bert van rij – bb2872 - manage your move to the cloud with hp cloud roadmap service
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HP Expert: Bert van Rij, presentation deck from HP Discover 2012 Frankfurt “Manage your move to the cloud with HP Cloud Roadmap Service"TRANSCRIPT
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Bert van Rij, HP-TSC IT strategist
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Tweet this (if you wouldn’t mind)You’re about to miss a cool session on managing your move to the cloud – BB2872 #HPDiscover #Cloud
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Manage your move to the cloud with HP Cloud Roadmap ServicePossibilities, risks and management implications of cloudBert van Rij / December 4, 2012
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Agenda
1. Basics of implementing cloud computing2. HP converged cloud planning services3. Why HP?
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The basics of cloud computing
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695,000 status updates
98,000+ tweets
698,445 Google searches
1,820TB of data created
11 million instant messages
168 million+ emails sent
YouTube
Viber
Qzone
Amazon Web Services
GoGrid
Rackspace
LimeLight
Jive Software
salesforce.com
Xactly
Paint.NET
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
Workbrain
SuccessFactors
Taleo
Workday
Finance
box.net
TripIt
Zynga
Zynga
Baidu
Yammer
Atlassian
Atlassian
MobilieIronSmugMug
SmugMug
Atlassian
Amazon
AmazoniHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
Answers.com
Tumblr.
Urban
Scribd.Pandora
MobileFrame.com
Mixi
CYworld
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
BromiumSplunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Fring Toggl
MailChimp
Hootsuite
Foursquare
buzzd
Dragon Diction
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
PaperHost
SLI Systems
NetSuite
OpSource
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
NetDocuments
NetReach
OpenText
Xerox
Microsoft
IntraLinks
Qvidian
Sage
SugarCRM
Volusion
Zoho
Adobe
Avid
Corel
Microsoft
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCMADP VirtualEdge
Cornerstone onDemand
CyberShift
KenexaSaba
Softscape
Sonar6
Workscape
Exact Online
FinancialForce.com
IntacctNetSuite
Plex Systems
Quickbooks
eBay
MRM
Claim Processing
Payroll
Sales tracking & Marketing
CommissionsDatabase
ERP
CRM
SCM
HCM
HCM
PLM
HP
EMC
Cost Management
Order Entry
Product Configurator
Bills of MaterialEngineering
Inventory
Manufacturing Projects
Quality Control
SAP
Cash Management
Accounts ReceivableFixed AssetsCosting
Billing
Time and Expense
Activity ManagementTraining
Time & Attendance
Rostering
Service
Data Warehousing
The InternetClient/Server
Every 60 seconds
IBM
Unisys
Burroughs
Hitachi
NECBull
Fijitsu
Mainframe
A new style of IT emerging
Mobile, Social, Big Data & The Cloud
217 new mobile web users
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Infrastructure anywhere
Applications anywhere
Servicesanywhere
Informationanywhere
Today’s IT market demands…
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Workload placement dictated by application/service SLA requirements
Four delivery options emerging for businesses
Private cloud Managed cloud Public cloudTraditional
Buildon-premises
cloud services
Consumeoff-premises cloud services
customer-defined negotiated standard, publishedcustomer-defined
SLAsAvailability, security,
performance, compliance, cost
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Why move to a service industry?
Phase IIISystem focused
Phase IIProcess focused
Phase IActivity focused
Phase V Value focused
Phase IVValue chain
focused
References: EQMF European Foundation for Quality Management (1992 -2003)Based on Boulding’s Systems Hierarchy (1956)
Mechanical clockwork
Static frameworks
Controlled system
Living organisms
The cell
Managed cloud
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A delivery model is the abstract representation of how an organisation operates across process, organisation, technology domains in order to deliver the value defined by the organisation in scope. Ref: Wikipedia
Delivery models
Traditional IT• Focused on efficiency and predictability
• Resources are consumed based on an allocated budget
• CapEx controlled by Business, OpEx by IT
• All security controlled from within IT organisation
Managed Cloud• Similar to traditional IT but managed by external party (on or off
premises)
Private cloud• Focused on responsiveness
• Elastic and dynamic but standardised
• Resources are consumed based on demand forecast
• CapEx controlled by IT, OpEx dependent on service demand from business
• Security defined by service definition and conditions
Public cloud• Focused on cost effectiveness
• Only OpEx cost
• Extreme elastic bust very standardised
• Security must be controlled at app’s level
A more detailed systems view
BU’sIT Logistics HR Finance
$4$1$1
Services
$1$1
Approve1.5 days
Use
Install1-2 months
Source
DemandSupply
Customers
• Many small orders• Short lead times• Little need for planning• Proactive fixed offering
• Bulk orders• Long lead times acceptable• Planned purchases• Negotiated lowest cost
RequestMaintain
Infrastructure
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Click icon to add picture
Service transformation model
1. Where do you wantto be?
3. Based on the gaps, what is my roadmap?
2. What are your current capabilities?
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Converged cloud planning services
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Guiding the journey
HP consulting and implementation services
Secure
Cloud protection workshop and roadmap
Cloud protection design and foundation services
Managed security services and consulting
Plan Build/private cloud Consume/public cloud
Strategy Roadmap IntegrateImplementDesign
Cloud application transformation services
• HP cloud gap analysis service*
• HP cloud business case service*
• HP converged cloud workload analysis
Migration, integration services
CloudStart
CloudSystem enablement services and implementation services
CloudSystem matrix conversion service
Cloud discovery workshop
HP cloud future definition service*
Cloud design service
Cloud training, financing
Operate
Data centre care
Integrated multivendor support
Cloud discovery seminar
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Steps of defining optimum operational modelHP Cloud future definition service
Planning
Investigation• Management reporting
methods• Definition of services• Available architecture• Financial reporting
structure• Organisational
structures• Other customer
exhibits
Facilitation• 30-45 minute
educational modules• Conversation around
each module• First draft current state
profile• High level principles
Conduct strategy workshop Analysis Mobilisation
Workshop preparation• Workshop focus• Agenda and content
definition• Attendee list• Venue• Logistics
Transformation tool• Input data into model
and running the model• Generating a high-level
roadmap
Analysis of workshop output• Compare output• Formalise and develop
principlesRecommendations• Formalise draft
roadmap• Run FTE model output
(optional)
Report• Develop draft report• Review draft with
workshop participants
Present report• Present findings• Provide final
presentation (optional)
Plan next steps• Consolidated action
items list (HP & client)
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HP cloud gap analysis service - 4 weeks
OverviewAnalyses your current capabilities against future state and builds a comprehensive roadmap of projects filling your readiness gaps
Benefits• Don’t miss any important activity that
needs to be scoped
• Identify project interdependencies• Prioritise projects, organise your teams• Start execution knowing your next steps,
dependencies and risks
Predictable execution
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1 month
Undertake current state analyses, gap analyses and programme planning
Cloud gap analysis and master project plan service
Current state analysis Roadmap development
Schedule developmentResource requirements
Define current state
Gap analyses and roadmap development
Develop schedule
Develop effortestimate
Discuss and present results
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HP cloud business case development service 3-4 weeksOverviewDevelops detailed business plan as cloud service provider, and develop business case for cloud service consumer
Benefits• Get faster buy-in from your CFO and
business stakeholders• Understand cost and benefits of cloud
adaption before making any major investment
• Develop and test alternative scenarios to see impact of different business and technology choices
Business of IT discussion for adapting cloud model in hybrid environments
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4 weeks
Create a supporting business model
Cloud business case development service
Project costs
FTE reduction (FTE model)
Virtualisation savings
Cash flow analysis
Revenue scenariosFTE model development
Virtualisationimpact
Develop scenarios
Develop cash flow
Discuss and present results
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Business plan development for public cloud providers
Sample output
IaaS Market: Revenue Forecasts (Malaysia), 2009-2017
Note: All figures are rounded; the base year is 2010. Source: Frost & SullivanNote: Compound Annual Growth Rate (2010-2017): 59.8%
1.3 1.8 2.7 4.1 6.510.9
18.7
30.7
47.8
0.2 0.3 0.6 1.11.8
2.9
4.4
6.4
9.0
47.4%52.9%
57.7%61.6%
65.7% 67.5%
60.4%
53.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2009 2010 2011 2012 2013 2014 2015 2016 2017
Gro
wth
ra
te (
%)
Re
ve
nu
es
(US
$ m
illi
on
)
Compute Storage Growth Rate (%)
Year 2009 2010 2011 2012 2013 2014 2015 2016 2017
Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8
Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0
Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4%
1.5 2.1 3.3 5.28.3
13.8
23.1
37.1
56.9
Protect position Invest Selective expansion
Selective investment Selective strategyprofits
Selective expansionOf harvest
Protect and reconsider
Harvest Disinvest
Selection of product market combination
Infrastructure as a service
platform as a service
Software as a service
High(500) Ability to compete (0) Low
low
(0
)
a
ttra
ctive
ness
hig
h (5
00)
Invest/grow
Selective harvest
disinvest
Legend:
Market share
AVG caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 18.75 37.5 250 500 750 1000VM machine 8GB 8 GB ram 18.75 75 250 550 750 875VM machine 16GB 16 GB ram 25 75 200 375 750 875VM machine 48GB 48 GB ram 25 75 187.5 375 500 625GB storage GB 500 2500 5000 15000 20000 25000networkbandwidth mb/sec 30 75 125 125 125 125
derived volumes worst caseInstances # 88 263 888 1800 2750 3375GB storage GB 2250 7750 22750 51000 75000 92500networkbandwidth mb/sec 205 600 1900 3725 5625 6875Intiations # 87.5 175 625 912.5 950 625
Worse caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 3.75 7.5 50 100 150 200VM machine 8GB 8 GB ram 3.75 15 50 110 150 175VM machine 16GB 16 GB ram 5 15 40 75 150 175VM machine 48GB 48 GB ram 5 15 37.5 75 100 125GB storage GB 100 500 1000 3000 4000 5000networkbandwidth 1 mb/sec 6 15 25 25 25 25
derived volumes avg caseInstances # 17.5 52.5 177.5 360 550 675GB storage GB 450 1550 4550 10200 15000 18500networkbandwidth mb/sec 41 120 380 745 1125 1375Intiations # 17.5 35 125 182.5 190 125
Best caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 45 90 600 1200 1800 2400VM machine 8GB 8 GB ram 45 180 600 1320 1800 2100VM machine 16GB 16 GB ram 60 180 480 900 1800 2100VM machine 48GB 48 GB ram 60 180 450 900 1200 1500GB storage GB 1200 6000 12000 36000 48000 60000networkbandwidth mb/sec 72 180 300 300 300 300
derived volumes best caseInstances # 210 630 2130 4320 6600 8100GB storage GB 5400 18600 54600 122400 180000 222000networkbandwidth mb/sec 492 1440 4560 8940 13500 16500Intiations # 210 420 1500 2190 2280 1500
avg case worse case best cae
25% 5% 60%
Value at Stake (VaS) RMNet Present Value (NPV) RMInternal Rate of Return (IRR) %Payback (static; not discounted): yearsPayback (dynamic; discounted): yearsBaldwin Rate of Return %Return of Investment (ROI): %
1.2
1.2
0.0
48
Results Table
7,032,441
19,539,030
153
under/over pricing PROPOSED monthly market priceAvg caseService UOM Year1 year2 year3 year4 year5 year6
40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM31180% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5
-RM5
RM0
RM5
RM10
RM15
RM20
RM25
RM30
RM35
Year1 year2 year3 year4 year5 year6
Millio
ns
Worse case
Avg case
Best case
Risks
imp
act
probability
1
3
2
45
6
7
8
Strengths
Weaknesses Opportunities
Threats
•HP-Maxis partnership•Use of proven technologies•Proven Methodology•All required skills available•Highly scalable
•New competitors entering•Too high Customer expectations•Suitability of current Maxis operating model for cloud computing •Too late readiness
•No finalized market penetration plan.•New service offering for Maxis.•Complex governance structure.
• Cross sell current Maxis offerings• Resell SaaS on IaaS platform•Extend partnership into other area’s
Market analysis Competitive analysis Product market combination (service structure)
Service forecast Investment plan Price plan and marketing and sales plan
Profitability estimation Risk analysis Swot analysis
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HP cloud workload analysis service
OverviewAnalyse different workloads and categorise those for different delivery models (traditional, private, public cloud)-follow-up to cloud operations study
Benefits• Gain visibility into demand profile and
resource footprint for applications• Characterise and combine workloads in
hybrid environments• Drive decisions on where to host
services and when to segregate private cloud environments
Analysis to achieve the ideal hybrid computing environment
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Workload characterisation
Functional
Business
Implementation(operate and use)
Technical
Workload Analysis
Traditional
Outsourcing
Private cloud
Public cloud
Scoring
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Cloud transformation and planning tool
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SwissComm
Problem• Transform IT service
architecture and management towards standardised services delivered through a cloud-type model. Also, reduce number of servers by one third, increase utilisation and replace > 50% of the delivery of many unique, locally managed service offerings with the delivery of standard services achieving significant savings and business responsiveness
Solution• A planning framework
and a stepwise implementation programme leveraging HP Capability Framework for Cloud and a conceptual description of the future state of the various aspects of the new production model based on HP Reference Architecture for Cloud
Results• Detailed roadmap
towards a cloud-based architecture and operational model
• Well integrated transformation plan through development of overall plan, the services, the technical infrastructure, the system and process management tooling, the financial costing model, the skills requirements, the process framework and the project progress tracking methodology
Cloud planning services
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Maxis
Problem• Extend beyond telecom
leadership into providing enterprises with integrated, end-to-end communications
• Introduce data centre co-location & IaaS services
• Acquire business and technology expertise in rapidly changing market
Solution• Advise on market trends
and business models• Design & implement IaaS
and co-lo infrastructure• Customise front-end
portal that manages customer services
• HP Enterprise Services provide managed services to run infrastructure
ResultsMaxis is now:• Malaysia’s first public
cloud services provider• Positioned to lead in
integrated enterprise communications
• Building expertise in co-lo, IaaS markets & technologies
• Equipped to pursue new high-end channels and accounts
Public cloud and market place in production
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Why HP
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• Converged infrastructure
• Converged management and security
• Converged information
• Spans traditional IT, private, managed and public cloud
• Supports infrastructure, applications and information
• Enables service flexibility and portability
• Heterogeneous (hypervisor, deployment, development, infrastructure)
• Designed with partnersin mind
• Thousands of customer engagements
• Knowledge running large-scale cloud environments
Best-in-class technology
Hybrid deliveryOpen, extensible
architectureExperience
Bringing consistency, choice & confidence to customers
HP Converged Cloud is uniquely positioned
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