“PPC Training Part 2”

Presented by: Stephen Webb

Perpetual Marketing Team

Training Objectives

Understand the basic principles of PPC

Understand the concepts of “Search Marketing”

Know your audience

• Keyword research

• Writing Ads

• Setting up your AdCenter Account & Geo Targeting

• Setting $$$ limits

• Building out Ad Groups

• Optimizing & Tracking

• Scaling Out Your Campaign

Keyword Research

Great Places to Start Your Keyword Research

Three Ways To Run Your Keywords

Keyword: Make Money Online

Exact = Make Money Online

Phrase = How to Make Money Online // Make Money Online at Home / etc.

Broad = Make Money with Computer Online // Going Online to Make Money

Drill Down Deep!

Expand Your Keywords:

Lead Generating CompanyLead Generating Companies

Leads Generating CompanyLeads Generating Companies

Lead Generation CompanyLead Generation Companies

Leads Generation CompanyLeads Generation Companies

Drill Down Deeper!

Expand Your Keywords:

MLM Lead Generating CompanyMLM Lead Generating Companies

MLM Leads Generating CompanyMLM Leads Generating Companies

MLM Lead Generation CompanyMLM Lead Generation Companies

MLM Leads Generation CompanyMLM Leads Generation Companies

Drill Down Even Deeper!

Expand Your Keywords:

Find MLM Lead Generating CompanyFind MLM Lead Generating Companies

Find MLM Leads Generating CompanyFind MLM Leads Generating Companies

Find MLM Lead Generation CompanyFind MLM Lead Generation Companies

Find MLM Leads Generation CompanyFind MLM Leads Generation Companies

http://advertising.microsoft.com/support-center/training-accreditation/

adcenter-training

Your BEST Tool For Keyword Research is… YOU!

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“End of PPC part

2” Continue to next video for part 3