beyonce
TRANSCRIPT
BEYONCE
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HISTORY 101Beyonce was born on
September 4th 1981, in TexasHer career as an R&B
singer started when shewas in the groupDestiny’s Child
-She was considered a leader in the group for her song writing and producing expertise-- “Bootylicious” went to the top of the Billboard Hot 100 in 2001
HISTORY 101“Independent Women” became the theme
song for Charlie’s Angels. Watch it here:
Destiny’s Child decided to take a break, in order to pursue their solo careers. They reunited in 2004 and produced two albums.
Beyond Destiny’s Child, Beyonce won SongWriter of the year, making her the second woman to ever win the title.
She starred in Austen Powers as Foxxy Cleopatrain 2002 and Dreamgirls in 2006.
She made a groundbreaking album in 2008entitled “Sasha Fierce”. This album won hersix awards at the 52nd annual GrammyAwards Ceremony
http://www.youtube.com/watch?v=0lPQZni7I18
HISTORY 101Three years after producing
“Sasha Fierce”, Beyonce became pregnant with her first child, Blue Ivy.
This past year, Beyonce shocked her fans by releasing a self-titled album directly to iTunes. This album quickly became the fastest selling album in iTunes history with an estimate of 828,000 sold around the world in the first three days!
BEYONCE & SOCIAL MEDIA
Much of Beyonce’s success derives from her consistent and positive interactions with her fans, who are also known as “Bey Hives”
Last year, Beyonce released “Life is But a Dream”, which has offered viewers a backstage pass into her personal life.
Her Tumblr account also provides her fans with pictures of her personal life. Essentially, her engagement with social media is a key selling point for her fans.
Tumblr
Online CommunityBeyonce uses her website,
beyonce.com , to connect to her fans, while creating an online community at the same time.
Through her site, fans are able to #AskBeyonce personal questions and/or advice. They are also able to #BeyGood by making a donation to numerous charities in which she is an ambassador for.
beyonce.com
Audience
Beyonce’s music tends to effectively reach out towards women, as it emphasizes female independence and girl power (“Independent Women”, “Single Ladies”, “Run the World (Girls)”, etc..)
MEANINGFUL CONTENT
Beyonce is notorious for posting meaningful content on all of her social media sites. From family pictures, to volunteer work, and shots with her fans, Beyonce provides her fans with a backstage pass into her life beyond the stage.
MEANINGFUL CONTENT
ENGANGING WITH FANSBeyonce managed to set a new record
for the fastest selling album on iTunes because of her consistent engagement with her fans.
With over 10 million followers on Instagram and over 13 million followers on Twitter, Beyonce has been able to maintain a close and personal relationship with her fans. She regularly posts private photos, answers questions from fans, and brings her fans on stage while performing. Essentially, Beyonce’s use of social media is a huge part of her success.
Online/Physical SpacesBeyonce is able to overlap
online and physical spaces through her website, which offers a separate tab into her “shop”. There, fans are able to purchase albums, perfume, and personally autographed gear from Beyonce.
The “Shop” section on her website is effective as it guarantees her fans of product legitimacy.
How often does Beyonce post?
On Instagram alone, Beyonce posts at least six pictures a day.
Conclusion...Prior to her most recent
album, Beyonce has not recorded songs for almost two years. Nonetheless, because of her close relationship to her fans, she was able to secretly release the album, “Beyonce”, and set a new record for fastest selling album on iTunes. Essentially, Beyonce’s use of social media to post personal photos and charity opportunities is a key selling point for her fans.