What to do to differentiate your ecommerce website from the hoard?

It is an ocean out there and it is full of online marketing monsters right now. To survive you will have to

give your ecommerce website an edge, something which will differentiate you from all your

competitors. To improve the customer loyalty you should be fiercely competitive providing on time

quality products with some extra incentive attached. You just can’t say our delivery guys will deliver on

time. You have to have an edge, something to lure your potential customer into your abode and feel at

home. It can be anything from a free gift with the delivery, to extra points for online shopping to

remembering your client’s special days like their birthdays and anniversaries.

To gear you up well here are few tips and tricks to make your online business get an upstart.

1. Why you? Why are you better than the rest?

Online marketing plays a major role in your ecommerce websites business but to make it last you need a

quality product. A differentiation is what is required the most. Also watch out for the online marketing

trends. You just cannot be naïve to that now. Online marketing is an ever growing concept. Everyday

there will be a new concept, a new online marketing strategy, a new online marketing tool. It is an

extremely challenging and highly innovative sector. To do the least you have to maintain the uniqueness

of your product. It should be strategically priced. Just because you are giving quality does not mean the

customers will flock your ecommerce website. It is a necessity and not an advantage, remember.

If you are the producer, the seller, the distributor and basically the sole owner of your product you can

maintain the quality of your product easily. In most of the cases that is not the case. You sometimes rely

on the manufacturers from different parts of the world to sell the products on your online ecommerce

website. To grab the market in the online marketing world you do not need hundreds of products or a

vast product line always. Smart and technically sound online marketing will also help. Keep an eye on all

the emerging trends and latest news on the innovations. Do you have an ecommerce website for a very

long time but never succeeded in the online business that much? Stay calm and just redesign your

website, if you can, then hire an online marketing agency. The product sometimes is not the problem it

is the visibility of the product online at the right place, in the right market which is missing. Cash on your

assets and simultaneously reduce your liabilities.

2. Position yourself and your brand right

Maybe you think you are no match to those huge fishes in this online marketing world. Maybe your

product lacks in the product quality, or is overly priced. Then concentrate on your brand value. No one

can own it except for you. Your brand is your face value, your ears of hard work and consistence in the

industry. For example take the company Apple, the company never just sold the products on the bases

of its quality but also because of the continuous face value it has built through years. Steve Jobs the face

value of the Apple and his presence made the company stronger day by day.

You do not want to target students if you are selling acupuncture tools or you do not want single people

to come on your baby cloths website. What is it you are good at? Is it your ability to manage accounts or

your handmade scarves or your impeccable and unique way of gift packing? Whatever it is just sell it

well!

3. Linking Parties

Nowadays e-commerce websites are making excellent choices by linking with other big e - commerce

websites. Many people would say what about our identity if we tie up with some other brand. We have

some good news for you. There are various ecommerce websites like Amazon, Flipkart etc. They let you

retain your brand name and just charge some commission to put your products on their website. Many

online e commerce businesses have flourished and made their online presence felt by using such links.

Various advantages of linking with these third party website for online marketing are SEO optimization

and improving upon your brand’s online credit rating.

You can start your blogs on various blogging websites like blogger, word press etc. They are your

personal pages fit to be used by you as you want to. Many people link these online blogs to their e

commerce websites. It’s a sure shot method for a successful marketing online and is inexpensive at the

same time. You can also post pictures on various social networking websites like Facebook and

Instagram. There are various Instagram accounts attached to your products. You can hire the owners of

these profiles to publish your products to their consumers. Various people for the online marketing also

use ‘help each other out’ system. In which they post each other’s content on their websites and

promote each other online. It’s a mutually beneficial partnership in which people promote for online

marketing.

Try to get reviews in various new channels and other assessment based online companies. These

companies will definitely want to tie up with you if they found your products good enough to be talked

about. It’s a win- win for both the parties. The news channels need content and the ecommerce

business needs the followers and potential consumers to visit their website. What better way to do that

than the online digital news channels?

4. Be Socially Acceptable

If you are a cloth selling company you can use recycled cloths to manufacture your designs. People these

days want to feel they are doing well. Even shopping online needs to be socially acceptable in today’s

world. They would want to flaunt to their friends that they wear only organic material to protect the

environment. Or they are buying from so and so website because it employs deaf and dumb people. Be

philanthropic and make sure that your online marketing agent publicizes it well. Flaunt all you have and

promise nothing that you don’t.

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