BI In The Microsoft BI In The Microsoft

Partner ProgramPartner Program

Sarah ArnoldSarah Arnold

Partner Program ManagerPartner Program Manager

What's On Your Mind?

How can I compete in the

marketplace?

How can I identify new market

opportunities and drive new sales for my

business?

How can I stay on top of

technology?

How can I reduce the cost of doing

business?

How can I add more value to my

customer?

How can I differentiate my business from How can I differentiate my business from

my competitors?my competitors?

How can I develop a stronger relationship

with Microsoft?

How can I network with other

partners?

Dec-07© 2007 IDC 3

� Australia’s IT sector will generate more than 40,000 new jobs from 2007 to2011 and account for the creation of more than 1,200 new IT companies.

� Over the next four years, Australia’s IT industry will drive $4.8B (6.4B AUD) in new tax revenues and contribute new revenues of $8.3B (11.0B AUD) to GDP.

� Software spending represents 16% of the total Australia IT market, while 43% of IT employees, in industry and the user base, are engaged in creating, distributing, installing, or servicing software.

� 40% of Australia’s 2007 IT employment stems from the Microsoft ecosystem.

� For every AUD of Microsoft revenue in Australia, 10.93 are generated by other companies in the Microsoft ecosystem of hardware OEMs, software companies, and channel and service firms.

Australia: Key FindingsAustralia: Key Findings

Source: IDC Economic Impact Study, 2007

Dec-07© 2007 IDC

Australia: HighlightsAustralia: Highlights

• 2007 IT spending: $23.1 billion (30.7B AUD); software spending: $3.7 billion (4.9B AUD)

• 2006-2011 annual IT spending growth: 3.6%; software growth: 7.0%

• IT spending as a percent of GDP: 3.0%, compared to 2.5% worldwide

• 2007 IT employment: 320,000

• 2007 Microsoft-related IT employment: 128,000

Source: IDC Economic Impact Study, 2007

Dec-07© 2007 IDC 5

1.00

10.93

Microsoft Total Microsoft Related IT

Ecosystem

Australia: Microsoft FootprintAustralia: Microsoft Footprint

For every dollar or AUD that Microsoft earns in-country, companies in the Microsoft ecosystem earn 10.93.

Source: IDC Economic Impact Study, 2007

Ratio of ecosystem

revenue to a unit of

Microsoft revenue

7.53

1.322.08

Hardw are Softw are Services

Increase your profitability with the right Increase your profitability with the right

connectionsconnections

Microsoft® partners — the best in the industry.

• 30 years of success

• 95% of Microsoft revenue comes through our partners

• Our success comes from your success

Our commitment is clear:We’re focused on helping you move your business forward.

There has never been a better time to be a Microsoft

partner.

• $40 billion spent in R&D in the past five years

• Large line-up of NEW products for an eager market

• Partnering with Microsoft: we’re focused on your growth

Delivering on the commitment: Microsoft Partner Program.Delivering on the commitment: Microsoft Partner Program.

•• RecognisingRecognising your expertiseyour expertise

–– CertificationsCertifications

–– CompetenciesCompetencies

–– SpecialisationsSpecialisations

•• Most sophisticated channel partner program in the Most sophisticated channel partner program in the

industryindustry

•• Supporting more than 300,000 partner companies world wideSupporting more than 300,000 partner companies world wide

•• More than 1 million More than 1 million technologytechnology professionals worldwideprofessionals worldwide

•• Three levels of membership with increasing benefitsThree levels of membership with increasing benefits

Deepest array of benefits and resources to

help you succeed, aligned to your business cycle.THE VALUE

OF PARTNERING

Increase your profitability with Increase your profitability with

the right connectionsthe right connections

Microsoft Partner Program

• Is a single integrated

partner program that

– Recognises your

expertise

– Rewards you for your

impact

– Delivers value to

help you be

successful

• Which can help you to

– Realise your business

potential

– Extend your market

reach

– Increase operational

efficiencies

303

405

12750

No Qualifying Partner Points

Complete profile

Signed Terms and Conditions

50 Qualifying Partner Points

Signed terms and conditions

Two Certified Employees or one certified

tested solution

Pay $3465 membership fee

120 Qualifying Partner Points

Meet Certified Partner terms and conditions

Membership in at least one Microsoft

Competency

Pay $3465 membership fee

Advancement Requirements

CompetenciesCompetencies

Competency Specialisation

Advanced Infrastructure Solutions

Active Directory and Identity Management

Exchange Migration and Deployment

General Advanced Infrastructure

Hosting Solutions

Storage Solutions

Systems Management

Windows Desktop Deployment

Business Process and Integration Solutions Business Process and Integration Solutions

Custom Development Solutions

Application Infrastructure Development

Smart Client Development

Web Development

Data Management Solutions

Business Intelligence

Database Management

General Data Management Solutions

Information Worker Solutions

Data Visualization

Enterprise Content Management and Forms

Enterprise Project Management

General Information Worker Solutions

Messaging and Collaboration

Office Deployment

Office Solutions Development

Performance Management

Portals and Collaboration

Portals and Enterprise Content Management

Search

Unified Communications

Competency Specialisation

ISV/Software Solutions ISV/Software Solutions

Learning Solutions Learning Solutions

Licensing SolutionsLicense Delivery

Software Asset Management

Microsoft Business Solutions

General Microsoft Business Solutions

Microsoft C5

Microsoft Dynamics AX

Microsoft Dynamics CRM

Microsoft Dynamics GP

Microsoft Dynamics NAV

Microsoft Dynamics Point of Sale

Microsoft Dynamics SL

Mobility Solutions Mobility Solutions

Networking Infrastructure Solutions Networking Infrastructure Solutions

OEM Hardware SolutionsDevice Manufacturing

System Building

Security Solutions

General Security Solutions

Infrastructure Security

Security management

Perform

ance Management

Specialisation

Business Intelligence

Specialisation

END USER TOOLS & PERFORMANCE MANAGEMENT APPS

ExcelExcelPerformancePoint PerformancePoint

ServerServer

BI PLATFORM

SQL Server SQL Server Reporting ServicesReporting Services

SQL Server SQL Server Analysis ServicesAnalysis Services

SQL Server DBMSSQL Server DBMS

SQL Server Integration ServicesSQL Server Integration Services

SharePoint SharePoint

ServerServer

DELIVERY

ReportsReports DashboardsDashboardsExcel Excel

WorkbooksWorkbooksAnalyticAnalyticViewsViews ScorecardsScorecards PlansPlans

Microsoft BI Specialisations

Business Intelligence Specialisation:

Requirements

Current Certification Requirements

Employ or contract with two individuals, each of whom must have

passed at least one of the following Microsoft exams

•Microsoft Exam 70-431 : TS: Microsoft SQL Server 2005 -

Implementation and Maintenance

•Microsoft Exam 70-445 : PRO: Designing Business Intelligence

Solutions Using Microsoft SQL Server 2005 Analysis Services

(available in 2007)

•Microsoft Exam 70-446 : PRO: Designing a Business Intelligence

Infrastructure Using Microsoft SQL Server 2005

•Microsoft Exam 70-228 : Installing, Configuring, and

Administering Microsoft SQL Server 2000 Enterprise Edition

•Microsoft Exam 70-229 : Designing and Implementing Databases with

Microsoft SQL Server 2000 Enterprise Edition

Customer Reference Requirements

Submit at least three customer references that showcase business

intelligence services, reporting, tools, and application solutions

using SQL Server technology

Performance Management Specialisation:

Requirements

Current Certification Requirements

Employ or contract with two individuals, each of whom must have

passed the following Microsoft exams

Microsoft Exam 70- 556 : Microsoft Office PerformancePoint Server

2007 –

Development (available in 2007)

Customer Reference Requirements

Each reference must feature implementations of Microsoft Performance Management solutions based on at least one of the following Microsoft technologies:

•Office Business Scorecard Manager 2005 •ProClarity Analytics 6 •Office PerformancePoint Server 2007 •Office Excel 2007 •Office SharePoint Server 2007

Each reference must feature a project that you have completed for a customer within the last 12 months.

Expand skills

• Win more business.

• Retain your expertise.

• Train your staff.

• Build on your reputation.

THE VALUEOF PARTNERING

Increase your profitability with Increase your profitability with

the right connectionsthe right connections

Readiness Framework

https://partner.microsoft.com/Australia/trainingevents/training

THE VALUEOF PARTNERING

Increase opportunities

• Sales training benefits

• Profiles of your business, services, and solutions

• Marketing resources

• Promotion of your solutions

Increase your profitability with Increase your profitability with

the right connectionsthe right connections

Partner Marketing Center

• One stop shop

for building end

to end BI

campaigns

• Includes

promotion

templates,

customisable

collateral,

customisable

mailers

• Available

through the

Microsoft

Partner Program

https://partner.microsoft.com/Australia/salesmarketingsection/marketingcenter

THE VALUEOF PARTNERING

Close more sales

• Recommend solutions to customers and prospects

• Pre-sales tech support in competitive situations

Increase your profitability with Increase your profitability with

the right connectionsthe right connections

Get expert support with Get expert support with

security, licensing, total security, licensing, total

cost of ownership, and other cost of ownership, and other

business issuesbusiness issues

•• Proof of ConceptProof of Concept

•• Review product features and capabilitiesReview product features and capabilities

•• ScenarioScenario--specific configuration guidance specific configuration guidance

Help you overcome customer objections Help you overcome customer objections

and positively position Microsoft and positively position Microsoft

technologies against the competitiontechnologies against the competition

Win Deals!Win Deals!

Tele Pre-Sales Technical Support (TPTS)

THE VALUEOF PARTNERING

Supporting customers

• Access to experts to resolve support issues

• Advanced technology certifications

Increase your profitability with Increase your profitability with

the right connectionsthe right connections

Support CustomersSupport Customers

Questions and Questions and

DiscussionDiscussion

sarahar@microsoft.com