ppc training w#4

22
PAY PER CLICK ADVERTISING By Niall McKeown twitter@niallmckeown

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Post on 23-Jan-2015

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DESCRIPTION

Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

TRANSCRIPT

Page 1: PPC training w#4

PAY PER CLICK ADVERTISING

By Niall McKeowntwitter@niallmckeown

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Adsense

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Adwords

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Campaigns

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Campaigns >>Ad Groups

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Campaigns >> Ad Groups >> Ads

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KEYWORD & GEO-TARGETING

Create a Campaign

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Geo Targeting

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Targeting by County

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Targeting by Region

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Locations and Language

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Search and Display

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Demographic Adsense Only

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Creating Text Ad

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Creating Text Ad

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Now we are live

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Linking with Analytics

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Tracking Adwords Conversions

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Cost per Conversions etc