best pitching practices - masschallenge switzerland - tiki4
TRANSCRIPT
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Best pitching practices Presented by
May 7th 2016
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Simple things to achieve a good pitch TIPS
• Take your time, keep it simple
• Practice, lots of it
• Engage your audience. Did you know… You most likely…
• Show your passion / be yourself
• Its all about telling a story. Use humour / emotion
• Don’t explain everything ! Your audience should want to know more.
• Anticipate potential questions
1. Presentation 2. Problem 3. Solution & Impact 4. Market & Competition 5. Income 6. Next steps
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A good structure is key THE PITCH
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Kick-off with a catchy USP ! THE PROBLEM
Summarize in one phrase what you wish to solve.
The pants that fit any waist size
Why should we listen ?
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How will you solve that problem ? THE SOLUTION
Use analogies / metaphors to make it simpler to explain !
We are to MS Project what Google docs is to MS Word [1]
What do you (audience) get out of this ?
[1] www.projectlibre.org
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What makes you stand out ! THE IMPACT
Explain the potential of your solution
Mention some numbers Saved time, capacity increase…
What’s your added value ?
How will this benefit you (client) ?
How can I relate ?
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Is there a real demand for what you are offering ?
THE MARKET
How well do you understand your market / industry ?
Do you have real potential customer feedback ?
Mention some statistics !
Stat img: www.marketingland.com
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What’s already being done ? Not being done ?
COMPETITION
How well do you know your market !
Where do you position yourself in comparison ?
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Is your project profitable ? REVENUE
How will you be making money ? Recurring vs one-time purchase
Do you own starting capital ? FFF ?
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What are your milestones for the near future ?
NEXT STEPS
Have you thought about new ways to extend your offer ?
Strategic Partnerships ? Your current needs ?
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What should they be looking for ? JUDGES
What value to you bring ?
What impact will you have ?
Your potential for growth
Your understanding of your industry / market
Your understanding of your competition
Thinking ahead already or not ?
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We would love to hear from you QUESTIONS ?
Keep in touch: Benoit Schumacher (ch.linkedin.com/in/benshu) www.tiki4.com [email protected] www.facebook.com/tiki4startups www.linkedin.com/company/tiki4 Online resources: www.masschallenge.org/blog www.pitchenvy.com www.guykawasaki.com/the-art-of-the-pitch/