Vipra BusinessBing SEO & Ranking Factors

Bing SEO & Ranking Factors – The Biggest Opportunity In SEO Today

1. A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else.

2. However over the last couple of years Bing’s market share has been slowly increasing as Microsoft try to challenge Google in the search arena.

3. Vipra Business believes that you can easily rank your keywords in Bing SERPs if you won’t get a good positions in Google SERPs. Sometimes, you don’t have much control over keywords ranking in Google that’s why you need to pay attention your Bing search engine ranking.

4. In General, people thought that if their keywords ranking are in good positions in Google SERPs, then their keywords ranking is also acquired good positions in Bing SERPs.

The Big Bing Has Already Happened

• The Big Bing’ to mark the day that a simple browser update changed the world of search forever.

• Mozilla released version 34 of its Firefox browser on the 1st of December 2014.

• Firefox have removed Google as the default search engine and replaced it with Yahoo!

• Interestingly they also removed Google as the default search engine for Russia as well which suggests they might remove Google as the default from other country’s in the future.

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What Does That Actually Mean?

• Google usage dropped from 82.14% to 63.46%. In 24 hours.

• Let’s not forget that this impact was felt just 24 hours after the update was released which means there are still millions and millions of people that haven’t updated, yet.

• Several people should be updated to follow up the latest marketing technology and strategy. In recent, Google has released Penguin 4.0 Algorithm update & Real time. What will its impact on your online marketing startegy.

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Is Bing Traffic Valuable?

• So I decided to look at my own data to measure the quality of Bing traffic and this is what I saw-

That data tells me everything I need to know.

• Traffic coming from Bing-

a) Has a lower bounce rateb) Visits more pagesc) Spends more time on sited) Subscribes to my list moree) Clicks more affiliate links

The Great Bing SEO Advantage

• Since 1998 SEO’s have purely focused on ranking sites in Google, for 16 solid years Google has had the sole attention of nearly every single SEO on the planet.

• Bing however has been largely ignored, the general theory is that if you ranking well in Google you will rank well in Bing as well.

• But that is not the case – the algorithms are very different, just compare search results for the same term and you will quickly see what I mean.

• So it is important that you understand those key differences to take advantage of ‘The Big Bing’.

Bing Marketing – Free Tools & Resources• Unlike Google, Microsoft actually produce a number

of very helpful tools & guidelines in regards to SEO for Bing.

• It is also worth noting that Bing are very SEO friendly as evident from the tools they offer.

Bing Webmaster Guidelines

• First of all you should have a read of the Bing Webmaster Guidelines and get yourself upto speed.

•It is no way near as long/complicated as Google’s guidelines so it won’t take you long to read and absorb.

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Bing Webmaster Tools

• The Bing Webmaster Tools is superb – if you haven’t got your site setup in there yet do it now.

• It provides an awesome suite of tools including a backlink explorer! You can also see exactly which keywords you rank for, how your site indexes, diagnose problems and much more.

• As of right now you will also get $100 of free advertising credit to play with – sweet!

Bing SEO Analyzer

• The Bing Website Analyzer is also a great tool to discover if your pages are following Bing SEO best practices.

• Just enter your URL and it will return a list of suggestions to improve your rankings across Bing & Yahoo.

Bing Webmaster BlogJust like Google there is also a Bing Webmasters Blog which you should have a read through & subscribe to.

Some of the posts are actually quite entertaining and often have golden nuggets buried within!

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Bing Search Quality Blog

• Imagine if Matt Cutts and all of the Google search quality/anti spam team published a blog sharing what they’ve been trying & testing.

• Well Bing do exactly that with their Search Quality Blog that offers some amazing insights into the world of search. Contacting The Bing Webmaster Team

• Last but not least, perhaps one of the best tools is the ability to contact the Bing webmaster team.

• So if your site does have problems or gets hit for any reason – you can easily get in touch with the team directly to work things out.

The Top Bing Ranking Factors

• User Engagement Is Very Important

a) One of the strongest signals in Bing is user engagement, having strong user engagement will increase your rankings in Bing.

b) If lots of people visit your site from the search results and click the ‘back’ button then this is a clear indication of poor user engagement to Bing.

c) However if lots of people visit your site from the search results and do not go back to them to continue searching – this is a very very strong signal.

Click Through Rates Matter

• Bing also measures click through rates from it’s search result pages and uses that data combined with the user engagement data above to improve its results.

• For example all things being equal, if the #1 position gets a 20% click through rate but the #2 position gets 40% – this is a clear indication that the #2 result is more relevant.

• This means you have to write your titles and descriptions with humans in mind while being specific with your keyword. Think keyword based click bait.

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Social Signals Do Matter

• So rather than getting caught up in the change debate you should be making social signals a core part of your SEO strategy now. It affects you rankings in Google and it affects your rankings in Bing.

• However Bing actually return posts from Facebook & Twitter embedded directly into search results that stand out from normal web results.

• Bing has a much stronger reliance on social signals than Google – use that to your advantage and you will see benefits in both search engines.

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Backlinks Are Less Important

• It is important to note is that backlinks are less important in Bing then they are in Google.

• If you compare the search results between Bing & Google you will notice that the top ranking sites in Bing have noticeably less backlinks.

• However Bing does favour ‘editorial’ type links from within body content rather than coming from a sidebar, footer or list of links and site relevancy does matter.

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Keyword Domains Matter

• Having your keyword in your domain name will help you to rank in Bing easier. It isn’t critical but it does help.

• However Google does have a filter for exact match domain names so it is best to use a domain that includes your keyword but isn’t an exact match.

Page Authority Is More Important• The other thing that you will notice when comparing search results is where Bing doesn’t place as much weight on backlinks, it does place weight on site authority.

• It is much harder to rank a new domain in Bing than it is in Google. Having an aged domain will give you an extra leg up across Bing’s results.

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Thanks you: Vipra Business