OLD SEO June 2012

“Good Links” Page 1 of Google Many links per month

Your Keyword “Exact”

Page 1 of Google

Exact Match Links

Exact links “Your selected keywords”

Now decreases search rankings

How do we make

Happy Again?

Google Brands

Reward = More website traffic

Internet Marketing Branding?

Brand =American Lock Service

Brand + Keyword =American Lock Service Locksmith

Brand + Location + Keyword =American Lock Service Locksmith Philadelphia

Brand + Location + Location + KeywordAmerican Lock Service Locksmith Philadelphia 19124

Step 1 of 3

Partial Match Branded Links

Marketing for All Keywords

Increases Google RankingsAdds relevant contentAdds relevant links

Increases TrafficTargets new & old keywordsAdditional traffic from long tail searches

Traffic Lasts LongerLasts for years on Google searchMore time on pageLonger website visitsIncreased conversions

Step 2 of 3

Content Marketing (Blogs)

Followers/Fans

Engagement

Stand for something

Share expertise

Share data

Sponsor an event

Host an event

Share knowledge

Share data

Develop a cause

Real Company Stuff!

Paid links

Paid Twitter followers

Paid Facebook likes

Paid reviews

Paid articles

Get the hint!

Step 3 of 3

Do Real Company Stuff!

http://www.mybobs.com/

Create Buzz

Publicity, Branding, LINKS

Press Release before event – News sites links

Post to event sites and local city calendars links

Social Media – Personal sites & conversation links

Website Content Marketing – Event information & occurrences links

Creating Buzz Will Get You Links From Everywhere

All Services Mentioned Are Available At

Seo Hop internet marketing services include:Search Engine Optimization

Pay Per Click Social Media Marketing & Optimization

Conversion Rate Optimization & User ExperienceGoogle Analytics

Buyer Persona DevelopmentContent Marketing

Web Design