big duck: best practices in social media
DESCRIPTION
10 ideas to keep in mind when it comes to social media and your nonprofit. Lunch keynote presentation at NeighborWorks America Social Media and Web 2.0 Symposium on August 19, 2009 in Chicago, IL.TRANSCRIPT
What is social media?
It’s about reaching and connecting people
Ten ideas to keep in mindwhen it comes to
social media and your org
1. Take a deep breath, and let go.You're not in control anymore.
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2. Stop, look and listen.Tie your goals to what people need,
and meet your audiences where they are.
© robertcarlsen
Listening Online• Set up Google alerts, Technorati search,
Twitter searchhttp://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name• Program or event names• Peer/competitor names and program/event names• Individuals connected to your organization• Your tagline or other key phrases• URL for any web properties (main website, blog)• Related issues/topics• Common misspellings
Source: Beth’s Blog, Beth Kanter
© groundswellbook
3. Build your strategy around reality.Select the tools based on their purpose,
your audience, and what you can managere: staff time/$.
© BoomeraATV
Source: Beth's Blog: How Nonprofits Can Use Social Mediahttp://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
4. Remember what you learned in kindergarten.Be nice, share, and say thank you.
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5. Emphasize the social in social media.Use pictures + videos to share stories.Schedule calls, meetups, and events
to connect online communities.
© NeighborWorks America
6. Get personal.Pick the right staff
and let them be themselves.
© candleshoe
7. Be flexible.Your community will move around;
the tools are going to change.
© coolfunblog
8. Don't forget your website + integration.Bring all your online communications
together and repurpose content.
© fhoke.com
9. Change how you define success.It's about content over numbers.
Building relationships v. “marketing”.
© canuuwomenhistory.ca
Defining Success
• Increased awareness of your cause• Shift in your org’s perception• New program participants• Increased requests for your
info/programs• Pageviews/clicks/comments/etc.• New email addresses/contact info• Signatures/actions taken• Dollars raised• Mentions online
10. Pause and evaluate.Keep listening and give yourself time to
build community, trust, and conversation.
© Atelier Teee
ResourcesResources
• Big Duck- http://www.bigducknyc.com/resources/- http://www.bigducknyc.com/blog
• Beth’s Blog: How Nonprofits Can Use Social Media- http://beth.typepad.com/
• Common Craft - Social Media in Plain English- http://www.commoncraft.com/show
• Universal McCann - Wave 3 Research- http://tinyurl.com/6kur2y
• Groundswell (book)- http://www.forrester.com/Groundswell/
• Media Rules! (book/blog)- http://www.themediarules.com
[email protected]/FarraTrompeter
@farralinkedin.com/in/farra
LeadersForCommunities.org/profile/farratrompeterfriendfeed.com/farratrompeter
BigDuckNYC.com/blogfacebook.com/BigDuckNYC
@bigduck
Questions?
© Jeremy Crow