THEBISON EXPRESS

SUMMER 2015

When your business is the first one that comes to mind as a place to find a product or service, you have achieved what is called “top-of-mind awareness”. Top-of-mind awareness is built and reinforced through repetition.

Research shows that 85% of your customers could live or work within a five-mile radius of your business*. So, when driving to and from work, school and shopping, they could pass your location some 50 to 60 times a month which means your sign should be designed so that it commands their attention every time they pass.

That’s how signs help build top-of-mind awareness and brand your business. To further this effort, make sure your sign is included as part of your overall marketing strategy.

For example, there is a Volvo dealership who always includes its address in its radio ads, followed by the phrase “under the big blue Volvo sign”. When people see the big blue Volvo sign they remember the commercial.

Additionally, the name of your business, your logo, company colours, catch phrase, etc., should be consistent on your sign, your letterhead, business cards, print ads and website.

All these coordinated efforts build recall and recognition and help brand your business in the mind of the consumer.

In this issue amongst other things we are showcasing this with West Borough Primary School with whom we recently worked with to rebrand and create some exciting new signage and graphics.

I hope you find this issue of the Bison Express useful, enjoyable and inspiring too.

Warmly,

Mark Bidewell Managing Director

PS: If you have anything you would like to ask or maybe suggest for the next edition then please email me at mark@bisonprint.com

LET’S BE FRANK... MEANS KNOCK OUT RESULTS!A GOOD BRAND & SIGNAGE

“A customer survey showed over 40% of new patients came

after seeing our sign”

Jo Bunyan, College Dental

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Mark Bidewell & Frank Brunoat a London business event

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B i s o n c a m e o n recommendation and we have been delighted with service, quality and end products we received. There was a very personal touch to the visits made, prior to final plans being drawn up, and we have ended up with a product that has had a huge impact.

By taking the time to really find out what we were about our signs are even better than we anticipated. Everyone who visits the school comments on our new signage.

Ashley CrittendenHeadteacher

The Challenge

Operating since 1915, this year West Borough Primary School is celebrating its 100th anniversary and an Ofsted ‘Outstanding in early years’, just two of many achievements they have accomplished.

They are very proud of who they are and what they have achieved with an aspiration to five core values: “Equality, Responsibility, Respect, Resilience, Challenge.” Recent ly Head Teacher Ashley Crittenden approached Bison to come up with some ideas on how to display their core values around the school. Bison came recommended by another local school who were really happy with their signage.

The Process

The first step was to visit the school to get a look and feel and to be completely clear of what they were looking to achieve. “We wanted to understand why exactly the existing displays weren’t getting noticed and how we could be most effective in helping get the message across”, said Managing Director, Mark Bidewell.

The initial meeting was important as it helped Bison to:

- Get a look and feel of the school- Understand how pupils, teachers and parents use and walk round the school- Find out what they notice (and what they don’t), and- Look at the school’s exist ing branding to make sure it’s consistent and relevant.

We found out where West Borough were currently at, and gained a much

deeper understanding by visiting the school. The visit and future research showed that the logo, colours and message varied between existing signage, letterheads, school jumpers, website, etc. Nobody at the school had actually noticed this, something so many organisations and businesses innocently overlook every day. This had to be addressed before Bison embarked on any signage as otherwise it would have made the matter worse.

So this is what Bison did…

Step 1: Brand audit. We took each of the existing logos and presented them side by side to West Borough to demonstrate in a snap shot the variation. We then asked what they liked about each version so that we could simplify to one design.

Step 2: Revised, polished versions of the logo were then created and presented to the school - nothing majorly different just a ‘nip and tuck’ of something West Borough already had in place that they were proud of. Step 3: The new design was then rolled out across all items Bison felt would benefit the school to achieve the desired result including signage, impact walls and business stationery. Ultimately the goal was to standardise the schools identity, to make it clean and consistent.

Step 4: The ideas were then presented to the school, this included a clear itinerary, a schedule of works and discount based on design, production and installation all at once.

CASE STUDY: WEST BOROUGH

“IT’S HAD AHUGE IMPACT”PRIMARY SCHOOL

A good brand and signage will help motivate staff and give them a belonging to something they are proud to be part of. Signage is the least expensive but most effective form of advertising. A good brand and signage is an investment that will give a return many times over. Signage is so important that without it you may not get a loan for your business. Well-designed, well-placed signage can generate huge profits, especially when part of an overall marketing strategy. Research indicates that 85% of your customers could live or work within a five-mile radius of your business.* Signage can be responsible for half of your customers - that’s right, 50%!*

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Folder Letterheads Leaflet

Website Jumper

Before...

The Results

West Borough Primary School gained a lovely clean brand. Something that reinforced their core values in a way that was clear and consistent to each and every one. Feedback from teachers, children and parents is that they all love the new identity. Now wherever you are in the school you know you are at West Borough Primary School and you now see a proud, clean, clear, consistent message. This has provided West Borough with many benefits including:

- An improved identity- Help to inspire and motive children and staff- An aid to promoting best practice

THE CHALLENGE

THE PROCESS THE RESULTS

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If you would like to discuss what Bison can do for you why not call today on 01622 677 541

BISON BY NUMBERS

1976THE YEAR BISON

WAS ESTABLISHED

98.8%2015 TEAM

ATTENDANCE RECORD

22%INCREASE IN TURNOVER 99%

OF ORDERS DELIVERED ON TIME OR EARLY2,351

NUMBER OF JOBS IN LAST 12 MONTHS

KCC had a tight deadline to meet needing to mail some brochures out to all the schools before half-term. Their internal print department could not meet the deadline so they approached Bison. Using the super-express turnaround service Bison produced 1200x copies in just two days something that would normally take 5-6 working days. Being flexible Bison made several deliveries over the two days so that KCC had a continual flow of brochures to enclose in envelopes.

If you need quality Brochures or printing in record time then call Bison on 01622 677 541

Thank you for the great job in getting these Brochures to us

in record time. They are of excellent quality and you have provided

an excellent service. Your copy was better than the original!Caroline, Kent County Council

‘‘ ‘‘

“THAT’S NOTPOSSIBLE!”

Specifications:

A4 58-page portrait brochure, printed 4 colour throughout

StockWhite matt 280gsm cover with 100gsm text.

Quantity1200 copies

Service2 day super-express(part delivery same-day only hours after receiptof artwork)

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Bison offer a nationwide delivery service and in the event of an emergency, can express print and deliver orders in 24 hours or less. In the last 12 months over

99% of orders have been dispatched on time or early.

If you ever need work turned around super fast then call Bison on 01622 828 121

Did you know we have a total satisfaction money back guarantee? Our money back guarantee is simple. If for some reason you’re not 100% satisfied with your order we’ll refund it in full - no questions asked.

You just need to return your order within 30 days of purchase.

Of course, we don’t want to see you unhappy, that’s why we work hard to make sure your experience is the very best money can buy.

For more information, call today on 01622 677 541

Call today on01622 677 541

Mark BidewellManaging Director

TALK TO USABOUT YOUR SIGNAGE, VEHICLE GRAPHICS, PRINTING & EXHIBITION NEEDS

WITH OUR 30 DAYMONEY BACKGUARANTEE

CHRIS CASS

‘MOCHA

What is your occupation?Production Manager at Bison Print Where do you live?Downswood, Maidstone Do you have pets?Yes, I have 2 cats, Merriadoc Brandybuck (Merri) & Peregrin Took (P ippin) Work DOB?Errrr... I think its July 2009

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What is your nickname?MochaWhat do you like best about Bison?Every single day is different, I havenot been bored once in 5 yearsWhat is your favourite food?At the moment Chicken FajitasWhat is a perfect weekend like for you?Time at home with the family, with a trip out somewhere thrown in Elvis or the Beatles?Elvis Favourite hobby?P hotography Favourite film?Currently, Guardians of the GalaxySomething you are proud to have achieved?Cal ling him an achievement is an understatement, but my son Rowan What do you do in your free time?I like to watch Tv shows like Game of Thrones, Big Bang Theory and Bones. Other than that, I like to play computer games Something funny that happened at work?An incident with the microwave,and a potato (exploding)