bigdoor gamification at games for health

Download BigDoor Gamification at Games For Health

Post on 18-May-2015

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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  • 1. BigDoor (http://bigdoor.com)
    Tommy Lee
    Director of Monetization and Implementation
    tommy@bigdoor.com
    @bigdoormedia

2. What Does BigDoor Do?
BigDoorpowers social engagement
economies through the use of
game mechanics
3. BigDoor Approach to Gamification
4. BigDoor and MLB.com
5. BigDoor Case Study: Devhub.com
User Rewards
Prestige, Recognition, Virtual Currency, Virtual Goods
More Traffic

  • Average User Actions:

6. Before BigDoor = 4 7. After BigDoor = 12 8. % of Users to Post Blogs 9. doubled From 7.5% to 15% OvernightMore Money
Virtual goods sales = 30% of total revenue
Average purchases = $10.55
10. Gamification In Action
11. Gamification In Action

  • 2 1/2X Increase DAU

12. 25X Increase in Liking & Sharing 13. All in an attempt to buy time with the most available VC on the planet