beyond usability testing; going from emotion to action
DESCRIPTION
Presentation for Infinit Innovation Network meeting on user research for physical products, delivered in Hørsholm, Denmark on 16-Jan-2014TRANSCRIPT
Emotion /ActionBeyond usability
Christopher Monnier
Peter Urban
1. Define the emotional experience
2. Formulate a research strategy
3. Design the right method
4. Make it real
3
4
1. Define the emotionalexperience
5
1. Define the emotionalexperience
Understand
emotional needs
6
Define the emotionalexperience
Find the
meaning of
the product
7
1. Define the emotionalexperience
Consider all
touchpoints
8
2. Formulate a research strategy
9
2. Formulate a research strategy
Understand
project needs
10
2. Formulate a research strategy
Align with
stakeholders
11
2. Formulate a research strategy
Show the plan
12
3. Design the right method
13
3. Design the right method
Include
key experience
factors
14
3. Design the right method
Do the
interviews
yourself
15
3. Design the right method
Allow for
adjustments
16
3. Design the right method
Let users
discover things
17
3. Design the right method
Probe on
subtleties
18
3. Design the right method
Get engineers
to observe
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4. Make it real
20
4. Make it real
Go deep in
the analysis
21
4. Make it real
Workshop
the results
22
4. Make it real
Don’t just
observe,
recommend
End
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