g4h bigdoor 051611_final
DESCRIPTION
BigDoor's Tommy Lee speaks at Games for Health Conference 2011TRANSCRIPT
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BigDoor powers social engagementeconomies through the use of
game mechanics
What Does BigDoor Do?
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BigDoor Approach to Gamification
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BigDoor and MLB.com
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User RewardsPrestige, Recognition, Virtual Currency, Virtual GoodsMore Traffic • Average User Actions:
• Before BigDoor = 4• After BigDoor = 12
• % of Users to Post Blogs • doubled From 7.5% to 15%
OvernightMore MoneyVirtual goods sales = 30% of total revenueAverage purchases = $10.55
BigDoor Case Study: Devhub.com
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Gamification In Action
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Gamification In Action• 2 1/2X Increase DAU• 25X Increase in Liking & Sharing• All in an attempt to buy time with the most available VC
on the planet
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BigDoor and Fitness/Wellness
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Thank you!