bis design competiton

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Brief for Competition for Design of Standards Marks for BIS

Certification Schemes

Preamble

1. Bureau of Indian Standards (BIS) is the National Standards Body of India under

the Ministry of Consumer Affairs, Food & Public Distribution, Govt. of India. BIS

came into existence as a Standard Body on 1 April 1987 after taking over the

functions of the erstwhile Indian Standards Institution that had been setup in

1947.

2. BIS formulates national standards and also runs various certification schemes

that enable an organization to demonstrate conformity to Indian Standards for

various products and systems. Such organizations are given a license to use /

affix a Standard Mark on their products / letter heads and other promotional

literature. These Standard Marks provide consumers as well as business buyers,

with a third party assurance from BIS, about quality of goods, articles, processes

and services provided by the organization. The popular ISI Mark for industrial

products, Hallmark for gold jewellery & artefacts and Management Systems

Certification logo for certified organizations, are the Standard Marks that have

gone a long way in providing assurance to Indian as well as overseas consumers

since 1955.

Rationale for conducting the competition

3. The existing Standard Marks introduced from time to time by BIS have certain

limitations and these Standard Marks are not in consonance with each other (see

Annexure I). Accordingly, it is felt that BIS should have a single ecosystem of

Standard Marks for all its existing and future Certification schemes which support

each other and also build the consumer confidence behind them.

4. A Design Competition, calling for designs for Standard Marks for the BIS

corporate logo and various Certification Schemes of BIS is being held, for which

entries are being invited from design professionals, artists, individuals and

organizations specializing in design.

Proposed Ecosystem of Standard Marks for BIS

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5. The proposed ecosystem of Standard Marks for all the existing and future

Certification Schemes of BIS is as in Figure 1.

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6. The Standard Marks to be designed for the various Certification Schemes should

be composed of two components.

The first component should depict the ownership and credibility of BIS as the

certifying body so as to clearly show that all the schemes are of BIS and a

part and parcel of the BIS certification system. This could either be the

existing BIS corporate logo (see Annexure I) with or without modification, or

a new symbol which could help in building the brand image of BIS. This may

be used in various certification schemes.

The second component should denote the particular Certification Scheme. It

is essential that this should be distinct for each Certification Scheme so that

the consumer is aware of the kind/level of assurance being given by each

Certification Scheme. This shall be affixed on the product/publicity material

for the specific scheme for which certification is issued.

The two symbols representing the Standard Mark for various BIS Certification

Schemes shall be compatible to each other.

Prize Scheme

7. The selection for the designs of the Standard Mark and award of prizes would

involve a two stage process.

(a) Stage I

In the first stage, out of the entries received, the following prizes would be

awarded:

i) Award Winner : Rs 5,00,000/-

(Only participants who have submitted the designs for all the categories,

would be eligible.)

ii) Category Awards (max.6) : not exceeding Rs 1,00,000/- each

(Participants who have submitted designs for one or more of the Basic

Standard Marks or a complete set of Standard Marks for one of the two

groups of Add on Marks, would be eligible for atleast one Category Award)

The winning designer shall also have to enter into an agreement with BIS to

continue to design for any additional Standard Marks within a group (i.e.

additional Mark for Management Systems, Multiple Grades & General Add on

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Marks) that would be required in future for which a fixed amount (Rs 10,000)

would be payable for each such Standard Mark designed.

(b) Stage II

The second stage requires developing the modular label for product with multiple

certifications along with the design book / manual which would require the

drawings of Standard Mark in different sizes, its mock placement on products /

advertising material / modular label design depicting various combination of

certification etc. Each Standard Mark design should be in ten different sizes

keeping in view that the same may be applied to a variety of products of different

sizes (The dimensions are 2.5 mm, 5 mm, 10 mm, 15 mm, 20 mm, 25 mm, 40

mm, 80 mm, 160 mm & 320 mm).

For developing the same, an amount of Rs 5,00,000/- will be given.

The winning designer/recipients of the category awards would be given an option

to develop the modular label for product with multiple certifications along with the

design book / manual. In case, the winner(s) are unwilling to do so, the work

could be given to other designers who participate in the competition and show

interest in doing this work. BIS retains the right to assign this work to a

professional institute/agency which it considers as the most appropriate for this

work.

How to take part in the competition

8 The Specific Deliverables for the Standard Marks to be designed for each

Certification Scheme along with a brief description of the Scheme is given in

Annexure I.

9. The details of the pre-submission meeting and the mode of submission of entries

is enclosed in Appendix I, the application form for submission of entries is

enclosed in Appendix II, the process of selection is enclosed in Appendix III

and criteria for evaluation of entries is enclosed in Appendix IV and Appendix

V. BIS reserves the full rights to modify any of the above at any time, without

assigning any reasons.

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Annexure I

Sl. No. Type of Certification Scheme and its essential features

What should the Standard Mark convey

A Basic Standard Marks

A 1 Corporate Logo

The existing BIS corporate logo is as under:

However, it does not clearly represent the ownership of BIS.

The corporate logo should depict the ownership of BIS. It should help in building the brand image of BIS;

The logo could either be the existing corporate logo or its modernized version or a new symbol;

This logo will also serve as the common mark (the first component) for various certification schemes.

A 2 BIS Product Certification Scheme

This Scheme is based on regular surveillance of the licensee's performance by both periodic and surprise inspections by BIS. Conformity of product to Indian Standards is also ensured by testing of market and factory samples.

The existing Standard Mark is the well-known ISI mark as under:

IS xxxxx CM/L-YYYYYYY

(IS xxxxx represents the Indian Standard to which the product conforms. CM/L-YYYYYYY represents the Licence No.). However, it does not clearly represent the ownership of BIS.

The Mark conveys conformance of the

product to quality depicting the highest level of assurance to quality offered by BIS;

ISI Mark is well known and we shall like to retain the same;

BIS is open to some modernization of the existing ISI mark to bring it in consonance with the other design so that it becomes part of the overall ecosystem.

The ownership of BIS may be represented

through the overall ecosystem that is to be put into place through this exercise.

A 3 BIS Registration Scheme for Self-Declaration of Conformity (SDoC) for Product Quality

This is a new scheme based on manufacturers self-declaration that the product is conforming to the requirements of Indian Standard. BIS grants license to use Standard Mark based on submission of test report of the product by manufacturers indicating conformity of the product to the Indian Standard. BIS monitors the quality of the product through regular market surveillance.

The quality is based on self-declaration by the manufacturer;

The level of assurance for quality is therefore slightly lower than that of ISI Mark. The mark should be designed keeping this in view (vis-a-vis Mark at A-2)

The mark should convey that the product is of

a quality certified by BIS;

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A 4 BIS Systems Certification Scheme

This Scheme is based on assessment of conformity of the clients manufacturing process, services or Management System by BIS as per the relevant Indian Standards.

The existing Standard Mark is as under:

Where IS XXXXX represents the Indian Standard No. and XXMS refers to the specific Management System. This Mark is common to all types of Management systems. However, it does not clearly depict the specific management system being certified (except by way of the IS xxxxx on the top). BIS is currently running certification schemes under 15 different standards [see(i) to (xv) below]

Similar Standard Mark with fifteen specific

variations (one for each of the 15 schemes for which BIS currently gives certificate) are expected;

The 15 Standard Marks could have a common overall design. However the central portion ( or some other portion) of the mark could change for each type of the Systems Certification scheme ;

The variable portion should clearly convey the core requirement that an organization has to fulfill before it is certified;

The variable portion also clearly conveys to a customer what expectation he/she may have about the organization which is so certified.

The ownership of BIS may be conveyed as per

the overall ecosystem that is to be put in place.

i) Quality Management System (QMS) Certification as per IS/ISO 9001

The variable portion of the mark should clearly convey that: - the organization has adopted a systematic

and well managed approach to quality which ensures customer satisfaction.

ii) Environmental Mgt System (EMS) Certification as per IS/ISO 14001

The variable portion of the mark should clearly convey that: - the organisation has proper systems in

place to ensure its activities are environment friendly.

iii) Occupational Health and Safety Management System (OHSMS) Certification as per IS 18001

The variable portion of the Mark should clearly convey that: - the organisation has proper systems in

place to minimize occupational hazards for healthy and safe work environment.

iv) Food Safety Management System (FSMS) Certification as per IS/ISO 22000

The variable portion of the mark should clearly convey that: - the organisation has proper systems in

place to ensure highest level of food safety from farm to fork.

v) Hazard Analysis & Critical Control point (HACCP)

Certification as per IS 15000


place to ensure control of hazards in food processing.

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vi) Quality Management Systems - Requirements for service quality by public service organizations (SQMS) as per IS 15700

The variable portion of the Mark should clearly convey that : - the government/semi government

organisation has proper systems in place to ensure efficient and effective delivery of services to the public.

vii) Energy Management System Certification (EnMS) as per IS/ISO 50001


place to ensure efficient use of energy including use of non conventional energy.

viii) Managing environment, occupational health and safety legal compliance-Requirements of good practices as per IS 15793


place which focuses on legal compliance to environment, occupational health & safety.

ix) Requirements for good agricultural practices

IndiaGAP - Part 1 Crop base as per IS 15930(Part 1)


place to ensure Good Agricultural Practices for producing quality raw agricultural produce

x) Social Accountability at the Work Place - Requirements as per IS 16001

The variable portion of the Mark should clearly convey : - Social accountability at work place

xi) Food retail management - Basic requirements as per IS 16019

The variable portion of the Mark should clearly convey : - Prevention of contamination in the food

supply chain.

xii) Food safety management - Requirements for good hygiene practices as per IS 16020

The variable portion of the Mark should clearly convey: - Good Hygiene practices throughout the

food chain.

xiii) Good manufacturing practices (GMP) Requirements for organizations in the food processing sector as per IS 16021

The variable portion of the Mark should clearly convey : - Good Manufacturing Practices in food

processing

xiv) Quality management systems Particular requirements for the application of ISO 9001 :2008 for automotive production and relevant service part organizations as per IS/ISO/TS 16949


place to ensure total quality for automotive products.

xv) Quality management Systems Particular requirements for the application of ISO 9001 :2008 for power sector equipment manufacturing, service & utility organization as per IS 16070


place to ensure quality & reliable equipment for power sector .

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B Add on to Basic Standard Marks for Product Certification & SDoC (The Mark should be an add-on to the Standard Mark at Sl. No. A 2 & A 3 above)

B 1 Standard Mark for Products with Multiple Grades

Under this Scheme a product is graded/rated on the basis of its quality/performance requirement. This system helps the consumer to choose the right product based on his requirement/ expectations

This shall be an Add on Mark to the Standard Mark at A 2 & A 3. It is expected that a maximum of 5 such add on marks shall be allowed for a product. A composite label shall be designed in Stage II of the competition to show all such marks in a proper manner.

i) Quality of food products The Mark should convey the Quality of the food product;

Should be depicted in 5 grades ranging from 1 to 5 i.e. highest to lowest;

The grade 1 shall be best Quality product and Grade 5 shall comparably be lower quality product.

ii) Energy efficiency( Rating 1 to 5) The Mark should convey efficiency with respect to the energy consumption;

Should be depicted in 5 ratings ranging from 1 to 5 i.e. lowest to highest;

Rating 5 shall be the most energy efficient and rating 1 shall comparably be lower energy efficient product

iii) Fuel efficiency( Rating 1 to 5) The Mark should convey efficiency with respect to fuel consumption;


Rating 5 shall be the most fuel efficient and rating 1 shall comparably be lower fuel efficient product.

iv) Sound/Noise level ( Rating 1 to 5) The Mark should convey the extent of sound/noise level from the device;


Rating 5 shall be the minimum noise/sound emitting and rating 1 shall comparably be more noise/sound emitting.

v) Water consumption ( Rating 1 to 5) The Mark should convey efficiency with respect to water consumption;


Rating 5 shall be consuming minimum quantity of water and rating 1 shall comparably be consuming more quantity of

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water.



vi) Emission levels(below the maximum permissible) (Rating 1 to 5)

The Mark should convey efficiency with respect to the emission;


Rating 5 shall be the minimum emission emitting and rating 1 shall comparably be more emission emitting.

vii) Safety Features/security level (Rating 1 to 5) The Mark should convey safety features / level of security;


Rating 5 shall be having the highest safety features/security level and rating 1 shall comparatively be having lower safety features/security level.

B 2 Standard mark for Particular Type

In this Scheme, the conformance to quality is limited to only a particular type or a variety of the product. The existing Standard Mark is as under: IS xxxxx

TYPE NV CM/L-XXXXXXX

However, it does not clearly convey to the common consumer that the assurance is limited

to only a specific type/variety of the product.

The Mark should clearly convey limited

assurance of quality of a specific type/variety of the product;

It is expected that the Mark at A 2 & A 3 shall be suitably altered in a manner that a common man understands the limited assurance being provided by BIS

B 3 Standard mark for Quality for a particular component of the product

In this Scheme, the conformance to quality is limited to only a specific component of the product and not the whole product. The existing Standard Mark is as under: IS xxxxx TIN ONLY CM/L-XXXXXXX

However, it does not clearly convey to the common consumer that the assurance is limited to only a specific component of the product.

The Mark should clearly convey limited assurance of quality of a specific component of the product;

The Mark at A 2 & A 3 shall be suitably altered in a manner that a common man understands the limited assurance being provided by BIS

It should clearly avoid giving assurance to the quality of the product as a whole.

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B 4 Standard mark for Safety of the product

In this Scheme, the conformity is limited to only product safety and not product quality. The existing Standard Mark is as under:

IS xxxxx

SAFETY ONLY CM/L-XXXXXXX

However, it does not clearly convey to the common consumer that the assurance is limited to only the product safety and not its quality.

The mark at A 2 & A 3 shall be suitably

altered in a manner that a common man understands the limited assurance being provided by BIS;

The Mark should clearly convey limited assurance by BIS to only safety of the product and not the quality of the product.

B 5 Standard mark for Organic Products

This is a new scheme based on assessment of the conformity of the product to the requirements for organic produce as per the relevant Indian Standard.

Organic products generally include organic food products, organic textiles, organic footwear, organic cosmetics and skincare products etc. Certification is intended to protect consumers from misuse of the term Organic.

This is an Add on Mark to A 2 & A 3

The Mark should clearly convey that the product is organic

B 6 Standard mark for Green Manufacturing

This Scheme is based on assessment of the conformity of the product to the requirements for green manufacturing as per the relevant Indian Standard. The purpose is to support future generations by attaining sustainability by the means of preserving natural resources.

The existing Standard Mark is as under: IS xxxxx

CM/L-YYYYYYY

However, it does not clearly convey that the assurance given is that the product is manufactured in a manner that is environmentally safe.


The Mark should clearly convey that the organizations activity uses renewable energy resources and minimum use of natural resources.

B 7 Standard mark for Products which are differently able friendly

This is a new scheme based on assessment of the conformity of the product to certain specific requirements which enable it to be categorized as differently able friendly as per the relevant Indian Standard.


The Mark should clearly convey that the product has been designed to be used by differently able person

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B 8 Standard mark for Products which are child-safe This is a new scheme based on assessment of the conformity of the product to certain specific requirements which enable it to be categorized as child-safe as per the relevant Indian Standard.


The Mark should clearly convey that the

product is safe for use by children

B 9 Standard mark for Products which are elderly friendly This is a new scheme based on assessment of the conformity of the product to certain specific requirements which enable it to be categorized as elderly friendly as per the relevant Indian Standard.


The Mark should clearly convey that the

product is designed for the use by elderly persons

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Appendix I Submission of Entries

1. Interested persons should register themselves on BIS website (www.bis.org.in ) for which a

registration fee of Rs. 1000/- would be charged and upload their entries online in the prescribed

application form (Appendix II) latest by 1700h on or before 28 November 2014. A participant can

upload multiple entries through separate registration. The entry could be an individual project or a

team project. Participants would have the option to modify the online design or resubmit the entry

before the deadline. BIS website shall also not allow entries to be uploaded after the stipulated

date and time.

2. A pre-submission meeting will be held on 30 October 2014 at Bureau of Indian Standards, Manak

Bhavan, 9, Bahadur Shah Zafar Marg, New Delhi wherein all the registered participants may seek

further clarifications about the requirements of the competition and the details thereof. BIS would

make available through Live web-cast, the proceedings of the pre-submission meeting with

prospective applicants wherein BIS would give clarifications about any requirements of the

competition. Queries and clarifications may be also sought through email and sent to

[email protected]. All such queries received upto the date of the pre-submission meeting shall be

responded to. FAQs covering the queries raised in the pre-submission meeting as well raised via

email shall also be put up on BIS web-site thereafter for the benefit of all the prospective

participants. Live recording of the pre-submission meeting as above shall also be provided on the

BIS website.

3. The entry shall be accompanied by a brief explanation of each of the Designs and how they best

symbolize BIS, its concerned Certification Schemes and the relevant Standard(s) and clearly

depict what they stand for. The BIS website would guide the participants to upload the entries as

well as the explanation of the design. It shall also indicate the eligibility for the awards.

4. The designs to be uploaded shall be required to follow the following standards

a) The format of the design should be either jpg or jpeg

b) The size of each uploaded design should be dimension (max) and resolution -------

5. The explanation of the design should be word document format.

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Appendix II Application Form for Design of Standard Marks

1. Name(s) of the participant: .... ...

2. Gender: . 3. Nationality:

4. Occupation: 5. Designation: ................................

6. Organization Name and Address: ..

7. Address for Correspondence:

8. Contact details: Phone Office: . Residence: Fax: . Mobile : ..... Email:

9. Undertaking

i) I/We undertake that the design work of logo submitted for competition for Design of

Standard Mark for new Certificate Scheme(s) of BIS, is an original work and does not infringe

on the intellectual property rights of any other party in any way.

ii) If shortlisted, I/We shall make a presentation to the selection committee of BIS.

iii) If selected, I shall enter into an agreement with BIS to continue to design additional Add

on Marks that would be required in future for which a fixed amount (Rs.10,000) would be

payable for each such Standard Mark/ Add on mark designed.

iv) If selected, I would surrender copy right of the design to BIS and will not use the same

mark or any colourable imitation thereof without the specific permission of BIS.

v) I agree to abide by the decision of the selection committee.

I/We also declare that the above statement is true to best of my knowledge and belief.

Signed on this . day of .. Two thousand ...

Signature(s) of the participant(s)

Photo

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11. a) Eligible for overall winning prize of Rs. 5,00,00/- Yes No b) Eligible for winning the category award for BIS Corporate Logo Yes No c) Eligible for winning the category award for Product Certification Mark Yes No d) Eligible for winning the category award for Self Declaration of

Conformity Mark Yes No

e) Eligible for winning the category award for Management System Certification Mark

Yes No

f) Eligible for winning the category award for Add-on Marks for Multiple Grades

Yes No

g) Eligible for winning the category award for General Add on Marks Yes No

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Appendix III Process for Selection

1. All the entries received by the stipulated date and time and found in order, would be screened

as per the requirements given in Appendix IV and around 100 entries would be shortlisted.

Screening of the entries would be done by NID and SPA faculty/Students or any other

methodology determined by BIS. The screening would be for the four Basic Standard Marks as

well as the two groups of add-on Marks. This would be an online process.

2. After the initial screening, a committee appointed by BIS would grade these screened entries on

the basis of criteria for evaluation of designs of Standard Marks as enclosed in Appendix V. On

the basis of the rankings, approx top 10 entries for each of the four Basic Standard Marks and

the two groups of add-on Marks would be shortlisted for making the final selection.

3. The shortlisted entries shall then be evaluated by a Committee comprising the following

members:

i) DG, BIS Chairman

ii) Additional Secretary, Ministry of Consumer Affairs, GOI

iii) Representative of National Institution of Design, Ahmedabad

iv) Representative of School of Planning and Architecture, New Delhi

v) Representative of Advertising Agencies Association of India, Mumbai

vi) Representative of Consumer Coordination Council, New Delhi

vii) A BIS Officer as Member-Secretary.

3. The shortlisted designers may be required to make a presentation to the Committee. The date,

time and venue of the presentation shall be communicated separately to the shortlisted

designers. BIS shall bear the cost of travel by train or by air (Economy Class by low cost airline/

Air India where the distance exceeds 500 kms) for one person. For the entries shortlisted, the

designers would also be required to submit a physical copy of the duly signed undertaking as

given in Appendix II.

4. The award winning designers under each category would be required to surrender the copyright

of the design to the BIS.

5. The winning designers would be given an option (Stage 2) to develop the label for the product

with multiple certifications along with the design book / manual which would require the

drawings of Standard Mark in different sizes, its mock placement on products / advertising

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material / modular label design depicting various combination of certification etc. BIS reserves

the full rights to modify any of the above at any time, without assigning any reasons.

6. All selected designs would be the intellectual property of BIS & no person including the

participant shall be allowed to either use the same mark or any colourable imitation thereof in

any manner without the specific permission of BIS. BIS would also have the right to carry out

any modification (deletion or addition) to the selected design.

7. The decision of the Committee /BIS will be final and shall not be challenged in any Court of law.

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Appendix IV

Criteria for Stage I Screening of Entries for Designs for Standard Marks

1. Does the design meet the requirements specified for the particular Standard Mark/ Add on Mark as given in Annexure 1.

2. Is the design innovative and original.

Appendix V

Criteria for Stage I Grading of Screened Entries for Designs for Standard Marks

Sl No. Criteria Max

Marks

Marks

Obtained

1. Is the design innovative and original

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2. Is the design powerful and instantly recognizable

10

3. Is the design simple to interpret and intuitive

10

4. Does the design have comprehension across region and

languages

10

5. Does the design meet the requirements specified for

the particular Standard Mark/ Add on Mark as

given in Annexure 1.

15

6. Is the design distinct for each certification schemes and

conveys the level of assurance being given

10

7.. Is the design suitable for conveying the message in

monochrome as well as full colour options

10

8 Is the format of the design such that it can be easily

printable/reproducible

10

9. Is the design amenable to reduction or enlargement of its

size

10

TOTAL 100

Brief forCompetition for Design of Standards Marks for BISCertification Schemes

bis design competiton

Documents

bis certification system

existing standard marks

credibility of bis

standard body

bureau of indian standards

design of standards

existing bis corporate

brand image of bis