Description

BioFach / Vivaness 2013Press service for exhibitors

Press service... to make people hear and read about you !

PR for the exhibition ?

A question that arouses many uncertainties:

handling journalists and media makers, lack of

experience and manpower, estimating costs,

benefit and measurability of success.

Exhibitions are alomst ideal starting points for

continuous press and public relations work:

Journalists use exhibitions for their reporting

and for obtaining personal information about

companies, themes and trends in an industry

So the chances are good for making initial contacts

with journalists at an exhibition and ensuring that

your company and ist products appear in the

subsequent reports.

Our PR service - your success

We offer you various service packages for press and

public relations work for the exhibition in co-operation

with a PR agency.

The offer ranges from basic articles for the trade press

to a full-service press office and support on the ground

during the exhibition.

Your public relations requirement is always unique,

which is why we first clarify what your individual PR

package is to look like in a free, no-obligation phone

call. For press and public relations work is also based

on qualitiy before quantity!

Our offer - tailor-made PR for your company

We offer you six different PR modules. You can

combine and vary these modules according to your

individual requirements and specific ideas.

Exhibition Services - Your partner for

successful exhibiting !

NürnbergMesse GmbHExhibition ServicesJulia WenkTel. +49 (0) 9 11. 86 06-84 45Fax +49 (0) 9 11. 86 06-84 47

julia.wenk@nuernbergmesse.de

Press service for exhibitors

Press service... to make people hear and read about you !

Press service for exhibitors

Modul I

“Before the exhibition“

How do you attract the attention of the media andtheir audience to your presence at the exhibition?The answer: you need a compressed descriptiontailored to journalistic requirements. And it has to beavailable on time. With the help of your technicalinput and our journalistic expertise we create pressreleases that attract the desired response in the media.In order to reach the trade journals that match yourpurpose, you need to book module I at least threemonths prior the exhibition.

Modul II

“Press folder for the exhibition“

Journalists are inundated with image brochures andmarketing material at exhibitions. This flood ofinformation is what they need least. Journalists wantwell-prepared material on companies and products -be it text or images. We compile this material foryou in a professional press folder. We start workingon your press folder four weeks in advance so thatyou have your press folder on hand in time. After theexhibition, it naturally remains a useful tool for yourpress and public relations work.

Modul III

“Journalists at the stand“

Journalists start their work at the exhibition at thelatest on the first day of the event: Their schedules arefull of interviews, stand visits and press conferences. Ajournalist‘s visit at the stand must be preparedthoroughly: Who is available as a contact person, whattopics are of interest, what does the follow-up after theinterview look like? We are there to help you - on thespot. Our suggested schedule: journalists should beinvited four or five weeks vefore the exhibition.

Modul IV

“Press briefing / press conference“

Be it a press briefing in a small group on your stand,or a press conference for a larger audience: eventsand contents that interest a broad public need anadequate platform. We take over professional preparation,execution and follow-up work for your press event.this includes a closing report - Module IV comprisesModule II. Again, we suggest sending out invitationsto journalists four to five weeks in advance.

Modul V

“Your press counter at the exhibition“

During the exhibition, we carry out all the tasks of apress office for your company. Before we can do this,however, we have to identify your specific requirementsfor PR-services in a pre-briefing. This meeting shouldtake place about eight weeks prior to the exhibition.

Modul VI

“Articles à la carte“

Use your expertise to ensure your success. We create alltexts you need, e.g. articles, brochures, flyers, or websitecontent. We are also prepared to write reference storiesabout your project or articles about upcoming issues inyour industry. Keep in mind that we need to get hold ofthe relevant content four weeks before the exhibitionstarts.

PR for the exhibition - use this chance !

Exhibition Services - Your partner for

successful exhibiting !

NürnbergMesse GmbHExhibition ServicesJulia WenkTel. +49 (0) 9 11. 86 06-84 45

Fax +49 (0) 9 11. 86 06-84 47julia.wenk@nuernbergmesse.de

Press service for exhibitorsReturn to:NürnbergMesse GmbHMesseServiceMessezentrumD-90471 NürnbergTel +49 (0) 9 11. 86 06-80 00Fax +49 (0) 911. 86 06-84 47messeservice@nuernbergmesse.de

Return deadline Halle/Standimmediately

Company____________________________________________ ______________

___________________________________________________ ______________

Street ______________________________________________ ______________

Postcode, Town, Country____________________________________________

Tel________________________________________________ _______________

Fax________________________________________________ _______________

E-Mail_____________________________________________ _______________

Person to contact______________________________________ _________________

Tel________________________________________________ ___________________

Fax________________________________________________ ___________________

Single PR modules (please tick desired packages)

Professional advice - free and without obligationBasic materials such as press paper, press folders, pictures andbriefing documents are provided in time by the exhibitorAdditional consulting and text services not included in thebooked service packages are listed an charged separately

Modul I: “Before the exhibition“The package comprises the following:

Selection of the relevant German-language media for your

An editorial calender, which contains themes and publicationdates for forthcoming exhibition editions of the relevant mediaA two-page press release in German language on highlights ofyour exhibition presentationAccurately timed mailing of the press release to the key publicationsPackage price 1,680.00 euros

Modul II: “Press folder for the exhibition“The exhibition press folder contains the following in German

A press release on your exhibition presentation and producthighlights (max. two pages)Two press releases on products/ offers/ services (1 page each)A brief company profile (1 page)A short biography (1 page)Photo material on people and products, suitable for use by themedia (provided by the exhibitor)Product data sheets and other additional material provided bythe exhibitorTwo proof-reading cycles for text creation and release of textsProduction and mail processing of 50 press folders toNürnbergMesse (blanks, labels or ready-made empty foldersare provided by the exhibitorPackage price 3,150.00 euros

Modul III: “Journalists at the stand“The package includes:

Selection of German-language media most important to the

Text and mailing of the invitation in German - adequate briefing

Telephone contact with the media for arranging dates and topicsfor up to three interviewsSupport of journalists at the stand and monitoring of up to threeinterviews arranged on one exhibition day (exhibitor provides

Follow-up work for these interviews by telephonePackage price 1,975.00 euros

Order

____________________________________________________________ ____________________________________________________________

Place and date Company stamp and authorized signature

Modul IV: “Press briefing / press conference“

a) Press briefing on the stand (for up to five journalists)Selection and joint approval of the most important media (the distribution

Invitation process (text draft, agreement, mailing, exhibitor provides relevant

Follow up by telephoneCreation of press material in German language, scope as per Module IISupport by an consultant during the exhibitionFollow-up work including closing report

Package price 4,880.00 euros

b) Press conference (five or more journalists, the exhibitor is

Selection and joint approval of “large“ press distribution list, the

Invitation process (text draft, and joint approval, mailing, exhibitor

Follow up by telephoneCreation of German-language press material: Press release of threepages maximum, two-page background text, scope of press material

Support by consultant and assistant during the event (includes returntravel, without accommodation)Follow-up work including closing report

Package price 6,515.00 euros

Modul V: “Your press counter at the exhibition“Full service covering all your PR for an exhibitionSpecific requirements and adequate scope of PR services will beidentified during a meeting. Preparation of an individual offerDiscount of 7.5 per cent off the total amount for combination ofModules I to IV

Modul VI: “Articles à la carte“Creation of text for German-language brochures, flyers, etc. perDIN A4 page of approx 1,200 - 1,500 characters 425.00 eurosFixed price per article/reference story 2,100.00 eurosThree or more articles/reference stories, each 1,830.00 euros

All prices in euros plus VAT at the statutory rate.

Other incidental expenses agreed for specific orders will be invoicedaccording to outlay/as per vouchers.

disttribution list

language:

exhibitor (the distribution list goes to the exhibitor after the pressrelease has been sent)

material is provided in time by the exhibitor

information in advance)

list goes to the exhibitor after the press release has been sent)

information material in time)

responsible for arrangements such as booking of thelocation, catering, etc.):

exhibitor receives the full list after the press release has been sent out

provides relevant information material in time)

as in Module II

Exhibition ServicesMessezentrum90471 Nürnberg

Tel. +49(0)911.8606-8000Fax +49(0)911.8606-8001messeservice@nuernbergmesse.dewww.standkonfigurator.dewww.nuernbergmesse.de

Exhibition Services - Your partner for

successful exhibiting !

NürnbergMesse GmbH