioural integration (see also Kim andMauborgne 1993 Wooldridge Schmid andFloyd 2008) From both a processual(Hutzschenreuter and Kleindienst 2006) andstrategy-as-practice (Johnson et al 2010) perspec-tive the benefits of planning reside as much in suchlsquosoftrsquo outcomes as in performance-focused out-comes Highly ritualized workshops in particularpromote lsquocommunitasrsquo or group bonding at leastwithin the workshop event (Johnson et al 2010)
Cognitive outcomes
The third type of workshop outcome we identifyconcerns the potential impact on participantsrsquounderstanding of strategic issues which we termcognitive outcomes This includes understandingof the organizationrsquos strategic position and direc-tion the strategic issues it faces and the widerbusiness environment
Workshops are commonly viewed as a way oftaking decision makers beyond their day-to-dayconcerns to participate in higher-level debates thegoal being to stimulate creativity and enhancelsquoblue skiesrsquo thinking (Hodgkinson and Healey2008 Hodgkinson et al 2006) According toBowman (1995 p 6) the goal of many workshopsis to lsquosurface the intuitive core of beliefs which isframing and constraining strategic debatersquo Simi-larly Grinyer (2000) outlines how firms use work-shops to reveal and challenge top managersrsquoimplicit assumptions ndash embedded in schemasdominant logics and other knowledge structures ndashthereby overcoming cognitive inertia the over-reliance on outmoded mental models of thefirmrsquos strategic situation (Barr Stimpert andHuff 1992 Hodgkinson and Wright 2002)Through formal analysis externalization andinformation exchange workshops can help refineparticipantsrsquo understanding of key strategic issuessuch as who the organizationrsquos competitors arehow products and services are contributing tocompetitiveness and the robustness of futureplans to industry prospects (Frisch and Chandler2006 van der Heijden 1996)
Although it is plausible that cognitive andorganizational outcomes are related we assumehere that they constitute distinct effects Forinstance a workshop might influence how man-agers think about their strategy (a cognitiveoutcome) but not produce direct changes to thestrategic plan or business activities (organiza-tional outcomes) Moreover organizational out-comes concern effects on realized strategy thatmay only be noticeable some time after theformal event In contrast both cognitive andinterpersonal outcomes constitute more immedi-ate effects ie those experienced within or soonafter the event Having delineated the differenttypes of outcomes the next section providesthe theoretical rationale for the hypothesizedlinks with the design characteristics shown inFigure 1
4 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hypothesized design characteristics aspredictors of workshop outcomesClarity of goals and purpose
Goal clarity Anecdotal evidence suggests thatoff-sites frequently fail because designers do notunderstand the required outcomes they thusneglect to restrict the scope of discussions whichleaves participants unclear about what to focusupon or how to progress (Frisch and Chandler2006 Hendry and Seidl 2003 Johnson et al2010) Goal setting theory (Locke and Latham1990) one of the most extensively validated theo-ries of work motivation emphasizes that havingclear goals at the outset of any group task is vitalfor focusing effort on desired outcomes energizingparticipants and maintaining persistence (for areview see Latham and Pinder 2005) At the grouplevel setting clear goals improves performance bydeveloping collective identity building cohesionand facilitating constructive debate and consensus(Kerr and Tindale 2004 OrsquoLeary-KellyMartocchio and Frink 1994) Clear goals arelikely to be particularly critical in strategy work-shops where the presence of individuals withdiverse backgrounds and interests can militateagainst focus Grinyer (2000) for instance high-lights the importance of lsquosetting the framersquo ndash com-municating the goals rules and boundaryconditions ndash for attaining cognitive outcomes fromstrategic interventions Although the motivationaleffects of goal clarity are well understood in thewider literature validating their specific influenceon workshop outcomes is important for establish-ing robust design propositions in the context ofstrategizing Given the powerful evidence baseconcerning goal clarity we predict
H1 The clearer the workshop objectives themore positive the perceived organizational out-comes interpersonal outcomes and cognitiveoutcomes
Purpose and type of workshops As notedabove organizations undertake workshops for avariety of espoused purposes but mainly to facili-tate strategy formulation or implementation(Hodgkinson et al 2006) Although workshopsmay also serve implicit purposes such as legitima-tion (Langley 1989) it is reasonable to expectthat events convened to formulate strategy willentail different approaches to and yield different
outcomes from those convened for purposes ofimplementation
Consider first workshops designed for for-mulation These events often entail the use ofthought-provoking exercises and analytical toolsndash analysing industry trends brainstorming prob-lems stimulating lsquoblue skiesrsquo thinking (Johnsonet al 2010) ndash designed to help attendees makesense of particular strategic issues or generate newideas (ie cognitive outcomes) When seeking tostimulate such open debate designers typicallyinvolve attendees from varied backgrounds withdiverse perspectives the ultimate goal being toenrich their mental models (Grinyer 2000 vander Heijden et al 2002) In contrast the purposeof workshops designed for implementation pur-poses is often to close down debate and keepparticipants grounded (Johnson et al 2010)focusing activities on delivering actual changestoward a particular strategic direction (ie organi-zational outcomes) Such events are designed tobuild strategic consensus and commitment to spe-cific courses of action (Whittington et al 2006)In this sense broadened thinking is the antithesisof implementation workshops Related evidenceshows that interventions designed for consensusbuilding yield inferior decision outcomes relativeto those designed to stimulate debate (SchweigerSandberg and Ragan 1986 Schweiger Sandbergand Rechner 1989) Hence
H2a Workshops undertaken for the purposesof strategy formulation will be associated withcognitive outcomes that are perceived morepositively relative to workshops undertaken forimplementation purposes
A potential difficulty concerning formulation-focused workshops is that participants may seethem as having failed to deliver tangible benefits(Hodgkinson et al 2006 Johnson et al 2010)Specifically because such events focus on abstractcognitive outcomes such as broadening partici-pantsrsquo assumptions they may fall short of directlyinfluencing the organizationrsquos formal strategy oractual strategic routines Workshops designed spe-cifically for implementation however may stand agreater chance of attaining tangible outcomes Tothe extent that such workshops are more actionoriented they are more likely to yield substantiveorganizational effects than events arranged simplyto generate ideas Convening groups specificallyfor implementation provides members with a com-
Design Characteristics and Outcomes of Strategy Workshops 5
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hypothesized design characteristics aspredictors of workshop outcomesClarity of goals and purpose
Goal clarity Anecdotal evidence suggests thatoff-sites frequently fail because designers do notunderstand the required outcomes they thusneglect to restrict the scope of discussions whichleaves participants unclear about what to focusupon or how to progress (Frisch and Chandler2006 Hendry and Seidl 2003 Johnson et al2010) Goal setting theory (Locke and Latham1990) one of the most extensively validated theo-ries of work motivation emphasizes that havingclear goals at the outset of any group task is vitalfor focusing effort on desired outcomes energizingparticipants and maintaining persistence (for areview see Latham and Pinder 2005) At the grouplevel setting clear goals improves performance bydeveloping collective identity building cohesionand facilitating constructive debate and consensus(Kerr and Tindale 2004 OrsquoLeary-KellyMartocchio and Frink 1994) Clear goals arelikely to be particularly critical in strategy work-shops where the presence of individuals withdiverse backgrounds and interests can militateagainst focus Grinyer (2000) for instance high-lights the importance of lsquosetting the framersquo ndash com-municating the goals rules and boundaryconditions ndash for attaining cognitive outcomes fromstrategic interventions Although the motivationaleffects of goal clarity are well understood in thewider literature validating their specific influenceon workshop outcomes is important for establish-ing robust design propositions in the context ofstrategizing Given the powerful evidence baseconcerning goal clarity we predict
H1 The clearer the workshop objectives themore positive the perceived organizational out-comes interpersonal outcomes and cognitiveoutcomes
Purpose and type of workshops As notedabove organizations undertake workshops for avariety of espoused purposes but mainly to facili-tate strategy formulation or implementation(Hodgkinson et al 2006) Although workshopsmay also serve implicit purposes such as legitima-tion (Langley 1989) it is reasonable to expectthat events convened to formulate strategy willentail different approaches to and yield different
outcomes from those convened for purposes ofimplementation
Consider first workshops designed for for-mulation These events often entail the use ofthought-provoking exercises and analytical toolsndash analysing industry trends brainstorming prob-lems stimulating lsquoblue skiesrsquo thinking (Johnsonet al 2010) ndash designed to help attendees makesense of particular strategic issues or generate newideas (ie cognitive outcomes) When seeking tostimulate such open debate designers typicallyinvolve attendees from varied backgrounds withdiverse perspectives the ultimate goal being toenrich their mental models (Grinyer 2000 vander Heijden et al 2002) In contrast the purposeof workshops designed for implementation pur-poses is often to close down debate and keepparticipants grounded (Johnson et al 2010)focusing activities on delivering actual changestoward a particular strategic direction (ie organi-zational outcomes) Such events are designed tobuild strategic consensus and commitment to spe-cific courses of action (Whittington et al 2006)In this sense broadened thinking is the antithesisof implementation workshops Related evidenceshows that interventions designed for consensusbuilding yield inferior decision outcomes relativeto those designed to stimulate debate (SchweigerSandberg and Ragan 1986 Schweiger Sandbergand Rechner 1989) Hence
H2a Workshops undertaken for the purposesof strategy formulation will be associated withcognitive outcomes that are perceived morepositively relative to workshops undertaken forimplementation purposes
A potential difficulty concerning formulation-focused workshops is that participants may seethem as having failed to deliver tangible benefits(Hodgkinson et al 2006 Johnson et al 2010)Specifically because such events focus on abstractcognitive outcomes such as broadening partici-pantsrsquo assumptions they may fall short of directlyinfluencing the organizationrsquos formal strategy oractual strategic routines Workshops designed spe-cifically for implementation however may stand agreater chance of attaining tangible outcomes Tothe extent that such workshops are more actionoriented they are more likely to yield substantiveorganizational effects than events arranged simplyto generate ideas Convening groups specificallyfor implementation provides members with a com-
Design Characteristics and Outcomes of Strategy Workshops 5
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
pelling mission which sustains energy toward con-crete goals (Higgins Weiner and Young 2012)Consistent with this logic Whittington et al(2006) observed that in workshops designed toachieve buy-in facilitators controlled debate andbuilt consensus around particular courses ofaction thereby encouraging participants to acceptand respond to specific strategic imperatives Ifparticipants in implementation-oriented work-shops internalize and act upon the imperatives athand such events are more likely to influencewider strategizing Therefore we predict
H2b Workshops undertaken for the purposesof strategy implementation will be associatedwith organizational outcomes that are per-ceived more positively relative to those under-taken for formulation purposes
Routinization
Removal Commentators often emphasize theimportance of workshop design features thatfoster innovation by breaking away from the con-fines of everyday organizational routines (egEden and Ackermann 1998 van der Heijdenet al 2002) Such devices include using externalfacilitators staging events away from the regularworkplace disengaging from standard operatingprocedures and using novel analytical tech-niques These hallmarks of the strategy workshopmake sense in the light of Doz and Prahaladrsquos(1987 p 75) view that strategic change requireslsquostepping out of the existing management processndash since these processes are set to sustain the ldquooldrdquocognitive perspectiversquo Creativity research simi-larly suggests that being away from routine workto engage in new experiences in an environmentremoved from the prevailing pressures can restorecognitive capacity (Elsbach and Hargadon 2006Kaplan and Kaplan 1982)
Johnson and colleagues (Bourque and Johnson2008 Johnson et al 2010) however provide adifferent view of removal Adopting an anthropo-logical perspective they maintain that the abovedesign features engender a form of lsquoprivilegedremovalrsquo characteristic of social rituals more gen-erally a key element of which is the separation ofthe event from everyday practices From this per-spective removal features enhance the uniquenessof workshops imbuing them with ritualisticmeaning in their own right Hence although
removal devices might help to open up strategicthinking they might also create difficulties whenseeking to reconnect with the practical realitiesconfronting the organization at the end of theformal proceedings (see also Hendry and Seidl2003) thus reducing the likelihood of attainingsubstantive organizational outcomes (eg changesto the enduring strategic plan) We thus propose
H3a The greater the degree of workshopremoval the more positive the perceived cogni-tive outcomes
H3b The greater the degree of workshopremoval the less positive the perceived organi-zational outcomes
Serialization If removal fosters disconnectionthen integrating workshops with regular strategyprocesses should help realize tangible outcomesRemoval is likely to be particularly high forstand-alone events which may appear as merenovelties For instance the lsquoannual strategyretreatrsquo is typically a highly ritualized event thatexhibits mass displacement from the social struc-tures underpinning routine strategizing (Bourqueand Johnson 2008 Johnson et al 2010) Forsuch one-off events ideas and agreements formedwithin the confines of the workshop often fail totranslate into subsequent action In contrast weargue that serialization ndash returning to ideas andcommitments over a series of episodes ndash is likelyto embed understanding more deeply in manag-ersrsquo collective consciousness Evidence shows thatrepeating analytical activities and revisitingdebates enhances the amount of time and energyfocused on strategic issues which increases thelikelihood of learning and builds momentumtowards chosen courses of action (Fiol 1994Lant and Hewlin 2002) Furthermore socialsystems theory suggests that strategic episodesthat are more frequent acquire their own struc-tures and legitimacy thus becoming recognizedmeans of lsquogetting strategy work donersquo (Hendryand Seidl 2003 MacIntosh MacLean and Seidl2010) We thus predict
H3c Workshops organized as part of a series ofevents will be associated with cognitive out-comes that are perceived more positively rela-tive to workshops held as one-off events
H3d Workshops organized as part of a series ofevents will be associated with organizational
6 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
outcomes that are perceived more positivelyrelative to workshops held as one-off events
Stakeholder involvement and participation
The opportunity for diverse stakeholders toaddress collectively strategic issues ndash as observedoften in workshops ndash may be rare in organizationallife (Johnson et al 2010 Lorsch and Clark 2008)Building on evidence regarding the benefits ofinclusiveness in strategy processes (Floyd andLane 2000 Westley 1990 Wooldridge and Floyd1990) we theorize that workshops designed forwider participation will yield positive interper-sonal outcomes for three reasons First researchshows that involving stakeholders other than topmanagement (eg middle managers) in strategiz-ing creates a collective sense of ownership fairnessand commitment (Kim and Mauborgne 1993Korsgaard Sapienza and Schweiger 2002)whereas their omission can cause alienation andconflict (Wooldridge Schmid and Floyd 2008)Second bringing together disparate stakeholdersin a forum designed to develop collective solutionsresults in shared identities in turn fostering socialcohesion (Gaertner et al 1990 Hodgkinson andHealey 2008 van Knippenberg De Dreu andHoman 2004) Third events that enable diverseparticipants to understand and empathize witheach otherrsquos views a process known as perspectivetaking strengthens social bonds (Galinsky Kuand Wang 2005) Hence
H4a The greater the range of stakeholdergroups involved in workshops the more posi-tive the perceived interpersonal outcomes
Notwithstanding the above arguments it islikely that as the overall number of individualworkshop participants exceeds an optimum pointthe quality of debate and information exchangewill deteriorate With increased numbers of par-ticipants seeking to contribute to group activitiesthe diversity of perspectives and agendas airedbecomes unmanageable heightening task andinterpersonal conflict (Amason 1996 Amasonand Sapienza 1997 De Dreu and Weingart2003) We thus predict
H4b There is a curvilinear relationship betweenthe size of the workshop group and perceivedinterpersonal outcomes such that interpersonal
outcomes will be more positive for groups ofintermediate size relative to small and largegroups
Cognitive effort
A common goal in workshops directed towardstimulating change is to challenge andor enrichdecision makersrsquo understanding of strategic issues(Eden and Ackermann 1998 Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) From a cognitive standpoint work-shops seek to move participants out of routinemodes of thinking and into more effortful delib-erations thereby challenging prevailing mentalmodels (Hodgkinson and Clarke 2007 Reger andPalmer 1996) In particular engaging more fullywith focal strategic issues prior to the workshopshould enable deeper and broader informationprocessing during the event In addition work-shops of greater duration allowing for a greaterrange of activities more detailed discussion andgreater information sharing are likely to fosterricher debate which in turn should yield greaterunderstanding (van Knippenberg De Dreu andHoman 2004 Schweiger Sandberg and Ragan1986) Although workshops of extreme durationmight lead to fatigue thereby undermining posi-tive outcomes events of such length are rare(Hodgkinson et al 2006) Hence
H5a The greater the degree of preparation forworkshops the more positive the perceived cog-nitive outcomes
H5b The greater the duration of workshopsthe more positive the perceived cognitiveoutcomes
Several writers suggest that the analytical toolsemployed in workshops can help to update man-agersrsquo mental models of the strategic situation(Eden and Ackermann 1998 Hodgkinson andHealey 2008 Jarratt and Stiles 2010 MeziasGrinyer and Guth 2001) Such tools provide ameans of organizing complex information con-cerning the organization (eg core competencesanalysis) and its external environment (eg fiveforces analysis) We theorize that employing arange of analytical tools should improve cognitiveoutcomes through two mechanisms First using adiversity of tools can help participants to synthe-size information from multiple perspectives
Design Characteristics and Outcomes of Strategy Workshops 7
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
thereby enhancing the quality of deliberation(Schweiger Sandberg and Ragan 1986Schweiger Sandberg and Rechner 1989 WrightParoutis and Blettner 2013) Second expandingthe range of tools should augment the degree ofcognitive effort expended enabling participants toelaborate their understanding of strategic issuesHence
H5c The greater the range of analytical toolsdeployed in workshops the more positive theperceived cognitive outcomes
In seeking to enhance cognitive outcomes thenature of the tools used is a further considerationIn line with dual-process models of cognition (egLouis and Sutton 1991) certain strategy tools canexert pronounced cognitive effects by shiftingusers out of automatic thinking and into moreeffortful forms of information processing(Hodgkinson and Maule 2002 Hodgkinson et al1999 2002 Maule Hodgkinson and Bown 2003)Based on this logic tools deployed to challengemanagersrsquo assumptions about their organizationand its environment might be particularly valuable(Eden and Ackermann 1998 van der Heijdenet al 2002 Mezias Grinyer and Guth 2001) Forinstance research suggests that scenario planningif designed appropriately can induce changesin strategistsrsquo mental models (Healey andHodgkinson 2008 van der Heijden et al 2002Hodgkinson and Healey 2008) Considering mul-tiple hypothetical futures induces effortful mentalsimulations that can stretch individual and collec-tive thinking (Schoemaker 1993) In contrastsome forms of analytical tool such as the tradi-tional SWOT analysis may be more familiarrequiring participants to articulate existing knowl-edge rather than have their assumptions chal-lenged actively Hence we predict
H5d Workshops involving analytical tech-niques directed specifically toward stimulatingcognitive challenge will be associated with per-ceived cognitive outcomes that are more posi-tive than workshops that do not involve suchtechniques
MethodsSample and procedure
We tested our hypotheses by means of a question-naire survey distributed to a stratified random
sample of 8000 members of the UKrsquos CharteredManagement Institute (CMI) CMI membershipspans all levels of management from trainee tosenior executive across a range of sectors andthus constitutes a suitably wide cross-section ofUK managers for testing the hypotheses Thesurvey instrument assessed the design featuresand outcomes pertaining to the most recent work-shop in which respondents had participated aswell as background questions about the hostorganization and a number of questions beyondthe scope of the present hypotheses1 By request-ing factual responses regarding the design featuresof a specific target event we sought to reducepotential response bias thus improving dataaccuracy (Mezias and Starbuck 2003 Starbuckand Mezias 1996)
We received 1337 returns (a response rate of1671) We removed from further analysisrespondents who had not participated in a work-shop in their current organization (34) becauseindividuals who had since departed the organiza-tion that hosted the workshop may have been lessable to provide accurate data Excluding theserespondents yielded a total of 846 valid responseswhich we retained for further analysis Respond-entsrsquo organizations varied in size from small andmedium-sized enterprises to large multinationalsoperating in a range of industries Sixty-seven percent were service organizations the remainderwere manufacturing firms The average timeelapsed since the focal workshop took place was89 months (standard deviation of 108) To checkfor response bias we compared responses includedand excluded from the final sample Multivariateanalysis of variance adopting Wilksrsquo lambdarevealed no statistically significant differencesin workshop outcomes between those includedand excluded (F(1775) = 117 ns) Furthermorealthough executives dominated the sample (seniormanagers 48 company directors 39) relative tomiddle managers (13) the former did not per-ceive workshop outcomes significantly differentlyfrom the latter (F(2711) = 191 ns)
Measures
We used perceptual self-report measures to assessour dependent variables concerning the focal
1Interested readers can obtain a copy of the surveyinstrument by contacting the authors
8 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
workshop outcomes for two reasons First thereare no independent objective measures of work-shop outcomes currently available Second objec-tive measures might not capture the relevantoutcomes of strategic planning activities (PearceFreeman and Robinson 1987) a highly likely sce-nario in the present case given the specificity ofthe outcomes we posited (eg impact of the focalworkshop on the business plan improvements ininterpersonal relations and influence on under-standing of strategic issues)2
In contrast we used objective self-report indi-cators for the majority of our independent vari-ables (eg workshop duration in days whether anexternal or internal facilitator led the event) Byusing respectively factual and perceptual indica-tors of design characteristics and workshopoutcomes we sought to foster psychological sepa-ration between predictors and dependent vari-
ables thereby minimizing potential problems dueto common method variance (CMV) (Podsakoffet al 2003)
Workshop outcomes In line with our theoriz-ing we assessed three types of outcome organi-zational interpersonal and cognitive Table 1shows the item wordings which emphasized thedistinction between the three sets of outcomes
Four items measured organizational outcomesSpecifically we asked participants to rate theimpact of the focal workshop upon the followingaspects of their organization the business planstrategy visionmission statement corporatevalues and business processes These aspects con-stitute key organizational dimensions of strategicplanning (Brews and Hunt 1999 Brews andPurohit 2007 Grant 2003) Items were scored ona five-point bipolar impact scale (1 = lsquovery nega-tiversquo to 5 = lsquovery positiversquo)
We used four items to measure interpersonaloutcomes Respondents rated the impact of thefocal workshop from a personal perspective ontheir relationships with senior managers col-leagues junior managers and lower-level employ-
2A number of strategy process studies have adopted self-report instruments to assess dependent variables similarto ours such as perceived strategic planning benefits(Gerbing Hamilton and Freeman 1994) and satisfactionwith strategic decisions (Kim and Mauborgne 1993)
Table 1 Exploratory factor analysis of dependent variables (workshop outcomes)
Items Factor loadings
Organizationaloutcomes
Interpersonaloutcomes
Cognitiveoutcomes
lsquoWhat impact did the strategy workshop have upon the following aspects of yourorganizationrsquoa
Corporate values 078Visionmission statement 076Business planstrategy 065Business processes 057
lsquoFrom a personal perspective what impact did the workshop have upon your relationshipswith the followingrsquoa
Colleagues 079Junior managers 075Senior managers 073Employees 059
lsquoHow far do you agree that attending the workshop improved your own understanding ofthe followingrsquob
Products and services 079Competitor activity 075Other departments 062Organizationrsquos future plans 050
Eigenvalue 245 241 198Percentage variance explained 2039 2011 1651Cumulative variance explained 2039 4050 5701Cronbachrsquos alpha 072 077 071
aScale 1 = very negative 2 = negative 3 = no impact 4 = positive 5 = very positivebScale 1 = strongly disagree 2 = disagree 3 = neither agree nor disagree 4 = agree 5 = strongly agree
Design Characteristics and Outcomes of Strategy Workshops 9
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
ees Field observations suggest that workshopscan and often do affect relationships betweenthese internal groups (van der Heijden 1996Hodgkinson and Wright 2002 Johnson et al2010) The relevant items were scored on the samefive-point scale used to assess organizationaloutcomes
Finally we measured cognitive outcomes withfour items that asked participants to reflect onhow the focal workshop had affected their ownunderstanding of key strategic issues Respond-ents indicated whether the event had improvedtheir understanding of the organizationrsquos futureplans products and services other departmentsrsquoactivities and competitor activity These issuesare central to managersrsquo understanding of strat-egy and they are often the focus of strategic plan-ning exercises (Brews and Purohit 2007 Porter1985 Powell 1992) Items were scored on a five-point Likert scale (1 = lsquostrongly disagreersquo to5 = lsquostrongly agreersquo) As shown in Table 1 reli-abilities for all three scales were adequate givenNunnallyrsquos (1978 p 245) advice that for lsquohypoth-esized measures of a construct reliabilities of70 or higher will sufficersquo
Goal clarity Goal clarity was measured using afive-point Likert scale on which respondentsreported the extent to which the objectives ofthe focal workshop were clearly communicatedbeforehand (1 = lsquostrongly disagreersquo to 5 =lsquostrongly agreersquo)
Purpose We assessed the purpose of the focalworkshop using two dummy variables codingwhether it was undertaken primarily for thepurposes of formulation (1 = formulation 0 =implementationother) or implementation (1 =implementation 0 = formulationother) based ona list of ten reasons for holding the workshop (eglsquoto formulate new strategyrsquo lsquoto plan strategyimplementationrsquo lsquoto examine blockages to strat-egy implementationrsquo)
Removal To measure the focal workshoprsquosdegree of removal from everyday organizationalactivities we derived a summated scale from threeitems assessing the workshoprsquos relatedness tothe organizationrsquos strategic planning system(0 = related 1 = unrelated) the location at whichthe workshop was held (0 = in-house 1 = off-site)and who led it (0 = internal leader 1 = external
leader) Summing responses to these three itemsgave each workshop a removal score rangingfrom 0 to 3 where 0 = low removal and 3 = highremoval By way of illustration a highly removedworkshop was unrelated to the strategic planningsystem held off-site and led by someone externalto the organization
Serialization To measure serialization iewhether the focal workshop was part of a con-certed effort rather than a stand-alone event werecorded the number of workshops in the series (1= lsquoone-off eventrsquo 2 = lsquo2minus3rsquo 3 = lsquo4minus5rsquo 4 = lsquo6 ormorersquo)
Involvement We assessed stakeholder involve-ment by summing the total number of stakeholdergroups involved in the focal workshop (rangingfrom 0 to 9 lsquoemployeesrsquo lsquoline managersrsquo lsquomiddlemanagersrsquo lsquosenior managersrsquo lsquoexecutive direc-torsrsquo lsquonon-executive directorsrsquo lsquoconsultantsrsquolsquosuppliersrsquo lsquocustomersrsquo)
Participants To measure group size werecorded the number of participants in the event(1 = lsquo1minus3rsquo to 6 = lsquo26 or morersquo) and computed thesquared term of this number to examine thehypothesized curvilinear effects
Cognitive effort Four indicators served asproxies for the degree of cognitive effort expendedon the focal workshop The first two indicatorscaptured the amount of preparation undertaken(1 = lsquononersquo to 6 = lsquoone weekrsquo) and the total dura-tion of the workshop (1 = lsquohalf a dayrsquo to 6 = lsquooverfive daysrsquo) while the third assessed the totalnumber of strategy tools employed in the eventParticipants selected applicable tools from a menuof 11 of the most common techniques3 The fourthindicator devised to test Hypothesis 5d assessedthe nature of the tools deployed For this purposegiven its theorized role in stimulating learning(Healey and Hodgkinson 2008 van der Heijden
3The complete list of tools assessed was as follows Por-terrsquos five forces SWOT analysis BCG matrix scenarioplanning competences analysis cultural web McKin-seyrsquos 7Ss stakeholder analysis market segmentationvalue chain analysis and PEST(EL) analysis Recentstudies show that these are among the most commonlydeployed strategic analysis tools (Jarratt and Stiles 2010Jarzabkowski et al 2013 Wright Paroutis and Blettner2013)
10 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
et al 2002 Hodgkinson and Healey 2008Schoemaker 1993) we dummy coded usage ofscenario planning as a proxy for cognitively chal-lenging tool use
Control variables We included several controlvariables that might affect the hypothesized rela-tionships To control for potential industry andsector differences in strategic planning (Powell1992) we coded whether the host organizationwas a manufacturing or service organization(industry) and whether it was in the public orprivate sector (sector) To account for potentialdifferences in strategic planning between largeand small firms (Miller and Cardinal 1994) wealso controlled for organizational size (combinedstandardized mean for number of employees andfinancial turnover) To partial out the potentialhalo effects of inferring workshop success fromthe organizationrsquos general status (Feldman 1986)we controlled for organizationsrsquo perceived stateof development with two dummy variablesgrowing = 1 (versus 0 = stableshrinking) andstable = 1 (versus 0 = growingshrinking) Weused two individual-level controls First to checkfor position bias (Ketokivi and Castaner 2004)we controlled for respondentsrsquo managerial level adummy variable coded as director = 1 (versus0 = seniormiddle manager) and manager = 1(versus 0 = directormiddle manager) Second weincluded respondentsrsquo role in the event (0 = par-ticipant 1 = facilitator) to control for potentialself-serving bias (Clapham and Schwenk 1991)among those leading workshops
Results
Our analysis involved two major steps First weconducted exploratory and confirmatory factor
analyses to establish the dimensionality of thedependent variables and verify the three-factormeasurement model Second we employed hier-archical multiple regression to examine thehypothesized relationships (Cohen et al 2003)deleting list-wise cases with missing values
Factor analysis
We evaluated the structure and robustness of ourdependent variables via the split-sample valida-tion procedure (Fabrigar et al 1999 Gerbingand Hamilton 1996 Mosier 1951) This involved(i) splitting the sample into two randomly deter-mined sub-samples of equal size (N = 423) (ii)conducting an exploratory factor analysis ndash prin-cipal components analysis (PCA) with Varimaxrotation ndash on the first sub-sample to specify themodel pertaining to the 12 dependent variableitems and (iii) fitting the model obtained from theexploratory PCA to the data from the second sub-sample via confirmatory factor analysis
As Table 1 shows the PCA produced threeinterpretable factors with eigenvalues greater thanunity which together accounted for 57 of thetotal variance4 The resulting factor structure isin line with the tripartite model of workshopoutcomes enumerated above Factor 1 reflectsorganizational outcomes Factor 2 reflects inter-personal outcomes and Factor 3 reflects cognitiveoutcomes
Next we used the hold-out sub-sample to vali-date the fit of the three-factor model via confirma-
4Preliminary testing confirmed that the data were suit-able for factoring Bartlettrsquos test for sphericity wassignificant (χ2 = 98154 p lt 0001) while the Kaiser-minusMeyerminusOlkin measure of sampling adequacy (= 0909)was well above the 060 threshold advocated byTabachnick and Fidell (2007)
Table 2 Summary statistics of confirmatory factor analysis of dependent variables
Goodness of fit indices Hypothesized Alternative Alternativethree-factor model one-factor model two-factor model
DELTA-2 (IFI) 093 084 088RNI 093 084 087CFI 093 084 087RMSEA 007 010 009χ2 15138 27494 22192df 51 54 53χ2df 297 509 419Δχ2
(df) minus 12356(3) 7054(2)
Design Characteristics and Outcomes of Strategy Workshops 11
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
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Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
tory factor analysis Table 2 shows the results Thebasic means of assessing model fit is via the overallchi-squared goodness of fit index Howeverbecause the chi-squared is notoriously over-sensitive (ie it detects any small misspecificationin a model if the sample is large enough see Hu andBentler 1998) researchers more typically rely onthe ratio of the chi-squared to the degrees offreedom Researchers have recommended ratios aslow as 2 and as high as 5 to indicate reasonable fit(Marsh and Hocevar 1985) Hence the observedχ2df ratio of 297 for the hypothesized model iswithin the acceptable range Of the various otherindices available for evaluating model fit Gerbingand Anderson (1992) advocate three specificindices on the basis of Monte Carlo evidence theincremental fit index (IFI) (also known as theDELTA-2 index) the relative non-centrality index(RNI) and the comparative fit index (CFI) In thepresent case the IFI RNI and CFI values (all 093)were above the traditional threshold of 090(Bentler and Bonett 1980 Marsh Hau and Wen2004) again indicating acceptable model fitMoreover the root mean square error of approxi-mation (RMSEA) of 007 was within the accept-able range of le 008 suggested by Browne andCudeck (1993) a further indication of acceptablefit for the hypothesized model
We also evaluated the comparative fit of thehypothesized three-factor model against two com-paratively parsimonious alternatives a basicmodel in which all items loaded on a single factorand a two-factor model in which four lsquopeople-relatedrsquo items loaded on one factor and theremaining eight items loaded on a lsquostrategyrsquofactor The respective fit indices and chi-squareddifference scores reported in Table 2 show thatthe hypothesized model provided a significantlybetter fit than its rivals
Regression analysis
Table 3 reports descriptive statistics and inter-correlations and Table 4 reports the regressionresults Following Schwab et al (2011) weinclude confidence intervals to provide preciseestimates and report both unstandardized andstandardized regression coefficients to conveyeffect size information
Supporting Hypothesis 1 clarity of workshopobjectives proved to be the single most importantpredictor of workshop effectiveness and was asso-
ciated positively with all three workshop outcomesat the p lt 0001 level (all βs ge 024) Hypothesis 2ain contrast was not supported workshops under-taken for purposes of formulation as opposed toimplementation were not significantly more likelyto be associated with positive cognitive outcomes(β = 001 ns) Supporting Hypothesis 2bhowever workshops undertaken for purposes ofimplementation as opposed to formulation weresignificantly more likely to be associated with posi-tive organizational outcomes (β = 008 p lt 005)As Table 4 shows the results generally support ourarguments regarding the effects of routinizationOnly Hypothesis 3a which predicted a positiverelationship between removal and cognitive out-comes was not supported (β = minus005 ns) In con-trast the relationship between removal andorganizational outcomes was negative and signifi-cant (β = minus008 p = 005) supporting Hypothesis3b Hypotheses 3c and 3d which predicted respec-tively that serialization would be associated posi-tively with cognitive (β = 012 p lt 001) andorganizational (β = 010 p lt 001) outcomes werealso supported
Our results also support Hypothesis 4a whichpredicted that wider stakeholder involvementwould be associated positively with interpersonaloutcomes (β = 009 p lt 005) In terms of theeffects of group size although a significant curvi-linear relationship between group size and inter-personal outcomes is evident (β = 011 p lt 005)it is in the opposite direction to that theorizedSpecifically small workshops (1minus3 and 4minus6persons) and large workshops (26 or morepersons) were associated with superior outcomescompared with intermediate-sized workshops(7minus10 11minus15 and 16minus25 persons) Hence Hypoth-esis 4b is not supported5
5Closer inspection of the data suggested that a moreappropriate way to describe the effect of group size is interms of the contrast between small and large workshopsAccordingly we ran a one-way analysis of covariance inwhich we entered the full set of control variables as covari-ates The independent variable comprised a two-levelgroup size factor formed by recoding the original groupsizes such that small groups (1minus3 4minus6 7minus10 persons) werecoded as 0 and large groups (11minus15 16minus25 and 26+persons) as 1 The results showed that small workshopsproduced significantly more positive interpersonal out-comes (F(1781) = minus497 p lt 005) This finding is consistentwith the idea that small group exercises are less prone toconflict and are thus more beneficial to interpersonalrelations (Amason and Sapienza 1997)
12 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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van der Heijden K R Bradfield G Burt G Cairns and GWright (2002) The Sixth Sense Accelerating OrganizationalLearning with Scenarios New York Wiley
Hendry J and D Seidl (2003) lsquoThe structure and significanceof strategic episodes social systems theory and the routinepractices of strategic changersquo Journal of Management Studies40 pp 175minus196
Higgins M C J Weiner and L Young (2012) lsquoImplementa-tion teams a new lever for organizational changersquo Journal ofOrganizational Behavior 33 pp 366minus388
Design Characteristics and Outcomes of Strategy Workshops 19
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le3
Mea
nss
tand
ard
devi
atio
nsa
ndco
rrel
atio
nsof
the
stud
yva
riab
les
Mea
nSD
12
34
56
78
910
1112
1314
1516
1718
1920
2122
1In
dust
ry0
960
572
Ow
ners
hip
054
050
minus02
53
Org
aniz
atio
nal
size
827
371
minus00
7minus0
18
4D
evel
opm
ent
grow
ing
061
049
001
008
minus01
25
Dev
elop
men
tst
able
026
044
000
000
minus00
2minus0
74
6R
espo
nden
tdi
rect
or0
380
490
050
09minus0
37
011
minus00
27
Res
pond
ent
man
ager
049
050
minus00
3minus0
04
023
minus00
80
02minus0
77
8R
espo
nden
tro
le0
190
390
000
03minus0
16
005
001
014
minus00
99
Goa
lcl
arity
394
086
003
004
minus00
80
15minus0
09
016
minus01
50
1310
Fo
rmul
atio
n0
880
330
030
01minus0
06
001
004
011
minus00
90
00minus0
03
11
Impl
emen
tatio
n0
650
480
00minus0
03
005
004
minus00
5minus0
09
008
004
009
minus01
812
R
emov
al1
150
82minus0
05
008
minus01
5minus0
04
006
009
minus00
5minus0
03
minus01
0minus0
05
minus00
313
Se
rial
izat
ion
099
110
minus00
6minus0
01
013
011
minus01
00
02minus0
01
004
010
001
011
minus00
114
St
akeh
olde
rs2
821
460
02minus0
12
013
minus00
30
04minus0
19
009
000
003
004
012
001
010
15
Part
icip
ants
364
152
006
minus02
90
44minus0
06
003
minus02
50
14minus0
07
minus00
1minus0
10
012
005
011
037
16
Part
icip
ants
squa
red
155
211
28
minus00
30
15minus0
25
010
minus00
40
10minus0
08
003
009
minus00
10
010
02minus0
03
000
001
17
Prep
arat
ion
294
136
minus00
90
12minus0
01
009
minus00
40
09minus0
04
029
021
011
006
minus00
50
170
08minus0
04
minus00
418
D
urat
ion
214
096
minus00
30
060
20minus0
05
005
minus00
80
08minus0
03
006
005
007
022
015
012
023
minus01
00
2619
N
umbe
rof
tool
s2
251
800
000
090
000
06minus0
02
008
minus00
60
030
120
130
080
020
080
11minus0
06
minus00
20
240
2120
Sc
enar
ios
028
045
003
001
006
002
001
007
minus00
9minus0
01
010
007
005
minus00
10
030
070
080
030
100
100
4821
O
rgan
izat
iona
lou
tcom
es3
770
510
07minus0
06
minus01
10
21minus0
12
016
minus01
40
100
410
020
11minus0
11
015
008
000
008
014
004
018
010
22
Inte
rper
sona
lou
tcom
es3
860
670
080
07minus0
18
022
minus00
50
17minus0
12
016
039
004
007
minus00
10
060
03minus0
14
017
016
minus00
10
130
090
54
23
Cog
nitiv
eou
tcom
es3
700
580
070
05minus0
13
019
minus01
00
11minus0
10
009
030
005
000
minus00
60
150
02minus0
08
010
019
008
014
016
047
044
Cor
rela
tion
sr
ge0
08ar
esi
gnifi
cant
atp
lt0
05r
ge0
12ar
esi
gnifi
cant
atp
lt0
01r
ge0
22ar
esi
gnifi
cant
atp
lt0
001
Design Characteristics and Outcomes of Strategy Workshops 13
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Tab
le4
Res
ults
ofth
ere
gres
sion
anal
yses
Pred
icto
rsO
rgan
izat
iona
lou
tcom
esn
=67
2In
terp
erso
nal
outc
omes
n=
713
Cog
nitiv
eou
tcom
esn
=69
0
Bβ
SE95
C
IB
βSE
95
CI
Bβ
SE95
C
I
Con
trol
vari
able
sIn
dust
rya
002
003
003
minus00
40
090
070
060
03minus0
01
012
008
007
0
040
000
15
Ow
ners
hipb
minus00
8minus0
08
003
minus01
5minus0
01
minus00
10
000
04minus0
07
007
003
003
004
minus00
50
10O
rgan
izat
iona
lsi
zeminus0
01
minus00
80
04minus0
16
minus00
10
00minus0
01
004
minus00
90
07minus0
02
minus01
3
004
minus02
2minus0
05
Dev
elop
men
tgr
owin
g0
130
13
005
002
02
30
460
33
0
050
230
43
015
013
0
050
020
24
Dev
elop
men
tst
able
001
001
005
minus00
90
110
390
26
0
050
160
36
003
002
005
minus00
90
12R
espo
nden
tdi
rect
or0
060
050
06minus0
05
016
010
007
006
minus00
40
18minus0
09
minus00
80
06minus0
19
004
Res
pond
ent
man
ager
minus00
4minus0
04
005
minus01
50
060
030
020
05minus0
08
012
minus01
1minus0
09
006
minus02
00
02R
espo
nden
tro
lec
005
004
003
minus00
30
100
140
08
003
002
01
50
010
010
04minus0
06
008
Inde
pend
ent
vari
able
sG
oals
and
purp
ose
Goa
lcl
arity
023
039
002
032
04
60
260
34
0
030
270
40
016
024
004
016
03
1Fo
rmul
atio
nd0
020
010
04minus0
06
008
Impl
emen
tatio
ne0
070
08
003
001
01
4R
outin
izat
ion
Rem
oval
minus00
4minus0
08
003
minus01
3minus0
01
minus00
3minus0
05
004
minus01
20
02Se
rial
izat
ion
005
010
0
030
040
17
006
012
0
040
040
18
Invo
lvem
ent
Stak
ehol
ders
004
009
0
020
020
16
Part
icip
ants
minus00
6minus0
13
0
01minus0
21
minus00
6Pa
rtic
ipan
tssq
uare
d0
030
11
001
004
01
8C
ogni
tive
effo
rtPr
epar
atio
n0
040
10
002
002
01
8D
urat
ion
003
009
0
030
030
12
Num
ber
ofto
ols
001
003
001
minus00
50
12Sc
enar
ios
015
012
0
050
040
19
R2
028
027
019
Adj
uste
dR
20
260
260
18F
209
1
214
3
101
3
df12
1216
Not
en
vari
esdu
eto
mis
sing
valu
es
B=
unst
anda
rdiz
edbe
taco
effic
ient
β=
stan
dard
ized
beta
coef
ficie
ntS
E=
stan
dard
erro
rof
β95
C
I=
25
low
eran
d97
5
uppe
rlim
its
of95
co
nfide
nce
inte
rval
a Se
rvic
eot
her
firm
=0
man
ufac
turi
ngfir
m=
1b P
ublic
sect
or=
0pr
ivat
ese
ctor
=1
c Par
tici
pant
=0
faci
litat
or=
1d F
orm
ulat
ion
=1
impl
emen
tati
ono
ther
=0
e Impl
emen
tati
on=
1fo
rmul
atio
not
her
=0
p
lt0
05
plt
001
plt
000
1
14 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
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Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
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Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
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Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
In terms of the effects of cognitive effort astheorized both preparation (β = 010 p lt 001)and duration (β = 009 p lt 005) were associatedpositively with cognitive outcomes supportingHypotheses 5a and 5b respectively Although thenumber of tools deployed (Hypothesis 5c) wasnot significantly related to cognitive outcomes(β = 003 ns) the type of tools deployed doesseem to matter Specifically the use of scenarioplanning was associated positively and signifi-cantly with the attainment of cognitive outcomes(β = 012 p lt 001) thus supporting Hypothesis5d6
Robustness checks
Following the guidelines of Lindell and Whitney(2001) and Podsakoff et al (2003) we employedthree statistical procedures to test for CMV Firstwe used Harmanrsquos one-factor test The resultsshowed that no single common method factoradequately represented the data rather numer-ous factors were required to account for themajority of the covariance7 Second followingPodsakoff et al (2003) we re-ran each of ourthree substantive regression models partiallingout the effects of the putative method factor byentering scale scores for the first common factoras a covariate in the regression analyses Theresults showed that including this control variableexerted no significant influence on the pattern ofrelations among the predictor and dependentvariables8 Third we used the marker variabletechnique advocated by Lindell and Whitney(2001) for controlling for CMV in cross-sectional
research designs We selected a marker variabletheorized to be unrelated to the predictor anddependent variables namely an item assessingrespondentsrsquo job tenure (all r values le 007 ns)Next we re-ran each of the regression modelsentering the marker variable as a control to makethe partial correlation adjustment All of the betacoefficients that were significant in the originalanalyses remained significant after controlling forthe marker variable Overall the results of thesechecks confirm that the relations observedbetween our predictor and outcome variablescannot simply be attributed to CMV
Discussion
Many organizations view strategy workshops as ameans of stepping back from the daily grind toconsider wider issues critical to their future(Campbell Liteman and Sugar 2003 Frisch andChandler 2006 Hodgkinson et al 2006) Despitetheir popularity we know little about the out-comes of these events or the factors that influencethose outcomes Most prior studies have beensmall-scale adopted an undifferentiated view ofworkshop outcomes andor have focused on alimited subset of success factors (Hodgkinson andWright 2002 Johnson et al 2010 Whittingtonet al 2006) The present study addressed theselimitations by (i) providing evidence from a largesample (ii) presenting a new more nuancedmodel of workshop outcomes and (iii) confirminga systematic series of hypothesized relationshipsbetween basic design characteristics and thevarious outcomes identified Below we discuss theimplications of our findings for understandingthe generative mechanisms of workshop effective-ness (and possibly other types of strategic episode)and suggest ideas for further research
Re-conceptualizing the outcomes of strategyworkshops
Research to date has equated the success of work-shops and related strategic episodes with directcontributions to the organizationrsquos overridingstrategic direction (Hendry and Seidl 2003
6To check whether other analytical tools were similarlyassociated with positive cognitive outcomes we tested anadditional regression model incorporating the two mostcommonly reported analytical tools namely SWOTanalysis and stakeholder analysis as dummy variablepredictors Inserting these predictors ahead of scenarioplanning neither variable was associated significantlywith cognitive outcomes (βs lt 006 ns) while the effectof scenario planning remained statistically significant(β = 011 p lt 005)7The unrotated factor solution of all variables revealedeight factors with eigenvalues greater than unity Thefirst factor accounted for only 13 of the total variancewith subsequent factors accounting for monotonicallydecreasing proportions of variance (second factor 11third 9 eighth 5 the eight factors combinedexplained 62 of total variance)8For the three models tested the overall effect of partial-ling out the common method factor was to reduce neg-
ligibly the size of the beta coefficients for the predictors(the average change across all coefficients was a mere001)
Design Characteristics and Outcomes of Strategy Workshops 15
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
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Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
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Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
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Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
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Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
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Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson and Wright 2002 Jarzabkowski2003 Whittington et al 2006) be that initiatingstrategic change or bolstering strategic continuity(cf Johnson et al 2010) Based on a conceptualanalysis of the literature supported by factoranalyses of our data set we have articulated athree-dimensional model that can reveal nuancesof workshop effectiveness missed by unitary con-ceptions While our findings corroborate thatinfluencing organizationsrsquo overriding missionand business planstrategy is a key indicator ofeffectiveness we have identified two additionalindicators namely interpersonal and cognitiveoutcomes Building on recent advances in thestudy of strategic episodes (Jarzabkowski andSeidl 2008 Jarzabkowski Balogun and Seidl2007 Maitlis and Lawrence 2003) futureresearch should explore the extent to which ourtripartite model captures the outcomes of othertypes of episode such as management meetingsboardroom decisions and group strategy projects
The claim that workshops leave few lastingeffects may be accurate if one is looking for majororganizational change as a direct result suchoutcomes may well be exceptional (cf Frisch andChandler 2006 Lorsch and Clark 2008)However our findings indicate that the absence ofsuch impact does not necessarily equate withfailure Before reaching such a conclusion it isessential to consider softer outcomes in particularthe effects on interpersonal relations and strategicunderstanding This more fine-grained view ofworkshop outcomes should help inform futureresearch analysing how this particular type ofepisode contributes to the ongoing socio-cognitive processes of strategizing
Antecedents of workshop effectiveness
Whereas previous research focuses on a relativelynarrow set of workshop success factors(Hodgkinson and Wright 2002 Johnson et al2010 Whittington et al 2006) we adopted adesign science approach to identify a wider set ofantecedent variables and attendant generativemechanisms In so doing our study has shed newlight on some of the key questions about this par-ticular type of strategic episode raised by strategy-as-practice theorists regarding who gets involvedin these events and what provision should bemade in advance to maximize productive out-comes (Hendry and Seidl 2003 Jarzabkowski
2003 Johnson Melin and Whittington 2003Whittington 2006a) In particular our findingsdemonstrate that four design characteristics ndashgoal clarity routinization stakeholder involve-ment and the degree of cognitive effort induced ndasheach play important complementary roles
Our finding that the clear communication ofobjectives beforehand constitutes the most impor-tant predictor of all three outcomes extends goalsetting theory (eg Latham and Pinder 2005Locke and Latham 1990) to the context of work-shops providing important clues regarding a keygenerative mechanism for producing effectiveevents Although previous studies focus on thebenefits of sharing strategic goals for widerorganizational functioning (Jarzabkowski andBalogun 2009 Ketokivi and Castaner 2004) ourresults extend this principle to a more micro-levelby demonstrating that communicating clearobjectives is equally important for success in spe-cific strategizing episodes (Hendry and Seidl2003)
We also observed the effects of goals in terms ofthe basic purpose of workshops Specificallyworkshops undertaken with the explicit intentionof aiding strategy implementation were morelikely to yield noticeable organizational out-comes In contrast our findings suggest that forworkshops designed to help formulate strategythere is a high risk of losing the intangible insightsand solutions produced (cf Grinyer 2000 vander Heijden et al 2002 Mezias Grinyer andGuth 2001) Given the difficulty of transferringthe outcomes of strategic episodes into widerorganizational action (Bourque and Johnson2008 Hendry and Seidl 2003 Johnson et al2010) there appears a particular need to under-stand how to capture the outcomes offormulation-focused workshops A related need isto develop better measures of the cognitive out-comes of formulation-related episodes so thatthese events are not judged automatically asunsuccessful when they lsquofailrsquo to translate intodirect organizational action (cf Hodgkinson andWright 2002 2006 Whittington 2006a 2006b)More generally given that formulation andimplementation workshops appear to producedifferent outcomes our findings suggest that it isimportant not only to communicate objectivesclearly but also to explain the differing objectivesfor formulation and implementation events sothat participants can prepare effectively and
16 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
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Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
understand what to expect in terms of intendedoutcomes
A defining characteristic of strategy workshopsndash evident in their depiction as lsquoaway-daysrsquo orlsquostrategy retreatsrsquo ndash is the set of design featuresused to remove proceedings from everydayorganizational routines A common view is thatthese features free managers from the habitualstrictures that hinder authentic strategic debatethereby stimulating innovative thinking Crea-tivity research (Elsbach and Hargadon 2006Kaplan and Kaplan 1982) and the practitionerliterature (eg Campbell Liteman and Sugar2003 Frisch and Chandler 2006 van der Heijdenet al 2002) support this view However conceiv-ing workshops as a form of ritual suggests thatthese features distance the outputs of creativeendeavours from the practical realities imposedby everyday routines and practices (Bourque andJohnson 2008 Johnson et al 2010) thus reduc-ing the likelihood of workshop decisions reachingback into organizational life On balance ourresults support an unfavourable view of removalIn line with ritual theory we observed a negativeassociation between removal and organizationaloutcomes Hence there is a clear need to identifymeans of integrating valuable workshop out-comes into the wider organization Although wefailed to find the theorized positive cognitiveeffects of removal we leave open the possibilitythat more sophisticated instruments might detectthese putative benefits
Given the apparently restrictive role of removalfeatures that strengthen the links between work-shops and the fabric of the organization shouldprove beneficial Our findings support this notionSpecifically and in line with MacIntosh MacLeanand Seidl (2010) we found that organizing work-shops as a series of events increases the likelihoodof attaining positive organizational and cognitiveoutcomes This finding supports the idea that lsquoseri-alizationrsquo amplifies the time and energy focused onparticular strategic issues increasing the likeli-hood of learning while providing the requisitespace to build commitment to new ideas Hence animportant implication is that if the goal is toachieve high levels of cognitive challenge a seriesof workshops is likely to be more effective than asingle event Future research might examine theoptimum design for series of workshops (eg start-ing small to formulate ideas and then using largegroups to implement or starting large to generate
ideas and then using small groups to refine them)Understanding potential spill-over effects fromone episode to another in series of workshops isanother important objective for future research
Our findings also contribute to the literature onwidening participation in key strategic episodessuch as workshops Consistent with this growingline of inquiry (Hutzschenreuter and Kleindienst2006 Ketokivi and Castaner 2004 KorsgaardSapienza and Schweiger 2002 WooldridgeSchmid and Floyd 2008) we found a positiveassociation between the breadth of stakeholderinvolvement and improved interpersonal relationsamong workshop participants The importance ofstakeholder involvement supports the idea thatbuilding social cohesion among decision makers isan essential function of workshops Our resultsshow that small group workshops appear particu-larly effective as a bonding mechanism Howeveras Jarzabkowski and Balogun (2009) observesimply bringing people together may not auto-matically produce harmony Hence furtherresearch is needed to uncover the social dynamicsresponsible for the effects found here One prom-ising avenue is to undertake in-depth qualitativeanalyses of how users overcome subgroup conflictand foster cohesion within strategic episodes(Hodgkinson and Healey 2008)
The present findings show that workshopsdesigned to stimulate higher levels of cognitiveeffort ndash as indicated by the amount of prepara-tion time dedicated to the focal event and the useof cognitively challenging analytical techniques ndashwere associated with perceived improvements inthe understanding of strategic issues These find-ings fit with the idea that effortful informationprocessing is an important mechanism underpin-ning strategic learning (Barr Stimpert and Huff1992 Hodgkinson et al 1999 2002 Louis andSutton 1991 Reger and Palmer 1996) Our find-ings suggest that choosing the lsquorightrsquo analyticaltechniques is also important Of the popular tech-niques deployed only scenario planning was asso-ciated with positive cognitive outcomes Althoughadvocates have long claimed that scenarios yieldunique learning effects (Schoemaker 1993 vander Heijden et al 2002) this is the first large-scalefield study to lend empirical support to thoseclaims Going forward since our measure of tooluse was relatively crude being restricted to thenumber and type of tools deployed futureresearch might adopt detailed field methods (cf
Design Characteristics and Outcomes of Strategy Workshops 17
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
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18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
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Healey M P and G P Hodgkinson (2008) lsquoTroubling futuresscenarios and scenario planning for organizational decisionmakingrsquo In G P Hodgkinson and W H Starbuck (eds)Oxford Handbook of Organizational Decision Making pp565minus585 Oxford Oxford University Press
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Design Characteristics and Outcomes of Strategy Workshops 19
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Jarratt and Stiles 2010 Jarzabkowski and Seidl2008 Langley 1989 Whittington et al 2006) toexplore exactly how and why certain tools areused
Implications for practice
Although we demonstrated various statisticallysignificant relationships between workshop designcharacteristics and outcomes the effects of indi-vidual predictors were generally small in magni-tude By way of illustration decreasing the degreeof workshop removal by one unit would improveorganizational outcomes by 004 units on a five-point scale (see Table 4) In contrast howeverclarity of objectives was the predictor of greatestpractical significance for which a one-unitincrease would improve organizational outcomesby 023 units on a five-point scale which isapproximately one quarter of the differencebetween having no impact and having a positiveimpact Because individual variables tended toexert small effects designers should attend tomultiple features For instance we highlightedfour predictors of organizational outcomes thattogether explain 16 of the variance in the per-ceived impact on firmsrsquo strategic plans and busi-ness processes
Given that the effects we found are small anddifficult to interpret in practical terms we call fortwo things in future work First researchersshould consider objective measures of workshopoutcomes that are practically meaningful (eg thenumber of tangible new initiatives resulting froma given workshop changes in communication fre-quency among participants) Second operation-alizing more precisely the constructs outlined heremight help uncover stronger relationships (ielarger effects) between design characteristics andoutcomes For instance to assess better the effectsof cognitive effort future research might measurethe amount of time spent on challenging strategicanalyses or employ direct measures of the extentof divergent thinking
Limitations
We cannot rule out the possibility that the use ofself-report measures in our study may have over-or under-estimated the actual workshop outcomesrealized Therefore future studies should adoptobjective indicators particularly of harder out-
comes such as tangible changes in the organiza-tionrsquos strategic direction Although it is moredifficult to measure objectively the softer outcomeswe identified a combination of behavioural meas-ures for the assessment of interpersonal outcomes(eg pre- versus post-event changes in communi-cation among attendees) and factual knowledgetests for the assessment of cognitive outcomeswould represent a significant step forward In addi-tion since directors and managers comprised themajority of our sample it remains to be seenwhether lower-level employees view workshopoutcomes similarly Finally given our studyrsquoscross-sectional design we were unable to drawvalid inferences about causal relations amongworkshop characteristics and outcomes Futurework using longitudinal designs would permitmore robust claims One promising option wouldbe to measure design features prior to and duringthe workshop and assess outcomes with objectivemeasures at a later point in time
Conclusion
Our study demonstrates the value of distinguish-ing the often-overlooked interpersonal and cogni-tive outcomes of strategy workshops from theirimpact on the organizationrsquos strategic directionMoreover it provides evidence that four basicworkshop design characteristics are importantdifferentially to the three types of outcomes iden-tified Although clear goals are important to alltypes of outcome attaining organizational out-comes depends more on design characteristicsconcerning routinization whereas interpersonaloutcomes rely on those concerning involvementand cognitive outcomes depend on those concern-ing cognitive effort We hope our findings providethe signposts required to guide much-neededfuture studies of these widespread strategicepisodes
References
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van Aken J E (2005) lsquoManagement research as a designscience articulating the research products of mode 2 knowl-edge production in managementrsquo British Journal of Manage-ment 16 pp 19minus36
18 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Amason A C (1996) lsquoDistinguishing the effects of functionaland dysfunctional conflict on strategic decision makingresolving a paradox for top management teamsrsquo Academy ofManagement Journal 39 pp 123minus148
Amason A C and H J Sapienza (1997) lsquoThe effects of topmanagement team size and interaction norms on cognitiveand affective conflictrsquo Journal of Management 23 pp495minus516
Anson R R Bostrom and B Wynne (1995) lsquoAn experimentassessing group support system and facilitator effects onmeeting outcomesrsquo Management Science 41 pp 189minus208
Barr P S J L Stimpert and A S Huff (1992) lsquoCognitivechange strategic action and organizational renewalrsquo Strate-gic Management Journal 13 pp 15minus36
Bentler P M and D G Bonett (1980) lsquoSignificance tests andgoodness of fit in the analysis of covariance structuresrsquo Psy-chological Bulletin 88 pp 588minus606
Bourque N and G Johnson (2008) lsquoStrategy workshops andaway days as ritualrsquo In G Hodgkinson and B Starbuck (eds)The Oxford Handbook of Organizational Decision Makingpp 552minus564 Oxford Oxford University Press
Bowman C (1995) lsquoStrategy workshops and top team commit-ment to strategic changersquo Journal of Managerial Psychology10 pp 4ndash12
Brews P J and M R Hunt (1999) lsquoLearning to plan andplanning to learn Resolving the planning schoollearningschool debatersquo Strategic Management Journal 20 pp 889ndash913
Brews P and D Purohit (2007) lsquoStrategic planning in unstableenvironmentsrsquo Long Range Planning 40 pp 64ndash83
Browne M W and R Cudeck (1993) lsquoAlternative ways ofassessing model fitrsquo In K A Bollen and J S Long (eds)Testing Structural Equation Models pp 136minus162 NewburyPark CA Sage
Campbell S M Liteman and S Sugar (2003) Retreats thatWork Designing and Conducting Effective Offsites for Groupsand Organizations San Francisco CA Jossey-BassPfeiffer
Christensen C M (1997) lsquoMaking strategy learning by doingrsquoHarvard Business Review 75 pp 141minus156
Clapham S E and C R Schwenk (1991) lsquoSelf-serving attri-butions managerial cognition and company performancersquoStrategic Management Journal 12 pp 219minus229
Cohen S G and D E Bailey (1997) lsquoWhat makes teams workgroup effectiveness research from the shop floor to the execu-tive suitersquo Journal of Management 23 pp 239minus290
Cohen J P Cohen S G West and L S Aiken (2003) AppliedMultiple RegressionCorrelation Analysis for the BehavioralSciences Mawhaw NJ Lawrence Erlbaum
De Dreu C K W and L R Weingart (2003) lsquoTask versusrelationship conflict team performance and team membersatisfaction a meta-analysisrsquo Journal of Applied Psychology88 pp 741minus749
Doz Y and G K Prahalad (1987) lsquoA process model of stra-tegic redirection in large complex firms the case of multina-tional corporationsrsquo In A Pettigrew (ed) The Managementof Strategic Change pp 63minus82 Oxford Blackwell
Dunbar R L M and W H Starbuck (2006) lsquoLearning todesign organizations and learning from designing themrsquoOrganization Science 17 pp 171minus178
Eden C and F Ackermann (1998) Making Strategy TheJourney of Strategic Management London Sage
Elsbach K D and A B Hargadon (2006) lsquoEnhancing creativ-ity through ldquomindlessrdquo work a framework of workdaydesignrsquo Organization Science 17 pp 470minus483
Fabrigar L R D T Wegener R C MacCullum and E JStrahan (1999) lsquoEvaluating the use of exploratory factoranalysis in psychological researchrsquo Psychological Methods 4pp 272minus299
Fahey L and H K Christensen (1986) lsquoEvaluating theresearch on strategy contentrsquo Journal of Management 12 pp167minus183
Feldman J M (1986) lsquoA note on the statistical correction ofhalo errorrsquo Journal of Applied Psychology 71 pp 173minus176
Fiol C M (1994) lsquoConsensus diversity and learning inorganizationsrsquo Organization Science 5 pp 403minus420
Floyd S W and P J Lane (2000) lsquoStrategizing throughout theorganization managing role conflict in strategic renewalrsquoAcademy of Management Review 25 pp 154minus177
Frisch B and L Chandler (2006) lsquoOff-sites that workrsquoHarvard Business Review 84 pp 117minus126
Gaertner S L J F Dovidio J A Mann A J Murrell and MPomare (1990) lsquoHow does cooperation reduce intergroupbiasrsquo Journal of Personality and Social Psychology 59 pp692minus704
Galinsky A D G L Ku and C S Wang (2005) lsquoPerspective-taking and self-other overlap fostering social bonds andfacilitating social coordinationrsquo Group Processes and Inter-group Relations 8 pp 109minus124
Gerbing D W and J C Anderson (1992) lsquoMonte-Carlo evalu-ations of goodness of fit indexes for structural equationmodelsrsquo Sociological Methods and Research 21 pp 132minus160
Gerbing D W and J G Hamilton (1996) lsquoViability ofexploratory factor analysis as a precursor to confirmatoryfactor analysisrsquo Structural Equation Modeling A Multidisci-plinary Journal 3 pp 62minus72
Gerbing D W J G Hamilton and E B Freeman (1994) lsquoAlarge-scale second-order structural equation model of theinfluence of management participation on organizationalplanning benefitsrsquo Journal of Management 20 pp 859minus885
Grant R M (2003) lsquoStrategic planning in a turbulent environ-ment evidence from the oil majorsrsquo Strategic ManagementJournal 24 pp 491minus517
Grinyer P H (2000) lsquoA cognitive approach to group strategicdecision taking a discussion of evolved practice in the light ofreceived research resultsrsquo Journal of the Operational ResearchSociety 51 pp 21minus35
Healey M P and G P Hodgkinson (2008) lsquoTroubling futuresscenarios and scenario planning for organizational decisionmakingrsquo In G P Hodgkinson and W H Starbuck (eds)Oxford Handbook of Organizational Decision Making pp565minus585 Oxford Oxford University Press
van der Heijden K (1996) Scenarios minus The Art of StrategicConversation Chichester Wiley
van der Heijden K R Bradfield G Burt G Cairns and GWright (2002) The Sixth Sense Accelerating OrganizationalLearning with Scenarios New York Wiley
Hendry J and D Seidl (2003) lsquoThe structure and significanceof strategic episodes social systems theory and the routinepractices of strategic changersquo Journal of Management Studies40 pp 175minus196
Higgins M C J Weiner and L Young (2012) lsquoImplementa-tion teams a new lever for organizational changersquo Journal ofOrganizational Behavior 33 pp 366minus388
Design Characteristics and Outcomes of Strategy Workshops 19
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Amason A C (1996) lsquoDistinguishing the effects of functionaland dysfunctional conflict on strategic decision makingresolving a paradox for top management teamsrsquo Academy ofManagement Journal 39 pp 123minus148
Amason A C and H J Sapienza (1997) lsquoThe effects of topmanagement team size and interaction norms on cognitiveand affective conflictrsquo Journal of Management 23 pp495minus516
Anson R R Bostrom and B Wynne (1995) lsquoAn experimentassessing group support system and facilitator effects onmeeting outcomesrsquo Management Science 41 pp 189minus208
Barr P S J L Stimpert and A S Huff (1992) lsquoCognitivechange strategic action and organizational renewalrsquo Strate-gic Management Journal 13 pp 15minus36
Bentler P M and D G Bonett (1980) lsquoSignificance tests andgoodness of fit in the analysis of covariance structuresrsquo Psy-chological Bulletin 88 pp 588minus606
Bourque N and G Johnson (2008) lsquoStrategy workshops andaway days as ritualrsquo In G Hodgkinson and B Starbuck (eds)The Oxford Handbook of Organizational Decision Makingpp 552minus564 Oxford Oxford University Press
Bowman C (1995) lsquoStrategy workshops and top team commit-ment to strategic changersquo Journal of Managerial Psychology10 pp 4ndash12
Brews P J and M R Hunt (1999) lsquoLearning to plan andplanning to learn Resolving the planning schoollearningschool debatersquo Strategic Management Journal 20 pp 889ndash913
Brews P and D Purohit (2007) lsquoStrategic planning in unstableenvironmentsrsquo Long Range Planning 40 pp 64ndash83
Browne M W and R Cudeck (1993) lsquoAlternative ways ofassessing model fitrsquo In K A Bollen and J S Long (eds)Testing Structural Equation Models pp 136minus162 NewburyPark CA Sage
Campbell S M Liteman and S Sugar (2003) Retreats thatWork Designing and Conducting Effective Offsites for Groupsand Organizations San Francisco CA Jossey-BassPfeiffer
Christensen C M (1997) lsquoMaking strategy learning by doingrsquoHarvard Business Review 75 pp 141minus156
Clapham S E and C R Schwenk (1991) lsquoSelf-serving attri-butions managerial cognition and company performancersquoStrategic Management Journal 12 pp 219minus229
Cohen S G and D E Bailey (1997) lsquoWhat makes teams workgroup effectiveness research from the shop floor to the execu-tive suitersquo Journal of Management 23 pp 239minus290
Cohen J P Cohen S G West and L S Aiken (2003) AppliedMultiple RegressionCorrelation Analysis for the BehavioralSciences Mawhaw NJ Lawrence Erlbaum
De Dreu C K W and L R Weingart (2003) lsquoTask versusrelationship conflict team performance and team membersatisfaction a meta-analysisrsquo Journal of Applied Psychology88 pp 741minus749
Doz Y and G K Prahalad (1987) lsquoA process model of stra-tegic redirection in large complex firms the case of multina-tional corporationsrsquo In A Pettigrew (ed) The Managementof Strategic Change pp 63minus82 Oxford Blackwell
Dunbar R L M and W H Starbuck (2006) lsquoLearning todesign organizations and learning from designing themrsquoOrganization Science 17 pp 171minus178
Eden C and F Ackermann (1998) Making Strategy TheJourney of Strategic Management London Sage
Elsbach K D and A B Hargadon (2006) lsquoEnhancing creativ-ity through ldquomindlessrdquo work a framework of workdaydesignrsquo Organization Science 17 pp 470minus483
Fabrigar L R D T Wegener R C MacCullum and E JStrahan (1999) lsquoEvaluating the use of exploratory factoranalysis in psychological researchrsquo Psychological Methods 4pp 272minus299
Fahey L and H K Christensen (1986) lsquoEvaluating theresearch on strategy contentrsquo Journal of Management 12 pp167minus183
Feldman J M (1986) lsquoA note on the statistical correction ofhalo errorrsquo Journal of Applied Psychology 71 pp 173minus176
Fiol C M (1994) lsquoConsensus diversity and learning inorganizationsrsquo Organization Science 5 pp 403minus420
Floyd S W and P J Lane (2000) lsquoStrategizing throughout theorganization managing role conflict in strategic renewalrsquoAcademy of Management Review 25 pp 154minus177
Frisch B and L Chandler (2006) lsquoOff-sites that workrsquoHarvard Business Review 84 pp 117minus126
Gaertner S L J F Dovidio J A Mann A J Murrell and MPomare (1990) lsquoHow does cooperation reduce intergroupbiasrsquo Journal of Personality and Social Psychology 59 pp692minus704
Galinsky A D G L Ku and C S Wang (2005) lsquoPerspective-taking and self-other overlap fostering social bonds andfacilitating social coordinationrsquo Group Processes and Inter-group Relations 8 pp 109minus124
Gerbing D W and J C Anderson (1992) lsquoMonte-Carlo evalu-ations of goodness of fit indexes for structural equationmodelsrsquo Sociological Methods and Research 21 pp 132minus160
Gerbing D W and J G Hamilton (1996) lsquoViability ofexploratory factor analysis as a precursor to confirmatoryfactor analysisrsquo Structural Equation Modeling A Multidisci-plinary Journal 3 pp 62minus72
Gerbing D W J G Hamilton and E B Freeman (1994) lsquoAlarge-scale second-order structural equation model of theinfluence of management participation on organizationalplanning benefitsrsquo Journal of Management 20 pp 859minus885
Grant R M (2003) lsquoStrategic planning in a turbulent environ-ment evidence from the oil majorsrsquo Strategic ManagementJournal 24 pp 491minus517
Grinyer P H (2000) lsquoA cognitive approach to group strategicdecision taking a discussion of evolved practice in the light ofreceived research resultsrsquo Journal of the Operational ResearchSociety 51 pp 21minus35
Healey M P and G P Hodgkinson (2008) lsquoTroubling futuresscenarios and scenario planning for organizational decisionmakingrsquo In G P Hodgkinson and W H Starbuck (eds)Oxford Handbook of Organizational Decision Making pp565minus585 Oxford Oxford University Press
van der Heijden K (1996) Scenarios minus The Art of StrategicConversation Chichester Wiley
van der Heijden K R Bradfield G Burt G Cairns and GWright (2002) The Sixth Sense Accelerating OrganizationalLearning with Scenarios New York Wiley
Hendry J and D Seidl (2003) lsquoThe structure and significanceof strategic episodes social systems theory and the routinepractices of strategic changersquo Journal of Management Studies40 pp 175minus196
Higgins M C J Weiner and L Young (2012) lsquoImplementa-tion teams a new lever for organizational changersquo Journal ofOrganizational Behavior 33 pp 366minus388
Design Characteristics and Outcomes of Strategy Workshops 19
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Hodgkinson G P and I Clarke (2007) lsquoExploring the cogni-tive significance of organizational strategizing a dual-processframework and research agendarsquo Human Relations 60 pp243minus255
Hodgkinson G P and M P Healey (2008) lsquoToward a (prag-matic) science of strategic intervention design propositionsfor scenario planningrsquo Organization Studies 29 pp 435minus457
Hodgkinson G P and A J Maule (2002) lsquoThe individual inthe strategy process insights from behavioural decisionresearch and cognitive mappingrsquo In A S Huff and MJenkins (eds) Mapping Strategic Knowledge pp 196minus219London Sage
Hodgkinson G P and K Starkey (2011) lsquoNot simply return-ing to the same answer over and over again reframing rel-evancersquo British Journal of Management 22 pp 355minus369
Hodgkinson G P and K Starkey (2012) lsquoExtending the foun-dations and reach of design science further reflections on therole of critical realismrsquo British Journal of Management 23pp 605minus610
Hodgkinson G P and G Wright (2002) lsquoConfronting strate-gic inertia in a top management team learning from failurersquoOrganization Studies 23 pp 949minus977
Hodgkinson G P and G Wright (2006) lsquoNeither completingthe practice turn nor enriching the process tradition second-ary misinterpretations of a case analysis reconsideredrsquoOrganization Studies 27 pp 1895minus1901
Hodgkinson G P N J Bown A J Maule K W Glaister andA D Pearman (1999) lsquoBreaking the frame an analysis ofstrategic cognition and decision making under uncertaintyrsquoStrategic Management Journal 20 pp 977minus985
Hodgkinson G P A J Maule N J Bown A D Pearmanand K W Glaister (2002) lsquoFurther reflections on the elimi-nation of framing bias in strategic decision makingrsquo StrategicManagement Journal 23 pp 1069ndash1076
Hodgkinson G P R Whittington G Johnson and MSchwarz (2006) lsquoThe role of strategy workshops in strategydevelopment processes formality communication coordina-tion and inclusionrsquo Long Range Planning 39 pp 479minus496
Hogg M A and D J Terry (2000) lsquoSocial identity and self-categorization processes in organizational contextsrsquoAcademy of Management Review 25 pp 121minus140
Hu L T and P M Bentler (1998) lsquoFit indices in covariancestructure modeling sensitivity to underparameterizedmodel misspecificationrsquo Psychological Methods 3 pp424minus453
Huff A S A K Neyer and K Moslein (2010) lsquoBroadermethods to support new insights into strategizingrsquo In DGolsorkhi L Rouleau D Siedl and E Vaara (eds) Cam-bridge Handbook of Strategy as Practice pp 201minus216 Cam-bridge Cambridge University Press
Hutzschenreuter T and I Kleindienst (2006) lsquoStrategy-processresearch what have we learned and what is still to beexploredrsquo Journal of Management 32 pp 673minus720
Jarratt D and D Stiles (2010) lsquoHow are methodologies andtools framing managersrsquo strategizing practice in competitivestrategy developmentrsquo British Journal of Management 21pp 28minus43
Jarzabkowski P (2003) lsquoStrategic practices an activity theoryperspective on continuity and changersquo Journal of Manage-ment Studies 40 pp 23minus55
Jarzabkowski P and J Balogun (2009) lsquoThe practice andprocess of delivering integration through strategic planningrsquoJournal of Management Studies 46 pp 1255minus1288
Jarzabkowski P and D Seidl (2008) lsquoThe role of meetings inthe social practice of strategyrsquo Organization Studies 29 pp1391minus1426
Jarzabkowski P and A P Spee (2009) lsquoStrategy-as-practice areview and future directions for the fieldrsquo InternationalJournal of Management Reviews 11 pp 69minus95
Jarzabkowski P J Balogun and D Seidl (2007) lsquoStrategizingthe challenges of a practice perspectiversquo Human Relations 60pp 5minus27
Jarzabkowski P M Giulietti B Oliveira and N Amoo (2013)lsquoWe donrsquot need no education ndash or do we Management edu-cation and alumni adoption of strategy toolsrsquo Journal ofManagement Inquiry 22 pp 4minus24
Johnson G L Melin and R Whittington (2003) lsquoMicro strat-egy and strategizing towards an activity-based viewrsquo Journalof Management Studies 40 pp 3minus22
Johnson G A Langley L Melin and R Whittington (2007)Strategy as Practice Research Directions and ResourcesCambridge Cambridge University Press
Johnson G S Prashantham S Floyd and N Bourque (2010)lsquoThe ritualization of strategy workshopsrsquo OrganizationStudies 31 pp 1minus30
Kaplan S and R Kaplan (1982) Cognition and EnvironmentFunctioning in an Uncertain World New York Praeger
Kerr N L and R S Tindale (2004) lsquoGroup performance anddecision makingrsquo Annual Review of Psychology 55 pp623minus655
Ketokivi M and X Castaner (2004) lsquoStrategic planning as anintegrative devicersquo Administrative Science Quarterly 49 pp337minus365
Kim W C and R A Mauborgne (1993) lsquoProcedural justiceattitudes and subsidiary top management compliance withmultinationals corporate strategic decisionsrsquo Academy ofManagement Journal 36 pp 502minus526
van Knippenberg D C K W De Dreu and A C Homan(2004) lsquoWork group diversity and group performance anintegrative model and research agendarsquo Journal of AppliedPsychology 89 pp 1008minus1022
Korsgaard M A H J Sapienza and D M Schweiger(2002) lsquoBeaten before begun the role of procedural justice inplanning changersquo Journal of Management 28 pp 497minus516
Langley A (1989) lsquoIn search of rationality the purposesbehind the use of formal analysis in organizationsrsquo Adminis-trative Science Quarterly 34 pp 598minus631
Lant T K and P F Hewlin (2002) lsquoInformation cues anddecision making minus the effects of learning momentum andsocial comparison in competing teamsrsquo Group and Organiza-tion Management 27 pp 374minus407
Latham G P and C C Pinder (2005) lsquoWork motivationtheory and research at the dawn of the twenty-first centuryrsquoAnnual Review of Psychology 56 pp 485minus516
Lindell M K and D J Whitney (2001) lsquoAccounting forcommon method variance in cross-sectional researchdesignsrsquo Journal of Applied Psychology 86 pp 114minus121
Locke E A and G P Latham (1990) A Theory of Goal Settingand Task Performance Englewood Cliffs NJ Prentice-Hall
Lorsch J W and R C Clark (2008) lsquoLeading from the board-roomrsquo Harvard Business Review 86 pp 104minus111
20 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
Miller C C and L B Cardinal (1994) lsquoStrategic planning andfirm performance A synthesis of two decades of researchrsquoAcademy of Management Journal 37 pp 1649ndash1665
Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
Mosier C I (1951) lsquoProblems and designs of cross-validationrsquoEducational and Psychological Measurement 11 pp 5minus11
Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
OrsquoLeary-Kelly A M J J Martocchio and D D Frink (1994)lsquoA review of the influence of group goals on group-performancersquo Academy of Management Journal 37 pp1285minus1301
Pandza K and R Thorpe (2010) lsquoManagement as design butwhat kind of design An appraisal of the design scienceanalogy for managementrsquo British Journal of Management 21pp 171minus186
Pearce J A E B Freeman and R B Robinson (1987) lsquoThetenuous link between formal strategic planning and financialperformancersquo Academy of Management Review 12 pp658minus675
Podsakoff P M S B MacKenzie J Y Lee and N PPodsakoff (2003) lsquoCommon method biases in behavioralresearch a critical review of the literature and recommendedremediesrsquo Journal of Applied Psychology 88 pp 879minus903
Porter M E (1985) Competitive Advantage Creating and Sus-taining Superior Performance New York Free Press
Powell T C (1992) lsquoStrategic-planning as competitive advan-tagersquo Strategic Management Journal 13 pp 551minus558
Ready D A and J A Conger (2008) lsquoEnabling bold visionsrsquoMIT Sloan Management Review 49 pp 70minus76
Reger R K and T B Palmer (1996) lsquoManagerial categoriza-tion of competitors using old maps to navigate new environ-mentsrsquo Organization Science 7 pp 22minus39
Romme A G L and G Endenburg (2006) lsquoConstructionprinciples and design rules in the case of circular designrsquoOrganization Science 17 pp 287minus297
Schoemaker P J H (1993) lsquoMultiple scenario development minusits conceptual and behavioral foundationrsquo Strategic Manage-ment Journal 14 pp 193minus213
Schwab A E Abrahamson W H Starbuck and F Fidler(2011) lsquoResearchers should make thoughtful assessmentsinstead of null-hypothesis significance testsrsquo OrganizationScience 22 pp 1105minus1120
Schweiger D M W R Sandberg and J W Ragan (1986)lsquoGroup approaches for improving strategic decision-makinga comparative analysis of dialectical inquiry devils advocacyand consensusrsquo Academy of Management Journal 29 pp51minus71
Schweiger D M W R Sandberg and P L Rechner (1989)lsquoExperiential effects of dialectical inquiry devils advocacyand consensus approaches to strategic decision-makingrsquoAcademy of Management Journal 32 pp 745minus772
Simon H A (1969) The Sciences of the Artificial CambridgeMA MIT Press
Starbuck W H and J M Mezias (1996) lsquoOpening Pandorarsquosbox studying the accuracy of managersrsquo perceptionsrsquo Journalof Organizational Behavior 17 pp 99minus117
Tabachnick B G and L S Fidell (2007) UsingMultivariateStatistics 5th edn Boston MA Allyn and Bacon
Westley F R (1990) lsquoMiddle managers and strategy minus micro-dynamics of inclusionrsquo Strategic Management Journal 11pp 337minus351
Whittington R (1996) lsquoStrategy as practicersquo Long Range Plan-ning 29 pp 731minus735
Whittington R (2006a) lsquoCompleting the practice turn in strat-egy researchrsquo Organization Studies 27 pp 613minus634
Whittington R (2006b) lsquoLearning more from failure practiceand processrsquo Organization Studies 27 pp 1903minus1906
Whittington R E Molloy M Mayer and A Smith (2006)lsquoPractices of strategisingorganizing minus broadening strategywork and skillsrsquo Long Range Planning 39 pp 615minus629
Wooldridge B and S W Floyd (1990) lsquoThe strategy processmiddle management involvement and organizational perfor-mancersquo Strategic Management Journal 11 pp 231minus241
Wooldridge B T Schmid and S W Floyd (2008) lsquoThe middlemanagement perspective on strategy process contributionssynthesis and future researchrsquo Journal of Management 34pp 1190minus1221
Wright R P S E Paroutis and D P Blettner (2013) lsquoHowuseful are the strategic tools we teach in business schoolsrsquoJournal of Management Studies 50 pp 92minus125
Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Louis M R and R I Sutton (1991) lsquoSwitching cognitive gearsminus from habits of mind to active thinkingrsquo Human Relations44 pp 55minus76
MacIntosh R D MacLean and D Seidl (2010) lsquoUnpackingthe effectivity paradox of strategy workshops do strategyworkshops produce strategic changersquo In D Golsorkhi LRouleau D Seidl and E Vaara (eds) The Cambridge Hand-book of Strategy as Practice pp 291minus309 Cambridge Cam-bridge University Press
Maitlis S and T B Lawrence (2003) lsquoOrchestral manoeuvresin the dark understanding failure in organizational strategiz-ingrsquo Journal of Management Studies 40 pp 109minus139
Marsh H W and D Hocevar (1985) lsquoApplication of confirma-tory factor analysis to the study of self-concept ndash 1st orderand higher-order factor models and their invariance acrossgroupsrsquo Psychological Bulletin 97 pp 562minus582
Marsh H W K-T Hau and Z Wen (2004) lsquoIn search ofgolden rules comment on hypothesis-testing approaches tosetting cutoff values for fit indexes and dangers in overgener-alizing Hu and Bentlerrsquos (1999) findingsrsquo Structural EquationModelling 11 pp 320minus341
Maule A J G P Hodgkinson and N J Bown (2003) lsquoCog-nitive mapping of causal reasoning in strategic decisionmakingrsquo In D Hardman and L Macchi (eds) ThinkingPsychological Perspectives on Reasoning Judgment and Deci-sion Making pp 253ndash272 Chichester Wiley
Mezias J M and W H Starbuck (2003) lsquoStudying the accu-racy of managersrsquo perceptions a research odysseyrsquo BritishJournal of Management 14 pp 3minus17
Mezias J M P Grinyer and W D Guth (2001) lsquoChangingcollective cognition a process model for strategic changersquoLong Range Planning 34 pp 71minus95
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Mintzberg H (1994) The Rise and Fall of Strategic PlanningNew York Free Press
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Nunnally J C (1978) Psychometric Theory New YorkMcGraw-Hill
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Design Characteristics and Outcomes of Strategy Workshops 21
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management
Mark P Healey is Lecturer in Strategic Management at Manchester Business School University ofManchester UK He received his PhD in Management Sciences from the University of ManchesterInstitute of Science and Technology His research focuses on cognition in organizations particularlyapplied to strategic decision making and the wider strategic management process His research hasappeared in leading scholarly journals including Annual Review of Psychology Organization Studiesand Strategic Management Journal
Gerard P Hodgkinson is Professor of Strategic Management and Behavioural Science and AssociateDean (Strategy) at Warwick Business School University of Warwick UK His research interestscentre on the psychological foundations of strategic management applied psychological measure-ment and the nature and significance of management and organizational research for academia andwider publics From 1999 to 2006 he was the Editor-in-Chief of the British Journal of Management
Richard Whittington is Professor of Strategic Management at the Saiumld Business School and MillmanFellow at New College University of Oxford His main current research interest is developing a moremacro perspective on strategy-as-practice He is author or co-author of nine books includingEuropersquos best-selling strategy textbook Exploring Strategy (9th edn 2011) He currently serves on theboard of the Strategic Management Society
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University ManagementSchool and a Senior Fellow of the UK Advanced Institute of Management Research His primaryresearch interest is strategic management practice in particular with regard to strategy developmentand change in organizations His research has been published in leading international journals suchas the Academy of Management Review Academy of Management Journal Strategic ManagementJournal and Journal of Management Studies
22 M P Healey et al
copy 2013 The Authors British Journal of Management published by John Wiley amp Sons Ltd on behalf of BritishAcademy of Management