Getting SH*T Done(Actually Making SEO Happen)

Explicitly.meTwitter.com/rishil

Walking into a Clients SEO– This is What I Find

Trying to Figure out what the Problems Are While Speaking to Various People

in Charge– This is How I Feel

When Stuff Just Cant Happen – this How I USED to Feel

Solutions?

Take FULL Responsibility. If YOU cant influence it, you #FAIL

SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist

Stakeholder Massage

Reports That Mean What they Want

Don’t waffle about SEO – managers want to know about THEIR ROIs

Get Your Teams Involved The Whole Way

Are You an SEORockstar?

Do you really think your client / boss gives a crap?

Trying to Sway Arguments in your Favour – Be Realistic

FinallyDon’t paste yourself into a Corner. Contingency, Contingency, Contingency,Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency,

In Short

• Get to know the Business Movers and Shakers• Keep a Civil attitude and learn to influence the

movers and shakers• Don’t over do the SEO talk – managers, clients and

bosses want to know bottom lines• Just because a report is pretty, doesn’t mean its

useful• Use arguments that sway decisions in the stakeholder

minds – not yours.• Always have a back up plan